Do you use Pinterest for business?

Are you wondering how Pinterest can help your business drive more traffic to your website or blog?

To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. She also does online training for business owners and spends a lot of time focusing on Pinterest marketing.

Melanie shares how Pinterest is a different social media platform and why marketers should use it.

You’ll learn how to create clickable images and calls to action that will lead to increased visibility and sales.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Here are some of the things you’ll discover in this show:

Pinterest Marketing

How has Pinterest helped your business?

Melanie describes how she stumbled across Pinterest marketing in January of this year, when she started to receive a high volume of traffic and orders to her site.

It wasn’t until she logged into Google Analytics that she realized Pinterest’s potential in terms of bringing new customers and traffic to her site.

You’ll discover how Melanie formed a Pinterest strategy and how it helped her business get more exposure and sales.

melanie duncan pinterest

Melanie Duncan on Pinterest.

Melanie explains how she first saw Pinterest traffic come from Luxury Monograms. People were pinning things from her site, even before she had a Pin It button. You’ll learn how people can pin from your blog or website.

luxury monograms website

Luxury Monograms was the first website from which Melanie saw Pinterest traffic.

Melanie explains that it wasn’t just the high-quality product photography that was being repinned, but also the basic product photos. You’ll discover why it’s not all about the quality of the photos and why calls to action are so important.

Listen to the show to find out what calls to action work best and how they can increase engagement by 80%.

Some of the biggest mistakes marketers make on Pinterest

Melanie explains how Pinterest is a very different type of social media platform and that many marketers or small business owners don’t really understand how to use it for their business.

A lot of us start with a personal Pinterest profile. Research shows that 80% of pins on Pinterest are repins. People log onto Pinterest, they look at their newsfeed and repin. They don’t really go out across the Internet and try to find new forms of information to put on the platform.

One of the biggest mistakes marketers make is that they don’t create enough original content. You’ll hear what you need to do to make a real difference and get the results you want.

Listen to the show to find out where the opportunity is for marketers.

How to determine if Pinterest is worth focusing on

Melanie shares how a lot of service business owners believe that they can’t be on Pinterest, as it’s only for physical products. You’ll learn why this isn’t true.

Pinterest has a free analytics tool that is available to all business pages now. You’ll discover 3 steps you need to take to have access.

pinterest web analytics

Pinterest has free web analytics for business pages.

Once you have access, Pinterest hooks up the analytics to your sites. You can now track your pin activity, such as:

  • How many people are pinning from your website
  • Whether your pins are being repinned and how often
  • How much traffic is being sent to your site
  • What your impressions are like

It’s a very easy tool to help track how quickly people respond and engage with your content.

You’ll discover the only way to get traffic from Pinterest to your blog or website and why it doesn’t have to be something pretty.

Listen to the show to learn why trending is a great strategy to use.

How to use Pinterest to drive traffic to your website

Melanie explains that product-based business owners want to give people information. You’ll hear how Birch Box, a cosmetic brand, created a board for video and how they use it to promote their products.

birchbox tv

Birch Box on Pinterest has a board for video with cool tips on how to use their products.

With Luxury Monograms, Melanie created boards that give people ideas on how to use her products. You can blend your products on a board created around a topic where people search for ideas. For example, Luxury Monograms sells a lot of monogrammed napkins, so they also pin beautiful napkin rings from Crate and Barrel and Williams-Sonoma.

You’ll learn how to create teaser content and how it can drive people from the image to your website.

Melanie shares why for her personally, video is more effective on Pinterest than on Facebook. Although everyone has different experiences.

melanie tv

Melanie's videos on Pinterest.

You’ll discover how video appears on the newsfeed and why it stands out from all the static images.

When you want to add text to your images, Melanie explains that you don’t have to be tech-savvy. She uses a free tool called PicMonkey.

Listen to the show to find out what Melanie does that refers the most traffic of any other pins. 

How the Pinterest audience differs from other social networks

Melanie explains how people on Pinterest do something very different from what they do on Facebook or Twitter.

When people are on Pinterest, they are in a very different state of mind. They actively look for products and information to discover. This is a huge advantage for a business or a brand. Seventy percent of people use Pinterest to get inspiration and information on what to buy.

You’ll be surprised to hear what the average order value is on Pinterest, compared to Twitter and Facebook.

Melanie believes Pinterest is very different in the ways that a brand can engage. On Pinterest, people are shopping. You’ll find out why it’s important to add prices to your pins.

throw pillows

Make sure you add a price to your product pins.

Listen to the show to hear why you shouldn’t be afraid to sell or promote your products on Pinterest.

Tips for improving the chance that people will share or click on your Pinterest images

Melanie says that calls to action are a must. You’ll hear what happened when Melanie tested the same pin with and without a call to action.

mad for monograms price

A Luxury Monograms image with a call to action.

If you want to get people to recirculate your content, you need to tell them what to do. You’ll find out what Melanie has on her images to pique people’s interest.

Users can discover content on Pinterest in several ways. When you first set up a Pinterest account, they’ll recommend people for you to follow, based upon the different general interests you tell them. You’ll always see in your newsfeed the content that people you follow have pinned.

There is also a search box on the top left, where you can search with keywords. Melanie encourages people to use keywords in their captions to help with search results.

Listen to the show to hear why there is no preferential treatment when it comes to search.

This Week’s Social Media Question

Danish Ahmed from Ordinary Words asks, “Should I abandon Blogger and switch to WordPress? I’ve put a lot of investment into Blogger but it looks like Blogger is no longer considered a worthy platform for professionals. Is this true?”

Yes, this is true. I believe that WordPress is where you want to go. Blogger is largely perceived to be the hobbyist platform, whereas WordPress is a more serious platform.

wordpress org is a much more serious platform than Blogger.

Here are 3 reasons why you should consider switching to WordPress.

  1. It’s the largest, most robust blogging platform, supported by a huge developer community.
  2. It’s highly scalable as your blog grows. We use it to run Social Media Examiner.
  3. WordPress is something you can install and own your own platform. You can have complete control over it.

I strongly recommend that you make the move. The SEO benefits are pretty spectacular.

Call in and leave your social media–related questions for us and we may include them in a future show.

Listen to the show to learn more and let us know how this works for you.

Discovery of the Week

When I was at Social Media Marketing World, I was introduced to a brand-new product called Demographics Pro for Twitter.


The profile for #SMMW13 group on Demographics Pro for Twitter.

You can put in any Twitter ID or hashtag and it will run a detailed analysis. For example, we put in #SMMW13. You’ll be shocked at the analysis it came up with.

Listen to the show to learn more and let us know how this works for you.

Key takeaways mentioned in this episode:

Help Us Spread the Word!

Please let your Twitter followers know about this podcast. Simply click here now to post a tweet.

If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

Ways to subscribe to the Social Media Marketing podcast:

What do you think? What are your thoughts on driving more traffic with Pinterest? Please leave your comments below.

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  • Emma Burford

    I love the flexibility of wordpress too but changes are afoot with Blogger and I think it’s the platform to watch and not to be discounted!

  • Thanks Emma – Blogger has a long way to go as far as I am concerned.

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  • Awesome interview Mike! Melanie, thank you for sharing your incredible insights on Pinterest marketing. I enjoyed saying hi at SMMW…you rocked the stage!

    Have a fun Friday everyone!

    ~John Lee Dumas

  • Thanks John and I agree that Melanie is a rock star!

  • Jan Udlock

    Can Pinterest help a service (virtual assistant) business? Thanks so much for the interview.

  • Good question, I defer to Melanie on this one

  • gnir

    The guest says that pins with prices get 36% more likes and encouraged us to add prices. But Mashable says this about prices: “An analysis of 2,588 pins across three “major ecommerce sites” showed
    that followers were far less likely to repin images with price tags. One
    site, which averaged 135.6 repins per pin, only received 54.6 repins on
    items with $ signs, the study found. A
    major group-buying site fared even worse, averaging 0.2 repins on pins
    marked with a dollar sign, versus 1.8 repins on pins that bore no sign
    at all.”

  • Thanks for that data, interesting…

  • Melanie Duncan

    That is very interesting! Thank gnir! So it sounds like pins with prices may get more “likes”, but pins without prices get more repins. Definitely something to keep in mind. Thanks for sharing!

  • Melanie Duncan

    Absolutely! You could use it to showcase client testimonials and to position yourself in your industry by sharing helpful information.

  • Riverfish Music

    A great podcast…thank you both from Cornwall, UK. I have been left with some inspired thoughts on incorporating Pinterest as another tool for marketing of our music…

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  • Thanks 🙂

  • Cam Wears

    This is helpful. I haven’t had much luck converting Pinterest but I’m determined!

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  • Mark

    Hi Guys,

    This was a great podcast and gave me a few nuggets of info as I listened to it during my commute (once on the way in and then on the way home) .

    I didn’t know that Pinterest did Analytics or that you could set up a business page. Looks like I’ll be a little busy with this over the weekend.

    Thanks once again


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  • Tried Pinterest been it’s been pretty much of a dud. I’ll maybe give it another shot, but I’m finding other sites give my sites far better results.

  • Oh and when I switched from Blogger to WordPress, my page views plummeted. They’ve never recovered. I would avoid WordPress like the plague if I had to do it again.

  • Joshua Wood

    Being not greatly technical converting from Blogger to WordPress was kind of a headache. I couldn’t find the right theme to fit my graphics and spent a lot of time that could of been used developing content. So I gave up.

    Not that I have given up on WordPress but what reccommended resources are are out there to help with the moving process?

  • I absolutely agree. I made the mistake of moving all my sites to WordPress last year and it was a HUGE mistake. The time I now spend messing around with stupid plugins or having to add code to my sites just to get the same things to work that worked on Blogger in 2 seconds is ridiculous. PLUS…..Google is absolutely favoring Blogger blogs over WP blogs, as was evidenced after I lost a huge amount of traffic when I moved to most of my sites.

    If I had to move from Blogger again, I wouldn’t do it. The WordPress fanboys might think differently but, unsurprisingly, some of the world’s most popular and most successful blogs are actually on Blogger. Just buy your own domain name and you look as ‘professional’ as anyone on WP.

  • Joana Monteiro

    Hi, tks for the info! One question, does pinterest also works with Etsy links? Instead of a site..

  • Victor

    Excellent PodCast! Great information! Having my developers start on Pinterest immediately! 🙂

  • gastronomicdiva

    This podcast was so inspiring. Thank you! I just started working on my new strategy!

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  • Michael and Melanie, great episode which brings up a lot of good points. I’m the creator of the Pinterest WordPress plugin mentioned and agree on your points about using WordPress over other platforms. It’s a lot more difficult (and many times impossible) to create a plugin like mine for platforms like Blogger.

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  • Ajay Prasad

    That is really an useful article to read.Pinterest is the social media marketing site really useful for the growth of e-commerce sites.The most important point I liked in the article is the differentiating it from the other social media sites.Great work!Thanks for posting!

  • mjconstruction

    What do you think of someone repinning your pin that you did the actual work of the photo of a building you built and that person that repinned it, said that they did the work?

  • Thank you Michael and Melanie! I love the suggestions you gave for Pinterest, I have several clients of my own who I am trying to get to use Pinterest, while I learn about it myself. This is definitely one social network to keep an eye on.
    I do have one question: it seems that simply typing the “$” sign in the description field no longer auto populates a price watermark over the image. I did some digging around on their Pinterest for Business pages and discovered “Rich Pins” – which requires some coding on your website, and an application process. Have you experienced the same things?
    It appears to me that the best way to get Rich content for products and the like would be to use Shopify for an eCommerce solution and be approved by Pinterest for Rich Pins.
    Very interested in hearing what you have to say.

  • I still have so many thing to learn.I kind of got confuse with the article.

  • Clinton David Skakun

    I’ve always had a hard time understanding how to use Pinterest for traffic. I think it’s time to look into it. Being a late adopter isn’t a good thing now days. I got into Twitter in it’s early stages and it became my primary traffic source for a long time while blogging.

    Any other social media sites out there currently that we should start looking into early?

  • john

    When moving sites, it is possible for this to happen I think. Have seen this happen even in WP to WP

  • paan

    Will you stop saying “if you will”? This is your parasite phrase. In this episode you say at least three times “IF YOU WILL”. This is driving me crazy!
    Also at the beginning of your episodes you say “hello, hello, hello”… this sounds like you are whispering this. As if somebody is in your other room and you don’t want them to hear you. Please speak up for once and act like you are actually motivated doing this podcast!
    No hard feelings, just my two cents to make this all better.

  • Great information. I learned a lot from Melanie and the tool to use. Thanks.