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social media how toDo you run social media contests for your business?

Looking for ways to make your contests deliver more than entries?

A strong social media contest can generate real value for your business.

In this article, you’ll discover four tips for executing a successful social media contest.

4 Tips for Successful Social Media Contests by James Scherer on Social Media Examiner.

4 Tips for Successful Social Media Contests by James Scherer on Social Media Examiner.

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social media how toIs video part of your marketing strategy?

Are you wondering how Facebook’s short-form video format could help your business?

Facebook Stories brings a new video format to Facebook that closely resembles Instagram Stories.

In this article, you’ll discover what you need to know to succeed with Facebook Stories.

How to Use Facebook Stories for Marketing by Julia Bramble on Social Media Examiner.

How to Use Facebook Stories for Marketing by Julia Bramble on Social Media Examiner.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Facebook Stories and Other Snapchat-like Camera Features Globally: Facebook rolled out a new in-app camera for iOS and Android that’s “packed with dozens of effects like masks, frames and interactive filters that you can apply to your photos and videos.” These include dynamic objects, artistic filters, and branded masks for some upcoming movie releases. Facebook plans to introduce a way for users to create their own Facebook camera frames and effects “over the coming months.”

Facebook also announced the global release of Facebook Stories on the main Facebook app. This new feature allows users “share multiple photos and videos as part of a visual collection atop [the] News Feed.” Similar to the stories features previously released for Messenger and Instagram, Facebook Stories can be shared with specific users or as part of “Your Story” and will disappear 24 hours after being posted. Facebook also notes that “stories won’t appear on your Timeline or in News Feed unless you post them there too.”

Facebook rolls out Facebook Stories globally.

Facebook rolls out Facebook Stories globally.

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Do you want to learn more about how people use your website?

Wondering how the Behavior reports in Google Analytics can help?

To explore how to navigate the Behavior section of Google Analytics, I interview Andy Crestodina.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in content marketing and Google Analytics.

Andy explains how to analyze the behavior of your website visitors.

You’ll discover a few Google Analytics tricks to employ immediately.

Google Analytics: How to Analyze the Behavior of Your Site Visitors featuring insights from Andy Crestodina on the Social Media Marketing Podcast.

Google Analytics: How to Analyze the Behavior of Your Site Visitors featuring insights from Andy Crestodina on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

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social media how toDo you use social media to keep existing customers engaged with your business?

Interested in effective ways to strengthen those relationships?

Social media marketing can help deepen your connections with existing customers so they continue using your product or service.

In this article, you’ll discover five ways to increase customer retention via social media.

5 Ways to Improve Customer Retention With Social Media by Tamar Weinberg on Social Media Examiner.

5 Ways to Improve Customer Retention With Social Media by Tamar Weinberg on Social Media Examiner.

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social media toolsNeed some new social media marketing tools?

Looking to save some time?

New tools have recently emerged to meet the evolving needs of busy social media marketers.

In this article, you’ll discover six tools that will improve your social media marketing workflow.

6 Useful Social Media Tools for Marketers by Aaron Agius on Social Media Examiner.

6 Useful Social Media Tools for Marketers by Aaron Agius on Social Media Examiner.

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social media how toWant to reach better-qualified leads with your Twitter ads?

Looking for ways to improve your ad targeting?

Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them.

In this article, you’ll discover nine ways to target your audience more effectively with Twitter ads.

9 Ways to Refine Your Twitter Ad Targeting by Aleh Barysevich on Social Media Examiner.

9 Ways to Refine Your Twitter Ad Targeting by Aleh Barysevich on Social Media Examiner.

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social media toolsDo you advertise on Facebook?

Are you taking advantage of all of the features in Power Editor?

Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time.

In this article, you’ll discover seven overlooked Power Editor features to manage your campaigns more efficiently.

7 Hidden Facebook Power Editor Features to Save You Time by JD Prater on Social Media Examiner.

7 Hidden Facebook Power Editor Features to Save You Time by JD Prater on Social Media Examiner.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Expands Ability to Broadcast Live from Desktops and Laptops to All Users: Facebook announced that everyone around the world can now “broadcast live video to Facebook from their desktop or laptop computers.”

Facebook rolled out the ability to go Live from a desktop or laptop to all users around the world.

Facebook rolled out the ability to go Live from a desktop or laptop to all users around the world.

Facebook also added a new Live feature that “makes it easy to use streaming software or external hardware when going live from a computer.” All Facebook users can now “seamlessly share their screens, insert graphics, switch cameras, or use professional equipment in Facebook Live videos” and broadcast directly from their personal profiles and well as to Facebook Groups, Events or Pages.

For example, it’s now “easier than ever” for gamers to stream their PC gameplay to their Facebook audience. Artists and presenters can switch between on-screen graphics and a camera for sharing tutorials and how-to Live videos from their computers.

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