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Wondering how your peers are using social media? In our 8th annual social media study (56 pages, 90 charts) of 5000+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

social media how toAre you looking for ways to use Instagram Stories?

Want to know what’s working for other businesses?

The videos, pictures, and text in Instagram stories help pique your followers’ interest on an authentic and personal level.

In this article, you’ll discover how five businesses are using Instagram Stories and how you can create similar content.

5 Ways to Use Instagram Stories for Business by Matt Secrist on Social Media Examiner.

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social media toolsDo you want to accelerate your marketing know-how?

Looking for free advice to grow your business?

Podcasts are the highest-leverage, lowest-cost educational medium available today. Top experts share their wisdom week after week.

In this article, you’ll discover 20 must-listen podcasts for busy marketers and business owners.

20 Excellent Podcasts for Any Marketer by Ray Edwards on Social Media Examiner.

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social media how toDo you want to measure the impact of your social media marketing efforts?

Wondering which social media metrics you should focus on?

Analyzing the raw data on campaign performance helps you determine which tactics are working.

In this article, you’ll discover the top 10 social media metrics you should be monitoring on Facebook and Twitter.

10 Metrics to Track for Social Media Success by Aaron Agius on Social Media Examiner.

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social media how toInterested in getting more from your YouTube channel?

Have you considered YouTube ads?

YouTube lets you pay to run ads on others’ videos, as well as get paid to let others run their ads on your videos.

In this article, you’ll discover how to use YouTube to boost brand awareness and generate revenue for your business.

How to Use YouTube Ads on Your YouTube Channel by Ana Gotter on Social Media Examiner.

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social media how toDo you want to get more out of Facebook ads?

Looking for ways to make your campaigns more cost-effective?

Some simple tactics can help you maximize the performance of your Facebook campaigns, especially if you’re on a tight budget.

In this article, you’ll discover four ways to optimize your Facebook ad campaigns for better results.
5 Instagram Tools for Marketers by Ashley Baxter on Social Media Examiner.

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social media toolsWant to manage Instagram more efficiently?

Looking for new tools to improve your Instagram marketing?

In this article, you’ll discover five tools to help you manage your presence on Instagram and grow your community.
5 Instagram Tools for Marketers by Ashley Baxter on Social Media Examiner.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Rolls Out Quick Replies and Welcome Messages in Direct Messages: Twitter introduced two new Direct Message features, quick replies and welcome messages, which are “designed to help businesses create rich, responsive, full-service experiences that directly advance the work of customer service teams and open up new possibilities for how people engage with businesses on Twitter.” These features “make it easier for businesses to guide people to better outcomes through a combination of simple automation and human service.” When used together, “businesses can reduce wait times and educate people on the best ways to interact with them.” Quick replies and welcome messages are available now to all users with access to the latest version of the Twitter app.

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Want to get more leads and subscribers?

Have you considered optimizing your opt-in forms?

To explore conversion rate optimization for your online forms, I interview Chris Dayley.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Chris Dayley, who is the VP of site testing and optimization at Disruptive Advertising, an agency that specializes in site testing and analytics. Chris’s clients include Fandango, Lids.com, and Citrix.

Chris explores conversion rate optimization and split testing.

You’ll discover which elements to test for your opt-in forms.

podcast 222 Chris Dayley shares what marketers need to know about conversion optimization and how to split test your way to success

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toWondering how LinkedIn can help you generate and connect with leads?

Want to manage your LinkedIn prospects more effectively?

LinkedIn is the go-to social platform for generating leads and building trust with your ideal prospects.

In this article, you’ll discover four tips to help you get more out of your LinkedIn sales efforts.

ways to increase linkedin sales returns

Discover four tips for better prospecting on LinkedIn.

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