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6 Unique Ways to Target Your Facebook Ads


social media how toDo you use Facebook ads to their full potential?

Interested in reaching highly specific groups of people?

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.

In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered.

six ways to target facebook ads

Discover six unique ways to target Facebook ads.

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7 Ways to Build an Engaged Instagram Following


social media how toDo you have an Instagram account?

Want to get more engagement from your followers?

If you want to drive engagement on Instagram, there’s plenty you can do to increase your company’s visibility to get more likes, comments and followers.

In this article I’ll share seven tips for building an engaged Instagram following.

build an engaged instagram following

Discover seven tips for building an engaged Instagram following.

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Cinematic Pins from Pinterest: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Announces Cinematic Pins: Pinterest unveils its “newest, most beautiful type of Promoted Pin. Controlled through scrolling, these motion-based Pins are true thumb-stoppers.”

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Stand Out: How to Build a Following That Matters


Are you wondering how to stand out in the noisy online world?

Want to build your status as a thought leader?

To discover new ways how to stand out, I interview Dorie Clark.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She’s also a consultant and speaker. Her clients include Google and Microsoft. Her latest book is called Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

In this episode Dorie will explore how to stand out in the noisy online world.

You’ll discover why creating breakthrough ideas and becoming an expert are essential today.

podcast 146 dorie clark build a following that matters

Listen as Dorie Clark shares how to stand out and build a following that matters.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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How to Improve the Visibility of Your LinkedIn Profile


social media how toDo you use LinkedIn to market yourself?

Want to make it easier for people to find you in Internet searches?

With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.

In this article you’ll discover how to create visibility for your LinkedIn public profile.

What Is Your Public Profile?

Your LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.

improve linkedin profile visibility

Discover how to improve visibility for your LinkedIn profile.

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How to Use Twitter Direct Messages for Customer Service


social media how toDo you use Twitter for business?

Want to improve communication with customers?

Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly.

In this article you’ll learn how to use Twitter’s updated direct messages feature to improve communication with your customers.

use twitter direct messages for customer service

Discover how to use Twitter’s direct messages for customer service.

15 comments

 
 

How to Start a Business Blog: Seven Essentials for Success


social media how to

Are you interested in starting a blog for your business?

Want to know how to set it up to get the best results?

There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success.

In this article you’ll discover the seven critical elements you need for your business blog.

seven essentials for a business blog

Discover seven essentials for starting a business blog.

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How to Handle a Social Media Crisis


social media how toHave you ever had to deal with a social media crisis?

Do you have a crisis plan?

In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed.

In this article I’ll share four tips on how to effectively deal with a social media crisis.

What’s a Social Media Crisis?

If there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands.

handle a social media crisis

Discover how to handle a social media crisis.

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How to Cross Promote Your Social Profiles With Facebook


social media how toAre you active on multiple social platforms?

Are you using your Facebook page to grow followings on other platforms?

Promoting links to all your social profiles on Facebook lets your fans know where else they can find you.

In this article you’ll discover six ways to promote your social profiles on your Facebook page.

cross promote social media profiles with facebook

Discover how to cross promote your social profiles with Facebook.

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