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social media how toWant to advertise on Instagram?

Ready to take your Instagram ads to the next level?

Instagram has quietly rolled out some great features to help advertisers grab attention and drive traffic.

In this article you’ll discover four features you can use to create Instagram ads that stand out.

instagram ads features

Discover four features you can use to make your Instagram ads stand out.

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social media how toWant to connect with local customers on Pinterest?

Wondering how to drive foot traffic with Pinterest?

Pinterest offers local businesses a way to cultivate relationships with prospects and customers who are primed to walk through your door.

In this article you’ll discover how to use Pinterest to market a local business.

local business marketing on pinterest

Discover how to use Pinterest for local business marketing.

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social media how to Have you heard of Facebook Instant Articles?

Want to publish your own Instant Articles on Facebook?

Unlike most new Facebook features, Facebook Instant Articles isn’t something that you’ll be able to use as soon as it becomes available in April. You’re going to need to do some prep work.

In this article you’ll discover how Facebook instant articles work and what you need to do now to prepare for the release on April 12.

prepare for facebook instant articles

Discover what marketers and publishers need to know about how Facebook Instant Articles work and what to do to prepare.

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social media how toIs video part of your Facebook marketing strategy?

Wondering how video is working for you on Facebook?

To make informed decisions about using video on Facebook, you need to have a good understanding of how your fans consume it.

In this article you’ll discover three ways to analyze video posts on Facebook.

analyze video performance on facebook

Discover three ways to analyze the performance of your videos on Facebook.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Introduces Feed Algorithm to Show Best Posts First: The new Instagram algorithm shifts the order of photos and videos in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”

Splash Launches Social Sharing Platform for VR: Splash is a new a “Snapchat-like platform for casual sharing in virtual reality” that “allows you to quickly share 360-degree videos of your surroundings that can be viewed on both smartphones and VR headsets like Google Cardboard.” Splash is currently available on iOS only.

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“Create and share videos in 360 with friends using only your phone!”

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Do you broadcast on Periscope?

Want to use it to connect with and grow your audience?

To discover how to use Periscope for your business, I interview Kim Garst.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media. Kim is also VERY active on Periscope.

Kim will explore Periscope, the live video platform from Twitter, and how your business can benefit from it.

You’ll discover tools for analytics and saving your scopes.

podcast 189 kim garst periscope live video

Listen as Kim Garst shares what marketers need to know about Periscope, live video, and how your business can benefit.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

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social media how toDoes your business have profiles on multiple social networks?

Looking for a way to manage your social media presence more efficiently?

Customizing Hootsuite lets you view, post, and schedule updates for top social networks from one centralized place.

In this article you’ll discover how to monitor and manage multiple social media profiles from a single, customized dashboard.

manage multiple social media profiles

Discover how to manage and monitor multiple social media profiles.

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social media toolsAre you struggling to keep up with your Twitter activities?

Looking for a way to streamline your Twitter marketing?

The right productivity tools will help you manage your Twitter marketing more effectively and free up your time for other tasks.

In this article you’ll discover six tools and techniques that will boost your productivity on Twitter.

twitter tools to increase productivity

Discover six productivity tools and tips for Twitter.

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social media how toDo you want to increase your company’s visibility on Snapchat?

Have you considered partnering with influencers?

Snapchat influencers can help you connect with your target audience in a creative and entertaining way that improves awareness and messaging.

In this article you’ll discover five ways to partner with influencers on Snapchat.

partner with influencers on snapchat

Discover five ways to use Snapchat to partner with influencers.

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