Have you tried using Instagram?
Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.
In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers.
Establish a Large Community Base
Are you wondering how you can integrate social media with public relations?
Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.
In this article I’ll share four ways you can use social media to support and enhance your public relations.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that will grow over time), some tweets from [Twitter’s] test partners will feature a Buy button, letting you buy directly from the tweet.”
Are you looking to improve the quality of your writing and your storytelling skills?
To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Her newest book is called Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
Ann shares why she decided to write a book for marketers about writing.
You’ll discover how to improve your writing for social media.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Are you looking for new design tools to help you create visual content?
Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences.
In this article I’ll show you eight design resources and tools that can help you create visual content quickly and easily.
#1: Find Images Without Copyright
Do you need tips on how to create more effective campaigns?
Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.
In this article I’ll share five tips for building and running successful social media campaigns.
#1: Choose and Build the Right Campaign
Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.
Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.
Can you create them yourself, or do you think you lack design skills?
It doesn’t make sense to hire a graphic designer every time you need an image.
In this article I’ll show you three online design tools to make your own shareable images–no formal design skills necessary.
#1: Create Reusable Images With Layers
Canva is an online tool built by designers who had non-designers in mind. When you open your account, Canva offers a quick tutorial and five Starter Challenges to get you going. You can also check out the other design tutorials on the home page–each one takes about three minutes.
Are you looking for ways to use social media to increase your sales?
Both well-known and startup companies are mixing social media and e-commerce to garner more sales.
In this article I’ll show you not only how they’re doing it, but how you can do it too.
Combine Social Media and E-Commerce
Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.
Are you using Facebook Business Manager?
You’ll find Facebook’s newest tool useful.
In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.
Why Facebook Business Manager?
Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.