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social media viewpointsAre you looking for the hot marketing trends coming in 2016?

Do you want to know where social media pros are focusing their attention?

In 2015, new platforms made a big splash and several popular networks monetized.

To get you ready for what’s coming next, we asked 14 social media marketing experts what to watch for in the new year.

2016 social media marketing predictions

2016 Social media marketing predictions from 14 experts.

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social media toolsHave you heard of Snapchat?

Want to use it to connect with your customers?

Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone.

In this article, you’ll discover how to use Snapchats features to connect with your customers.

guide to snapchat for business

Discover a marketers guide to using Snapchat for business.

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social media how toAre your customers leaving negative comments on social media?

Do you need a plan to handle customer complaints?

Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention.

In this article you’ll find out how to deal with negative comments on social media.

handle customer complaints on social media

Discover how to handle customer complaints on social media.

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social media how toAre your headlines performing as well as you’d like?

Do you want to write more effective headlines?

Using a few simple techniques, you can craft headlines that capture attention and convince people to click through to your content.

In this article you’ll discover six tips for writing effective headlines that drive traffic.

write headlines that drive traffic

Discover 6 tips for writing headlines that drive traffic.

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social media toolsHave you tried out the new LinkedIn app?

Do you want to make the most of its features?

The new LinkedIn app makes it easy for marketers on the go to do nearly everything they’d do on a desktop from a mobile device.

In this article, I’ll share 10 ways to use the new LinkedIn mobile app to stay in touch with your professional contacts.

ways to use the linkedin mobile app

Discover 10 ways to use the LinkedIn mobile app.

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social media how toAre you looking for brand ambassadors?

Have you considered recruiting your employees to help?

When you empower your employees to talk about your company on social media, they’ll share a human perspective people naturally gravitate to.

In this article you’ll discover how to set up a successful employee brand ambassador program to enhance your social media marketing.

#1: Assign a Community Leader

The first step is to designate a captain, someone who is able to take the reins. However, don’t think of this person as someone who will bark orders. Instead, choose a person who can guide a group of people who already know the ropes.

create an employee brand ambassador program

Discover how to create an employee brand ambassador program for social media.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Google Introduces Interactive 360-Degree Storytelling on YouTube: Google brings Google spotlight stories to the YouTube app. This new storytelling format is currently only available on select Android devices, but it’s coming to “more Android devices and the YouTube iOS app” next year.

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Did you set goals for the new year?

Want to be more successful setting and achieving your goals?

To discover how to accomplish goals, and to hear about the Kickstarter campaign for his new book, I interview John Lee Dumas.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000 podcast interviews and discovered a lot along the way. He’s about to publish The Freedom Journal: Accomplish Your Goal in 100 Days.

John will discuss goal setting and how you can gear up for your best year ever.

You’ll discover why it’s important to set SMART goals.

podcast 177 john lee dumas goals

Listen as John Lee Dumas shares his thoughts on accomplishing goals.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

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social media how toWish you didn’t have to keep creating new content?

Do you need a better return on the content you create?

Having a plan in place for posting, and repurposing your best content will give your content a longer life and make the most of the time you spend creating it.

In this article you’ll discover how to get more value out of your social media content.

#1: Tailor Your Content Posts to Each Network

Here’s the dilemma. Some of your customers and prospects spend their social networking time on Facebook, while others favor LinkedIn. However, you have a blog post you want both groups to see.

extend the life of your social media content

Discover how to extend the life of your social media content.

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