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New Research Shows Social Media Word-of-Mouth Rising

social media research

Do you want people to tell their friends about your business?

Are you getting positive word of mouth?

New research shows that word-of-mouth marketing has grown exponentially on social media.

In this article you’ll discover three ways you can encourage customers to tell their friends about you.

#1: Customer Service Tips the Scales

Mention.com analyzed 1 billion brand mentions in a recent study. What they found is somewhat surprising: 76% of brand mentions on the web and social media are neither positive nor negative.

capitalize on word of mouth

Find out to capitalize on social media word on mouth mentions.

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How to Use Twitter Remarketing Ads to Target Site Visitors

social media how toAre you using Twitter ads?

Would you like to use remarketing to lower your overall cost per lead?

Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads.

In this article I’ll show you how to set up Twitter ads so you can remarket to your target audience on Twitter.

Why Twitter Remarketing?

All brands want to be top of mind. When a user is ready buy a product or engage a service, you want them to think of you first. Remarketing is a strong step toward that goal.

Thanks to the latest developments in Twitter ads, you can now use promoted tweets and Twitter cards to remarket only to the users who have visited your website. Remarketing to them makes sense because they are more likely to convert.

creating a campaign in twitter ads

Use Twitter ads to remarket to the audience most likely to convert.

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

social media how to

Do you want to know how people are finding your website?

Do you want to learn more about Acquisition reports in Google Analytics?

When you know your biggest traffic sources, you have a better idea of where to spend your time and money.

In this article I’ll share how Google Analytics Acquisition reports can help you drive traffic and sales.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics acquisitions reports

Find out to use Google Analytics to track traffic sources.

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5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

social media how toAre you using Instagram for business?

Do you want to know what works?

You can maximize your chances of Instagram success by watching what’s working for others.

In this article I’ll show you five examples of businesses growing their Instagram followers.

#1: Invite Engagement

Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.

However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.

starbucks image

One of many posts in the #whereintheworld series.

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Facebook Post Frequency: How to Find Out What Works

social media how toAre you wondering how often to post on your Facebook page?

Do you know whether Facebook post frequency or content has a bigger impact on engagement?

Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics.

What we found are some very interesting things about Facebook reach, posting frequency and what matters most to get the engagement you want.

In this article I’ll share what we tested and how you can find your own data and determine what works best for your own audience.

What Should Your Facebook Post Frequency Be?

Facebook has changed the news feed algorithm, that’s for sure–everyone is talking about a decline in reach. Since fewer of your fans may be seeing your posts, what worked in the past may not work now.

what works for facebook posts

Find out what works for Facebook posts.

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How to Use Twitter Animated GIFs to Improve Your Marketing

social media how toDoes your Twitter marketing need a new twist?

Have you considered using Twitter animated GIFs in your tweets?

Twitter’s newest feature lets you include animated images, called GIFs, in your tweets.

Twitter animated GIFs add more interest to images and are a great way to gain exposure on Twitter.

In this article you’ll discover three ways you can use animated GIFs as a Twitter marketing tactic for your business.

Why Twitter Animated GIFs?

You’ve probably seen an animated GIF, but may not have known what it was called. Animated GIFs are short clips of images (from movies, individual pictures, etc.) that play on a loop. Here’s an example Pizza Hut shared on its Twitter account:

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New Pinterest Messages: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Pinterest Messages Encourage Conversations: “When someone shoots you a pin, you’ll be able to reply with a message or send a pin back!”

pinterest conversation

“You can also send pins and messages to multiple people.”

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Instagram Success: How a Marketer Grew a Loyal Following With Instagram

Do you want to grow your business using Instagram?

Are you wondering how to build a loyal following?

I interview Chalene Johnson for this episode of the Social Media Marketing podcast and explore how she amassed a following of 365,000 on Instagram.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold millions of DVDs. She’s found great success with Instagram and now teaches other small businesses how to do the same with her Instagram Impact course, and has a new podcast called Build Your Tribe.

Chalene shares how she creatively used Instagram to grow her business.

You’ll discover how to take your Instagram marketing to the next level.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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10 Twitter Tactics to Increase Your Engagement

social media how toDo your tweets get noticed?

Are you getting enough engagement on Twitter?

Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.

In this article I’ll share 10 tweeting techniques that lead to better engagement.

#1: Keep Tweets Under 110 Characters 

Twitter’s legendary character restriction seems short, but if you’re maxing out your character count, your tweets are too long.

Shorter tweets with around 110 characters get 17% higher engagement, and there’s a reason for that. When you leave room in a tweet, it makes it easier for people to retweet you and add their own commentary.

10 twitter tips

Learn 10 tips for increasing engagement on Twitter.

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