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Launching: Why Podcasts Are a Hot New Way to Launch a Product

Are you getting ready to release a product, book or service?

Do you want to know how a podcast can boost your launch?

To learn why podcasts can be a very powerful marketing tool when it comes to starting a launch, I interview Brian Clark and Chris Ducker for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Brian Clark, founder of Copyblogger Media and host of the new podcast New Rainmaker. Chris Ducker is the author of Virtual Freedom and host of The New Business Podcast. Both Brian and Chris are serial entrepreneurs.

Brian and Chris share why they’ve chosen podcasts to launch their new products.

You’ll discover ideas for your own launches and why you should give audio a chance.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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3 Steps to Build a Social Media Marketing Sales Funnel

social media how to Are you looking for a smart way to use social channels for lead conversion?

Are you tracking and leveraging your target customers’ path to buying your product?

Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a customized sales funnel in place.

In this article you’ll discover how to put together a marketing and sales funnel with the right channels and key trackable metrics. You’ll also find advice on how to test and tweak your funnel for maximum boost.

Why Is Your Marketing and Sales Funnel Such a Big Deal?

Social media marketing is about using social networks and tools to guide prospects through a series of steps–a funnel–to get them to take the actions you want (e.g., becoming a fan, sharing their email address or buying your products or services).

There are tons of social media tools, networks and options that include everything from Facebook and Twitter to landing pages and email marketing to SEO and ads. Each of these social marketing channels is one more way to guide your prospects through your sales funnel.

marketing channels

Use varied social marketing channels to guide your prospects through your sales funnel.

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39 Blogging Tips From the Pros

social media how toAre you looking for the latest blogging tactics?

Do you want to know what the blogging pros are doing today?

Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed.

We asked 39 blogging pros to share the best blogging tips and tactics worth doing today.

Here’s what they have to say.

#1: Turn Google Hangouts On Air Into Mini-Courses in a Blog

martin shervington

Martin Shervington

Since I launched PlusYourBusiness, I’ve focused on one main tactic: include as rich a multimedia experience on the blog posts as I can, while remaining useful.

One of the best ways I’ve found to do this is to take an interview and structure it into a mini-course.

So, this is what I do regularly:

Run a Google Hangout On Air. For example, an interview with someone in social media or social SEO.

hangouts on air homepage

Run a Google Hangout On Air and then turn it into a mini-course on your blog.

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How to Measure Social Media ROI

social media how to Do you spend hours on your social media outreach and have no idea if it’s successful?

Are your clients constantly clamoring for social proof?

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).

In this article I’ll share tools and tips to measure the ROI of your social media efforts.

Why Measure Your ROI?

ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too!

This is important for social media companies, consultants and in-house staff.

The main challenge in measuring ROI is keeping up with changes in algorithms, implementing the new tools that hit the marketplace and proving to your clients that they’re getting the most out of their investment in you.

Here are five steps for your ROI measurement strategy.

#1: Set Social Media Goals

ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. Before you can track and measure your ROI, you need to determine your goals so you know which factors you’re measuring and what success looks like.

Top 5 Metrics for Auditing Your Social Media Marketing ROI: Beyond revenue, participating in social media has many “beneficial business applications, such as facilitating customer service and boosting public relations.”

Reach, traffic, leads, customers and conversion rate are the metrics Pamela Vaughan on HubSpot suggests you consider to determine social media marketing success.

hubspot roi image

HubSpot.com shares 5 ROI metrics you should audit.

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Essential LinkedIn Marketing Resources: A Complete Guide

social media how toDo you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.

Create a Presence for Yourself

How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.

linkedin professional profile

Add Professional Portfolio to stand out from the crowd.

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