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Twitter Buy Button: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that will grow over time), some tweets from [Twitter’s] test partners will feature a Buy button, letting you buy directly from the tweet.”

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Writing and Social: Why the Written Word Is Your Marketing Advantage

Do you write content for your business?

Are you looking to improve the quality of your writing and your storytelling skills?

To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing training and education to empower both large and small business marketers. Her newest book is called Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.

Ann shares why she decided to write a book for marketers about writing.

You’ll discover how to improve your writing for social media.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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8 Visual Content Apps to Create Stunning Images and Videos

social media toolsDo you want to present visual messages in new ways?

Are you looking for new design tools to help you create visual content?

Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences.

In this article I’ll show you eight design resources and tools that can help you create visual content quickly and easily.

8 visual content apps

Find 8 apps to create stunning social media images.

#1: Find Images Without Copyright

If you’re looking for photos to use in your images, I have two resources for you: Unsplash and New Old Stock.

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5 Tips for Running Successful Social Media Campaigns

social media how toDo you use social media campaigns to engage with your customers?

Do you need tips on how to create more effective campaigns?

Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid.

In this article I’ll share five tips for building and running successful social media campaigns.

#1: Choose and Build the Right Campaign

Social media campaigns offer a wide array of options, from voting contests to newsletter signups to interactive quizzes—and everything in between.

Different campaigns deliver different results, so before you begin, have a clear idea of what you hope to accomplish. With your goals in mind, research and choose the type of campaign that works for you, and then decide how you’re going to build it.

tips for successful social media campaigns

Find tips for running a successful social media campaign.

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How to Create Shareable Social Media Images: 3 Powerful Tools

social media toolsDo you include shareable images with your articles and updates?

Can you create them yourself, or do you think you lack design skills?

It doesn’t make sense to hire a graphic designer every time you need an image.

In this article I’ll show you three online design tools to make your own shareable images–no formal design skills necessary.

3 tools to create social media images

Find 3 tools to create social media images.

#1: Create Reusable Images With Layers

Canva is an online tool built by designers who had non-designers in mind. When you open your account, Canva offers a quick tutorial and five Starter Challenges to get you going. You can also check out the other design tutorials on the home page–each one takes about three minutes.

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How to Promote Products With Social Media: 4 Examples

social media how toDo you promote your products online?

Are you looking for ways to use social media to increase your sales?

Both well-known and startup companies are mixing social media and e-commerce to garner more sales.

In this article I’ll show you not only how they’re doing it, but how you can do it too.

Combine Social Media and E-Commerce

Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.

how to promote products with social media

Find 4 examples of how to promote products with social media.

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How to Set Up Facebook Business Manager

social media how toDo you want a more streamlined way to organize account managers within Facebook?

Are you using Facebook Business Manager?

You’ll find Facebook’s newest tool useful.

In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.

Why Facebook Business Manager?

Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.

set up facebook business manager

Find out how to set up Facebook Business Manager to manage multiple Pages and Ad accounts.

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5 Ways to Develop a Social Media Strategy

social media how toAre you struggling to make social media work for you?

Do you have the right social media strategy for your business?

The challenge of social media is that it’s constantly changing.

In this article I’ll share five ways to adapt social media for your business.

#1: Do a Social Media Audit

To determine what is and isn’t working in your social media strategy, go over the analytics for your posts.

ways to adapt social media for business

Find 5 ways to adapt social media for your business.

Review your posts over the last three months, six months or year. See which posts got the most traffic, as well as the most shares and other engagement. Adjust your strategy accordingly.

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SlideShare App Enhances Discovery: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

The Latest SlideShare App Feature Helps You Find More Content: This update is “shining the spotlight on the people and content that you find compelling.” The app is currently only on Android, iOS app to follow.

slideshare discover people

These new enhancements to the SlideShare app “make it even simpler for you to find and use great content on the go.”

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