FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 9th annual social media study (49 pages, 77 charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

Do you track the return on your social media activity in Google Analytics?

Want to discover some valuable shortcuts?

To explore cool hacks for Google Analytics, I interview Annie Cushing.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency. She’s a total analytics geek who loves teaching other marketers how to make the most of their analytics data.

Annie explores Google Analytics, social reporting, dashboards, and more.

You’ll discover how to customize Google Analytics reports for yourself.

Google Analytics and Social Media: What Marketers Need to Know featuring insights from Annie Cushing on the Social Media Marketing Podcast.

Google Analytics and Social Media: What Marketers Need to Know featuring insights from Annie Cushing on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Continue Reading

social media how toLooking for a way to stand out on your social media channels?

Have you thought about using animated GIFs?

GIFs give marketers a quick, informative, or fun way to convey a message while grabbing an audience’s attention.

In this article, you’ll discover how to make your own GIFs for social media.

How to Make an Animated GIF: A Guide for Marketers by Peter Gartland on Social Media Examiner.

How to Make an Animated GIF: A Guide for Marketers by Peter Gartland on Social Media Examiner.

Continue Reading

social media how toDo you share images in your social media marketing?

Wondering if you’re violating copyright laws?

With a bit of information, you can learn to protect yourself and your business from a copyright infringement lawsuit.

In this article, you’ll discover five tips to help you use images correctly (and legally) on social media.

How to Legally Use Images in Your Social Media Marketing by Sarah Kornblett on Social Media Examiner.

How to Legally Use Images in Your Social Media Marketing by Sarah Kornblett on Social Media Examiner.

Continue Reading

social media how toDo you advertise on Instagram?

Wondering how Instagram Stories ads can help your business?

Instagram now lets businesses of all sizes deliver seamlessly integrated full-screen Stories ads to a highly targeted audience.

In this article, you’ll discover three ways to use Instagram Stories ads.

3 Ways to Use Instagram Stories Ads for Business by Ana Gotter on Social Media Examiner.

3 Ways to Use Instagram Stories Ads for Business by Ana Gotter on Social Media Examiner.

Continue Reading

social media how toDo you want to boost revenue for your next launch or promotion?

Have you thought about using Facebook Messenger ads to engage prospects?

Messenger ads provide a personal experience for customers and prospects.

In this article, you’ll discover how to create a Facebook Messenger ad.

How to Set Up a Facebook Messenger Ad by Tammy Cannon on Social Media Examiner.

How to Set Up a Facebook Messenger Ad by Tammy Cannon on Social Media Examiner.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the unique ability to combine LinkedIn’s powerful professional data with your own first-party data.” With Matched Audiences, members can engage key accounts, prospects, and audiences “that matter most to [their] business with three new capabilities.” These capabilities include Website Retargeting, which allows businesses to market to LinkedIn members who visited their website with always-on campaigns. LinkedIn also rolled out the ability to engage prospects from your list of contacts with Contact Targeting and reach decision-makers and influencers at companies you’re targeting with Account Targeting.

Continue Reading

Do you use Facebook to market your business?

Wondering how marketing on Facebook is evolving?

To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing.

Mari shares why it’s time for marketers to rethink how they use Facebook.

You’ll discover where Mari believes Facebook is headed.

Facebook Marketing: Why It Is Time to Rethink Everything featuring insights from Guest on the Social Media Marketing Podcast.

Facebook Marketing: Why It Is Time to Rethink Everything featuring insights from Mari Smith on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Continue Reading

social media how toWant to connect more with your target audience?

Wondering how to deliver relevant social media content consistently?

Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals.

In this article, you’ll discover how to create a social media marketing content plan for your business.

How to Create a Social Media Marketing Content Plan in 7 Steps by Warren Knight on Social Media Examiner.

How to Create a Social Media Marketing Content Plan in 7 Steps by Warren Knight on Social Media Examiner.

Continue Reading

social media toolsDo you use hashtags in your Instagram posts?

Wondering which hashtags resonate best with your target audience?

Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals.

In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags.

5 Tools to Measure Instagram Hashtag Performance by Krista Wiltbank on Social Media Examiner.

5 Tools to Measure Instagram Hashtag Performance by Krista Wiltbank on Social Media Examiner.

Continue Reading