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How to Use Targeted Facebook Ads to Promote an Event

social media how to

Are you promoting events online?

Have you tried using Facebook to spread the word?

Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event.

In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.

how to use targeted facebook ads

Use targeted Facebook ads to promote your next event.

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Vine Introduces New Camera: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone and turn them into Vines.”

new camera on vine

“Whether you’ve imported a past video or shot a new one within the Vine app, you can edit your Vines faster and with more precision.”

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Measuring Social Media: What Marketers Need to Know

Do you understand how to measure social media activities?

Do you know how to gather the right data to help you achieve your business goals?

To explore how you can measure social media activities, I interview Lutz Finger for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the new book, Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior.

Lutz shares why he’s so interested in social analytics.

You’ll discover why Lutz believes social media analytics will have a bigger impact than the onset of the Internet did.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Combine Text and Visual Content for Better Social Engagement

social media how to

Do you keep text and image updates separate?

Have you considered how text and visual content complement each other?

Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.

In this article I’ll show you seven ways companies are using visual content to get better overall engagement.

using text and visual content

Find out how text and visual content engage your followers and fans.

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How to Build Your Google+ Hangout Audience

social media how to Would you like to use Google+ Hangouts On Air?

Are you worried no one will attend your hangout?

Laying a strong foundation for your Google+ hangout can help you find the audience you need.

In this article you’ll discover how to build an audience for your Google+ hangout in four easy steps.

#1: Foster Relationships Before You Broadcast

Don’t forget this first step!

build a google hangout audience

Find out how to build an audience for your Google Hangout.

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4 Tips to Create the Perfect Cover Photo on Any Social Network

social media how to Are you proud of your social media cover photos?

Do you want to find out how to improve them?

Your cover photo is the first thing anyone sees when they visit your social media profiles.

Make that first impression a positive one.

In this article I’ll share tips to improve the quality and impact of your cover images today.

social media cover image tips

Find tips for creating the perfect social media cover photo.

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Get Free Training for Facebook Page Admins With Facebook Studio Edge

social media tools

Do you want to learn the fundamentals of Facebook pages?

Do you need to know more about Facebook ads?

Facebook offers free training to help page admins understand everything from business page basics to Facebook ad policies with its Facebook Studio Edge site.

In this article I’ll share an overview for each course and highlight the most useful information.

facebook studio edge

Find out how Facebook Studio Edge helps business owners get the most out of Facebook.

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12 Twitter Marketing Tips From the Pros

social media how toAre you using the latest Twitter marketing tactics?

Do you want to raise the bar on your Twitter marketing?

We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing.

In this article you’ll discover 12 Twitter marketing tips to help you get the most out of Twitter today.

12 twitter tips from pros

Find 12 pro tips for improving your Twitter marketing.

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How to Use Instagram Hashtags to Expand Your Reach

social media how toIs your business marketing on Instagram?

Do you want your Instagram posts to be seen by more people?

You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags.

In this article you’ll discover how hashtags make your Instagram images and video more discoverable.

How Instagram Hashtags Work

While hashtags originated on Twitter, they quickly became part of each social media channel. At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.

hashtag article image

Hashtags have become an integral part of Instagram marketing.

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