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social media tools Wondering where confident, successful marketers get their training?

Are time and resources for training on the back burner due to time or travel constraints?

Are you constantly juggling the need to execute with the need to learn before you leap?

Social media marketing is a constantly evolving industry. The changes make it exciting, but they also make it difficult.

find out where successful online marketers get their training

Find out where successful online marketers get their training.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Reddit Announces New Ad Offering: Reddit introduced Promoted User Posts, a new ad offering that gives marketers the ability to sponsor user-generated posts on Reddit’s platform. According to the announcement from Reddit, this new ad offering “will essentially let an advertiser identify an organic post that they find especially relevant to their brand or product and promote that in the Sponsored unit.” In turn, the author of the post will be notified and asked to give their expressed “opt-in approval” before their post can be used as part of a branded initiative. Reddit confirmed that the Promoted User Posts “will go live on Thursday, August 4.” In the meantime, the site is preparing for this update by “speaking with mod teams ahead of time before any user promoted posts go live in their subreddits.”

areddit promoted user post ad

Reddit offers this “hypothetical example” of its upcoming Promoted User Posts and notes that “Jenga is not a real advertiser at this time.”

Tumblr Launches Ads and Announces Monetization Features: Tumblr announced that “later this year,” its users will be able to “start making money from their blogs” with ads. While this “opportunity will be available to any eligible Tumblr,” the site assures users that they will have the option to “turn off on blog advertising in settings if [they are] not comfortable with it.” Tumblr is “still working out the details of the partner program,” so no launch date has been announced yet.

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Do you review your Twitter Analytics?

Want to use them to improve your Twitter marketing?

Ian Cleary is with us to explore what you can learn from the data provided in Twitter Analytics.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row. He also founded the RazorBlazers Club, a community for marketers who want to monetize with social media.

Ian explores how you can use Twitter Analytics to take your Twitter marketing to the next level.

You’ll discover great third-party analytics tools.

podcast 208 ian cleary twitter analytics

Listen as Ian Cleary shares what marketers need to know about Twitter Analytics and how to know if your Twitter marketing is working.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toDoes Instagram’s algorithm have you worried?

Are you looking for proven tactics to increase your visibility in the Instagram news feed?

In this article, you’ll discover how four of the most successful companies on Instagram are responding to the algorithm change, and how your business can do the same.

tactics to use with instagram algorithm changes

Discover four ways to beat the Instagram algorithm.

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social media toolsAre your customers using social media?

Do you want to provide them with better customer service?

Today’s tools make it easier than ever for brands to ensure that no customer service issues go unresolved.

In this article, you’ll discover four tools to manage customer service on social media.

social media customer service tools

Discover four tools for customer service on social media.

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social media how toAre your Facebook ads costing you too much money?

Do you want to run successful campaigns and not break the bank on advertising?

The answer is not so obvious. And it starts with creative use of your blog.

In this article, you’ll discover how to reduce your ad spend on Facebook.

reduce facebook ad campaign costs

Discover the secret to cutting your ad spend on Facebook.

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social media how toDo you want to build a stronger community?

Looking for ways to spark engagement with your followers?

Your fans and customers can play an important part in developing a social media presence that shares authentic stories.

In this article, you’ll discover four creative ways to include fans in your social media marketing.

include followers in social marketing

Discover four ways to include fans in your social media marketing.

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social media how toAre you wondering how your business can use Facebook Live?

Looking for examples to help you get started?

Using live video will improve your Facebook reach and it can take less time than writing individual posts.

In this article, you’ll discover six ways your business can succeed with Facebook Live video.

facebook live for business

Discover six ways to use Facebook Live video for your business.

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social media how toDo you want to improve awareness for your business?

Have you considered collaborating with influencers?

Working with influencers to promote your product or service to their audience is an effective way to meet your marketing objectives.

In this article, you’ll find four influencer marketing examples and ways to connect with influencers.

work with influencers

Discover four influencer marketing campaigns you can model.

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