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4 Ways to Use SlideShare for Lead Generation


Are you using SlideShare as a social media marketing option?

social media how toAre you using SlideShare presentations to market your business?

Have you considered SlideShare as a conversion tool?

SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.

In this article you’ll discover four simple ways to use SlideShare to improve your marketing and lead generation.

use slideshare for lead generation

Discover how to use SlideShare for lead generation.

36 comments

 
 

How to Measure Social ROI on Facebook Ads


social media how toAre you running Facebook ad campaigns to increase engagement?

Wondering how to measure the short and long term impact?

When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.

In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.

Why Track Social ROI on Facebook Ads?

The results of social campaigns are just as crucial as traditional ROI.

Traditional conversion ad campaigns on Facebook are relatively straightforward.

measure social roi of facebook ads

Discover how to measure the social ROI of Facebook ads.

10 comments

 
 

Facebook Introduces Product Ads: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Product Ads: Facebook launched product ads,”a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use.”

"With product ads, businesses can showcase more products and people on Facebook can discover more relevant products."

“With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.”

10 comments

 
 

Google Analytics: How to Know If Your Marketing is Working


Do you use Google Analytics?

Want to know how data can help improve your marketing?

To learn how to measure what’s working with Google Analytics, I interview Christopher Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. His brand-new book is Marketing Blue Belt: From Data Zero to Marketing Hero.

Christopher will talk about how to use Google Analytics to improve your marketing.

You’ll discover how to set goals, and analyze and measure your data.

“podcast

Listen as Chris Penn shares how Google Analytics can show if your marketing is working.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

16 comments

 
 

How to Use Twitter Lists for Business


social media how toAre you using Twitter lists for your business?

Want to better organize your Twitter experience?

The right Twitter list can help you find, monitor and interact with the right people easily.

In this article you’ll discover how to create Twitter lists and ways to use them for your business.

How to Create a Twitter List

use twitter lists for business

Discover how to use Twitter lists for business.

43 comments

 
 

7 Free Facebook Tools Marketers Should Consider


social media toolsAre you looking for ways to enhance your Facebook marketing?

Do you want to capture the attention of more prospects and customers?

The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.

In this article you’ll discover seven valuable (and free) Facebook tools that can help marketers succeed.

7 free facebook tools

Discover 7 free Facebook tools marketers should consider.

44 comments

 
 

How to Run an Instagram Contest: Four Easy Steps


social media how toIs your company active on Instagram?

Want to host a contest to build excitement about your business?

Instagram makes it easy to run quick contests that engage your audience and build your fan base.

In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand.

run instagram contest

Discover 4 steps to running an Instagram contest.

12 comments

 
 

How to Encourage Influencers to Share Your Content


social media how toDoes your business produce content?

Want influencers to share your posts with their large audience?

When you understand what motivates people to share, you’ll be more successful.

In this article you’ll discover five tactics to encourage influencers to share your content.

Why Target Influencers?

In a study of over 100 million articles, BuzzSumo found that the number of influencers who share a piece of content has a compounding effect on the total number of shares. On average, they discovered that a post shared by one influencer resulted in 31.8% more social shares. When three influencers shared a piece of content, it doubled the total number of shares; five influencers quadrupled it.

encourage influencer content shares

Discover how to encourage influencers to share your content.

14 comments

 
 

How To Improve Your LinkedIn Productivity With Third-Party Apps


social media toolsDo you use LinkedIn to connect with new prospects?

Are you looking for better ways to network with LinkedIn?

The right third party applications can save time and automate your LinkedIn experience.

In this article you’ll discover applications that will help increase your LinkedIn communication and productivity.

use third-party linkedin apps

Discover how to increase LinkedIn productivity with third-party apps.

28 comments

 
 






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