Are you using SlideShare as a social media marketing option?
Have you considered SlideShare as a conversion tool?
SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of SlideShare as a social marketing and lead conversion tool.
In this article you’ll discover four simple ways to use SlideShare to improve your marketing and lead generation.
Wondering how to measure the short and long term impact?
When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.
In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.
Why Track Social ROI on Facebook Ads?
Traditional conversion ad campaigns on Facebook are relatively straightforward.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Product Ads: Facebook launched product ads,”a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use.”
Want to know how data can help improve your marketing?
To learn how to measure what’s working with Google Analytics, I interview Christopher Penn.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of the Marketing Over Coffee podcast. His brand-new book is Marketing Blue Belt: From Data Zero to Marketing Hero.
Christopher will talk about how to use Google Analytics to improve your marketing.
You’ll discover how to set goals, and analyze and measure your data.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Want to better organize your Twitter experience?
The right Twitter list can help you find, monitor and interact with the right people easily.
In this article you’ll discover how to create Twitter lists and ways to use them for your business.
How to Create a Twitter List
Do you want to capture the attention of more prospects and customers?
The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
In this article you’ll discover seven valuable (and free) Facebook tools that can help marketers succeed.
Want to host a contest to build excitement about your business?
Instagram makes it easy to run quick contests that engage your audience and build your fan base.
In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand.
Want influencers to share your posts with their large audience?
When you understand what motivates people to share, you’ll be more successful.
In this article you’ll discover five tactics to encourage influencers to share your content.
Why Target Influencers?
In a study of over 100 million articles, BuzzSumo found that the number of influencers who share a piece of content has a compounding effect on the total number of shares. On average, they discovered that a post shared by one influencer resulted in 31.8% more social shares. When three influencers shared a piece of content, it doubled the total number of shares; five influencers quadrupled it.
Are you looking for better ways to network with LinkedIn?
The right third party applications can save time and automate your LinkedIn experience.
In this article you’ll discover applications that will help increase your LinkedIn communication and productivity.