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social media toolsDo you want to reach local customers on social media?

Are you monitoring the online conversations near your business?

Geo-specific social media monitoring tools help businesses engage with customers who are close to their brick-and-mortar stores.

In this article I’ll share six location-based monitoring tools to use for local social media marketing.

Why Use Location-Based Monitoring Tools?

Geo-specific social media monitoring tools are different from the conventional keyword-based monitoring tools in many respects. For one thing, these tools offer a clear picture of what’s happening at a particular location, which helps you reach out to local audiences. Plus, they allow you to connect better with your community by engaging with local social media influencers and leveraging local hashtags.

reach local customers with location-based monitoring

Discover location-based monitoring tools to use for local social media marketing.

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social media how toAre you responsible for reporting your social media results?

Do you need to develop a reporting system?

Knowing who you report to and what metrics they need will help you streamline the process and ensure you’re delivering reports on time.

In this article you’ll discover how to develop a social media reporting system for your business.

develop your reporting system

Discover how to develop your social media reporting system.

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social media how toDo you want to attract more attention on LinkedIn?

Have you considered adding visuals to your profile?

Consider using images to build out each section of your LinkedIn profile.

In this article I’ll share seven ways to improve your LinkedIn profile with visuals.

using linkedin visual content

Discover ways to stand out on LinkedIn using visual content.

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social media how toIs your business struggling to connect with other businesses on Facebook?

Need some ideas to spark your imagination?

In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers.

Why Facebook for B2B?

LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I’m not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.

b2b marketing on facebook

Discover how B2B marketers can use Facebook to reach customers.

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social media how toDo you want to encourage more interaction with your Twitter followers?

Looking for ways to engage your Twitter community?

In this article you’ll discover six ways to increase engagement on Twitter.

#1: Offer Personalized Encouragement

The best engagement is sometimes a simple response. Customers are thrilled when you devote time to interact with them. It’s a sign of respect and appreciation.

ways to increase twitter engagement

Discover six ways to increase your Twitter engagement.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Introduces Conversational Ads: Twitter rolled out new conversational ads that “make it even easier for consumers to engage with and then spread a brand’s campaign message.”

twitter conversational ads

Twitter’s new conversational ads are “a powerful way for advertisers to extend their presence across Twitter.”

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Are you amazed at how much social media has changed over the last few years?

Want to discover what’s next?

To explore the evolution of social media, I interview Brian Solis.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He’s written eight books, including Engage and What’s the Future of Business? His newest book is called X: The Experience When Business Meets Design.

Brian will explore how social media has changed and how it continues to evolve.

You’ll discover how marketers can use moments of truth to engage their customers.

podcast 179 brian solis evolution of social media

Listen as Brian Solis discusses the evolution of social media.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

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social media toolsDo you want to improve your social media marketing?

Have you looked at how your competitors are using social?

There are tools to help you determine what’s working for you and your competitors, what isn’t working and why.

In this article you’ll discover four free tools to compare your social media presence with your competitors’.

4 free tools to analyze competitors on social media

Discover four free tools to analyze your social media competitors.

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social media how toDo you want to boost engagement on Twitter?

Have you thought about running a Twitter contest?

Twitter contests are a creative, fun way to attract more followers, engagement and shares on the platform.

In this post you’ll discover how to run a Twitter contest for your business.

create a successful twitter contest

Discover how to create a successful Twitter contest.

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