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4 Ways to Improve Your Facebook Ads

social media how toAre you advertising on Facebook?

Do you want to create better Facebook ads?

In this article you’ll discover four things to help you build a more effective Facebook ad.

#1: Choose Color With Care

It’s long been accepted that the psychological associations that come with color–and how we process what we see–affect the power of an advertisement.

Here’s a quick guide to color:

color guide

Every color adds its characteristics to your ad.

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Twitter Introduces First Tweet Feature: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Your First Tweet Feature: You can now celebrate your #FirstTweet. ”Using this tweet tool, you can look back to find your very first tweet—or for that matter, anyone else’s.”

first tweet

“Just type in your @username, or that of anyone—your best pal, favorite comedian, a star or a president.”

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Connecting With People: How to Be Human With Your Social Marketing

Do you struggle to connect with people on social media?

Are you wondering how to be human with your social marketing?

To learn why so many marketers struggle connecting with people via social media and what you can do to fix it, I interview Bryan Kramer for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author’s Point of View podcast. His new book is called Human to Human.

Bryan shares what it takes for marketers to connect on a human level online.

You’ll discover the techniques that work best and examples you can use in your social marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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26 Creative Ways Brands Use Facebook Status Updates

social media how to Does your business have a Facebook marketing plan?

Do you need inspiration for Facebook updates that excite your fans?

Do you treat each and every update as an opportunity for engagement?

In this article we’ll take a look at 26 brands, an A-Z guide, that use Facebook status updates that combine visual content and brand messages to create buzz, excitement and interaction.

#1: Audi USA

When Drive (a TV network that celebrates the culture of cars and is geared toward car enthusiasts) highlighted Audi USA on their YouTube channel, Audi ran with it.

In the status update below, Audi USA shared that media recognition for their brand’s history and culture, but made sure to show appreciation by including a social link to the brand that drew attention to them.

audi update

Sharing company-branded media highlights and linking to related brands is win-win.

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New Social Media Research That Could Change Your Strategy

social media research Are you managing social media for your business?

Do you pay attention to the trends happening across the social web?

If so, you already know how the rules and landscape of social media marketing are always changing.

But what you don’t know may not only surprise you, but also may make you think twice about your social media strategy.

Here are four surprising social media research findings you should leverage for your social media strategy.

#1: Users ‘Like’ Facebook for Social Logins

When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.

In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.

social logins by industry, social media facts

Facebook login trumps all other social logins or registration requiring username and password.

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5 Tips for Developing Better Blogger Outreach

social media how toAre you looking for new blogger outreach tactics?

Have you considered working with bloggers as ambassadors?

In this article, I’ll show you five ways to promote your brand through blogger outreach.

Why Blogger Outreach?

Marketing has evolved into P2P (person to person) instead of B2C or B2B. It’s no longer about pushing your message out to people; it’s about making a connection with people who will tell others about you.

Bloggers have a distinct advantage when it comes to spreading your message. They have direct access to your target audience and can influence purchasing decisions with word-of-mouth marketing.

Research from BlogHer has shown that 81% of the online population trusts information and advice they get from bloggers and that 61% have made a purchase based on a blogger’s recommendation.

istock blog image

Bloggers have wide networks that can work for your brand. Image source: iStockPhoto.com.

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How to Benefit from the LinkedIn Publishing Platform

social media how to Did you know you can publish your articles on the LinkedIn publishing platform?

Do you want to build more authority in your niche?

LinkedIn is opening up its publishing platform to all 277 million+ members!

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence.

Why LinkedIn Publishing Platform?

I’ve always said you don’t have to be anointed as an influencer to build online influence. It’s up to you to contribute to your community, share valuable experience and create astute content that shows your thought leadership.

The LinkedIn publishing platform gives you the opportunity to expand your reach in a major way. Since all LinkedIn members have access to the platform, it’s critical for you to create high-quality content that differentiates you.

linkedin posts tab

Your published posts show up at the top of your LinkedIn profile.

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How to Use Facebook Website Custom Audiences

social media how toAre Facebook ads a core part of your social media tactics?

Are you ready to build a raving fan base that reads your articles and buys your products?

The truth is that with the right tools, no advertising can match the impact of Facebook.

If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).

In this post you’ll discover what website custom audiences are, how to create them and how to use them.

What Is Website Custom Audiences?

In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.

facebook ad created using website custom audiences

Catch the attention of recent website visitors with a relevant ad about your product or service.

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How to Encourage Fans to Create and Share Visual Content

social media how to Are you leveraging your community to bring attention to your brand?

Have you asked your customers and fans to contribute pictures and images to your social platforms?

If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.

In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.

Why Ask Fans to Create Visual Content?

If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.

There’s been a shift in who creates visual content (and how). Mobile platforms have made it easier for consumers to create and share images on the go.

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