Do you want to attract more live viewers?
When you cultivate a live audience for your Google Hangout on Air, you have more opportunities to connect with your fans.
In this article I’ll share five things you can do to bring more live viewers to your Google Hangout on Air.
Do you want to get more out of your ads?
The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.
In this article I’ll share three tips for making the most of your Facebook ad campaigns.
#1: Reach the Right Audience
Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.
For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.
Do you want to monitor social mentions and metrics?
Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare.
In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Say Thanks: “An experience that lets you create personalized video cards for your friends on Facebook.”
Are you interested in discovering what the future of mobile marketing has in store?
To learn how to market your business with mobile, I interview Tom Webster.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He’s authored studies such as The Social Habit and Twitter Users in America. He’s co-authored a new book with Tim Hayden called The Mobile Commerce Revolution: Business Success in a Wireless World.
Tom explores how mobile marketing impacts your business.
You’ll discover why successfully mobile marketing goes beyond technology, how consumer behavior is already being shaped by mobile, and how to respond to the mobile commerce revolution.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Do you want to spark better conversations with your followers?
Coming up with interesting content ideas for tweets can be challenging for social media marketers.
In this article I share 14 ways you can achieve more engagement with your Twitter audience.
Have you thought beyond adding a list of jobs and responsibilities?
LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.
In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.
Develop a Plan
Recent studies show that 71% of B2B marketers say relevance to the audience is the most important aspect of any marketing program. That applies to marketing yourself as well. When updating your LinkedIn profile, start by mapping out how you’re going to use every part of your profile to show prospects you are relevant to them.
Would you like to get the most out of your hashtag campaigns?
In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history.
Are you reaping the full benefits Facebook ad targeting?
To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.
In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.
What Is Remarketing?
Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.