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Facebook Freebooting: What Marketers Need to Know

social media how toDo you use video in your marketing?

Want to make sure your copyright is protected?

There are simple steps you can take to brand your videos so you’re protected if people upload them to Facebook as their own.

In this article you’ll discover how to protect your video content from freebooting on Facebook.

what marketers need to know about facebook freebooting

Discover what marketers need to know about Facebook freebooting.



5 Ways to Use Storytelling in Your Social Media Marketing

social media how toDo you want to use storytelling in your social media marketing?

Are you looking for inspiration?

Building your social media campaigns around stories helps you stand out from other brands, and grab the attention of consumers.

In this article you’ll discover five ways to use storytelling in your social media marketing.

5 ways to use storytelling in your social media marketing

Discover five ways to use storytelling in your social media marketing.



Twitter Publish: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Introduces Publishing and Storytelling Tools: Twitter announced a new ecosystem of publishing and storytelling tools that “easily turn unique Twitter content into great stories that attract, engage, and retain an audience.” Users now have a new way to display embedded tweets, and can access the Collections API that “turns multiple Tweets into a single story with a single Collection ID.”

twitter rich new responsive grid display

“This new Twitter for Websites display option gives users an engaging, immersive experience highlighting multiple Tweets at once, with images and video displayed edge-to-edge.”



YouTube Strategy: How to Plan Your YouTube Marketing Success

Do you create videos for your audience?

Are you curious about what works on YouTube?

To discover more about YouTube video strategy, I interview Owen Hemsath.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Owen Hemsath, a YouTube consultant and president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube strategy for ReelSEO.

Owen will explore how to put together a smart YouTube plan and how to monetize your YouTube videos.

You’ll discover the importance of video today, as well as the biggest mistakes marketers make with YouTube.

podcast 168 owen hemsath youtube strategy

Listen as Owen Hemsath shares what marketers need to know about planning YouTube marketing success.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.



How to Use Facebook Notes for Marketing

social media toolsDo you want to publish longer posts on Facebook?

Have you tried Facebook Notes?

Facebook Notes now lets profile owners add a cover image, format text and resize photos, then share their notes with anyone.

In this article you’ll discover how to create Facebook Notes and use them in your marketing mix.

use facebook notes for marketing

Discover how to use Facebook Notes for marketing.



How to Ensure Your Social Media Content Meets FTC, FDA and Google Requirements

social media how toAre you involved with influencer marketing campaigns?

Do you know how to meet disclosure and compliance requirements?

By following a few simple guidelines, you can maintain transparency while producing brand-sponsored content that engages consumers.

In this article you’ll discover how to make sure your content meets Federal Trade Commission (FTC), Food and Drug Administration (FDA) and Google requirements.

What Compliance Means for You

In September 2014 the FTC sent warning letters to more than 60 companies as part of what it called Operation Full Disclosure. While the warnings focused on print and broadcast advertisements, the move signaled that the commission may start regulating more companies on all media that it finds to be out of compliance with accepted standards and practices.

ensure your social media content meets ftc, fda and google requirements

Discover how to ensure your social media content meets FTC, FDA and Google requirements.



9 Instagram Tips and Tools for Marketers

social media how toAre you using Instagram for your business?

Want to get more from your marketing efforts?

Improving your Instagram content and boosting engagement can be as simple as adding a few tactics and tools to your marketing routine.

In this article you’ll discover nine tips and tools to improve your Instagram marketing.

9 instagram tips and tools for marketers

Discover nine Instagram tips and tools for marketers.



How to Boost Your Influence Using Your LinkedIn Profile

social media how toIs your LinkedIn profile working for you?

Want to build a presence that supports your company role?

While many people think of LinkedIn as a place only for jobseekers, salespeople and recruiters, LinkedIn can help employees build influence around any business role.

In this article you’ll discover three ways to build a LinkedIn presence to boost visibility for both you and your business.

#1: Align Your Personal Message With Your Company’s

Your LinkedIn presence is unique on social media, because while it is your personal profile, the fact that it highlights your professional activities means that it is enmeshed with your employer’s online presence.

boost your influence using your linkedin profile

Discover how to boost your influence using your LinkedIn profile.



How to Use Facebook Insights to Improve Your Engagement

social media how toDo you have a content strategy for your Facebook Page?

Want to know which types of content work best?

A deep dive into Facebook Insights helps you identify which content drives people to engage.

In this article I’ll share how to find your best content using Facebook Insights.

use facebook insights to improve engagement

Discover how to use Facebook Insights to improve your engagement.



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