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How to Split Test Facebook Posts and Facebook Ads

social media how toDo you use split testing?

Did you know you can split test both your Facebook Page posts and your Facebook ads?

Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

In this article I’ll share how to split test Facebook posts and ads.

Why Split Test Facebook Posts and Ads?

Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.

ab testing facebook

Find out what you need to know about AB Testing on Facebook.

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How to Publish on LinkedIn for Maximum Exposure

social media how toAre you publishing on LinkedIn?

Is your content getting the shares it deserves?

Publishing your articles on LinkedIn helps build your personal reputation and increase exposure for your business or website.

In this article I’ll share four tactics for publishing content that gets read and shared.

#1: Publish Early in the Week

The best day to publish on LinkedIn appears to be Tuesday, with Monday as a close second. Shares decline as the week progresses and by the weekend, shares are at their lowest.

shares on linkedin by date

Tuesday is the best day to publish your content.

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New Facebook Column Ads: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Facebook Column Ads Roll Out: “Designed to give advertisers a more engaging creative canvas, while also offering a better experience for people on Facebook, the new right-hand column ads” started to roll out this week.

redesign look of facebook ads

This is how these new ads will look.

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Marketing You: How to Play to Your Unique Strengths

Do you struggle when it comes to marketing yourself?

Are you wondering what your unique strengths are?

To learn how to promote yourself based on these strengths, I interview Sally Hogshead for this episode of the Social Media Marketing podcast.

Keep reading to discover more.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Sally Hogshead, author of Fascinate and How the World Sees You. She was an award-winning copywriter at the age of 23 and worked with brands such as Nike, Target and BMW. She’s one of the few women in the Speaker Hall of Fame and a popular keynote speaker (Sally keynoted Social Media Marketing World) and a simply fascinating woman.

Sally shares how you can be successful and fascinating in your work and your life.

You’ll discover how fascination can increase your value, put you at an advantage and enable you to get more satisfaction out of your work.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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4 Visual Content Tools to Help You Stand Out Visually

social media toolsDo you want to create more interesting visual content?

Are you looking for new ways to present your message?

Today’s marketers are using visual content to capture their readers’ interest and attention.

In this article I’ll show you four of the best free tools you can use to create strong visual content for social media.

Why Stand-Out Visual Content?

All of those people we’re trying to reach–fans, followers, customers–overlap with the same people our competitors are trying to reach. All of us are clamoring to have our content noticed over everyone else’s.

Text alone is hollow. It doesn’t attract much interest and it’s easily overlooked. Visual content has become one of the most important ways to bring attention to your social marketing efforts.

#1: Design Infographics

Right now, infographics are the hot thing. They’ve taken content marketing by storm because they bring data to life. There’s no doubt they’re eye-catching.

The problem is that creating infographics can be a headache if you’ve never done it before. Until now. Instead of buying the right software and hiring an expensive graphic designer, you have a number of free and affordable options.

I’ve tested many of them and Easelly is my favorite because it’s so easy to use (a nice reflection of its name).

easelly app

Easelly is an easy way to create your own infographics.

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3 Facebook Targeting Options Marketers Need to Know

social media how toDo you want to lower your Facebook ad costs and increase conversions?

What if you had hundreds of micro-targeting options at your fingertips?

Meeting and exceeding your advertising goals rely on reaching the audience most likely to convert.

In this article you’ll discover three Facebook targeting options that help you pinpoint the best audience for your ads.

Refine Ad Targeting With Facebook Data

As Facebook continues to evolve and strives to increase profits for its shareholders, it has slowly been rolling out a variety of advertising options to deliver a better experience for its advertisers.

The crux of those efforts is offering precise demographic targeting.

In early 2013, news began circulating that Facebook was teaming up with some very powerful data giants (Epsilon, Acxiom and Datalogix) to allow brands greater access to a vast amount of audience data. These three data giants not only tap into shopper loyalty programs, but also consumer purchase habits, demographic information and a host of other options from both online and offline consumer activity.

targeted facebook ad post

You can now target people who are interested in vacationing in Idaho.

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Six Facebook Marketing Tips From the Pros

social media how toWould you like to improve your Facebook marketing?

Are you wondering what Facebook marketing tactics the pros are using?

We asked top social media pros to share their hottest Facebook marketing tactics.

In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.

#1: Use ActionSprout for Email Acquisition

john haydon bio

John Haydon

Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.

The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.

ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.

For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.

john haydon facebook demand

Notice the Demand in the news feed.

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5 Ways to Spur Action for Your Social Media Tactics

social media how toAre you looking for ways to increase conversions from social media?

Do you want more engagement for your social media campaigns?

Understanding how people respond to marketing tactics can help you achieve your social media marketing goals.

In this article I’ll share five ways to maximize social conversion and engagement by capitalizing on human behaviors.

#1: Tease Your Followers

A tease is designed to arouse desire or curiosity through urging or coaxing. As humans we love to tease and be teased. We simply can’t resist “staying tuned” to find out the rest of the story.

Increasingly marketers are learning the power of the tease, especially in social media.

In July 2013, Oscar de la Renta exclusively released ads from their fall 2013 campaign via Instagram before the official advertising launch in September print magazines.

oscar de la renta instagram post

Fans appreciate exclusive content and that can lead to deeper connections.

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How to Use Google Analytics: Getting Started

social media how to Do you need a deeper understanding of Google Analytics?

Do you know what data each section of Google Analytics offers?

A few important details and settings can improve your Google Analytics reporting.

In this article I’ll share the basics of navigating Google Analytics and what you need to set up now to make the most of its data.

Note: This post assumes that Google Analytics is already set up for at least one of your websites. If you have not set up Google Analytics, you can find a thorough walk-through of the setup process in the Google Analytics Help Center.

get started with google analytics

Find out how to get started with Google Analytics right now.

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