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How to Craft Headlines That Draw People to Your Content


social media how toDo your headlines capture the attention of the right people?

Need some good ideas to enhance your headlines?

A great headline gets your audience to stop, read and share your content.

In this article you’ll discover four ways to craft stronger headlines to engage your readers.

Why Headlines Are Critical

Every marketer is looking for ways to get his or her content noticed on social media. This is particularly important for small businesses that lack the budget to support every piece of content with advertising and other paid marketing tactics.

To capture your audience’s time and attention, you need a strong headline. As David Ogilvy famously said, “On average, only 1 out of 5 readers gets beyond your headline.”

craft headlines that draw people to content

Discover how to craft headlines that draw people to your content.

36 comments

 
 

7 Ways to Attract More Attention on Pinterest


social media how toAre your pins getting enough exposure?

Do you want a stronger Pinterest presence?

Pinterest is known for its organic marketing. Using the right tactics makes it easier to increase your visibility.

In this article you’ll discover seven ways to gain attention and engagement for your brand on Pinterest.

attract more attention on pinterest

Discover 7 ways to attract more attention on Pinterest.

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How to Stream Live Google Hangouts on Air to YouTube


social media how toAre you using Google Hangouts on Air?

Do you want to know how to set up for live YouTube streaming?

Google Hangouts on Air and YouTube offer the benefit of recording your event while showing it in multiple places at the same time.

In this article you’ll discover how to stream your next Google Hangout on Air to YouTube.

Why

Google Hangouts on Air let you share live events on Google+, YouTube and your website, which means your audience can choose how to consume your content. This is particularly important since many mobile users prefer to watch video on YouTube.

#1: Prep Your YouTube Channel

Before you can stream a Hangout on Air to YouTube, you have to create a YouTube channel and set your preferences. Below are the steps to create a channel and prep it to stream and record your live Google Hangout on Air event.

stream live google hangouts on youtube

Discover how to stream live Google Hangouts on Air with YouTube.

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5 New Facebook Features and How Marketers Should Use Them


social media how toAre you taking advantage of the most recent Facebook features?

Want to know how to improve your Facebook marketing?

Staying on top of the latest Facebook updates will help your business get better results.

Here are five ways to incorporate recently revealed Facebook features into your marketing.

how to use 5 new facebook features

Discover how marketers should use 5 new Facebook features.

57 comments

 
 

4 Ways to Research Your Competition With Social Media


social media toolsAre you wondering how your competitors are using social media?

Have you explored what works for other businesses?

If you analyze the social media efforts of other businesses you’ll find insights to improve your own social media marketing.

In this article you’ll discover four ways to research what your competitors are doing on Facebook, Twitter and Google+.

4 ways to research the competition

Discover 4 ways to research your competition with social media.

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Facebook Topic Data: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Topic Data: “Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private.”

Facebook Topic Data

“Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.”

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Video Blogging: How to Become a Video Personality


Do you post videos?

Want to make them better?

To learn how to create great videos, I interview video blogger Amy Schmittauer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast.

Amy will talk all about video blogging and what you need to know to become a video blogger.

You’ll discover the secret to making great videos, as well as what mistakes to avoid.

“podcast

Listen as Amy Schmittauer shares how to become a video personality by video blogging.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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Four Steps to Simplify Your Daily Social Media Activities


social media how toDo you engage with your audience on multiple social platforms?

Do you want to work more efficiently?

Focusing your efforts on the social channels and engagement signals that are most beneficial to your business can save you time.

In this article you’ll discover how to create a social media to-do list in four steps.

simplify daily social media activities

Discover how to simplify your daily social media activities.

21 comments

 
 

How to Discover Analytics With the Google+ Dashboard


social media how toDo you know how your Google+ business page is performing?

Are you using Google+ My Business analytics?

The Google+ Dashboard has greatly improved the analytics it offers for its platform.

In this article you’ll discover the Google+ Dashboard and the analytics included in each option.

use the google+ dashboard

Discover how to find analytics with the Google+ Dashboard.

31 comments

 
 






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