Are you confused by the latest changes?
Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
In this article you’ll discover how to set up a Facebook ad campaign in the new structure.
Is it time to look at your social media from a fresh perspective?
Are you ready to make some changes?
There are a variety of ways to improve how your business is seen on social media.
In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing.
#1: Add Your Value Proposition to Profiles
Whenever people are on social media sites, they make snap decisions about whom to follow, what content to read and which content to share.
Have you tried building your social following through your email list?
Customers and email subscribers are already engaged with your brand, so why not encourage these loyal fans to follow you on your social media sites, too?
In this article I’ll share three things you can do to turn email subscribers into social fans.
Have you seen the latest research on Facebook?
Knowing how Facebook affects online marketing can improve your own efforts.
These five studies reveal how Facebook impacts online marketing and why it’s here to stay.
Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates.
Why Use Tools to Schedule Instagram Posts?
Instagram was designed primarily as a mobile tool, so that’s where most interactions take place. Instagram wants users to capture events as they happen. While real-time posting is the best-case scenario, it doesn’t work for everyone at all times. If you’re using the native version of Instagram on a desktop, you can view Instagram content and interact with people you’re following, but you can’t upload anything. While there are a few options available to upload photos and videos to Instagram from a computer, none of these lets you schedule your content.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Facebook Groups App: An app “that helps people share faster and more easily with all the groups in their life.”
Do you rely on word of mouth to promote your business?
Are you wondering how to get more people to recommend your product or service?
To learn how to build a business that’s highly recommended, I interview Paul Rand.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. He’s also the chief digital officer at Ketchum and former president of the Word of Mouth Marketing Association. Paul authored the book, Highly Recommended: Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business.
Paul explores how your business can become highly recommended.
You’ll discover what motivates recommendations, the importance of targeting the right influencers online and the six steps to getting more positive recommendations for your business.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Are you making different images for each type of social share?
Creating one image that looks good on several networks saves time, money and improves your visibility.
In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn.
Why Make One Image?
Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share. But Twitter, LinkedIn and Facebook can have a dizzying number of recommended sizes.
Creating separate images to look good on each social channel can be time-consuming and costly.
Have you looked at what other content creators are doing?
Watching what works for others in your industry can help you create content that increases engagement with your own audience.
In this article I’ll share how to search Pinterest, Instagram and Facebook for visual content to inspire your own visuals.
#1: Generate Ideas From Pinterest
When seeking visual inspiration, Pinterest should be your first stop. You’ll find lots of creative ideas uploaded and shared by others that you’ll want to repin. You may also get ideas for pictures to take and pins to create, as well as inspiration for your blog.