Pinterest: How to Drive More Traffic to Your Site With Pinterest
Do you use Pinterest for business?
Are you wondering how Pinterest can help your business drive more traffic to your website or blog?
To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. She also does online training for business owners and spends a lot of time focusing on Pinterest marketing.
Melanie shares how Pinterest is a different social media platform and why marketers should use it.
You’ll learn how to create clickable images and calls to action that will lead to increased visibility and sales.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
Podcast: Play in new window | Download
You can also subscribe via iTunes, RSS, Stitcher or Blackberry. 
How to Improve Your Social Media Calls to Action
Is your audience responding to your social activities?
Have you integrated the right calls to action into your social media strategy?
A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take.
Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
#1: Determine What You Want Prospects to Do
Your call to action should encourage readers to engage with you further.
You’ll want to break the activity into smaller steps that make sense to your audience. You can lose prospects at each step of the process, so you want to make it very easy for them.
Make readers an offer they want. What will get prospects to commit now? Your offer will vary based on your business and where the prospect is in the sales process. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.
5 Social Media Management Tools You Should Consider
Have your social media activities spiraled out of control?
Are you looking for tools to simplify the management of your social media marketing?
Would you like better insight into your audience or the ability to compare your social activities against the competition?
These are some of the capabilities you’ll discover in the five social media management tools listed below.
In this article I reveal five social management tools that just might make your life a bit easier.
Check out what they have to offer and see if they are a good fit for your business needs.
26 Mobile Apps to Improve Your Business and Networking
Have you been spending more of your mobile time using smartphone apps than browsing the web?
Suffice it to say, you’re not alone.
There are more than a million apps available and according to Sunil Gupta,”Users spend on average, 82% of their mobile minutes with apps and just 18% with web browsers.”
In this article, you’ll find apps to consider using to help you with your business and social activities.
Due to the enormous number of apps to choose from, I focused on apps that are convenient and provide social value.
Note: For consistency, all screenshots were taken from iTunes app store. I also looked for apps available on both iPhone and Android—and if not identical products on both platforms, another one with similar functionality would be available (see #3 for example).
Here are 26 apps, an A-Z guide to help you conduct business and network while on the go.
How to Use Pinterest to Promote Your Products
Is your business on Pinterest?
Or are you still unsure how to use Pinterest to effectively promote your products or company?
In November, Pinterest launched business pages with their new terms of service. This update lets you use Pinterest commercially.
You can promote your products, generate sales and leads and use it for other commercial purposes without any worries.
But first, you may want to convert your personal profile into a business account (or if you don’t have a personal account, just start fresh with one for business).
Here are some tips on how you can take advantage of this update and use Pinterest commercially to promote your business.
Facebook App Chat Heads: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing other stuff on Facebook, like checking your news feed. Tap Chat Heads to reply, drag them around or flick them down to close.” And you can also add stickers to your messages.
The Facebook iPhone app's new Chat Heads make it easy to follow chat conversations on the go.
Theft: 9 Ways to Protect Yourself From Losing Your Data
Do you rely on your computer for business?
Is your computer and data secure?
To learn more about ways to protect yourself and your business, this episode of the Social Media Marketing podcast gives you insight into the subject.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, you’ll learn different ways to protect your data and make sure your business is back up and running very quickly if you were ever to lose it.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
Podcast: Play in new window | Download
You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
