Are you spending too much time fiddling within Google Analytics?
Do you want to streamline your analysis experience?
Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn’t have to.
In this article I’ll share five Google Analytics shortcuts for setting up basic analytics, finding the most relevant reports and checking those reports regularly.
Are you responding to those comments?
The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions.
In this article you’ll discover what social listening is, how it works and how responding improves communication.
What Is Social Listening?
Many social marketers think social listening is just paying attention to metrics. But metrics are just a part of it.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
How Do Social Apps Stack Up?: Forrester’s US Consumer Technographics® Behavioral Study shows that a user’s top five most used apps represent 84% of their total time spent using apps. Just a handful of apps downloaded command a large majority of users’ attention, so the number of downloads doesn’t always determine an apps’ overall success or performance.
The study measures engagement success for social networking and communication apps across four user metrics: popularity, commitment, frequency and time spend. While the Facebook app is the clear winner in terms of engaging a large audience, the other social apps earn their high scores for a variety of other reasons.
Pinterest Brings Promoted Pins to Everyone: Eight months ago, Pinterest launched a Promoted Pins beta for their brand advertisers, and after promising results they are now bringing this amazing opportunity to everyone.
Are you looking for ways to improve your Pinterest exposure?
To explore how Pinterest can help your business I interview Pinterest expert, Vincent Ng.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He’s a Pinterest expert and blogs at MCNG Marketing.
Vincent shares how to use Pinterest to drive more traffic to your website.
You’ll discover reasons why you should use Pinterest in your social media marketing, tips on images and plugins that can boost traffic to your site and provide social proof for your company and what you need to know about Pinterest’s smart feed and promoted pins.
Share your feedback, read the show notes and get the links mentioned in this episode below.
If the changes in 2014 are an indicator, there will be a lot more changes in 2015.
To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros.
Here’s what they had to say.
And if you’re curious, here were the 2014 predictions.
Do you want to find more tools and tips to do your job even better?
Marketers are always looking for useful social media tools to increase visibility and productivity.
In this article you’ll discover the best tips and tools I shared on the Social Media Marketing podcast this year.
A series of new reports answers this very question.
Consumers have strong expectations for how brands use social channels.
In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media.
Have you considering adding video to your ads?
If you want to drive Facebook users to your website, videos on Facebook are worth a look.
In this article I’ll explain how to create Facebook video ads through both the live advertising interface and Power Editor.
Want to know what it all means to marketers?
If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you.
In this article I’ll share the information you need to know about Facebook’s new terms and how the changes may impact how you use Facebook.