FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 8th annual social media study (56 pages, 90 charts) of 5000+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

Do you run Facebook ads?

Have you tried split testing?

To explore different ways to split test your Facebook ads so you can refine your ad campaigns, I interview Andrea Vahl.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Andrea Vahl, a Facebook marketing expert. She’s co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. In addition, Andrea is a regular contributor to Social Media Examiner.

Andrea explores Facebook split testing and how best to optimize your Facebook ads.

You’ll discover which elements to split test first.

podcast 213 andrea vahl facebook ad split testing

Listen as Andrea Vahl shares what marketers need to know about Facebook split testing and how to make your ads better.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

Continue Reading

social media how toWondering how Twitter’s conversational ads and instant unlock cards work?

Want examples of brands using them well?

Twitter’s conversational ads and instant unlock cards encourage your audience not only to engage with your ads, but also to share them with their own followers.

In this article, you’ll discover how to use Twitter conversational ads and instant unlock cards for business.

use twitter instant unlock cards and conversational ads to increase engagement

Discover how to use Twitter conversational ads and instant unlock cards for your business.

Continue Reading

social media toolsDo you use Google Analytics?

Are you leveraging the many apps that work with Google Analytics?

Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts.

In this article I’ll share nine tips to help you get more out of Google Analytics.

google analytics tools and tips

Improve your marketing with these tools and tips for Google Analytics.

Continue Reading

social media how toDo you use YouTube for your business?

Looking for ways to create more visibility for your videos?

YouTube offers a number of helpful features to optimize your videos for more views, subscribers, or conversions.

In this article, you’ll discover five ways to improve the performance of your YouTube videos.

optimize youtube videos

Discover five ways for marketers to enhance YouTube video performance.

Continue Reading

social media toolsWant to simplify your daily social media marketing tasks?

Looking for a list of helpful apps and tools?

The right apps can make a world of difference in the life of a busy social media marketer.

In this article, you’ll discover 25 of the top tools and apps shared on the Social Media Marketing podcast.

top marketing tools and apps

Discover 25 top apps and tools for social media marketers.

Continue Reading

social media how toLooking for a new way to connect with your audience?

Wondering how to publish posts that generate strong engagement?

Most marketers plan to post on national holidays, but forget to include some unique and fun days that might appeal more directly to their followers.

In this article, you’ll discover nine holidays and observances to add to your social media marketing calendar.

celebrate holidays with social media

Discover nine ways to add celebrations into your social media marketing.

Continue Reading

social media how toLooking for a new way to expand the reach of your Facebook page?

Wondering how collaborating with other pages can help?

Partnering with other businesses on a Facebook giveaway can help you build your fan base, while engaging your primary audience.

In this article, you’ll discover how to host a Facebook loop giveaway in four easy steps.

partner with business for facebook giveaway

Discover how to easily create a Facebook loop giveaway.

Continue Reading

social media how toLooking for a way to stay in touch with blog visitors who haven’t subscribed to your newsletter?

Have you heard of browser-based push notifications?

Setting up browser push notifications on your blog helps you stay top of mind with people who are interested in your content, but aren’t ready to give you their email address.

In this article, you’ll discover how to add Chrome and Firefox push notifications to your blog.

install browser push notifications on blog

Discover how to add web browser push notifications to your blog.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the slideshow ad product that are “related to audio and text functionality, mobile creation and closer integration with [Facebook’s] Stock Photo and Pages Image libraries.” Facebook also launched a new tool that allows advertisers in emerging and high-growth markets “to take existing video assets and turn them into a slideshow that will play on slower connection speeds – in just a few clicks.” According to the Facebook Business blog, “these updates to slideshow are available globally now” on both Facebook and Instagram.

.

Continue Reading