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Top 10 Ways to Improve Your Social Media Marketing

social media reviews

Looking for proven ways to improve your social media marketing?

Wondering what resources you should read to boost your social efforts?

We’ve compiled a list of our top ten articles from the recent past, each focused on a different social network.

You’ll discover proven techniques to get your marketing on the fast-track to success.

Why a Top 10 List?

Nearly five years ago Social Media Examiner® launched to help business owners learn how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales.

top 10 social media examiner articles

Explore the top 10 ways to improve your social media marketing from Social Media Examiner.

To celebrate, we’ve rounded up some of the most popular posts.

And if you’re curious, we published our very first article, Top 10 Easy Steps to Starting a Business Blog by Denise Wakeman, on October 12, 2009.

Here’s our list:

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How to Repurpose Blog Content for Social Media

social media how toDo you spend a lot of time writing blog posts and creating social media content?

Ever feel like you don’t have enough time to focus on both?

The solution is simple: repurpose your blog content by using it in new ways on social media.

In this article I’ll share how to repurpose blog content for social media platforms.

Why Repurpose Content?

Content repurposing can help you “be everywhere,” since it can be distributed in different forms on multiple social media sites. It also helps you reach people who would not consume the content in its original form.

repurpose blog content

Repurpose your blog content for social media networks.

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How to Use Pinterest Promoted Pins

social media how toDo you use Pinterest in your social media strategy?

Want a way to give extra exposure to certain pins?

Now you can do just that with promoted pins, Pinterest’s answer to advertising.

In this article I’ll explain what promoted pins are, and share tips on how, when and why to use them.

What Are Promoted Pins?

Ever since the site launched, people have been anxiously anticipating the launch of some form of Pinterest advertising. The Pinterest promoted pins feature was announced last spring. It’s now in beta and only available to certain business account holders in the United States.

use promoted pins

Learn how to use Pinterest promoted pins.

A promoted pin is a paid ad on Pinterest. You can target certain locations, demographics and devices and reach customers who are searching for or have shown an interest in what you offer.

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5 Ways to Use Metrics to Improve Your Social Media Marketing

social media how toDo you review your website’s metrics on a regular basis?

Are you struggling to figure out how you can better use the data?

To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach.

Here are five ways metrics can improve your social media marketing.

5 ways to use metrics

Find 5 ways to use metrics to improve your marketing.

#1: Determine Which Stats Matter

Before you enter into any metrics analysis, decide what you need to track and how you’ll track it. Google Analytics is clearly the go-to, although there are other analytics sites. Most social channels have their own insights, as well.

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Facebook Relaunches Atlas: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Relaunches Atlas: It has been built ”from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online impressions and offline purchases.”

atlas welcome back

“Atlas delivers people-based marketing, helping marketers reach real people across devices, platforms and publishers.”

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YouTube Growth: How to Grow Your YouTube Channel

Do you post videos on YouTube?

Are you looking for ways to increase your traffic and subscribers?

To explore how to grow your YouTube audience, I interview Steve Dotto for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you “discover your inner geek,” by focusing on productivity, apps and more. In his former life, Steve hosted Canada’s largest syndicated technology show of the same name where he entertained and informed millions of Canadians on all things tech. Steve’s also been involved with theater and comedy at Second City.

Steve shares how he transitioned from hosting a tech TV show to a popular YouTube channel.

You’ll discover how to grow your YouTube channel.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Four Alternatives to Like-Gating on Facebook

social media how to

What tactics are you using to grow your Facebook Page?

Is like-gating a key part of your Facebook marketing?

Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing.

In this article I’ll share four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook.

4 like gate alternatives

Find 4 ways to market on Facebook without like-gating.

#1: Breach the News Feed With Paid Advertising

It’s a fact that the experience your customers have on Facebook isn’t tied to them visiting your Facebook page. The majority of most users’ time is spent in the news feed.

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How to Stream Google Hangouts On Air to Twitter and Facebook

social media how to Are you using Google Hangouts on Air?

Do you want your Twitter and Facebook followers to join in?

By sharing the YouTube link of your Google Hangout to Twitter and Facebook, you can stream the live event to reach more viewers.

In this article you’ll discover how to stream your next Google Hangout On Air to your Facebook and Twitter followers.

Why Google Hangouts On Air?

Google Hangouts On Air are live video broadcasts that stream simultaneously on Google+ and YouTube. Through the magic of Google, YouTube automatically records your live video and saves it to your YouTube channel after the event.

streaming google hangouts on air

Find out how to stream Google Hangouts to Twitter and Facebook.

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14 Tools to Streamline Your Social Media Marketing

social media tools Do you want to manage social media more efficiently?

Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business.

In this article I’ll share the best tools to manage and optimize your social media marketing.

14 social media tools

Find 14 tools to streamline your social media marketing.

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