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How to Use Tumblr for Business

social media how toHave you used Tumblr as a social marketing platform?

Would you like to reach an audience ready to share your creative content?

For companies with strong visual content Tumblr is a largely untapped opportunity.

In this article I’ll show you five companies using Tumblr to reach a new audience that values creativity and fun.

Why Tumblr?

If you had the chance to market on a site with upwards of 300 million unique visitors every month, would you do it?

What if that same site extended post life beyond a few days and catered to a younger demographic more interested in sharing content than creating it (thus giving you a better chance at going viral)?

tumblr home page image

Tumblr holds a lot of marketing potential.

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3 Underused Social Marketing Tactics That Build Relationships: New Research

social media research

Are you looking for new ways to improve engagement with your audience?

Do you want to know the most effective, yet rarely used social tactics?

In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.

#1: Provide Customer Service on Facebook

A lot of brands default to Twitter for social customer care. While there’s nothing wrong with that, it’s important to remember that Facebook offers plenty of customer service options you can leverage as well.

3 tactics for long term relationships

Use these under-used marketing tactics to build relationships for your business.

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How to Target Ads on Twitter and LinkedIn

social media how toAre you finding it difficult to generate organic leads with Twitter and LinkedIn?

Have you tried paid social media advertising?

Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.

In this article you’ll discover six options to target clients using Twitter and LinkedIn advertising.

Targeting Options for Twitter Advertising

1. Appeal to Similar Audiences

Twitter’s promoted tweets cost about $0.55 per click. They’re a budget-friendly solution when you want to build authority and get noticed in a new market or by a prospective client.

twitter targeting options

Target Twitter users using 5 different options.

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How to Schedule and Edit Facebook Posts Using Facebook

social media how toDo you want to save time by scheduling your Facebook posts?

Do you know how to edit a post once it’s scheduled?

Scheduling your posts works well when you can’t be online 24 hours a day, but what happens when you need to make a change?

In this article you’ll discover how to schedule and edit your Facebook posts (using Facebook) to save you time.

#1: Schedule Posts

Facebook’s scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you’ll be out of the office. Instead of tediously going into Facebook every day (possibly a few times every day), you can type in your update, customize a few settings, hit Schedule and you’re done!

scheduling editing facebook posts

Save time by scheduling your posts in Facebook.

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5 Tips for Managing Social Media in a Big Company

social media how toAre you struggling with the challenges of managing large-scale social media?

Do you run social media for a large company?

Maintaining a uniform social media presence in a complex organization is a tall order.

In this article I’ll share five key elements for managing company-wide social media.

#1: Be Consistent

Managing social media in a complex organization isn’t easy. There are multiple departments and divisions, multiple leaders, multiple policies–all of which can lead to confusion and frustration.

adobe facebook properties

Adobe has several products, but all social media properties consistently reflect the overall brand.

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Facebook Enhances Custom Audiences: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Enhancements to Custom Audiences From Your Website: The new features on Facebook’s custom audiences will allow “businesses to reach people faster and build more nuanced audiences.”

facebook create audience website traffic

“A new feature in Ads Manager and Power Editor that allows businesses to easily build certain kinds of audiences—i.e., people who haven’t visited your website in a while, or people who have visited certain pages of your site.”

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Social CRM: How Marketing Can Benefit From Social Media and CRM

Do you want to know more about your customers and prospects so you can serve them better?

Are you wondering what social CRM is and how your business can benefit from it?

To learn how social CRM can help marketers, I interview Kyle Lacy for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Kyle Lacy, director of global content marketing and research at Salesforce ExactTarget Marketing Cloud. He’s authored numerous books, including Twitter Marketing for Dummies and Social CRM for Dummies.

Kyle shares why social CRM is important for marketers.

You’ll discover some of the best CRM solutions available, what their basic functions are and how social CRM can help with social media ROI.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Essential Twitter Marketing Resources: A Complete Guide

social media how to Do you want to learn how to market yourself and your business on Twitter?

Are you looking for a resource to guide your Twitter marketing efforts?

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

Each of these articles will help you understand and master a specific part of marketing on the Twitter platform.

Network and Generate Leads on Twitter

How to Use Twitter Advanced Search Queries for Leads: Do you struggle to find leads on Twitter? This article shares how to track username mentions, perform geolocation targeting, filter and exclude search results and search by sentiment to generate leads.

beth gladstone social media examiner twitter article excerpt

Use advanced search queries to mine the right information from Twitter.

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How to Make Your Company Stand Out on Instagram

social media how toDo you want to attract more followers on Instagram?

Are you using Instagram to its full potential?

Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential.

In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business.

shutterstock instagram image 19773290

Instagram is an important part of your social media marketing efforts. Image: Shutterstock.

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