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12 Social Media Marketing Trends for Small Business


social media researchCurious about how other small businesses are using social media to get more sales?

Wondering which platforms work best for small businesses?

Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some surprising stalls.

social media marketing trends for small businesses

Discover twelve social media marketing trends for small businesses.

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How to Recover From a Negative Social Media Update


social media how toHas a team member ever posted something inappropriate from your social media account?

Are you ready with a recovery plan?

If someone wreaks havoc on your account, you need to be prepared for a worst-case scenario.

In this article you’ll discover how to recover from a bad post to your social media account.

recover from a negative social media update

Discover how to recover from a negative social media update.

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How to Use Google+ Collections for Business


social media how toDo you share a lot of updates on Google+?

Want to make it easier for followers to pick and choose their favorite topics?

Google+ Collections allows you to categorize your updates by topic, which helps your followers quickly find updates for the topics they’re interested in.

In this article I’ll show you 11 ways to use Google+ Collections to organize updates from your personal profile or business page.

use google+ collections for business

Discover how to use Google+ Collections for business.

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How to Create Video Thumbnails That Boost Views


social media how toDo you want to attract more viewers to your videos?

Have you thought about creating custom thumbnails?

A video thumbnail works similarly to a book cover. It sells your video to potential viewers. An attractive, eye-catching thumbnail makes people more likely to click through to your video.

In this article you’ll discover nine tips to create thumbnail images that boost video views.

create video thumbnails that boost views

Discover how to create video thumbnails that boost views.

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Instagram Expands Ad Platform: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Expands its Advertising Platform to All Companies:  As Instagram continues to build its ad platform, it is “focused on three key areas: Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.”

Instagram Expands Ad Platform

In the coming weeks, “people will be able to learn about a product or service and then take action directly from an ad to sign up on a website, buy a product, or download an app.”

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How a Blog Launched a Movement: The Vani Hari Story


Do you have a blog?

Want to use your blog to inspire change?

This episode explores how a blogger followed her passion and grew a mega following in a few short years.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

Join me as I interview Vani Hari, who is known online as the Food Babe. Her popular blog, FoodBabe.com, focuses on healthy eating. She’s built a large platform through articles and videos that investigate unhealthy ingredients in food. Her new book is called The Food Babe Way.

In this episode Vani will share how she got started with her blog and built her following.

You’ll discover how to apply Vani’s lessons and journey to your own business blog.

podcast 148 vani hari how a blog launched a movement

Listen as Vani Hari shares how a blog launched a movement.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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How to Boost Your YouTube Visibility


social media how toDo you have a YouTube channel for your business?

Interested in ways to attract more viewers?

After you upload a great video to your YouTube channel, there are a few steps you can take to make it easier for viewers to find your content.

In this article I’ll show you how to boost visibility for your YouTube channel.

boost youtube visibility

Discover how to boost your YouTube visibility.

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5 Brands on Instagram That Succeed With Influencer Marketing


social media how toAre you looking to increase your visibility on Instagram?

Have you considered reaching out to influencers?

Partnering with influencers increases reach, brand awareness and revenue.

In this article you’ll discover five brands tapping into the power of Instagram influencers.

Why Use Influencers on Instagram?

With more than 300 million users, Instagram has become one of the most engaging visual platforms. Product promotion is key on the platform, and there is no better way to showcase your brand’s offerings than partnering with social media influencers.

five brands succeeding with instagram influencer marketing

Discover five brands succeeding with Instagram influencer marketing.

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6 Ways to Use Google+ to Increase Your Visibility


social media how toDo you use Google+ for your business?

Interested in ways to get more exposure?

With a few simple tactics, you can extend your reach on Google+ and attract additional followers.

In this article I’ll show you six ways to increase your visibility on Google+ and in Google search results.

six ways to use google+ to increase visibility

Discover six ways to use Google+ to increase visibility.

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