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social media how toDo you want to add video to your social media marketing?

Looking for ways to increase video views and engagement?

In this article, you’ll discover 26 ways to use video to improve your social media marketing.

video in social media marketing

Discover 26 ways to use video as a part of your social media marketing.

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social media how toAre your blog posts ranking lower in search than you’d like?

Do you want to rank higher for specific keywords?

In this article, you’ll discover tools and tips to help you improve the search ranking of your blog posts.

improve blog post search ranking

Discover three ways to improve your blog post search ranking.

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social media how toDo you use SlideShare?

Wondering how to generate leads from SlideShare?

With the right design and content, your SlideShare presentation can become a powerful lead-generating marketing tool.

In this article, you’ll discover four simple steps for creating a SlideShare presentation that people can’t resist.

generate leads from slideshare

Discover four tips to generate more SlideShare leads.

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social media how toAre you using Facebook Live?

Do you want more mileage out of your broadcasts?

Reusing your Facebook Live video can help improve your impact and visibility.

In this article, you’ll discover how to download and repurpose your Facebook Live videos on other social media platforms.

upload facebook live video to other platforms

Discover how to repurpose your Facebook Live broadcasts for other social media platforms.

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social media how toDo you want to keep more of your customers?

Looking for ways to nurture customer relationships with social media?

Social media can play a pivotal role in building more meaningful connections with customers, so they stay with you longer.

In this article, you’ll discover a five-step plan to help you boost customer loyalty with social media.

use social to nurture customer relationships

Discover five ways to improve customer loyalty with social media.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Announces Upcoming Changes to News Feed Rankings: Facebook announced upcoming changes to the news feed ranking that favor updates from your friends and family, but “may cause reach and referral traffic to decline for some Pages,” depending on the sharing habits of their unique audience. According to the Facebook Newsroom site, “the specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.” Facebook recommends that page owners simply continue to “post things that their audience are likely to share with their friends,” citing its publishing best practices as a guide for this.

Pinterest Introduces New Shopping Products: A year after rolling out buyable pins on mobile, Pinterest claims that it has “learned a lot about how people on Pinterest shop” and have used these insights “to develop some new products” that make shopping from the site much easier. In addition to making buyable pins available on the web, Pinterest is adding a versatile new Shopping Bag feature where customers “can add multiple products from different merchants” and rolling out two new ways for pinners “to discover new products that fit their tastes.” These include merchant profiles for businesses and the ability to “tap the visual search icon at the top of any Pin and explore the dots to see similar Pins.”

pinterest shopping features

Pinterest has “learned a lot about how people on Pinterest shop” and “used these insights to develop some new products” launching this week.

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Do you participate in Twitter chats?

Want to discover how to get the most out of them?

To explore how marketers can benefit from Twitter chats, I interview Madalyn Sklar.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Madalyn Sklar, a Twitter marketing expert. She’s host of the Twitter Smarter podcast and hosts a weekly Twitter chat at #TwitterSmarter. She blogs about Twitter at MadalynSklar.com.

Madalyn explores the power of Twitter chats and how to benefit from them.

You’ll discover tools to make marketing with Twitter chats easier.

podcast 204 madalyn sklar twitter chat marketer benefit

Listen as Madalyn Sklar shares what marketers need to know about Twitter chats and how they can benefit your business.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toDo you want to build your visibility on LinkedIn?

Wondering which LinkedIn features can help?

LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with.

In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn.

build personal linkedin brand

Discover five free ways to build your personal brand on LinkedIn.

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social media how toDo you want to generate more interest for your business?

Wondering if live video can help?

Every day, businesses are using live video to connect with their customers in a uniquely personal way.

In this article, you’ll discover three ways small business owners are using live video to market their products and services.

small business live video marketing

Discover three ways to use live video to market your small business.

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