Are you tracking the customer journey in Google Analytics?
In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.
Do you want more attention for your social media ads?
The way you design your ad impacts how much attention it gets with social media.
In this article you’ll discover what the brain pays attention to and tactics for holding that attention.
How Attraction Works
Each second, your senses are bombarded by over two billion bits of data. The only thing that keeps your brain from being overwhelmed is the reticular activating system [RAS]. This system works like a filter, deciding what data should be passed on to your brain for processing and what should be ignored.
In other words, it decides what you pay attention to.
Have you considered adding a social component to your loyalty program?
Your loyalty program isn’t just about rewarding customers. It’s about encouraging ongoing communication.
In this article you’ll discover how combining social media with your branded loyalty program can help you reach your campaign goals.
Why Social in Loyalty Programs?
Marketers have long known that the cost of new customer acquisition is significantly more than the cost of customer retention—up to 7x more according to KISSmetrics.
Are you wondering what it means for your pins?
With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out.
In this article I’ll explain the Pinterest smart feed and how to use Pinterest’s changes to your advantage.
Would you like to improve your advertising on Twitter?
Twitter’s new campaign reports help you understand how users engage with your paid content.
In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience.
Why Use Campaign Reports?
Effective advertising goes beyond the actual marketing campaign. It requires you to analyze data and identify key information to help improve business results in the future.
Twitter advertising has an excellent campaign analytics tool that’s easy to use, regardless of your experience with Twitter Ads.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Introduces Twitter Offers: “This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter users.”
Do you use Instagram in your social media marketing?
Are you interested in growing your community on Instagram?
To learn how to improve your Instagram marketing, I interview Sue B. Zimmerman.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive. Sue helps businesses leverage the power of Instagram.
Sue explores what you need to know to improve your marketing and grow a community on Instagram.
You’ll discover what marketers should know about Instagram, including the best photos to capture and the importance of comments, hashtags and direct messages.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Do you use them to extend your brand recognition?
The way logos, fonts and colors work together in social media images is an important part of gaining brand attention.
In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand and catch your audience’s eye.
Are you confused by the latest changes?
Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
In this article you’ll discover how to set up a Facebook ad campaign in the new structure.