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Essential Google Analytics Resources for Marketers: A Complete Guide


social media how toDo you want to learn how to measure and analyze your social media marketing efforts?

Are you looking for a resource to help you improve your use of Google Analytics?

Whether you’re marketing on social media as an individual or as a brand, these expert articles will help you track and analyze social media referral traffic, custom segments, split tests, conversions from social media and more.

Each of these articles will help you understand and master a specific part of analyzing social media marketing data from Google Analytics.

Begin With the Basics

How to Use Google Analytics: Getting Started: Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. This article shows the basics of navigating Google Analytics and what you need to set up now.

essential google analytics resources

Discover essential Google Analytics resources for marketers.

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6 Ways to Use Short Video for Social Marketing


social media how toHave you considered sharing short video content as a social marketing tactic?

Do you think video is only for the big brands with big budgets?

If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.

In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.

short video for marketing

Discover 6 ways to use short video for marketing.

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Twitter Experiencing Massive Growth: New Research


social media researchIs Twitter part of your social marketing mix?

Are you wondering about Twitter’s growth potential?

Twitter’s foothold with television audiences and Millennial consumers suggest there are some marketing opportunities.

In this article you’ll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter.

research on twitter growth

Discover new research insights into Twitter’s massive growth.

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6 Ways to Improve Your Facebook Page Results


social media how toDo you want better Facebook engagement?

Are your Facebook posts optimized?

How and when you post on Facebook makes an important impact on how fans engage with your content.

In this article you’ll discover 6 ways to optimize your Facebook posting tactics.

#1: Include Properly Sized Images

You’re probably already posting plenty of pictures. After all, Facebook posts that include images outperform text-only updates. But are your images the right size? Do they look good when shared on Facebook?

When you share or upload an image to Facebook, it’s cropped and displayed at 504 x 504 pixels. Those dimensions vary if you’re uploading more than one photo at a time.

improve facebook page post results

Discover how to improve your Facebook Page posts.

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8 Ways to Use Facebook Video for More Engagement


social media how toHave you noticed more videos in your Facebook news feed?

Want to take advantage of the benefits of Facebook video for your business?

Facebook’s Autoplay feature means videos are more eye-catching than a regular post.

Plus, Facebook videos seem to get more organic reach in the news feed.

In this article I’ll share eight ideas to get more engagement and drive more traffic with your Facebook videos.

ways to use facebook video for engagement

Discover how to use Facebook video for more engagement.

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4 Tools to Drive Conversions From Your Social Traffic


social media toolsDo you want to increase your conversion rate?

Are you looking for tools to help turn traffic into conversions?

Social media can be a powerful tool in conversion rate optimization if used correctly.

In this article you’ll discover four tools to help you optimize social traffic conversions.

tools for driving conversions with social traffic

Discover tools to drive conversions from your social traffic. Image icon from: flaticon.com.

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Twitter Enhances Ad Options: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter adds new quick promote feature for more advertising options: Twitter offers “a faster and easier way for small and medium-sized businesses (SMBs) to get their best content in front of more people on Twitter.”

"You can use quick promote to amplify your best performing Tweets directly from the Tweet activity dashboard."

“You can use quick promote to amplify your best performing Tweets directly from the Tweet activity dashboard.”

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Book Marketing: Wisdom From Seth Godin


Wondering how a master marketer thinks about books and the launch process?

To explore book marketing, blogging and podcasts, I interview Seth Godin.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I’ll interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes. He blogs every day on topics related to marketing, leadership and more. He also has an excellent podcast mini-series called Seth Godin’s Startup School.

Seth and I explore his latest book along with his thoughts on publishing and marketing books.

You’ll discover Seth’s philosophy on writing, the importance he puts on blogging and more.

“podcast

Listen as Seth Godin share wisdom for book marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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Top 10 Social Media Blogs: The 2015 Winners!


Are you looking for some good social media blogs to read? Look no further!

Our sixth-annual social media blog contest generated over 600 nominations.

A panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs was analyzed based on a number of factors, including content quality, post frequency and reader involvement.

With that in mind, here are 10 social media blogs to put at the top of your reading list.

top social media blogs of 2015 winners

Discover the top social media blogs of 2015.

#1: Buffer Social

Buffer Social, which has one of the best curated blogs in the social media space, provides well-researched, comprehensive content that’s useful for all levels of social media marketers.

ck-2015-blog-winner-buffersocial

Buffer Social offers the best tools and strategies to keep you up to date on social media.

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