LinkedIn Visual Profiles: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Introduces Visual Profiles: “For the first time, you will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more.” This new feature is rolling out now to LinkedIn members in English-speaking countries.
"To begin sharing your achievements and creations on your profile, simply select Edit on your profile, then follow the prompts in your Summary, Experience and Education sections."
Facebook Ads and Beyond: What Marketers Need to Know
Do you use Facebook ads?
Are you wondering how paid Facebook marketing can work for your business?
To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011.
Jon shares what efficient targeting means for marketers and the metrics involved.
You’ll learn creative ways to generate more business on a minimal budget.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
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You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
7 Ways to Improve Your Social Media Engagement
Is your company’s social media as stale as last month’s bread?
Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?
No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.
Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram.
#1: Use Facebook to Highlight Employees and Reach Out to Fans
Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.
SEOmoz uses Facebook photo albums to highlight their employees.
The SEOmoz Facebook Page does an excellent job of this. Two examples in particular really jump out.
The “Then and Now” photo album: Employees provided photos from their youth along with recent photos of themselves. This is a great way to show fans the human side of SEOmoz. Plus, the baby pictures are adorable.
SEOmoz does a wonderful job of featuring employees, like in this “Then and Now” photo album.
The “What are Mozzers listening to?” photo album: All it took was snapping photos of employees with their headphones on and asking them what they were listening to. The result is an inside look at company culture.
What Marketers Need to Know About the New FTC Disclosures
Are you confused about the new Federal Trade Commission (FTC) disclosure rules and how they relate to your social media activities?
Do you want to know more about what you need to disclose and how to make disclosures on social media to comply with U.S. consumer laws?
In March of this year, the United States Federal Trade Commission released the first update to the .com Disclosures guide.
Here’s a look at the key points in this update relevant to social media marketers today.
Read the .com Disclosures guide for full details.
The Environment Has Changed
First, it’s important to understand the environment in which this guide was published.
With the first release in 2000, the .com Disclosures guide was an attempt to narrow the gray area of how marketing and advertising worked on the Internet so companies could maintain compliance with consumer protection laws.
How Marketers Are Using Paid Social Media: New Research
Do you use paid social media ads such as Facebook ads or promoted tweets?
Would you like to know how other marketers are using paid social media?
A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.
This article will highlight seven key findings from the research.
#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013
The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.
When it comes to keeping up with consumers, brands are putting their money where their mouth is.
How to Target Facebook Ads Based on Purchase History, Lifestyles and More
Would you like to get more out of your Facebook advertising?
Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?
Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.
What Are Partner Categories?
Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.
Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.
Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.
Up until recently, you could target ads to Facebook users based only on the information they provide in their profiles (age, gender, school, location, employer) and both precise and broad interests.
LinkedIn Contacts App: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Introduces LinkedIn Contacts and App: “LinkedIn Contacts, a smarter way to stay in touch with your most important relationships. LinkedIn brings all your contacts from your address books, email accounts and calendars together with the power of your LinkedIn network.”
The new LinkedIn Contacts is available both on LinkedIn.com, as well as a brand-new app for iPhone and is rolling out to a limited number of members in the United States over the coming weeks.
