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Six Tips for a Killer Hashtag Marketing Campaign

social media case studiesDoes your company use hashtag campaigns?

Would you like to get the most out of your hashtag campaigns?

In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history.

tips for hashtag marketing campaigns

Follow these 6 tips for a killer hashtag campaign.

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4 Ways Facebook Remarketing Will Improve Your ROI

social media viewpointsHave you run remarketing campaigns on Facebook?

Are you reaping the full benefits Facebook ad targeting?

To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.

In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.

What Is Remarketing?

Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.

improve roi with facebook remarketing

Learn how using Facebook remarketing will improve your ROI.

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How to Improve Your Social Media Holiday Campaigns

social media how toDo you have a social media plan for the holidays?

Are you looking for ideas to improve your social media marketing over the holiday season?

Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales.

In this article I’ll share resources for building a social media campaign this holiday season.

Why Social Media for the Holidays?

Chances are high your audience will be on social media during the holidays.

In addition, a recent MarketLive survey shows social media will influence half of holiday shoppers this season.

According to the survey, customers take part in several social activities when they shop online. They review products, look for gift ideas on Pinterest, seek product referrals from friends and more. The incentive campaigns that influence purchases by these customers range from free shipping and exclusive discounts to loyalty points and deals.

improve social media holiday campaigns

Find out how to improve your social media holiday campaigns.

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4 Ways Facebook Groups Can Improve Fan Relationships

social media how toWould you like to create stronger ties with your customers?

Have you thought about building a Facebook group?

Today’s Facebook groups offer a way to create ties with thousands of members.

In this article you’ll find four ways Facebook groups can help build stronger customer relationships.

improve fan relationships with facebook groups

Find out how to improve fan relationships with Facebook groups

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Twitter Small Business Planner: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces New Small Business Planner: “A mobile app full of tactical guidance for small- and medium-sized businesses (SMBs) in North America, the UK and Ireland.”

twitter small business planner

“Visit the App Store or Google Play to download the Twitter Small Business Planner today.”

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Twitter Marketing: How to Succeed on Twitter

Do you use Twitter for your business?

Are you wondering how to get more out of your Twitter marketing?

To learn how to successfully market your business using Twitter, I interview Mark Schaefer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He’s a college educator, blogger, consultant and speaker. This is his third appearance on this show!

mark schaefer podcast

Listen to Mike talk with Mark W. Schaefer to find out how to succeed on Twitter.

Mark explores what you need to know about using Twitter for your business.

You’ll discover the path to Twitter success, how to utilize everything Twitter has to offer to market your business, and manage your followers and lists.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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6 Ways to Improve Twitter Engagement With Psychology Principles

social media how to

Want to discover how to engage more users on Twitter?

Have you considered using psychology techniques?

Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.

In this article I’ll share six psychology tips you can use to create tweets that’ll engage your audience.

use psychology to improve twitter engagement

Learn 6 ways use psychology to improve twitter engagement.

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6 Reasons You Should Attend Social Media Marketing World

social media reviewsAre you wondering which marketing conferences you should attend?

Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you?

If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep reading.

In this article I’ll share six unique reasons why attending Social Media Marketing World will likely be the best marketing conference you’ve ever experienced, all supported by people who’ve actually been there.

attend smmw15

Here are 6 reasons to attend Social Media Marketing World 2015.

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How to Build a Powerful Network Using LinkedIn

social media how toHow often do you leverage your LinkedIn network?

Do you want to strategically improve and grow your connections?

In building your LinkedIn network, the more selective you are, the more valuable your network is.

In this article I’ll explain how to build a smart LinkedIn network.

Why Build a Smart LinkedIn Network?

LinkedIn can give you exposure and access to important people, help you attract new prospects, keep you in front of existing clients and vendors, spark marketing or business partnership possibilities, generate more introductions and referrals, provide invitations to speak at events or conferences, uncover media or press inquiries and much more.

powerful network on linkedin

Find out how to build a powerful network using LinkedIn.

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