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4 Ways to Improve Your Pinterest Marketing With Analytics

social media how toDo you use Pinterest to market your business?

Do you use Pinterest analytics to help you market better?

Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.

In this article I’ll share four ways to improve your Pinterest marketing efforts.

Note: There are a number of third-party apps that track Pinterest analytics for you. This article focuses on how those metrics can help you market more successfully, not on the tools themselves.

4 ways to improve pinterest marketing

Find out how to monitor Pinterest analytics and improve your marketing.

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Twitter Promoted Video: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Promoted Video: “After months of experiments and feedback from users and brands, we’re excited to announce a beta test of promoted video on Twitter!”

twitter promoted video

“…it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.”

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How a Podcast Built a Business: The Lou Mongello Story

Do you have or want to start a podcast?

Are you wondering how your podcast can lead to bigger things?

To explore how a podcast went from a hobby to a full-time business, I interview Lou Mongello for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lou Mongello. Lou hosts WDW Radio, a podcast focused on Walt Disney World, which has won Best Travel Podcast 8 years in a row. He’s also authored many Disney-related books including the Walt Disney Trivia Book I and 102 Ways to Save Money For and At Walt Disney World, and blogs at DWDRadio.com.

Lou shares how he began pursuing his passion.

You’ll discover how podcasting helped turn Lou’s passion into a full-time opportunity.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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7 Pinterest Marketing Tips to Improve Your Visibility

social media how to

Are you interested in raising your visibility on Pinterest?

Do you know which Pinterest tactics work best today?

We asked top social media professionals what they’re doing to get results from Pinterest marketing right now.

In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing.

7 hot pinterest tips

Learn 7 Pinterest tips from the pros.

#1: Include Price Tags

ekaterina walter gravatar pic

Ekaterina Walter

Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy.

Make sure you include a price tag in the pins you create or repin. After all, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.

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10 Ways to Find More Local Facebook Fans

social media how to Are you a small business using Facebook?

Do you need ideas to reach your local Facebook audience?

If you’re a small business you need to localize your marketing efforts to reach your real customers.

In this article I’ll share 10 ways you can encourage your local community to find and like you on Facebook.

Why Local Facebook Fans?

If you’re a local small business, you’re likely most interested in customers in your area, not those scattered around the country or globe. While Facebook provides ample opportunity to increase brand awareness and visibility, it can reach beyond your targeted audience, costing you time and money.

find local facebook fans

What you need to know to find local Facebook fans.

When you focus your Facebook marketing efforts on your local community, you become more visible to the people you want to reach. Your interactions with your community as a whole and how you bring that relationship to Facebook establish your business as reliable, trustworthy and influential.

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New Research Shows Social Media Word-of-Mouth Rising

social media research

Do you want people to tell their friends about your business?

Are you getting positive word of mouth?

New research shows that word-of-mouth marketing has grown exponentially on social media.

In this article you’ll discover three ways you can encourage customers to tell their friends about you.

#1: Customer Service Tips the Scales

Mention.com analyzed 1 billion brand mentions in a recent study. What they found is somewhat surprising: 76% of brand mentions on the web and social media are neither positive nor negative.

capitalize on word of mouth

Find out to capitalize on social media word on mouth mentions.

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How to Use Twitter Remarketing Ads to Target Site Visitors

social media how toAre you using Twitter ads?

Would you like to use remarketing to lower your overall cost per lead?

Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads.

In this article I’ll show you how to set up Twitter ads so you can remarket to your target audience on Twitter.

Why Twitter Remarketing?

All brands want to be top of mind. When a user is ready buy a product or engage a service, you want them to think of you first. Remarketing is a strong step toward that goal.

Thanks to the latest developments in Twitter ads, you can now use promoted tweets and Twitter cards to remarket only to the users who have visited your website. Remarketing to them makes sense because they are more likely to convert.

creating a campaign in twitter ads

Use Twitter ads to remarket to the audience most likely to convert.

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

social media how to

Do you want to know how people are finding your website?

Do you want to learn more about Acquisition reports in Google Analytics?

When you know your biggest traffic sources, you have a better idea of where to spend your time and money.

In this article I’ll share how Google Analytics Acquisition reports can help you drive traffic and sales.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics acquisitions reports

Find out to use Google Analytics to track traffic sources.

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5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

social media how toAre you using Instagram for business?

Do you want to know what works?

You can maximize your chances of Instagram success by watching what’s working for others.

In this article I’ll show you five examples of businesses growing their Instagram followers.

#1: Invite Engagement

Starbucks definitely doesn’t have a growth problem. They’re one of the largest retail chains in the world and they have an internationally recognizable brand.

However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to preserve this idyllic brand image, it’s important for Starbucks’ marketing to downplay size and create a more personal, familiar voice.

starbucks image

One of many posts in the #whereintheworld series.

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