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4 Ways to Use Dark Facebook Posts for Business


social media how toDo you want to target a segment of your Facebook audience?

Have you considered dark Facebook posts?

Dark (unpublished) posts are a great way to tailor different messages to various audiences without posting multiple messages to your page timeline.

In this article you’ll discover four ways to use dark Facebook posts for your business.

Why Dark Posts

Before getting into how to use dark Facebook posts, it’s important to understand what dark posts really are, and just as importantly, what they are not.

Dark posts (also known as unpublished posts) are not the same thing as targeted posts, but they do have much in common. They both allow you to promote posts to specific fans of your page. However, there are two main differences.

use dark facebook posts for business

Discover how to use dark Facebook posts for business.

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Twitter Removes 140-Character Limit for Direct Messages: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Removes 140-Character Limit in Direct Messages: This change is a “big step towards making the private side of Twitter even more powerful and fun.”

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Online Security for Business: What Marketers Need to Know


Is your online identity secure?

Are you concerned about hackers?

To discover how to secure your social profiles, your online accounts and your identity from hackers, I interview Chalene Johnson and Darren Natoni.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. She’s also someone whose online identity was hijacked and sold to the highest bidder. Darren is a former special agent with the DEA who specializes in online security. He’s also the chief technology officer for Shaun T, a fitness celebrity with millions of followers.

Chalene and Darren will explore what marketers and entrepreneurs need to know when it comes to securing their online accounts and more.

You’ll discover how to be safe online and protect your identity from hackers.

podcast 158 darren natoni and chalene johnson online security for business

Listen as Darren Natoni and Chalene Johnson share what marketers need to know about online security for business.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe on iPhone.

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How to Optimize Your Facebook Posts With Facebook Audience Insights


social media how toDo you want to increase your Facebook engagement?

Interested in discovering what content appeals to your audience?

With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.

In this article you’ll find out how to use Audience Insights to optimize your Facebook posts.

Why Facebook Audience Insights?

Facebook Audience Insights is a social media marketer’s dream come true. It was designed as a tool for targeting Facebook ads, but it also provides a treasure trove of data on your current audience, target market and competitors’ customer bases.

optimize your facebook posts with audience insights

Discover how to optimize your Facebook posts with Audience Insights.

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21 Ways to Improve Your Facebook Ads With Ad Targeting


social media how toDo you use Facebook ads?

Are you aware of all of the targeting options Facebook offers?

Facebook offers so many ways to target potential customers, there’s a right advertising option for every business.

In this article you’ll find 21 ways to target specific audiences with Facebook advertising.

ways to improve facebook ads with ad targeting

Discover twenty-one ways to improve Facebook ads with ad targeting.

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6 Ways to Improve Engagement With Social Media Content


social media how toDo you struggle to get your fans to engage?

Interested in ideas to get people talking?

Simple content ideas can give you something to talk about, even if you feel like you don’t have anything new or original to say.

In this article you’ll discover six ways to create social media conversations with content.

improve engagement with social media content

Discover how to improve engagement with social media content.

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How to Grow Your Twitter Following


social media how toWant to grow your followers without advertising?

Is Twitter working for you?

Investing in organic growth on Twitter takes time, consistency and commitment. But the rewards are more credibility and social proof.

In this article you’ll find simple steps to organically grow your Twitter followers.

grow twitter following

Discover how to grow your Twitter following.

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6 New Facebook Features for Business: What Marketers Need to Know


social media how toAre you keeping up with Facebook’s latest features?

Would you like to know how to use them for your business?

Some of the recent Facebook features could have a huge impact on your business, including whether fans see your posts, as well as how you attract leads, track conversions and more.

In this article you’ll discover how to use some of Facebook’s newest features to promote your business.

six new facebook features for business

Discover what marketers need to know about six new Facebook features for business.

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How to Use Social Media for Crowdfunding Campaigns


social media how toAre you launching a crowdfunding campaign?

Want to use social media to promote it?

To reach your goals, you’ll need to use social media before, during and after your campaign.

In this article you’ll discover how to use social media to achieve crowdfunding success.

#1: Choose Social Channels for the Campaign

When you plan a crowdfunding campaign, focus on the social channels that will provide the most impact. To pick the right channels, consider these questions:

• On which channel do you have the most followers?
• Where do your prospects converse and share?
• What people have the greatest influence in your community?
• Which platform are you most comfortable with?

social media for crowdfunding campaigns

Discover how to use social media for crowdfunding campaigns.

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