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social media toolsWondering how to improve the impact of your social media images?

Looking for tools to optimize your visual content?

In this article you’ll discover three little-known tools to analyze the effectiveness of your visuals before you use them in your social media marketing.

tools to analyze image effectiveness

Discover three social image tools to help increase exposure and engagement.

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social media how toDo you need better results from your Twitter marketing?

Want to use Twitter Analytics to guide your efforts?

The data in Twitter Analytics reports can help you identify the content that resonates with your audience, so you can build a more active following.

In this article you’ll discover four ways to use Twitter Analytics reports to boost replies, retweets, and other engagement metrics.

twitter analytics to improve engagement

Discover four ways to use twitter analytics to improve engagement.

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social media toolsAre you looking for the newest social media tips and techniques?

Want to know how the experts are staying ahead of the social media marketing curve?

We asked top social media pros to share their favorite tips for getting the most out of social media.

In this article you’ll discover 25 ways to improve your marketing and save time.

social media hacks and tips from the pros

Discover ways to save time and improve your marketing with great social media hacks and tips from the pros.

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social media how toWant to improve your search ranking?

Wondering how your social activities can support your SEO?

In this article you’ll discover three ways social media can improve your visibility in search results.

use social media for search visibility

Discover three ways to use social media to improve your visibility in search.

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social media how toWant to learn more about the people who make up your Facebook custom audiences?

Have you tried Facebook’s Audience Overlap?

Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.

In this article you’ll discover how to use Facebook Audience Overlap to improve your Facebook marketing.

facebook marketing audience overlap

Discover how to improve your Facebook marketing with audience overlap.

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social media how toWant to increase your visibility in your local market?

Wondering how social media can help?

When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world.

In this article you’ll discover how to connect with local customers on the top social media networks.

use social media to connect with local customers

Discover how to connect with local customers via the top social media networks.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Live Rolls Out for Groups, Events, and More: Facebook announced several new features for Facebook Live that will “give you more ways to discover, share and interact with live video and more ways to personalize your live broadcasts.”

facebook live new feature rollout

“When your friend reacts to your video or to a video you are both watching together you’ll see their profile pic and a little starburst before their reaction appears.”

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Do your words sell?

Want to sharpen your copywriting skills?

To explore the art of persuasion and why it’s important to social marketers, I interview Ray Edwards.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He’s host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often.

Ray will explore how to craft written and spoken words that sell.

You’ll discover why marketers should care about creating persuasive content.

podcast 192 ray edwards art of persuasion

Listen as Ray Edwards shares what marketers need to know about the art of persuasion and how to craft words that sell.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media toolsDo you spend too much time adding customer data to spreadsheets?

Looking for ways to automate some of your marketing tasks?

If you’re creating content for a target audience, automated tools can free up your time to engage as a human when and where it matters most.

In this article you’ll discover four ways to integrate automated tools into your social media marketing.

integrate automated tools into social media marketing

Discover four ways to save time with social media marketing tools.

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