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How to Promote Your Content With Social Media

social media how to Do you put a lot of time and effort into the content you create?

Do you want that content to be seen by as many people as possible?

A master chef can present the same meal in 100 different ways, and you can do the same thing with your content.

In this article, I’ll show you the best practices of presenting the same piece of content in multiple ways on the same networks.

#1: Feature It on Facebook

Facebook offers you three different ways to post your content: links posts, posts with images and video/rich media. Let’s dive into your options with the different post formats possible.

Facebook Link Posts

A link post is when you want to share a link in your Facebook update. Did you know that you’re able edit the headline, link description and preview image on any link post?

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25 Social Media ROI Tips From the Pros

social media how toDo you struggle with establishing return-on-investment (ROI) for your social media efforts?

Are you looking for advice to help you measure your ROI?

For most businesses, being able to substantiate the allocation of resources into social media is a necessity. But it’s not always easy.

We asked 25 online marketing pros to share their best ROI tips. Find out what they had to say below.

#1: Measure Your Key Performance Indicators

eric siu

Eric Siu

People who try to set revenue expectations are setting themselves up for failure because people aren’t on social media to buy.

So, what should you do?

It’s better to look at numbers such as engagement rate, referral traffic and audience reach.

measuring tapes

Ensure you’re measuring the correct metrics for your campaign. Image source: iStockphoto

If I’m doing app install ads through Facebook, for example, I’ll measure cost per install. If I’m promoting content, I really only care about the traffic coming back to my site for branding reasons—conversions from social media content promotion are icing on the cake.

Eric Siu, founder of Growth Everywhere and COO at Single Grain, a digital marketing agency.

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What to Do When Social Media Is Not Working For Your Business

social media how toIs social media not working for you?

Are you struggling to form a social media connection with your audience?

Have you found that the recommended “getting started” tips and tricks for social campaigns just haven’t resonated with your followers?

The truth is, while there are plenty of audiences that respond well to social media marketing attempts, there are others that don’t for a number of different reasons.

In this article you’ll find out how to recognize the variables that could result in an audience-marketer mismatch and how to work around them.

Why Your Social Media is Not Working?

If you feel like you’ve tried everything to connect with your audience, but it’s just not working, you’re probably looking to social media experts for advice. Maybe you’ve followed that advice, but your audience still isn’t responding. What’s going on?

istock social media image

Not all social networks match your audience. Image source: iStockPhoto

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New Research Shows Which Social Networks Ideal for Marketers

social media researchWhich platforms are most relevant to social media marketing right now?

Marketers need to know where (and how) they should focus their efforts for maximum ROI.

This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each.

#1: People Spend More Time on Visual Networks

It’s impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions.

As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Numbers from Statista numbers shared on Mediabistro show that users spend more time on Pinterest (1:17 minutes) or Tumblr (1:38 minutes) than on Twitter, LinkedIn, MySpace and Google+ combined.

social network use stats from comscore

Visual social networks get more time from users than non-visual networks.

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How to Network With LinkedIn Groups

social media how toAre you looking to improve your online networking?

Have you thought about becoming more active in LinkedIn groups?

The connections you make in a LinkedIn group not only expand your network, they enhance your authority and bring in new leads.

In this article I’ll show you how to get the most out of your LinkedIn marketing tactics by being an active member of discussion groups.

Why LinkedIn Groups?

With 160 million monthly active users, LinkedIn falls below competing social networks such as Twitter (241 million), and well below Facebook (over 1 billion). But neither of these social networks can touch LinkedIn when it comes to professional networking and B2B marketing.

linkedin group listing

There are thousands of LinkedIn Groups for you to consider.

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