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social media how toDo you want to improve your LinkedIn ads?

Have you thought about running split tests (A/B tests) to see what your audience responds to?

Optimizing your LinkedIn Sponsored Content campaigns can help you better reach the people who matter most to your business.

In this article, you’ll discover five split testing tactics for LinkedIn ads.

5 Split Tests for Better LinkedIn Ads by Alexandra Rynne on Social Media Examiner.

5 Split Tests for Better LinkedIn Ads by Alexandra Rynne on Social Media Examiner.

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social media toolsDo you want a consistent look for your social media images?

Looking for tools that are easy to use?

Great-looking graphics are crucial to maintaining a consistent and quality brand image on social media.

In this article, you’ll discover how to use three free tools to create the perfect social media images.

3 Social Media Design Tools That Create Stunning Images by Peter Gartland on Social Media Examiner.

3 Social Media Design Tools That Create Stunning Images by Peter Gartland on Social Media Examiner.

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social media toolsDo you want to make your WordPress blog more social media-friendly?

Looking for easy-to-use solutions?

WordPress plugins are simple to install and make it easy for you to incorporate socially focused functionality on your blog.

In this article, you’ll discover eight plugins to socialize your WordPress blog.

8 Social WordPress Plugins to Improve Your Blog by Kristel Cuenta on Social Media Examiner.

8 Social WordPress Plugins to Improve Your Blog by Kristel Cuenta on Social Media Examiner.

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social media how toIs Facebook part of your holiday marketing plan?

Are you looking for tips to improve your holiday campaign?

In this article, you’ll discover 10 Facebook tips to widen your visibility and reach during the holiday season.

10 Facebook Marketing Tips for the Holiday Season by Mari Smith on Social Media Examiner.

10 Facebook Marketing Tips for the Holiday Season by Mari Smith on Social Media Examiner.

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social media how toWant your Instagram feed to reflect your brand?

Looking for ways to create an Instagram presence people recognize?

Attracting your target audience on Instagram starts with a well-planned approach to your visuals.

In this article, you’ll discover how to define an Instagram style for your business.

How to Create an Instagram Style for Your Business by Anna Guerrero on Social Media Examiner.

How to Create an Instagram Style for Your Business by Anna Guerrero on Social Media Examiner.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Updates Metrics and Reporting Standards: Facebook rolled out several updates to its metrics and reporting standards to give its partners “more clarity and confidence” about the insights it provides. These updates include increased third-party verification to review and validate data on impressions and views, the formation of a Measurement Council that will address the “growing need for measurement standards tied to business outcomes,” a new internal review process to ensure Facebook’s metrics are “clear and up to date,” and regular communication about future updates. Facebook also addressed and corrected several bugs that led to inaccurate data over the last few months.

Facebook rolled out several updates to its metrics and reporting to give its partners and the industry more clarity and confidence about the insights it provides.

Facebook rolled out several updates to its metrics and reporting to give its partners and the industry “more clarity and confidence” about the insights it provides.

Earlier this week, Facebook admitted to miscalculating the 7-day or 28-day organic reach in its Page Insights. Recode reports that the new numbers “may differ significantly from what publishers are used to seeing” and cited one incident in which “a metric that measures how many people can see a publisher’s content on its page may shrink by 55 percent.” However, Facebook assures publishers and advertisers that none of the restated numbers affected paid reach and that it “still delivered what [publishers] paid for.”

Facebook points to “bugs in their calculations, not a flaw in Facebook’s methodology” for the discrepancy. According to an announcement on the Facebook Newsroom site, it will fix this bug “in the next few weeks” and will continue “making an improvement to Page organic reach to match what [it has] done for paid reach.”

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Do you have an automated way to market to your email list?

Are you thinking of creating a sales funnel?

To explore how to automate your email marketing, I interview Yaro Starak.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses. He’s the author of the ebook Blog Profits Blueprint. Yaro also is an expert in building automated email sales funnels.

Yaro shares what you need to know to build successful email sales funnels that sell for you.

You’ll discover how to create a successful automated email sequence.

Email Sales Funnels: How to Automate Your Sales featuring insights from Yaro Starak on the Social Media Marketing Podcast.

Email Sales Funnels: How to Automate Your Sales featuring insights from Yaro Starak on the Social Media Marketing Podcast.

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social media toolsLooking for better social media marketing tools?

There are excellent third-party apps that can help you build your brand and audience through social channels.

In this article, you’ll discover 11 helpful social media tools for marketers.

11 Helpful Social Media Tools for Marketers by Jordan Kastelar on Social Media Examiner

11 Helpful Social Media Tools for Marketers by Jordan Kastelar on Social Media Examiner.

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social media how toAre your social media marketing efforts working?

Wondering which key performance indicators (KPIs) matter on each platform?

In addition to revenue, there is real value in knowing how many people engage with your social media posts.

In this article, you’ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram.

How to Track Social Media Metrics on Four Social Networks by Joe Griffin on Social Media Examiner

How to Track Social Media Metrics on Four Social Networks by Joe Griffin on Social Media Examiner.

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