Do you want your Instagram posts to be seen by more people?
You can make it easier for people who don’t follow you on Instagram to find your content by using hashtags.
In this article you’ll discover how hashtags make your Instagram images and video more discoverable.
How Instagram Hashtags Work
While hashtags originated on Twitter, they quickly became part of each social media channel. At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging.
Do you use Facebook advertising?
Do you want to control the times when your ads run?
Facebook recently introduced an ad scheduling feature to let users choose what times of each day their ads run.
In this post we’ll explore what ad scheduling is, where to find it and how to use it.
About Ad Scheduling
In the past you’ve been able to specify the starting and ending dates and times for Facebook ads, but you couldn’t schedule specific times of the day to run your ads.
Do you use Pinterest analytics to help you market better?
Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.
In this article I’ll share four ways to improve your Pinterest marketing efforts.
Note: There are a number of third-party apps that track Pinterest analytics for you. This article focuses on how those metrics can help you market more successfully, not on the tools themselves.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Introduces Promoted Video: “After months of experiments and feedback from users and brands, we’re excited to announce a beta test of promoted video on Twitter!”
Are you wondering how your podcast can lead to bigger things?
To explore how a podcast went from a hobby to a full-time business, I interview Lou Mongello for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Lou Mongello. Lou hosts WDW Radio, a podcast focused on Walt Disney World, which has won Best Travel Podcast 8 years in a row. He’s also authored many Disney-related books including the Walt Disney Trivia Book I and 102 Ways to Save Money For and At Walt Disney World, and blogs at DWDRadio.com.
Lou shares how he began pursuing his passion.
You’ll discover how podcasting helped turn Lou’s passion into a full-time opportunity.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Are you interested in raising your visibility on Pinterest?
Do you know which Pinterest tactics work best today?
We asked top social media professionals what they’re doing to get results from Pinterest marketing right now.
In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing.
#1: Include Price Tags
Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy.
Make sure you include a price tag in the pins you create or repin. After all, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.
Do you need ideas to reach your local Facebook audience?
If you’re a small business you need to localize your marketing efforts to reach your real customers.
In this article I’ll share 10 ways you can encourage your local community to find and like you on Facebook.
Why Local Facebook Fans?
If you’re a local small business, you’re likely most interested in customers in your area, not those scattered around the country or globe. While Facebook provides ample opportunity to increase brand awareness and visibility, it can reach beyond your targeted audience, costing you time and money.
When you focus your Facebook marketing efforts on your local community, you become more visible to the people you want to reach. Your interactions with your community as a whole and how you bring that relationship to Facebook establish your business as reliable, trustworthy and influential.
Do you want people to tell their friends about your business?
Are you getting positive word of mouth?
New research shows that word-of-mouth marketing has grown exponentially on social media.
In this article you’ll discover three ways you can encourage customers to tell their friends about you.
#1: Customer Service Tips the Scales
Would you like to use remarketing to lower your overall cost per lead?
Twitter recently announced you can now use both Twitter ads and Twitter cards to remarket to existing customers and leads.
In this article I’ll show you how to set up Twitter ads so you can remarket to your target audience on Twitter.
Why Twitter Remarketing?
All brands want to be top of mind. When a user is ready buy a product or engage a service, you want them to think of you first. Remarketing is a strong step toward that goal.
Thanks to the latest developments in Twitter ads, you can now use promoted tweets and Twitter cards to remarket only to the users who have visited your website. Remarketing to them makes sense because they are more likely to convert.