Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
The Latest SlideShare App Feature Helps You Find More Content: This update is “shining the spotlight on the people and content that you find compelling.” The app is currently only on Android, iOS app to follow.
Are you wondering how to include fan content in your social media?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Working with fans, Jesse’s team receives over 1000 images from fans a day!
Jesse shares how he and his team leverage fan content–specifically photos–to promote Australian tourism.
You’ll discover how Jesse and his three-person team have grown Facebook to 6M fans and Instagram to 800K fans to reach 3M to 6M people a day.
Share your feedback, read the show notes and get the links mentioned in this episode below!
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Do you want to be a sought-after resource in your niche?
Do you need tips on how to become a Twitter influencer?
To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.
In this article I’ll show you the two most important types of Twitter influencers and how you can become one.
Study and Map Twitter Conversations
Recently, the Pew Research Group and the Social Media Research Foundation conducted an in-depth study of Twitter conversations. They examined thousands of conversations, including the roles of hashtags, retweets, follows, mentions and specific words. They then created maps of multiple subjects to discern patterns and structures.
Have you seen how other companies are using it?
Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value.
In this article I’ll show you 10 fun ways companies are using Vine in their Twitter marketing.
#1: Dunkin’ Donuts’ Super Bowl Vine
Last year, during ESPN’s Monday Night Football pregame show, Dunkin’ Donuts unveiled the first television commercial made completely on Vine. It featured a team of Dunkin’ Donuts coffee cups taking on and defeating a team of milkshakes in a makeshift football game and was a huge hit.
Do you want more people to see your business articles?
LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.
In this article I’ll share five tips for optimizing your content for LinkedIn publishing.
#1: Know How Channels Work
LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).
Do you know the best way to share it for each platform?
Sharing your social media content isn’t a one-message-fits-all exercise.
In this article I’ll show you how to share content the right way for the top five social media networks.
We asked top bloggers to share their favorite tools.
In this article you’ll find 9 blogging tools to check out.
Use BuzzSumo for content brainstorming or to plan blogger email outreach and social media marketing campaigns. Here’s how you can search it and make the most of those searches!
Search for a [domain.com] then sort the results by any of the provided social media network (Facebook, LinkedIn, Twitter, Pinterest, Google Plus or total) to find your most popular blog posts.
Do you need to know how to find and remove them?
You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.
In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.
Why Fake Facebook Fans Are a Big Deal
In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.
Want to win a free ticket to the largest online social media marketing event of the year?
Social Media Examiner has worked hard to bring you our sixth-annual Social Media Success Summit. This is our biggest event ever!
And we’ve come up with a fun way to get you involved.
First, what is this event?
Social Media Success Summit 2014 is a large online conference dedicated to helping marketers and business owners master social media marketing.
More than 2000 businesses have already signed up! Hundreds of small businesses and well-known brands such as AAA, IBM, Dell, Disney, Target, Staples, CBN, 3M, LexisNexus, Discovery Financial Services, MGM Resorts, Master Card, US Air Force Academy, Adobe, Discovery Communications, Autodesk, ABC Television, Purdue University, University of Texas and the Nashville Symphony will be attending this year’s summit.
Forty-five of the world’s most respected social media experts will share their strategies with you.