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social media how toAre you starting from scratch with social media?

Got a new product or a new business?

Having a social media launch plan is essential.

In this article you’ll discover a step-by-step plan for launching your new social media presence.

new launch on social media

Discover a timeline for launching your business on social media.

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social media how toAre you struggling to connect with your customers on social networks?

Do you know where they hang out online?

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.

In this article you’ll discover how to connect with your target audience on social media.

research and locate your audience on social media

Discover ways to find and connect with your target audience on social media.

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social media toolsIs your blog taking full advantage of social media plugins?

Looking for tools to help grow your following and encourage sharing?

The right WordPress plugins make it easy to grow your social media following and increase social shares.

In this article you’ll discover six WordPress plugins that’ll make your blog more social.

social media plugins for wordpress

Discover six social media plugins for bloggers on WordPress.

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social media toolsDo you have a Facebook page?

Do you want more organic engagement for your posts?

Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.

In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.

Why Use Facebook Audience Optimization?

The first question you may have about any new feature on social media is why should you use it? When it comes to Facebook Audience Optimization, there are several reasons.

facebook audience optimization for marketers

Discover what marketers need to know about Facebook Audience Optimization.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Audience Optimization for Publishers: Facebook’s new Audience Optimization is “an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.”

facebook audience optimization

“This tool lets you improve the relevancy of your post by indicating who is most likely to engage with it, which can increase engagement at both the post and Page level.”

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Do you use tracking codes on your website?

Have you heard of Google Tag Manager?

To discover what Google Tag Manager is and how to use it, I interview Christopher Penn.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he’s also a Google Analytics expert. His brand-new course is the 2016 Marketing Plan Framework: How to Build a Data-Driven Customer Journey. Chris is also co-host of the Marketing Over Coffee podcast.

Christopher will explore Google Tag Manager and the future of analytics.

You’ll discover how to set up and use Google Tag Manager.

podcast 181 chris penn google tag manager

Listen as Chris Penn shares what marketers need to know about Google Tag Manager.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

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social media how to Do you want an efficient way to stay in touch with your peers, customers and colleagues on Instagram?

Have you considered creating custom feeds of their updates?

There are tools that make it easy to organize your favorite Instagram accounts into feeds so you never miss an update again.

In this article you’ll discover how to use Mashfeed and Iconosquare to create customized Instagram feeds.

create custom feeds in instagram

Discover how you can create custom Instagram feeds.

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social media how to Wondering how you can stand out on Snapchat?

Want to know what’s working for others?

Taking a cue from businesses that are successfully using Snapchat can help you strengthen your own brand’s presence on the platform.

In this article you’ll discover how to improve your marketing on Snapchat.

improve snapchat marketing

Discover ways to improve your marketing on Snapchat.

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social media how to Have you been tasked with generating more awareness, more leads and more advocates?

Need a plan to get you started?

In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals.

#1: Increase Brand Awareness

Perhaps your brand isn’t a household name and you’d like more prospective customers to know who you are. Social media can help you get there. Here are some ways to jumpstart your brand’s presence through social media:

use social media to achieve your marketing goals

Discover how to use social media to achieve three common marketing goals.

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