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social media how toDo you use LinkedIn for business?

Want to incorporate video into your LinkedIn marketing?

Video on LinkedIn can help you establish your expertise, showcase your products and services, and build credibility for your business.

In this article, you’ll discover three ways to enhance your LinkedIn presence with video.

How to Use Video on LinkedIn by Viveka Von Rosen on Social Media Examiner.

How to Use Video on LinkedIn by Viveka Von Rosen on Social Media Examiner.

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social media how toDo your customers message you with questions, comments, or complaints on Facebook?

Want to automate the most common customer interactions?

Customers expect lightning-fast responses from businesses on Facebook. Chatbots can help you deliver the right answer the moment a customer asks.

In this article, you’ll discover five types of Facebook Messenger bots your business can integrate for better customer service.

5 Ways to Use Facebook Messenger Bots for Your Business by Ana Gotter on Social Media Examiner.

5 Ways to Use Facebook Messenger Bots for Your Business by Ana Gotter on Social Media Examiner.

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social media how toWant to create dynamic Instagram posts?

Wondering how to combine multiple images and videos into one post on Instagram?

Combining a series of images with video in an Instagram post lets you deliver a more complete marketing message.

In this article, you’ll discover how to add up to 10 photos and videos to a single Instagram post.

How to Use Instagram Multiple Image Posts by Ana Gotter on Social Media Examiner.

How to Use Instagram Multiple Image Posts by Ana Gotter on Social Media Examiner.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Algorithm Ranks Reactions Higher Than Likes: Facebook announced that reactions “will [now] affect post ranking slightly more than Likes” in the news feed algorithm because it has found reactions to be “an even stronger signal” when it comes to indicating what content users would like to see. However, Facebook clarifies that all reactions including temporary ones for holidays such as Mother’s Day will continue to be “weighed equally to one another” and revealed that the “love” heart is “by far the most popular Reaction, consisting of ‘more than half’ of them.”

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Do you want to be recognized as an expert in your field?

Wondering how to make a name for yourself?

To explore how to become known, I interview Mark Schaefer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He’s written Social Media Explained, The Content Code, and The Tao of Twitter. He’s also been a frequent guest on this podcast. His newest book is KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.

Mark shares how to position yourself as a thought leader.

You’ll discover the four things it takes to become known.

Thought Leadership: How to Become Known to People Who Matter featuring insights from Mark Schaeffer on the Social Media Marketing Podcast.

Thought Leadership: How to Become Known to People Who Matter featuring insights from Mark Schaefer on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

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social media toolsDo you need to free up time in your schedule for audience engagement?

Looking for tools to simplify repetitive social media activities?

Using specialized tools to streamline time-consuming social media tasks will increase your efficiency, freeing up your schedule so you can engage with your most loyal and interesting fans.

In this article, you’ll discover three timesaving tools for social media marketers.

3 Timesaving Tools for Social Media Marketers by Sweta Patel on Social Media Examiner.

3 Timesaving Tools for Social Media Marketers by Sweta Patel on Social Media Examiner.

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social media how toWant to add video to your social media marketing mix?

Wondering how to get started?

Understanding what types of video work best on each social network will help you create a well-organized video strategy.

In this article, you’ll discover four tips for adding video to your social media marketing.

How to Add Video to Your Social Media Marketing by Alex York on Social Media Examiner.

How to Add Video to Your Social Media Marketing by Alex York on Social Media Examiner.

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social media tools
Looking for some new apps and tools to add to your social media marketing toolbox?

Wondering which graphics, analytics, and productivity tools can help streamline your workflow?

In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week.

23 Cool Tools for Social Media Marketers by Mike Stelzner on Social Media Examiner.

23 Cool Tools for Social Media Marketers by Mike Stelzner on Social Media Examiner.

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social media how toDo you want to improve your Facebook ad targeting?

Interested in learning more about the audiences you’re already reaching?

Refining your Facebook audience options will help you reach the right audience without wasting ad spend.

In this article, you’ll discover how to build three valuable Facebook custom audience segments and analyze them with Audience Insights.

How to Refine Your Facebook Audience for Better Ad Targeting by Deirdre Kelly on Social Media Examiner.

How to Refine Your Facebook Audience for Better Ad Targeting by Deirdre Kelly on Social Media Examiner.

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