Are you using it to its full potential?
SlideShare decks let you share conference presentations, curate content, create how-to guides and more. But none of that content matters if people don’t see it.
In this article I’ll share five tips to get the most out of your SlideShare deck.
Are your visuals driving social media traffic?
People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts.
In this article I’ll show you 11 ways to increase social sharing and fan engagement with images.
Do you know which metrics to watch?
Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.
In this article you’ll discover findings from studies to help you determine which metrics to use to evaluate your social media efforts.
Have you considered new methods of sharing content?
Look beyond the big social networks to expand your influence, increase exposure and grow your following.
In this article I’ll share 10 platforms, sites and tools to use to increase your reach and get your content noticed.
Have you tried Facebook mobile ads?
Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.
In this article I’ll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing.
Is your blog engaging?
Does it keep readers coming back for more?
Readability, responsiveness and personalization are essential factors for a successful and highly viewed blog.
In this article I’ll share four ways to update your blog to improve the user experience.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
New Study: Social Login and Sharing Trends – 2014: A new study from LoginRadius analyzed user preferences for social log-in and social sharing based on data from +120,000 websites and millions of users. Facebook (65%) and Google+ (25%) are the preferred log-in networks with primarily younger consumers (age 18-34) using their social networks to log-in on third-party sites (65%). Only about one-third (35%) of consumers between the ages of 35 and 50 are using social log-ins.
Have you considered collaborating with other brands?
To learn how to create marketing partnerships with content, I interview Andrew Davis.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He’s also a popular speaker.
Andrew explores the why and how of marketing partnerships with content.
You’ll discover the importance of creating marketing partnerships, as well as how to find the best partners and the keys to a successful collaboration.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Are you leveraging the many apps that work with Google Analytics?
Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts.
In this article I’ll share nine tips to help you get more out of Google Analytics.