Would you like to get the most out of your hashtag campaigns?
In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history.
Are you reaping the full benefits Facebook ad targeting?
To allocate your Facebook ad spend more efficiently, you need to target people who are interested in your product or service.
In this article you’ll discover how Facebook remarketing campaigns can increase your ROI.
What Is Remarketing?
Remarketing is a tactic that lets you advertise to people who have visited your website and shown interest in your product or service. The way it works is relatively straightforward: Visitors come to your website, you segment your website visitors and create custom ads and then show those ads to those website visitors via Facebook.
Are you looking for ideas to improve your social media marketing over the holiday season?
Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales.
In this article I’ll share resources for building a social media campaign this holiday season.
Why Social Media for the Holidays?
Chances are high your audience will be on social media during the holidays.
In addition, a recent MarketLive survey shows social media will influence half of holiday shoppers this season.
According to the survey, customers take part in several social activities when they shop online. They review products, look for gift ideas on Pinterest, seek product referrals from friends and more. The incentive campaigns that influence purchases by these customers range from free shipping and exclusive discounts to loyalty points and deals.
Have you thought about building a Facebook group?
Today’s Facebook groups offer a way to create ties with thousands of members.
In this article you’ll find four ways Facebook groups can help build stronger customer relationships.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Introduces New Small Business Planner: “A mobile app full of tactical guidance for small- and medium-sized businesses (SMBs) in North America, the UK and Ireland.”
Do you use Twitter for your business?
Are you wondering how to get more out of your Twitter marketing?
To learn how to successfully market your business using Twitter, I interview Mark Schaefer.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He’s a college educator, blogger, consultant and speaker. This is his third appearance on this show!
Mark explores what you need to know about using Twitter for your business.
You’ll discover the path to Twitter success, how to utilize everything Twitter has to offer to market your business, and manage your followers and lists.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Want to discover how to engage more users on Twitter?
Have you considered using psychology techniques?
Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you.
In this article I’ll share six psychology tips you can use to create tweets that’ll engage your audience.
Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you?
If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep reading.
In this article I’ll share six unique reasons why attending Social Media Marketing World will likely be the best marketing conference you’ve ever experienced, all supported by people who’ve actually been there.
Do you want to strategically improve and grow your connections?
In building your LinkedIn network, the more selective you are, the more valuable your network is.
In this article I’ll explain how to build a smart LinkedIn network.
Why Build a Smart LinkedIn Network?
LinkedIn can give you exposure and access to important people, help you attract new prospects, keep you in front of existing clients and vendors, spark marketing or business partnership possibilities, generate more introductions and referrals, provide invitations to speak at events or conferences, uncover media or press inquiries and much more.