FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 9th annual social media study (49 pages, 77 charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

social media how toAre you marketing to people on Twitter? You know, pitching your wares?  Perhaps there’s a better way…

In this article I’ll present three ideas that will draw customers to you without that nasty marketing aftertaste.

One of the reasons social media is so valuable to businesses is that it offers a chance to show you’re listening.  As a result, you can gauge customer sentiment, turn prospects into clients and turn customers into brand evangelists.

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social media how toAre you a newcomer to Twitter? Do you need a little help crafting tweets to engage people in meaningful conversations?

You can start a conversation on Twitter in many different ways, but they all come back this: be yourself and find the right tone to engage with people you want to get to know better.

In this post I’ll explore some easy ways to start Twitter conversations.  You’ll see just how easy it is to take this first step in networking on Twitter in fewer than 140 characters at a time.

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social media how toIf you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I’ll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button – and a fan page is called a “Business Page” or “Facebook Page” – we can still call them fan pages and people who join are fans!)

The Big Myth

There’s a great myth that once you create a Facebook fan page for your business, the first thing you should do to get fans is invite ALL your friends from your personal profile using the “Suggest to Friends” feature.

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social media expert interviewIn this video I interview Merritt Colaizzi, publisher of SmartBrief, a media company that aggregates content in more than 150 daily business publications covering 23 industries (including social media). We work with SmartBrief to help us promote our events.

In this interview, Merritt talks about how social media is changing the world of publishing and how social media will continue to change the publishing world. And you’ll also get an inside look at SmartBrief’s publishing model.

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social media how toLet’s face it—we’re all looking for shortcuts to help manage our businesses and social media interactions more efficiently and effectively.  One of the best ways to make your social media activities run more smoothly is outsourcing—having someone manage certain tasks for you.

But when it comes right down to it, there are certain things that shouldn’t be outsourced, and there are really good reasons why “you” need to be a part of your social media strategy.

In fact, if you’re thinking of hiring someone to manage your social media accounts and handle your online networking, you may want to think again, because you might end up with exactly the opposite of what you’re after.

This article will look at social media tasks and what should and shouldn’t be outsourced, to see maximum results for your small business.

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social media how toWant to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.

In this article, I’ll share some tips to help you leverage social media to gain more exposure.

#1: Reap What You Sow

What are you aiming for? What is your goal?

If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known might be your goal or it might be a means to an end. Again, social media can help you build connections that pay off in terms of opportunities and offers.

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social media how toOne of the key benefits of social media (that’s rarely discussed) is its ability to resolve doubt and confusion among fence-sitters.

Yes, your prospective customers are likely confused and possibly uncertain.

During my 15 years of website strategy and usability work (before I went all “social media” on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks.

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social media researchHave any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?

If you’ve pondered any of these thoughts, look no further.  All the answers are right here in this free report.

Watch the above video for a quick summary.

NOTE: Click here to see the 2011 version of this report.

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social media researchAre you addicted to Facebook or Twitter? As social media continues to grow, details are starting to surface about people’s behaviors and consumption of information in the social space.

As marketers learn more about the “how, when and where” of social users, we can better understand how to optimize our marketing efforts.

Here are two studies that drill down on “how we act” and “what we want” in the world of social networking.

#1: Are We Addicted to Social Media?

A recent independent study by Retrevo Gadgetology revealed some interesting stats about our love for social media sites. The study asked 1,000 users the “when, where and what” regarding social media sites like Twitter and Facebook. The stats suggest we just might be completely addicted to social networking (raise your hand if you tweet from the bathroom!).

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