FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 8th annual social media study (56 pages, 90 charts) of 5000+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.

Add that the technology is changing all the time.  It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.

It’s hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media activity. But should you? Let’s explore this.

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I know you frequent blogs to keep up with the ever-changing world of social media. I’m looking for your nomination for the Top 10 Social Media Blogs. The winners will be promoted in our 25,000 reader sister publication, the WhitePaperSource Newsletter, and announced here.

How to Nominate

Please make a single nomination by replying to this message and include why you like the blog (only your first one counts). Be sure to include a link to the blog. To make the cut, a blog must be nominated more than onceMake your nomination by 12/31/2009.

The Judges: Our judges include Scott Monty (Ford), Ann Handley (MarketingProfs) and David Meerman Scott (author New Rules of Marketing and PR).

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If you look at most Twitter users’ Favorites, this feature is often completely empty or seldom used. Many people simply don’t know the power of this tiny tool! There are so many creative and useful ways to get mileage out of selecting tweets to favorite (others’ and your own).

With the constant stream (river!) of information rushing by on Twitter, here are five fun ways to capture your favorite tweets and have a way to archive/refer back to them.

First, let’s make sure you know how to favorite tweets, what types of tweets to favorite, and where to find your Favorites URL/RSS Feed:

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With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.

David Armano recently published his social media predictions for 2010 on the Harvard Business Blog.  Here’s a detailed analysis on whether his predictions will likely come true.

social media predictions

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social media expert interviewIn this video I interview John Bernier, Social Media Manager at Best Buy. John is best known as one of the brains behind Best Buy’s Twelpforce, an online customer service initiative on Twitter.

Watch this video to find out how Twelpforce manages 2,100 Best Buy employees as they answer thousands of customer questions on Twitter.

After you watch the video, be sure to read the takeaways below.

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Can you see me now?  Yes, seeing faces is really at the core of social media. New tools have recently emerged that allow you to broadcast multiple live talking heads over the Internet.

Here’s the cool part.  They cost next to nothing and allow you to instantly communicate with hundreds of people.  The marketing upside is huge here: quick video chats with groups of prospects, organized events and much more.

We conducted four live multi-guest video broadcasts for the launch of Social Media Examiner. In this article I’ll explain how we did it and share the tools we used so you can do this on your own.

How it Works

Are you launching a product or service?  Looking to create a big social media splash?   A new and powerful marketing idea is live video broadcasts with multiple guests. Think videophones with multiple people who the entire world can see. Then add public chat and integration with social media sites like Twitter and Facebook.

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Suppose you met an experienced marketing consultant who promised to give you one-hour assignments five days a week for three months to teach you a brand-new marketing channel.

And the result was a detailed marketing plan for that channel.

Suppose the marketing channel was social media? And suppose he only charged you $30?

Would you accept his offer? I thought you might.

The consultant is Dave Evans, a communications expert who now focuses on using social media to market goods and services. His 400-page book is Social Media Marketing an Hour a Day. Here’s a comprehensive review of some of the main tips from this excellent book.

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Looking to grow your blog following? You might be surprised that the best way to gain a following is to focus on other people’s blogs.

Outreach is key to having a blog that actually works for your business, yet it’s the one element many professionals ignore. And it’s contrary to most competitive thinking because it involves spending time away from your blog.

Done correctly, however, reaching out to other bloggers in your field will actually create more business opportunities, increase traffic to your own blog, and enhance your business brand more than any other tactic you could employ.

Here’s how:

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social media case studies

Imagine marveling at Peru’s Machu Picchu ruins, and a guy nearby asks if you’ll take his picture. But it’s not just him; he’s proudly holding a paper cutout of a smiling tomato.

What, exactly, inspired this traveler to carry a cartoon tomato to one of the wonders of the world?

In a word, fun.

He’s just one of nearly 140 people who vacationed with the tomato, named “Sweetie.” These fans of the restaurant Souplantation, or Sweet Tomatoes in some markets, were enthusiastically participating in the chain’s latest social media promotion, “Where’s Sweetie?”

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