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5 Facebook Ads Changes: What Marketers Need to Know


social media toolsAre you curious about the latest Facebook ad changes?

Wondering how to take your Facebook ads to the next level?

Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.

In this article I’ll share the five biggest things to happen with Facebook ads.

five facebook ad changes

Discover what marketers need to know about five Facebook ads changes.

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How to Create Facebook Image Posts That Engage


social media how toDo you use images in your Facebook marketing?

Are your image posts performing as well as you’d like?

While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement.

In this article, you’ll discover how to improve the performance of your Facebook image posts.

create facebook image posts that engage

Discover how to create Facebook image posts that engage.

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Blab.im Brings Group Video Broadcasts to Business: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Blab.im has marketers talking: Combining features of Google Hangouts with Periscope-like functions, Blab.im introduces an iPhone client and fully functional desktop experience that allows up to four video streams at once with the click of a button. The site’s ease of use, along with rapid adoption by social media marketers, make it worth a look. Click here to see a recording of a Blab session from Mike Stelzner.

blab

“Blab lets you watch live video conversations between interesting people.”

Twitter to Expand Ad Network Beyond Twitter: Twitter unveiled significant expansions to its advertising platform, “including a new name to better reflect the evolution of the product: Twitter Audience Platform – a simple and effective way for advertisers to reach over 700 million people on and off of Twitter.”

twitter advertising platform

“The Twitter Audience Platform automatically transforms your Promoted Tweets into in-app ad formats.”

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Content for Business: How to Build Your Business on a Solid Content Foundation


Do you have a great idea for a business?

Wondering if content marketing will help move the needle?

To discover what it takes to build a content-driven business, I interview Joe Pulizzi.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content Marketing World, the leading conference for content marketers. Joe’s latest book is Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.

Joe will explore how you can build a sustainable small business with smart content marketing.

You’ll discover the six steps to take to create a content business in any niche.

podcast 159 joe pulizzi content marketing for business

Listen as Joe Pulizzi shares what marketers need to know about using content marketing for business.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe on iPhone.

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Essential Guide to Video Marketing: A Resource for Marketers


social media how toDo you want to use video for your business?

Are you looking for a resource to help you combine video with social media marketing?

Whether you’re using video as an individual or as part of a team, these expert articles will help you live-stream, record, publish and market video to support your marketing goals.

Each of these articles will help you understand and master a specific part of using video for business.

video marketing resource for marketers

Discover how to use video marketing.

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6 Google+ Features to Promote Your Business


social media how toDo you use Google+ for your business?

Wondering which features to invest your time and effort in?

While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.

In this article you’ll discover six Google+ features you can use to promote your business.

six google+ features to promote your business

Discover six Google+ features to promote your business.

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How to Optimize Your Tweets for Search


social media how toDo you want more exposure for your Twitter account?

Have you thought about applying SEO tactics to your Twitter marketing?

With a few simple techniques, you can increase the chances that your Twitter account shows up in both Twitter and Google search.

In this article you’ll discover how to improve the visibility of your Twitter account with SEO.

optimize tweets for search

Discover how to optimize your tweets for search.

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How to Vet Social Media Groups for Prospects


social media how toAre you looking for ways to engage directly with your customers?

Have you thought about joining social groups on Facebook, LinkedIn and beyond?

Joining the right social groups allows you to connect with your customers by answering their questions and sharing valuable information.

In this post you’ll discover how to choose the best social groups for your business.

vet social media groups for prospects

Discover how to vet social media groups for prospects.

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14 Social Media Marketing Tools Recommended by the Pros


social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

Using the right tools can help you manage your time effectively and get better results from your social media marketing.

In this article you’ll find fourteen of the hottest social media tools recommended by the pros.

14 social media marketing tools

Discover fourteen social media marketing tools recommended by the pros.

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