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How to Use Twitter Direct Messages for Customer Service


social media how toDo you use Twitter for business?

Want to improve communication with customers?

Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly.

In this article you’ll learn how to use Twitter’s updated direct messages feature to improve communication with your customers.

use twitter direct messages for customer service

Discover how to use Twitter’s direct messages for customer service.

14 comments

 
 

How to Start a Business Blog: Seven Essentials for Success


social media how to

Are you interested in starting a blog for your business?

Want to know how to set it up to get the best results?

There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success.

In this article you’ll discover the seven critical elements you need for your business blog.

seven essentials for a business blog

Discover seven essentials for starting a business blog.

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How to Handle a Social Media Crisis


social media how toHave you ever had to deal with a social media crisis?

Do you have a crisis plan?

In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed.

In this article I’ll share four tips on how to effectively deal with a social media crisis.

What’s a Social Media Crisis?

If there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands.

handle a social media crisis

Discover how to handle a social media crisis.

9 comments

 
 

How to Cross Promote Your Social Profiles With Facebook


social media how toAre you active on multiple social platforms?

Are you using your Facebook page to grow followings on other platforms?

Promoting links to all your social profiles on Facebook lets your fans know where else they can find you.

In this article you’ll discover six ways to promote your social profiles on your Facebook page.

cross promote social media profiles with facebook

Discover how to cross promote your social profiles with Facebook.

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How to Create a LinkedIn Company Page to Promote Your Business


social media how toDo you use LinkedIn to market your business?

Interested in setting up a company page?

LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects.

In this article you’ll find out how to create a LinkedIn company page to promote your business.

create linkedin company page to promote business

Discover how to create a LinkedIn Company Page to promote your business.

#1: Fill in Company Details

To get started, go to Interests at the top of your LinkedIn homepage and select Companies from the drop-down menu.

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Facebook Carousel Ads for Mobile: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the format to mobile app ads as well.

Facebook Carousel Ads for Mobible

Since being introducing on Facebook,”advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads”

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Experiences: How to Stand Out in a New Age of Marketing


Are you looking for a competitive advantage?

Have you thought about creating experiences for your audience?

To learn how to create experiences and why they are essential to stand out in this noisy world, I interview Robert Rose.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He’s co-author of Managing Content Marketing and co-host of the This Old Marketing podcast. His latest book is called Experiences: The 7th Era of Marketing.

In this episode Robert will explore how creating experiences can help you stand out in a noisy world.

You’ll discover businesses doing experiences right, as well as how to get started creating experiences for your audience.

podcast 145 robert rose stand out in a new age of marketing

Listen as Robert Rose shares how to stand out in a new age of marketing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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How to Create a Social Media Marketing Plan


social media how toDo you want to make personal connections with your customers on social media?

Interested in better ways to address their wants and needs?

The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees.

In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement.

create a social media marketing plan

Discover how to create a social media marketing plan.

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Pinterest Set to Surge in 2016: New Research


social media researchIs Pinterest part of your social marketing mix?

Are your customers on Pinterest?

Research reveals that there are 47 million people using Pinterest and the audience is expected to grow.

In this article you’ll discover the most recent insights from industry experts on Pinterest’s potential as a marketing platform.

pinterest research

Discover how recent research shows Pinterest is set to surge in 2016.

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