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The Social Media Examiner Show: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

We’ve got exciting news this week!

The Social Media Examiner Show: Subscribe now (for free) and discover quick tips for marketing your business in our 10-minute daily podcast.

Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level.

Watch this quick video from our founder AND to discover how to subscribe via an iPhone.

Subscribe via iTunes, Stitcher or RSS. Click here to help us spread the word about this new show.

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Podcasting for Business: Why Marketers Are Betting on Podcasts

Have you considered starting a podcast?

Would you like to discover how to use a podcast to grow your business?

To explore why marketers are placing big bets on podcasting, I interview Jay Baer and Joe Pulizzi.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Jay Baer and Joe Pulizzi. Jay is the host of the Social Pros podcast and Jay Today. He’s also the man behind MarketingPodcasts.com. His company is Convince & Convert. Joe podcasts at This Old Marketing and Content Inc. He’s the founder of the Content Marketing Institute and the man behind the Content Marketing World conference.

Jay, Joe and I explore how podcasting has evolved since we all started.

You’ll discover how podcasting can help your business, how to work with sponsors and more.

jay baer and joe pulizzi podcasting for business

Listen as Jay Baer and Joe Pulizzi share how podcasting can help your business.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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How to Optimize Your SlideShare Deck for More Exposure

social media how toDo you use SlideShare?

Are you using it to its full potential?

SlideShare decks let you share conference presentations, curate content, create how-to guides and more. But none of that content matters if people don’t see it.

In this article I’ll share five tips to get the most out of your SlideShare deck.

optimize slidshare for exposure

Discover how to optimize SlideShare decks for more exposure.

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How to Use Visuals to Engage Your Audience

social media how toDo you want to create posts that generate higher user engagement?

Are your visuals driving social media traffic?

People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts.

In this article I’ll show you 11 ways to increase social sharing and fan engagement with images.

use visuals for engagement

Discover how to use visuals to engage your audience.

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Research Shows Metrics Marketers Think Matter Most

social media researchHow are you measuring social media in 2015?

Do you know which metrics to watch?

Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.

In this article you’ll discover findings from studies to help you determine which metrics to use to evaluate your social media efforts.

social media metric research

Research shows the metrics marketers value most.

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10 Tools That Amplify Your Content Reach

social media toolsWant more people to see your content?

Have you considered new methods of sharing content?

Look beyond the big social networks to expand your influence, increase exposure and grow your following.

In this article I’ll share 10 platforms, sites and tools to use to increase your reach and get your content noticed.

amplify content reach

Discover how to amplify your content reach.

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How to Make the Most of Facebook Mobile Ads

social media how toAre you paying for visibility on Facebook?

Have you tried Facebook mobile ads?

Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.

In this article I’ll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing.

make the most of facebook mobile ads

Find out how to make the most of Facebook Mobile Ads.

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4 Ways to Create an Engaging Blog Experience

social media how to

Is your blog engaging?

Does it keep readers coming back for more?

Readability, responsiveness and personalization are essential factors for a successful and highly viewed blog.

In this article I’ll share four ways to update your blog to improve the user experience.

a more engaging blog experience

Discover how to create a more engaging blog experience.

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Social Login Research Reveals User Preferences: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

New Study: Social Login and Sharing Trends – 2014: A new study from LoginRadius analyzed user preferences for social log-in and social sharing based on data from +120,000 websites and millions of users. Facebook (65%) and Google+ (25%) are the preferred log-in networks with primarily younger consumers (age 18-34) using their social networks to log-in on third-party sites (65%). Only about one-third (35%) of consumers between the ages of 35 and 50 are using social log-ins.

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