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social media how toHave you heard of YouTube Live?

Want to learn how to use it?

YouTube Live will stream video from your webcam or desktop, letting you host webinars, broadcast vlogs, and more in real time.

In this article, you’ll discover how to broadcast video using YouTube Live.

how to use youtube live to stream video

Discover how to use YouTube Live to broadcast video.

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social media how toDoes your business use multiple social media platforms?

Wondering where you can make improvements?

With Google Analytics, you can uncover valuable data about your audience and determine which social media channels drive the most traffic to your website.

In this article, you’ll discover how to use Google Analytics to assess the effectiveness of your social media marketing.

use google analytics to examine social media audience

Discover three ways to evaluate your audience using Google Analytics.

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social media how toAre you creating video ads for Facebook?

Wondering how you can make stronger video ads?

Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content.

In this article, you’ll discover nine ways to improve your Facebook video ads.

optimize video ads on facebook

Discover nine tips for better video ads on Facebook.

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social media how toAre you just getting started with social media marketing?

Wondering how to create a plan for success?

Establishing a social media presence doesn’t have to be a daunting task.

In this article, you’ll discover four tips to get your small business started with social media marketing.

steps to start social media marketing

Discover four tips to get started on social media with your business.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out New Custom Ad Targeting Option: Facebook quietly rolled out the ability for brands to create custom audiences that target users who have viewed their canvas ads on Facebook. Canvas was introduced earlier this year and was designed to be “a full-screen ad experience built for bringing brands and products to life on mobile.” With the release of canvas ads, marketers can now build fully customized multimedia stories using a combination of text, links, images, video, call-to-action buttons, and product feeds to bring brand stories to life. Canvas custom audiences targeting broadens advertisers’ ability to funnel more customers to toward a conversion.

custom audience from canvas opens

Facebook has added the option to create a custom audience from people who’ve opened your canvas ad.

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Do you use Pinterest promoted pins?

Want to discover how they work?

To explore everything you need to know about promoted pins on Pinterest, I interview Vincent Ng.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and visual social media.

Vincent explores Pinterest promoted pins.

You’ll discover what’s new with promoted pins.

podcast 215 vincent ng pinterest promoted pins

Listen as Vincent Ng shares what marketers need to know about promoted pins and how to advertise on Pinterest.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toDo you want to activate more people during live events?

Looking for ways to generate excitement and social exposure during a big event?

In this article, you’ll discover six ways businesses have leveraged social media to create connections with people during events.

use social media to maximize live event connections

Discover six ways businesses leverage social media during live events.

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social media how toWondering how to sustain engagement with Snapchat users?

Looking for ways to improve your Snapchat stories?

By trying these tactics, you’ll keep your Snapchat fans engaged and coming back for more.

In this article, you’ll discover seven ways to keep people engaged with your Snapchat stories.

create better snapchat stories

Discover seven creative tips to improve your Snapchat stories.

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social media how toDoes your business have a blog?

Looking for blog post ideas that will appeal to your readers?

Posting a variety of article types on your blog will help you reach a wider audience and keep your return visitors interested.

In this article, you’ll discover five types of blog posts that will improve your content mix.

blog post ideas to increase audience and retention

Discover five ideas for blog posts to increase the variety of your content.

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