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5 Ways to Take Your Pinterest Marketing to the Next Level

social media how to Do you use Pinterest for your business?

Are you ready to take your Pinterest marketing to the next level?

Most companies open a Pinterest account, pin their content and repin other people’s material.

While that’s a great place to start, it’s the bare minimum.

In this article I’ll share five techniques to improve your Pinterest marketing.

take pinterest marketing to the next level

Find out how you can take Pinterest marketing to the next level.

#1: Approach Pinterest Like a Search Engine

When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.

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8 Ways to Use Hyperlapse Video from Instagram

social media how to Does your business use Instagram?

Is there a place for time-lapse video in your marketing?

It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app.

In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form video.

use hyperlapse video

Find ways you can use Hyperlapse video on Instagram.

Why Hyperlapse?

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How to Increase Your Facebook Conversions Using Google Analytics

social media how toDo you want to improve your Facebook conversions?

Have you considered combining the power of Google Analytics with your Facebook Insights?

Comparing this data can help you find Facebook fans who are most likely to convert.

In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans for increased conversions.

increase facebook conversions

Find out how to increase Facebook conversions with Google Analytics.

#1: Identify Your Buying Audience

First let’s look at your website. Google Analytics is the best way to identify which segments of your audience are most likely to convert to your goals. In this section I’m assuming you have a clear understanding of how Google Analytics works, specifically how goals and events work.

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How to Find Hidden Social Media Referral Traffic With Google Analytics

social media how to

Do you know where all of your social traffic is coming from?

Want more detailed information on social media referral traffic?

The Google Analytics’ Social Network Referrals report gives you a top-level snapshot of social media referral traffic, but it may not show you everything.

In this article you’ll discover how to create custom URLs to find what is called dark social media traffic.

What Is Dark Social Media?

Dark social media traffic is referred to your site when you post a direct link to your content on a social media network and that link is clicked outside of the network.

For example, dark social media traffic happens when you post a link to Facebook and someone clicks on it from within a mobile dashboard app such as TweetDeck, or when someone copies that link and shares it via email or a text message.

find hidden social media traffic in google analytics

Find out how to track hidden social media traffic in Google Analytics.

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Facebook Alters News Feed: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Updates News Feed by Showing More Timely Stories From Friends and Pages: With this new change, “when a friend or page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in news feed, so you can see it sooner.”

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“Early testing of a small percentage of posts has shown that this update on average leads to a more than 6% increase in people engaging with these stories (e.g., more people share, comment, like or click).”

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Webinars: Growing Leads and Sales With Live Online Events

Do you use webinars in your marketing?

Are you looking for new ways to generate sales and leads?

To explore the art of using webinars to generate leads and ultimately sell, I interview Lewis Howes for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on leadership and personal development. Lewis is also an athlete and he’s on the USA Men’s National Handball Team.

Lewis shares why webinars are the most effective way to connect with your audience.

You’ll discover how to use webinars to generate leads and ultimately sell.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Use Social Psychology to Improve Your Marketing

social media how to

Are you planning a social media campaign?

Do you wonder why some marketing campaigns are more successful than others?

The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.

In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them.

use social psychology to improve marketing

Find out how to use social psychology to improve your marketing.

#1: Appeal to Indirect Public Commitment

We are more likely to act on and complete a task when we promise ourselves we’ll do it. The obligation is amplified when we make a commitment publicly—we put even more pressure on ourselves to follow through so we don’t risk both personal and public letdown.

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The New Pinterest Analytics Tool: How To Use It for Business

social media how toAre you struggling to measure your Pinterest efforts?

Do you want an easier way to track pins and engagement?

The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.

In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.

Pinterest Analytics Overview

Pinterest’s original analytics tool only shared information about how users interact with the Pin It button installed on your website. Unfortunately, those stats couldn’t give you a complete picture of whether your overall Pinterest efforts were working.

The newest Analytics features give you access to quite a bit more data, such as stats on engagement beyond your Pin It button. Now you can track actions that originate from your Pinterest profile—including boards and the pins you share (whether the pins are from your own website or not).

new pinterest analytics

Check out new features found in the new Pinterest Analytics.

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14 Social Media Marketing Tools Recommended by the Pros

social media toolsAre you looking for new social media marketing tools?

Do you want to know which tools today’s social media professionals recommend?

It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.

In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.

15 social media marketing tools from the pros

Find 14 social media marketing tools recommended by the pros.

#1: Quill Engage for Automatic Google Analytics Reports

ian cleary pic

Ian Cleary

Google Analytics is full of valuable information, but sometimes there’s too much data to sift through. There are times when it would be easier to have a simple overview.

Quill Engage is a free tool that connects with your Google Analytics account and emails you a weekly summary of your data. It tells you about your site’s traffic growth or decline, where your traffic came from the previous week, which post got the most traffic and much more.

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