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8 Types of Rich Media to Share on Google+

social media how to

Want new ways to benefit from Google+?

Have you shared rich media on Google+?

When you provide rich media within Google+, you maximize the reach and engagement of each piece of content and make it easy for visitors to consume.

Here are eight types of rich media content to share on Google+.

Why Rich Media on Google+

Many social media users, especially those on mobile, don’t want to leave the platform they’re on. With rich media, your audience can enjoy your attention-grabbing content without leaving the platform.

rich media posts on google plus

Find out how to use eight types of rich media in your Google+ posts.

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How to Use the LinkedIn Data Export Tool to Improve Your Marketing

social media how toDo you want to analyze your past interactions on LinkedIn?

Do you want information that could help you understand your LinkedIn behavior?

The LinkedIn Data Export tool offers deeper insight into your LinkedIn activity.

In this article I’ll share the seven export files you can use to target ads, build keyword lists, create a list of connections and more.

how to use the linkedin data tool

Find out how to download useful information using the LinkedIn Data Export Tool.

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4 Ways to Turn Your Employees Into Brand Ambassadors

social media case studiesWould you like your employees to be brand ambassadors on social media?

Do your employees feel confident sharing on social media about your company?

In this article you will discover how Adobe is empowering their 11,000 employees worldwide to be social media brand ambassadors. As a result, they are building customer goodwill and influencing sales.

adobe brand ambassador case study

Find out how Adobe created brand ambassadors out of their employees.

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How to Get More Out of Facebook Ads

social media how toDo you use Facebook to promote your business?

Are you struggling to find ways to get noticed on the platform?

With each update to Facebook, it becomes increasingly harder for small businesses to make a splash in front of their intended audience.

Here are four marketing tactics you can use to get more out of your Facebook advertising.

get more out of facebook ads

Find out how you can get more out Facebook advertising.

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How to Research Your Competition on Facebook

social media how toAre your competitors getting massive reach and engagement on Facebook?

Would you like to learn the secret of their Facebook success?

While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.

You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.

In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.

research your competition on facebook

Find tools to research your competition on Facebook.

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How to Use Google+ Profiles and Pages for Better Visibility

social media how toAre you using Google+?

Have you optimized your profile and page so your message reaches the most people?

It’s more important than ever to make sure your Google+ profile and page are optimized to support your business goals so you can extend your marketing reach.

In this article I’ll share three tips for optimizing your Google+ profile and business page to make your business more visible.

use g+ profiles and pages for visibility

Find out how to use Google+ profiles and pages for better visibility.

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Facebook Stickers: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Brings Stickers to Comments: “Just tap the smiley face icon in the bottom-right of any comment field to pick a sticker to send.”

facebook stickers

Facebook stickers will “be available to all posts from people, in groups, and on events now.”

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Facebook News Feed: How to Respond to Facebook Changes

Do you use Facebook to promote your business?

Are you curious how to respond to the recent changes to the Facebook news feed?

To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

responding to facebook changes

Listen to Mari Smith explain how you can respond to recent Facebook news feed changes.

In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. She’s authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. This is her fourth appearance on the show!

Mari explores what you need to know about marketing with Facebook, and in particular the news feed.

You’ll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Achieve Content Marketing Success: New Research

social media researchAre you trying to improve your content marketing?

Wondering how to connect the dots between content and customers?

In this article you’ll find important best practices, backed by research, to help improve your social media marketing.

Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems.

Here’s our take on the research.

#1: Have a Documented Strategy

Fifty-four percent of the most effective B2B marketers have a documented content strategy and most of them follow it “very closely.” Furthermore, 60% of those with a written strategy consider their organization to be effective in content marketing, compared to 32% with only a verbal strategy.

One of the biggest differences between effective content marketers and those who fail is a documented strategy.

new content marketing research

Find out what new research shows about achieving success with content marketing.

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