Have you looked at what other content creators are doing?
Watching what works for others in your industry can help you create content that increases engagement with your own audience.
In this article I’ll share how to search Pinterest, Instagram and Facebook for visual content to inspire your own visuals.
#1: Generate Ideas From Pinterest
When seeking visual inspiration, Pinterest should be your first stop. You’ll find lots of creative ideas uploaded and shared by others that you’ll want to repin. You may also get ideas for pictures to take and pins to create, as well as inspiration for your blog.
Would you like to improve your social media marketing?
Are you up to date with the best social media tips and tools?
We asked 20 social media experts to share how they’re getting results with social media marketing today.
Here’s what they had to say.
#1: Mine Twitter to Grow Your Audience
While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.
Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.
Do you want to attract more live viewers?
When you cultivate a live audience for your Google Hangout on Air, you have more opportunities to connect with your fans.
In this article I’ll share five things you can do to bring more live viewers to your Google Hangout on Air.
Do you want to get more out of your ads?
The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.
In this article I’ll share three tips for making the most of your Facebook ad campaigns.
#1: Reach the Right Audience
Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.
For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.
Do you want to monitor social mentions and metrics?
Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare.
In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Say Thanks: “An experience that lets you create personalized video cards for your friends on Facebook.”
Are you interested in discovering what the future of mobile marketing has in store?
To learn how to market your business with mobile, I interview Tom Webster.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He’s authored studies such as The Social Habit and Twitter Users in America. He’s co-authored a new book with Tim Hayden called The Mobile Commerce Revolution: Business Success in a Wireless World.
Tom explores how mobile marketing impacts your business.
You’ll discover why successfully mobile marketing goes beyond technology, how consumer behavior is already being shaped by mobile, and how to respond to the mobile commerce revolution.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Do you want to spark better conversations with your followers?
Coming up with interesting content ideas for tweets can be challenging for social media marketers.
In this article I share 14 ways you can achieve more engagement with your Twitter audience.
Have you thought beyond adding a list of jobs and responsibilities?
LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume.
In this article you’ll discover four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers.
Develop a Plan
Recent studies show that 71% of B2B marketers say relevance to the audience is the most important aspect of any marketing program. That applies to marketing yourself as well. When updating your LinkedIn profile, start by mapping out how you’re going to use every part of your profile to show prospects you are relevant to them.