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social media how toDo you want to strengthen the connections you make at conferences?

Have you considered using LinkedIn to develop relationships during events?

As a business-centric social network, LinkedIn is valuable for connecting with peers, colleagues, and prospects before, during, and after conferences.

In this article, you’ll discover 10 tips for using LinkedIn to connect with people at conferences and events.

use linkedin to connect with people at live events

Discover 10 LinkedIn tips for connecting with people at live events and conferences.

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social media how toDo you want your Twitter ads to stand out?

Have you thought about using Twitter video ads?

Combining Twitter’s large mobile audience with the power of video ads is a great way to get in front of your target audience.

In this article, you’ll discover four ways to create Twitter video ads to promote your products and engage Twitter users.

use video in twitter ads

Discover four ways to use video in your Twitter Ads.

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social media how toDo you want to use Snapchat?

Are you struggling to come up with content ideas?

In this article, you’ll discover eight ways to create Snapchat content that brings your account to life.

create great snapchat content

Discover eight snapchat content ideas your followers will love.

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social media how toLooking for creative ways to drive traffic to your blog?

Have you thought about using video to promote your posts?

Creating videos to amplify the impact of your blog allows you to multi-purpose your content and promote it.

In this article, you’ll discover four ways to use video to promote your blog posts.

promote blog with video

Discover four ways to use video to promote your blog.

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social media how toDo your Facebook ads contain video?

Looking for ways to enhance your Facebook advertising with video?

Video ads are among the most powerful Facebook ad formats for generating user engagement.

In this article, you’ll discover six tips for using video in your Facebook ad campaigns.

utilize video in facebook ad campaign

Discover six tips for better Facebook video ads.

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social media how toDo you want to advertise to your existing customers?

LinkedIn, Facebook, Pinterest, and Twitter all let you deliver ads to your actual customers.

In this article, you’ll discover how you can use four popular social networks to reach custom audiences with your content.

using social ads with a target custom audience

Discover how to target your customers with social ads.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Expands User Control Over Ad Preferences and Combats Ad-Blocking: In addition to developing new ad formats “that complement, rather than detract from, people’s experience online,” Facebook expanded its Ad Preference tools “to give people even more control over… the ads they see” in their news feed. Users can now add or remove interests from their ad preferences, as well as “stop seeing ads from businesses or organizations who have added them to their customer lists.” With the rollout of these powerful user controls for ads, Facebook also announced that ad-blocking software will no longer work when accessing the social network on desktop.

facebook ad preferences

Facebook’s new ad preferences and controls allow users to “easily customize the ads you see in your News Feed.”

FTC Tightens Disclosure Rules for Influencers: According to the Federal Trade Commission, “users need to be clear when they’re getting paid to promote something, and hashtags like #ad, #sp, #sponsored – common forms of identification – are not always enough.” Bloomberg reports that the FTC plans to increase the requirements for disclosure on sponsored posts and is putting the onus on the advertisers to make sure that any compensation for influencers, including free products or services, is disclosed and prominently displayed.

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Are you seen as an expert in your industry?

Want to develop relationships with the media to become a go-to expert?

To explore what marketers need to know to connect with traditional media influencers, I interview Josh Elledge.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Josh Elledge, a consumer advocate and founder of SavingsAngel.com, a site dedicated to consumer savings. He’s a weekly syndicated newspaper columnist and has made more than 1,000 TV and radio appearances. Josh is also the founder of UpendPR.com and host of the Savings Angel Show.

Josh explores how to connect with traditional media influencers.

You’ll discover how to develop and build relationships with media via Twitter.

podcast 210 josh elledge develop media relationships

Listen as Josh Elledge shares what marketers need to know about traditional media influencers and how to develop and build media relationships.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toDo you use Facebook ads?

Looking for tips to get a better return on your investment?

With a few tweaks, you can increase the chances that your Facebook ad campaigns will succeed.

In this article, you’ll discover four ways to improve your Facebook ad campaigns.

optimize successful facebook ad campaigns

Discover four ways to improve your Facebook ads.

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