Social Media Funnies: If Pinocchio used Facebook…
Ever seen those Facebook profile images that look too good to be true? Here are some great shots of a young boy who seems worth “friending.”
Editor’s note: And speaking of Facebook, be sure to stop by and check out Social Media Examiner’s new Facebook fan page by clicking here.
4 Ways to Use Twitter to Capture Customers
Twitter marketing is on the edge of going mainstream, and although much of the market doesn’t quite accept it yet, the truth is that it’s coming, and now is the time to get in on the action.
I began as a direct marketer, doing business face-to-face at a kitchen table with a phone call and a handshake. Back then, getting customers was tough work. These days, they are all over, just waiting to be found.
On any given day, there are millions of people looking for something on Twitter, be it a cup of coffee, a snack, a nice book to read, or just something to help them pass the time.
Add the fact that smartphones and other mobile devices have given the average consumer the means not only to find what they want online, but also to talk about it, and you’ve got the perfect situation for finding new customers.
The Art of Social Media Conversations (an Interview with Jason Falls)
In this video I interview Jason Falls, founder of Social Media Explorer. Jason is an expert in helping large corporations build social media strategies.
In this interview, Jason shares the biggest mistake businesses make when using social media. He also shows the similarities between social media and public relations, how to engage customers and his excellent insights into the future of social media.
After you watch the video, be sure to read the takeaways listed below and let us know what resonated with you most.
13 Ways to Move Your Facebook Fans to Action
Perhaps you have a Facebook Fan Page and even some fans. But now what? How can you encourage your fans to act and interact?
In my prior post I covered the various sources and types of content you can post on your Facebook fan page. I also talked about the importance of consistent updates.
However, just like the “Field of Dreams” – if you build a fantastic fan page with plenty of quality content, will they come and will they stay?
They will come and they will stay if you give your fans good reason to engage.
Top 5 Ways to Market Your Business With LinkedIn
LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids.
If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.
Although other sites have their purpose in the business world and many people utilize multiple social networking sites, LinkedIn is still the number-one place to market your business. Here are ways to use LinkedIn and get results:
Social Media Integration Big Theme for 2010
Social media integration is becoming a big buzzword this year. As social media marketing matures and starts playing a bigger role within marketing campaigns, businesses are beginning to see that social media can be integrated into many channels.
Here are two current studies that show how the integration of social media marketing is changing the way marketers connect and engage with their audiences—online and offline.
#1: Marketers Ditch Silo Campaigns and Report Social Media as “Critical for Success” (Alterian)
As digital and social media marketing mature, the demand for greater integration is evident. Marketers are quickly realizing that operating in a one-way marketing tunnel makes success impossible in this social media–saturated world.
7 Reasons Not to Put All Your Eggs in the Twitter Basket
Are you too Twitter-obsessed in your social media approach?
Twitter’s role as a Magic 8 Ball for our shared culture is unrivaled, and it has almost single-handedly ushered in the era of real-time search and social customer relationship management.
But Twitter is the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.
Don’t get me wrong. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel. Twitter indeed should be part of almost every company’s social media tool kit. (See the great post here on how to methodically grow a Twitter following.)
However, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and in trade publications. Let me provide seven reasons why you shouldn’t focus solely on Twitter…
How Bloggers Should Use Twitter (a Darren Rowse Interview)
In this video I interview Darren Rowse, founder of the popular blogs Problogger.net and Twitip (a blog dedicated to Twitter).
Darren also authored the best selling book Problogger: Secrets for Blogging Your Way to a Six-Figure Income.
In this video Darren shares why Problogger took off and his great tips on how bloggers should use Twitter.
7 Tips for Driving Targeted Traffic With Twitter
Social media has many uses—from making contacts to performing customer service—but driving quality traffic to your site is Twitter’s secret weapon. The big question is this: How can we get more of that lovely attention we crave?
As my recent poll shows, generating incoming traffic is the number-one need that people have right now, and for good reason. Traffic translates into:
- Attention, engagement, conversation and recognition
- Spreading your message far and wide
- Prospects and subscriber opt-ins
- Customers, increased sales and leads
- Media and interviews, which lead to more attention
… and last but not least, an ego boost.
In a previous article here I mentioned the many benefits of Twitter for your business. Now here are seven key points you need to know if you want to get more targeted traffic from Twitter:
Social Media Funnies: If Cavemen Were Bloggers…
Blogging is a huge global phenomena. But new pictures reveal it’s been around a lot longer than anyone realized.
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