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How to Encourage Employees to Share Your Content on LinkedIn

social media how toAre your employees on LinkedIn?

Do they share your company’s content with their networks?

Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.

In this article I’ll explain how to help your employees share your content on LinkedIn.

#1: Promote the Program

The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.

encourage employees to share company content on linkedin

Discover how to encourage your employees to share your content on LinkedIn.



How to Manage Your Facebook Page Effectively

social media how toDo you manage at least one Facebook business page?

Are you using all the admin features?

Facebook Pages include many tools to help marketers and business owners get the most out of their business presence.

In this article I’ll share how to use Facebook’s features, tools and settings to manage your business page effectively.

manage facebook page effecively

Discover how to manage your Facebook Page effectively.



4 Tools to Simplify Social Selling

social media toolsDo you use social media to sell your products?

Looking for tools to simplify the process?

The right tools make it easier to build relationships with people who are interested in what you offer.

In this article you’ll discover four tools to simplify your social selling.

four social selling tools

Discover how to simplify social selling with these four tools.



Facebook Notes Enhancements: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Notes Expands, Becomes Highly Customized: “With this update, you can add a cover photo that represents what your note is all about. You can caption and resize photos, and format your text into headers, quotes or bullets.” View an example of the new Notes here.

facebook notes enhancements

Facebook updates Notes to make them more customizable.”



Instagram Images: How to Stand Out on Instagram

Is your business on Instagram?

Are you curious about what to post?

To discover how to use images on Instagram, I interview Peg Fitzpatrick.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist and an expert in visual marketing. Her clients include Motorola, Audi, Google, Virgin and others.

Peg will explore Instagram marketing ideas that are easy to put to use right away.

You’ll discover tools to use for your Instagram images.

podcast 164 peg fitzpatrick instagram images

Listen as Peg Fitzpatrick shares what marketers need to know about standing out on Instagram.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.



How to Use Snapchat for Business

social media how toAre you interested in using Snapchat for your business?

Wondering how to integrate it into your marketing?

Snapchat presents a unique opportunity to reach a new audience that is receptive to clever, creative marketing.

In this article you’ll discover how to use Snapchat in your social media marketing.

use snapchat for business

Discover how to use Snapchat for business.



How to Build a Periscope Audience for Your Business

social media how toAre you marketing on Periscope?

Want to reach more people?

You can develop a following on Periscope by promoting your broadcasts, engaging with viewers and repurposing your content on other channels.

In this article you’ll discover how to build a Periscope audience for your business.

#1: Cross-Promote Broadcasts

While content is ultimately king, think about how you can attract enough of an audience to Periscope to drive results.

grow a periscope audience for business

Discover how to grow a Periscope audience for your business



7 Pinterest Tools for Marketers

social media toolsDo you use Pinterest for your business?

Looking for time-saving tools?

Many tools and services can streamline the way you find and pin content to Pinterest.

In this article I’ll share seven Pinterest tools for marketers.

seven pinterest tools

Discover seven Pinterest tools for marketers.



How to Secure Your Social Media Accounts: 5 Tools

social media toolsAre your social media accounts secure?

Interested in ways to prevent security breaches?

There are tools you can use to protect your social and online accounts, and prevent them from being compromised.

In this article you’ll discover five tools to keep your company’s social media safe.

social media security tools and apps

Discover how to secure your social media accounts with these five tools and apps.



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