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Facebook News Feed: How to Respond to Facebook Changes

Do you use Facebook to promote your business?

Are you curious how to respond to the recent changes to the Facebook news feed?

To learn how to navigate these important changes to Facebook’s news feed, I interview Mari Smith, the “Queen of Facebook.”

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

responding to facebook changes

Listen to Mari Smith explain how you can respond to recent Facebook news feed changes.

In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. She’s authored the books, The New Relationship Marketing and Facebook Marketing: An Hour a Day. This is her fourth appearance on the show!

Mari explores what you need to know about marketing with Facebook, and in particular the news feed.

You’ll discover the importance of native links, why micro-video should be key to your Facebook posting strategy and how Atlas will change the way you do online advertising. Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

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How to Achieve Content Marketing Success: New Research

social media researchAre you trying to improve your content marketing?

Wondering how to connect the dots between content and customers?

In this article you’ll find important best practices, backed by research, to help improve your social media marketing.

Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems.

Here’s our take on the research.

#1: Have a Documented Strategy

Fifty-four percent of the most effective B2B marketers have a documented content strategy and most of them follow it “very closely.” Furthermore, 60% of those with a written strategy consider their organization to be effective in content marketing, compared to 32% with only a verbal strategy.

One of the biggest differences between effective content marketers and those who fail is a documented strategy.

new content marketing research

Find out what new research shows about achieving success with content marketing.

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How One Business Increased Facebook Fans by 200 Percent

social media case studies Do you want to grow your Facebook audience?

Have you thought about using giveaways to educate your customers?

Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers.

In this article you’ll discover how they increased their Facebook following by 200% without like-gating their Facebook campaign.

Recognizing that their customers may have difficulty understanding the details of their student loans, Great Lakes set out to inform and help their borrowers via a promotion. The company focused solely on Facebook and hosted a sweepstakes offering a $6,000 cash prize to be put toward an existing student loan.

increasing facebook fans by 200%

Find out how Great Lakes increased their Facebook fan base by 200%.

The campaign resulted in more than 206,000 entries in just 18 days and 40,825 new Facebook fans—all without forcing a like. Here’s how they did it.

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How to Build Powerful Alliances on Google+

social media how to

Have you created a niche for yourself on Google+?

Are you ready to engage with other leaders in your space?

Part of building a strong community of people around you on Google+ is forming alliances with other leaders whose work is similar to but not the same as yours.

In this article you’ll discover how to develop alliances with community leaders on Google+.

Why Build Alliances on Google+?

Google+ isn’t yet as crowded as other social media platforms, and that means it’s easier for you to establish yourself as the authority in your niche. It’s your authority status that makes you valuable to other community leaders you want as allies.

building alliances on google+

Find out how you can build alliances on Google+.

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Five Ways Brands Use Visual Content for Maximum Impact

social media how toDo you want to stimulate online growth and engagement?

Are you using visual marketing in your business?

Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy.

In this article I’ll show you how five brands are using visual content successfully.

Why Use Visual Content in Your Marketing?

When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text.

use visual content for impact

Find 5 ways to use visual content for maximum impact.

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How to Improve Your Facebook News Feed Visibility

social media how toAre you tired of your Facebook posts getting buried in the news feed?

Want to get your Facebook posts seen?

Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustration level.

In this article, I’ll share how you can adjust your Facebook tactics to make the most of news feed visibility today.

improve facebook news feed visibility

Find out how to format updates to get you the most visibility in Facebook’s news feed.

#1: Links in Posts

There are three ways to show a link you’re sharing on Facebook. Before I explain which format the Facebook algorithm likes best, let me take you through them.

1. Text and Automatic Preview Link

Copy and paste a link into a Facebook status update, and Facebook automatically generates a link preview. That preview includes a headline and a little blurb pulled from the destination URL, as well as an image pulled up from the link’s destination or one you upload. You can keep the link in your update text or delete it.

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How to Increase Your Conversion Rate With Social Media

social media how toDo you need to bump up your conversion rate?

Have you put social media front and center to help you do that?

The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social.

In this article you’ll discover three ways you can use social media to enhance your conversion rate.

increase your conversion rate with social media

Find out how to increase your conversion rate with social media.

#1: Improve Signups With Social Login

Social logins allow users to sign up for and log into your website, app, list or service through their social accounts, rather than creating a new account just for your site.

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Social Media Examiner Turns 5 Years Old: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Social Media Examiner Turns Five Years Old: Five years ago today, we started Social Media Examiner. Wow, how things have grown!

If you’ve been reading for a while, thank you!


Watch this video to see what our peers have to say.

We published our very first article, Top 10 Easy Steps to Starting a Business Blog, by Denise Wakeman, on October 12, 2009.

Here’s what Social Media Examiner looks like today:

  • 287 of the industry’s top social media professionals have written for you here.
  • 1,583 helpful articles have been published.
  • 24.7 million people like you have read our site.
  • 293,000 of your peers subscribe to our daily newsletter.
  • Our podcast has been downloaded 3 million times.

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Online Publishing: Lessons From Five Years at Social Media Examiner

Have you ever wondered how Social Media Examiner started?

Do you want to know the strategy behind this large online publishing platform?

For this episode of the Social Media Marketing podcast I’ll share how we built Social Media Examiner into what it is today.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode you’ll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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