Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Announces Member Blocking: This new LinkedIn member blocking feature will be rolled out to all LinkedIn members.
Wondering how Twitter chats can help market your business?
To learn more about Twitter chats and what they can mean for your business, I interview Pam Moore for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
Pam shares why businesses should host Twitter chats and the marketing benefits of running them.
You’ll discover how to get started, where to find participants and ways to promote your Twitter chats.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Do you want to know how to fix that?
It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost!
In this article I’ll show you three ways you can guide people into endorsing you for relevant skills.
Why Manage LinkedIn Endorsements?
LinkedIn endorsements are meant to provide credibility and networking opportunities.
Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Or worse, you don’t know the endorser at all, so how can he or she endorse any skills you have?
Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Other times, people are endorsing you because they’re friends or colleagues and they think they’re helping you.
Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. Luckily, you can help people endorse you for the skills that really matter to you. Below I’ll show you how.
#1: Set Your Skills and Endorsements
If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. This lets you subtly encourage others to use those skills when they endorse you.
If you don’t have the Skills section on your profile, go to Edit Profile and look to the right. You’ll see a list of sections recommended for you. Click on the Skills option to add it to your profile.
Do you want more engagement and traffic from your efforts?
If you’re not regularly sharing images that resonate with your audience, you’re missing out on a ton of engagement.
In this article you’ll discover the essential elements of shareable images that increase engagement and drive traffic to your website.
Why Use Images to Drive Social Engagement?
People are drawn to visual content and take action based on its subtle cues faster than any other medium–faster than text, audio or video.
The power of pictures isn’t restricted to image-centric platforms like Pinterest and Instagram. Visuals are attracting attention and driving engagement across all social networks. Even LinkedIn and Twitter are getting in on the action and showcasing images.
All of the major social networks are highlighting visual content. Brands that can leverage the power of original, optimized images are getting noticed.
If you’re worried you need a graphic designer or special skills, don’t be. In this article I’ll introduce you to the tools you need and the five essential elements of shareable, traffic-driving images that you can include in your marketing plan today.
#1: Give Your Audience What They Need
If you want to encourage engagement and shares, your images have to appeal directly to your target audience.
Create images and infographics that either solve a problem or inspire your community to take action. Images that give short, instantly actionable advice are highly shareable. Quick tips, how-to’s, quotes and fun facts are all very popular.
Social media expert Kim Garst matches audience expectations with useful tips by regularly posting images with social media advice and tagging them with #biztip.
Her community shares these problem-solving tips like wildfire, which results in an exceptionally high organic engagement rate on Facebook.
Do you want more people to see your updates?
If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success.
In this article you’ll discover five ways to jumpstart visibility for your Twitter profile and tweets.
#1: Follow Twitter Basics
Before you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:
- Don’t start tweets with @username. Starting a tweet with @username restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short!
- Don’t use more than three hashtags in any one tweet. Too many hashtags in a tweet makes it look spammy and reduces your tweet’s shareability.
- Don’t over-tweet about yourself or your products. The 80/20 rule applies on all social platforms. The 80/20 rule means you spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.
- Provide as much value as you can. Listen to your followers and the people you follow. What are their pain points? How can you solve those? When you share relevant, interesting tweets (without over-promoting), people see you as an expert and may recommend you to others as an important resource.
Do you want new tools to simplify your job?
We asked a group of social media pros for the hottest social media tools they use today.
Check them out to see if these social media tools are a good fit for you!
Figuring out precisely what works in social media is a tricky (yet entirely necessary) proposition.
I’m always seeking to improve clicks, shares and social media engagement on my own content as well as our Convince and Convert clients’ content.
Recently, I started using RivalIQ to get at what’s working in social, and this easy-to-use, reasonably priced analysis platform produces a steady stream of insights while saving me a ton of time.
Here, I set up a collection of consumer products companies (RivalIQ calls them a “landscape”) for a strategic plan we’re building. With just a click or two, I can find the top 50 Facebook posts (by engagement rate or total engagement behaviors) among these companies over the past 7, 14, 30 or 90 days.
Are you looking for innovative ways to get your customers (and employees) to post Instagram pictures?
Then keep reading because I’m going to show you four ways to bring your “A game” to Instagram and wow your fans.
Why Customer Instagram Pictures?
Instagram was the fastest-rising social media channel for brands in 2013.
You probably already know it’s an effective platform for branding and marketing your products and growing your community.
But what you may not know is that Instagram is a powerful tool to collect customer-created content you can reuse to your advantage.
#1: Enhance Your Online (and Offline) Store With Customer Photos
Visuals greatly impact the behavior of shoppers. Most brands just snap a photo of the product and share it across all social channels, which may work sometimes. But you can take it a step further by crowdsourcing photos on Instagram.
When customers see photos of other “regular” people using a product, they’re more likely to buy. Why? This kind of social proof is a powerful motivator. Visitors gain trust by seeing others use the products they are about to buy.
Let’s take the clothing industry, for example. The biggest mistake clothing brands make on Instagram is showing bland product photos—clothing worn by hired models, usually with a white background.
Are your own search and social efforts aligned?
For many marketers, it’s not always clear how social media impacts search engine optimization.
In this article you’ll find numerous resources to help you understand how social media SEO works.
Why Social Media SEO?
It’s not enough to have a popular website with good content anymore. If you want better search engine results for your business, it’s time to look at how social media influences those results.
It used to be that SEO revolved around two things: using the right keywords, and the number of authoritative sites that linked back to your content via inbound links.
Then social media came along and changed everything.
Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results.
The following articles dig a little deeper and explain what you need to do to make sure you succeed at social media and SEO.
6 Reasons Social Media Is Critical to Your SEO: If you need more clarity on how SEO and social work together, Stephanie Frasco explains on Social Media Today that the old days of website marketing are over and Google has found a newer, smarter way to measure the popularity of your website—social media.
How to Succeed at SEO With Social Media Marketing: On ExactTarget Amanda Nelson likens SEO and social media to peanut butter and jelly, the idea being that the two need each other to succeed. Dig in and enjoy the nuggets of wisdom and some best practices shared in a conversation between Amanda and her guest, Ray Grieselhuber.
Are you looking for apps to make you more productive?
Finding apps to help us perform our day-to-day tasks has become more important than ever.
In this post, I’ll give you 26 tips, an A-Z guide for using smartphone apps to boost your efficiency, no matter where you are.
#1: Access and Review Analytics
The convenience of accessing analytics wherever you are makes it easy to keep up with data-driven projects in real time.
The analytics apps I suggest show your important key performance indicators (KPIs), how users are finding your website, visitor paths and so much more.