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social media viewpointsAre you wondering how marketing on top social media platforms will change this year?

Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike.

To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals to get their thoughts.

12 Social Media Marketing Predictions for 2017 From the Pros by Lisa D. Jenkins on Social Media Examiner.

12 Social Media Marketing Predictions for 2017 From the Pros by Lisa D. Jenkins on Social Media Examiner.

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social media how toInterested in using more live video for your business?

Wondering how Instagram Live can generate leads?

Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors.

In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business.

How to Use Instagram Live to Generate Leads by Ana Gotter on Social Media Examiner.

How to Use Instagram Live to Generate Leads by Ana Gotter on Social Media Examiner.

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social media how toWant more information on how your Facebook audience responds to your marketing?

Looking for a guide to help you explore your Facebook Page Insights?

The data in Facebook Insights can help you learn what’s working and what’s not on your page.

In this article, you’ll discover how to download and analyze your Facebook Page Insights data.

Advanced Facebook Page Insights: An Analysis Guide for Marketers by Jill Holtz on Social Media Examiner.

Advanced Facebook Page Insights: An Analysis Guide for Marketers by Jill Holtz on Social Media Examiner.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more than 10,000 subscribers” and announced that other creators will have it “soon.” YouTube announced that mobile live streaming is built “directly into the YouTube mobile app” and has “all the same features as regular YouTube videos” such as search, the ability to find videos through playlists and recommendations, and protections from unauthorized use. YouTube began testing this new feature last June with a select group of creators.

YouTube also released Super Chat, “a new live stream monetization tool… [that] lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.” YouTube began beta testing Super Chat in January and has since opened it to creators in more than 20 countries and viewers in over 40 countries. A complete list of the eligibility requirements for Super Chat and the countries where it’s currently available can be found on the YouTube Help page.

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Do you use Instagram?

Wondering how Instagram stories work?

To explore how to craft Instagram stories for business, I interview Sue B. Zimmerman.

Instagram Stories

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. She’s the author of the Instagram Strategy Guide ebook and a regular speaker at Social Media Marketing World.

Sue shares how a number of businesses are creating engaging Instagram stories.

You’ll discover several techniques to improve your own Instagram stories.

Instagram Stories: How to Create Engaging Stories featuring insights from Sue B Zimmerman on the Social Media Marketing Podcast.

Instagram Stories: How to Create Engaging Stories featuring insights from Sue B. Zimmerman on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toWould you like to generate more profitable leads on LinkedIn?

Wondering how LinkedIn Sales Navigator can help?

Improvements to Sales Navigator give marketers an edge in lead generation, business development, and brand awareness on LinkedIn.

In this article, you’ll discover how to use LinkedIn Sales Navigator to build your business.

How to Use LinkedIn Sales Navigator for Better Prospecting by Viveka Von Rosen on Social Media Examiner.

How to Use LinkedIn Sales Navigator for Better Prospecting by Viveka Von Rosen on Social Media Examiner.

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social media viewpointsAre you wondering how marketing on YouTube will change in 2017?

As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017.

To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts.

9 YouTube Marketing Predictions for 2017 From the Pros by Lisa D. Jenkins on Social Media Examiner.

9 YouTube Marketing Predictions for 2017 From the Pros by Lisa D. Jenkins on Social Media Examiner.

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social media how toLooking for simple ways to strengthen your Pinterest presence?

Wondering how to enhance your Pinterest content?

A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins.

In this article, you’ll discover three ways to improve your Pinterest boards and pins.

How to Improve Your Pinterest Visibility and Engagement by Mitt Ray on Social Media Examiner.

How to Improve Your Pinterest Visibility and Engagement by Mitt Ray on Social Media Examiner.

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social media how toWant more ways to retarget people on Facebook?

Have you heard about Facebook’s latest custom audience features?

Facebook’s newest custom audiences let you target people based on their engagement with your Facebook page.

In this article, you’ll discover how to build six new custom audiences based on Facebook page engagement.

How to Use Facebook Page Engagement Custom Audiences by Charlie Lawrance on Social Media Examiner.

How to Use Facebook Page Engagement Custom Audiences by Charlie Lawrance on Social Media Examiner.

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