Are you familiar with the latest changes in Google Analytics?
Google recently made the switch to secure search, which has resulted in a larger return of “not provided” keyword data in Analytics reports.
For marketers who used the information to guide their marketing and content, the loss of keyword data has been quite a blow.
Fortunately, Google also updated Analytics with more than 14 new features that are incredibly useful to business owners who make decisions based on how their audience interacts with their website and social profiles.
In this article, I’ll share what’s new in Google Analytics and how you can make the most of these changes to benefit your business.
#1: New Google Analytics Reports
When you log into your updated Google Analytics account, you’ll notice that Traffic Sources and Content have been replaced by Acquisition and Behavior.
The new Acquisition section offers you two new views: Overview and Channels.
The Overview report displays Analytics ABC data for your top channels (e.g., Social, Organic, Direct), sources (e.g., Facebook, Twitter, LinkedIn) or media (e.g., Organic, Referral, Email).
Essentially, the Overview report helps you see which channels bring in the most visitors, which channels bring in engaged visitors and which channels bring in visitors who convert into email subscribers or customers.
Are you struggling with getting engagement or reach on your Facebook posts?
You may have heard that you need to post more photos or more questions or more photos with questions…
But what really works best for your audience?
In this article, you’ll learn how to find out which types of Facebook posts work best for your page.
Running controlled experiments from time to time will help you discover what works on your page so you won’t have to take someone elses word for it.
It’s also a great way to help you come up with a posting structure that may help you streamline your content creation in the future.
#1: View Insights for Ideas
In your Insights section, you do have some data on your best post types (under Posts), but that can be a function of what types of content you have been posting lately. So you may not get the whole picture if you haven’t been posting many links recently. But it’s a good place to start your investigation.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Announces Showcase Pages: LinkedIn’s new Showcase Pages “are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community.”
Are you wondering how you can use StumbleUpon to drive more traffic to your content?
To learn how your business can benefit from StumbleUpon, I interview Nick Robinson for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Nick Robinson, co-author of StumbleUpon for Dummies. He’s also the social media channel manager for SAP Americas.
Nick shares how StumbleUpon works and why it’s different from other platforms.
You’ll learn how to use StumbleUpon to discover shareable content and the type of content that works best.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or Blackberry.
Have you considered a smaller social network?
In this article, you’ll find 7 niche social networks built to serve specialized markets.
Why Niche Social Networks?
But you may find it useful to tap into a specialized network.
Use a niche social network to reach a narrowly targeted audience where strategic networking can help you connect with potential customers and business partners of all kinds.
A niche social network within your industry can work wonders to reach people of interest there.
You can also look for niche sites where people come together around one of the core values or interests of your business. It’s an easy way to find and connect with like-minded people for more strategic networking.
The easiest and fastest way to find these niche sites is likely to be a good old Google search. For example, see below:
Do your current Facebook engagement tactics need a little more oomph?
With the addition of Story Bump, getting your fans to engage with updates from your Facebook page has become even more important.
Your visibility in the news feed depends on engagement like never before.
If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.
In this article, you’ll find 26 tips, an A-Z guide, for engaging fans on Facebook.
#1: Attract Readers’ Attention to a Point in Your Article
Your fans see a lot of content pass through their news feed in a day and a great title isn’t always enough to spark engagement with an article you post to Facebook.
When you update your Facebook page to let readers know about your new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments or shares.
In this post, the author shared her reaction to a tip from the article to interest readers in clicking through to read the rest.
Do you want to get your pins in front of more people?
In this article, I’ll show you 5 ways to get your pins noticed on Pinterest.
Pinterest has over 70 million users globally.
The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.
And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.
Here are the tips:
#1: Optimize Your Name, Boards and Pins for Pinterest Search
Your Business Name
Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.
Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.