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6 Social Media Monitoring Tools to Track Your Brand


social media toolsDo you monitor online conversations?

Are you looking for new tools to track your mentions?

Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying.

In this article I’ll share six tools to use to monitor mentions on blogs and social media.

6 social media monitoring tools

Discover 6 social media monitoring tools to track your mentions.

10 comments

 
 

How to Implement a Loyalty Program Using Social Media


social media how toDo you want to build stronger relationships with your social media followers?

Have you considered launching a loyalty program?

A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans.

In this article I’ll explain how to run effective loyalty programs with social media.

Loyalty Program Basics

Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Participants take actions on a regular basis, and the accumulation of those actions is what benefits the company and the loyal audience.

Since user actions must be easy and achievable, it’s better to provide small rewards on an ongoing basis rather than just one big prize for an action that only a few can complete.

implement a loyalty program using social media

Discover how to implement a loyalty program using social media.

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How to Use Facebook Organic Post Targeting


social media how toWish your Facebook page had better engagement?

Do you want a way to get more post interaction without advertising?

Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them.

In this article I’ll compare the results of using the Facebook Targeting feature for both a small and a large Facebook Page.

What Is Targeting?

You may be familiar with Facebook ad targeting, but did you know you can also target any of your posts to a certain demographic?

use organic post targeting

Discover how to use organic Facebook organic post targeting.

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YouTube Cards: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

YouTube Introduces Cards: “They can inform your viewers about other videos, merchandise, playlists, websites and more. They look as beautiful as your videos, are available anytime during the video and yes, they finally work on mobile.”

YouTube Introduces Cards

Check out the new YouTube Cards. “Right now, you can choose from six types of cards: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding.”

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Content for Leads: How to Create Content That Spreads and Fills the Funnel


Do you create content?

Are you looking to generate more leads?

To learn how to get the most from your content, I interview Jason Miller.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He’s the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Jason is also an excellent photographer specializing in rock bands.

Jason focuses on creating sharable content that also generates leads.

You’ll discover how content ties into influencer relationships and how to leverage it.

“podcast

Listen as Jason Miller shares how to create content that spreads and fills the funnel.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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How to Reward Your Fans with Facebook Offers


social media how toAre you rewarding your top Facebook fans?

Have you examined Facebook Offers?

Facebook Offers are a simple way to reward your loyal fans and customers, as well as increase awareness and sales.

In this article I’ll share how to create Facebook Offers your fans and customers really want.

reward fans with facebook offers

Discover how to reward your fans with Facebook Offers.

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How to Craft Headlines That Draw People to Your Content


social media how toDo your headlines capture the attention of the right people?

Need some good ideas to enhance your headlines?

A great headline gets your audience to stop, read and share your content.

In this article you’ll discover four ways to craft stronger headlines to engage your readers.

Why Headlines Are Critical

Every marketer is looking for ways to get his or her content noticed on social media. This is particularly important for small businesses that lack the budget to support every piece of content with advertising and other paid marketing tactics.

To capture your audience’s time and attention, you need a strong headline. As David Ogilvy famously said, “On average, only 1 out of 5 readers gets beyond your headline.”

craft headlines that draw people to content

Discover how to craft headlines that draw people to your content.

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7 Ways to Attract More Attention on Pinterest


social media how toAre your pins getting enough exposure?

Do you want a stronger Pinterest presence?

Pinterest is known for its organic marketing. Using the right tactics makes it easier to increase your visibility.

In this article you’ll discover seven ways to gain attention and engagement for your brand on Pinterest.

attract more attention on pinterest

Discover 7 ways to attract more attention on Pinterest.

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How to Stream Live Google Hangouts on Air to YouTube


social media how toAre you using Google Hangouts on Air?

Do you want to know how to set up for live YouTube streaming?

Google Hangouts on Air and YouTube offer the benefit of recording your event while showing it in multiple places at the same time.

In this article you’ll discover how to stream your next Google Hangout on Air to YouTube.

Why

Google Hangouts on Air let you share live events on Google+, YouTube and your website, which means your audience can choose how to consume your content. This is particularly important since many mobile users prefer to watch video on YouTube.

#1: Prep Your YouTube Channel

Before you can stream a Hangout on Air to YouTube, you have to create a YouTube channel and set your preferences. Below are the steps to create a channel and prep it to stream and record your live Google Hangout on Air event.

stream live google hangouts on youtube

Discover how to stream live Google Hangouts on Air with YouTube.

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