Free: Social Media Marketing Industry Report

Wondering how your peers are using social media? Get our sixth annual social media study (43 pages, 70+ charts) of more than 3000 marketers. Discover which social network marketers most plan on investing in (hint: it's not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

 

SlideShare App Enhances Discovery: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

The Latest SlideShare App Feature Helps You Find More Content: This update is “shining the spotlight on the people and content that you find compelling.” The app is currently only on Android, iOS app to follow.

slideshare discover people

These new enhancements to the SlideShare app “make it even simpler for you to find and use great content on the go.”

5 comments

 
 

Fan Content: How to Leverage Your Fans to Enhance Your Social Media

Do you want your fans to help market you?

Are you wondering how to include fan content in your social media?

To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large Facebook, Instagram and Google+ communities. Working with fans, Jesse’s team receives over 1000 images from fans a day!

Jesse shares how he and his team leverage fan content–specifically photos–to promote Australian tourism.

You’ll discover how Jesse and his three-person team have grown Facebook to 6M fans and Instagram to 800K fans to reach 3M to 6M people a day.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

11 comments

 
 

How to Become a Twitter Influencer: Science and Practice

social media how to

Do you want to be a sought-after resource in your niche?

Do you need tips on how to become a Twitter influencer?

To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.

In this article I’ll show you the two most important types of Twitter influencers and how you can become one.

become a twitter influencer

Find out how you can become a Twitter influencer.

Study and Map Twitter Conversations

Recently, the Pew Research Group and the Social Media Research Foundation conducted an in-depth study of Twitter conversations. They examined thousands of conversations, including the roles of hashtags, retweets, follows, mentions and specific words. They then created maps of multiple subjects to discern patterns and structures.

25 comments

 
 

How Brands Are Winning With Vine Videos: 10 Examples

social media how toDo you use Vine as part of your Twitter marketing?

Have you seen how other companies are using it?

Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value.

In this article I’ll show you 10 fun ways companies are using Vine in their Twitter marketing.

vine videos from 10 brands

Find ten examples of Vine video from brands.

#1: Dunkin’ Donuts’ Super Bowl Vine

Last year, during ESPN’s Monday Night Football pregame show, Dunkin’ Donuts unveiled the first television commercial made completely on Vine. It featured a team of Dunkin’ Donuts coffee cups taking on and defeating a team of milkshakes in a makeshift football game and was a huge hit.

1 comment

 
 

How to Maximize Your LinkedIn Publishing Exposure

social media how toHave you tried LinkedIn’s publishing feature?

Do you want more people to see your business articles?

LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere.

In this article I’ll share five tips for optimizing your content for LinkedIn publishing.

#1: Know How Channels Work

LinkedIn channels are basically categories that users can follow to see articles related to the topics they’re most interested in. Many channels have a huge number of followers (e.g., the Customer Experience channel has over 1 million followers).

5 linkedin publisher tips

Find out how to optimize content for LinkedIn Publishing.

32 comments

 
 

How to Optimize Your Content for the Top 5 Social Networks

social media how toAre you sharing content on different social networks?

Do you know the best way to share it for each platform?

Sharing your social media content isn’t a one-message-fits-all exercise.

In this article I’ll show you how to share content the right way for the top five social media networks.

optimize content for social network updates

Find out how to optimize content updates for the top 5 social networks.

16 comments

 
 

9 Blogging Tools Every Blogger Should Be Using

social media toolsAre you looking for blogging tools that can enhance your blog, help with your marketing and help you focus?

We asked top bloggers to share their favorite tools.

In this article you’ll find 9 blogging tools to check out.

9 blogging tips from pros

Find 9 tips for blogging from the pros.

#1: BuzzSumo

ann smarty gravatar pic

Ann Smarty

Use BuzzSumo for content brainstorming or to plan blogger email outreach and social media marketing campaigns. Here’s how you can search it and make the most of those searches!

Search for a [domain.com] then sort the results by any of the provided social media network (Facebook, LinkedIn, Twitter, Pinterest, Google Plus or total) to find your most popular blog posts.

22 comments

 
 

How to Remove Fake Facebook Fans

social media how toDo you want to get rid of fake Facebook fans on your page?

Do you need to know how to find and remove them?

You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.

In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.

Why Fake Facebook Fans Are a Big Deal

In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.

fake facebook fans

Find out how you can remove fake Facebook fans from your Page.

41 comments

 
 

Win Free Tickets to Social Media Success Summit 2014

Want to win a free ticket to the largest online social media marketing event of the year?

Social Media Examiner has worked hard to bring you our sixth-annual Social Media Success Summit. This is our biggest event ever!

And we’ve come up with a fun way to get you involved.

social media success summit ticket giveaway

Find out how to win a ticket to #SMSS14.

First, what is this event?

Social Media Success Summit 2014 is a large online conference dedicated to helping marketers and business owners master social media marketing.

More than 2000 businesses have already signed up! Hundreds of small businesses and well-known brands such as AAA, IBM, Dell, Disney, Target, Staples, CBN, 3M, LexisNexus, Discovery Financial Services, MGM Resorts, Master Card, US Air Force Academy, Adobe, Discovery Communications, Autodesk, ABC Television, Purdue University, University of Texas and the Nashville Symphony will be attending this year’s summit.

Forty-five of the world’s most respected social media experts will share their strategies with you.

265 comments

 
 




Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report