FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 9th annual social media study (49 pages, 77 charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 Conference for developers this week. The new Camera Effect Platform “turns smartphone cameras into the first AR platform” and provides “an opportunity for artists and developers to create effects for the Facebook camera.” With this new platform, Facebook introduced two new tools, Frame Studio, a web-based tool that “allows anyone with a profile or Page to design frames for use on profile pictures or in the new Facebook camera,” and AR Studio, which “enables artists and developers to build their own AR experiences such as animated frames, masks, and interactive effects that respond to motion, interactions during Live broadcasts, or third-party data.”

Facebook's new Camera Effect Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Facebook’s new Camera Effects Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Frame Studio is now available to all users on desktop browsers. All frames must be submitted for Facebook’s approval prior to being featured in the Facebook camera. Facebook cautions that frames “must follow Facebook’s guidelines and cannot include logos or trademarks unless pre-approved by Facebook.”

AR Studio is currently “in closed beta” with a select group of partners; however, developers can apply online to participate as well. In the meantime, Facebook released two new effects for Live video as part of the AR Studio beta program. These include a “This or That” effect, which allows live broadcasters to select from two options posed to viewers, and a new integration with Giphy.

Continue Reading

Is your local business on Facebook?

Wondering how to market your business more effectively?

To explore how to use Facebook in creative ways, I interview Anissa Holmes.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less! Her podcast is the Delivering WOW Dental podcast. She’s a practicing dentist and teaches Facebook marketing courses for dentists.

Anissa explores how local businesses can grow using Facebook.

You’ll discover why Facebook is more valuable for local businesses than review websites.

Facebook for Local Business: Creative Ways to Grow featuring insights from Anissa Holmes on the Social Media Marketing Podcast.

Facebook for Local Business: Creative Ways to Grow featuring insights from Anissa Holmes on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Continue Reading

social media how toWondering if your social media marketing efforts are paying off?

Want to better understand what’s working?

A social media audit will help you analyze the impact of your social media tactics.

In this article, you’ll discover how to perform an audit of your social media channels.

How to Conduct a Social Media Audit by Ana Gotter on Social Media Examiner.

How to Conduct a Social Media Audit by Ana Gotter on Social Media Examiner.

Continue Reading

social media how toDo you advertise on Instagram?

Did you know you can run Instagram ads in Instagram Stories?

Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience.

In this article, you’ll discover how to create ads in Instagram Stories.

How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads by Robert Katai on Social Media Examiner.

How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads by Robert Katai on Social Media Examiner.

Continue Reading

social media researchThinking of advertising on Snapchat?

Wondering if others are finding Snapchat ads effective?

In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses.

Snapchat Advertising: Is It Working? New Research by Michelle Krasniak on Social Media Examiner.

Snapchat Advertising: Is It Working? New Research by Michelle Krasniak on Social Media Examiner.

Continue Reading

social media how toDo you want more views for your Facebook video campaigns?

Interested in finding out which Facebook video content performs best?

Split testing different variations of video ads will help you identify the content that resonates best with your Facebook audience.

In this article, you’ll discover how to split test Facebook video ads.

How to Split Test Facebook Video Ads by Megan O'Neill on Social Media Examiner.

How to Split Test Facebook Video Ads by Megan O’Neill on Social Media Examiner.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Redesigned Direct: Instagram launched a new Instagram Direct that makes it “fast and easy to turn any conversation into a visual conversation with photos and videos.” All texts, uploads, and reshares sent in Direct will now appear in the same thread with disappearing photos and videos, which allows users to “seamlessly go back and forth with [their] friends.” Disappearing images and videos will be highlighted in blue in the inbox, where they can be viewed and replayed once. The new Direct is now rolling out to all iOS and Android users with the updated versions of the Instagram app.

.

Continue Reading

Have you considered moving to an Instagram business profile?

Wondering what advantages you’ll gain?

To explore Instagram business profiles, I interview Jenn Herman.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10 social media blogs three different times. She also wrote an ebook called The Ultimate Beginner’s Guide to Instagram.

Jenn explores Instagram analytics.

You’ll discover valuable Instagram business profile features.

Instagram Business Profiles: Why Marketers Should Upgrade featuring insights from Jenn Herman on the Social Media Marketing Podcast.

Instagram Business Profiles: Why Marketers Should Upgrade featuring insights from Jenn Herman on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Continue Reading

social media how toWant more Pinterest exposure?

Looking for ideas to create engaging Pinterest boards?

A successful Pinterest marketing strategy relies on the right mix of individual pins and boards to attract viewers and drive engagement.

In this article, you’ll discover how three brands are using unique Pinterest boards to amplify their visual marketing.

Why Invest in Pinterest?

With just over 150 million active users, Pinterest has a smaller user base than Facebook and Twitter. However, its users browse with the intent to buy, making it an essential social media platform to be on.

How to Amplify Your Pinterest Marketing by Jonathan Chan on Social Media Examiner.

How to Amplify Your Pinterest Marketing by Jonathan Chan on Social Media Examiner.

Continue Reading