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social media toolsDo you use Twitter for business?

Looking for tools to optimize your Twitter experience?

Using browser extensions to enhance your Twitter marketing will save you time and streamline your workflow.

In this article, you’ll discover five browser extensions to improve your Twitter marketing experience.

save time on twitter marketing with browser extension tools

Discover five browser extensions for Twitter marketers.

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social media how toDo you wish more people interacted with your Facebook posts?

Looking to improve your Facebook news feed exposure?

The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen.

In this article, you’ll discover 10 ways to increase engagement on your Facebook business page posts.

improve exposure of facebook page posts

Discover 10 ways to increase the engagement of your Facebook posts.

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social media how toAre you using social to nurture customers?

Wondering how to deliver content that converts prospects into buyers?

When you start with the right content, it’s simple to adapt key pieces of it for a variety of social media channels.

In this article, you’ll discover how to create, repurpose, and amplify content to reach people at every stage of the sales cycle.

create and promote content to reach customers in social sales funnel

Discover how to deliver content for your social media sales funnel prospects.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces More Targeting Options for Ad Campaigns: Pinterest’s enhanced ad targeting options make it “easier for you to get your ideas in front of the right audience at just the right time.” According to the Pinterest for Business blog, marketers using Ads Manager can now create audiences “built on people’s interest in a specific Pin that links to [their] website” and “retarget five specific actions: clicks, comments, saves, likes and closeups.” In addition, Pinterest announced that now “it’s also possible to create audiences from the data associated with actions people take on your site” such as browsing a category, making a purchase, or signing up for your services.

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Pinterest’s new retargeting options make it “easier for you to get your ideas in front of the right audience at just the right time.”

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Do you advertise on LinkedIn?

Have you considered LinkedIn advertising and want to learn more?

To discover everything there is to know about LinkedIn ads, I interview AJ Wilcox.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on LinkedIn. In addition to managing accounts, AJ also specializes in LinkedIn ads training.

AJ explores the different types of ads available on LinkedIn.

You’ll discover what B2B marketers need to know about advertising on LinkedIn.

podcast 219 aj wilcox linkedin ads

Listen as AJ Wilcox shares what marketers need to know about advertising on LinkedIn.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toUnsure if your business can benefit from Snapchat or Instagram?

Wondering how other business-to-business (B2B) companies make use of these platforms?

There’s no reason to limit B2B social media marketing to LinkedIn and Twitter.

In this article, you’ll discover four ways you can use Snapchat and Instagram for business.

techniques to use snapchat or instagram for business to business marketing

Discover four ways to use Snapchat and Instagram for B2B.

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social media researchIs your company wondering where to allocate its advertising budget?

Are you on the fence about whether jumping into social media advertising is worth it?

New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.

In this article, you’ll discover where digital advertising dollars are being spent, why marketers are flocking to certain media, and how you can keep up with the pack.

allocation of digital advertising dollars

Discover new research regarding the spend of social media advertising dollars.

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social media how toDo you want to build deeper relationships with your Twitter followers?

Looking for easy ways to create loyal fans on Twitter?

To reap the full benefits of Twitter, approach your engagement in a personable way.

In this article, you’ll discover five ways to turn your Twitter followers into loyal fans.

increase loyalty among followers on twitter

Discover five tips to increase loyalty among your Twitter fans.

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social media how toDo you want more leads from LinkedIn?

Wondering how others turn connections into leads?

With the right approach, you can be the first person your connections think of when they need someone in your industry.

In this article, you’ll discover how to turn LinkedIn connections into qualified leads.

leads from linkedin connections

Discover five steps to generate more sales leads on LinkedIn.

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