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social media how toWant your Instagram feed to reflect your brand?

Looking for ways to create an Instagram presence people recognize?

Attracting your target audience on Instagram starts with a well-planned approach to your visuals.

In this article, you’ll discover how to define an Instagram style for your business.

How to Create an Instagram Style for Your Business by Anna Guerrero on Social Media Examiner.

How to Create an Instagram Style for Your Business by Anna Guerrero on Social Media Examiner.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Updates Metrics and Reporting Standards: Facebook rolled out several updates to its metrics and reporting standards to give its partners “more clarity and confidence” about the insights it provides. These updates include increased third-party verification to review and validate data on impressions and views, the formation of a Measurement Council that will address the “growing need for measurement standards tied to business outcomes,” a new internal review process to ensure Facebook’s metrics are “clear and up to date,” and regular communication about future updates. Facebook also addressed and corrected several bugs that led to inaccurate data over the last few months.

Facebook rolled out several updates to its metrics and reporting to give its partners and the industry more clarity and confidence about the insights it provides.

Facebook rolled out several updates to its metrics and reporting to give its partners and the industry “more clarity and confidence” about the insights it provides.

Earlier this week, Facebook admitted to miscalculating the 7-day or 28-day organic reach in its Page Insights. Recode reports that the new numbers “may differ significantly from what publishers are used to seeing” and cited one incident in which “a metric that measures how many people can see a publisher’s content on its page may shrink by 55 percent.” However, Facebook assures publishers and advertisers that none of the restated numbers affected paid reach and that it “still delivered what [publishers] paid for.”

Facebook points to “bugs in their calculations, not a flaw in Facebook’s methodology” for the discrepancy. According to an announcement on the Facebook Newsroom site, it will fix this bug “in the next few weeks” and will continue “making an improvement to Page organic reach to match what [it has] done for paid reach.”

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Do you have an automated way to market to your email list?

Are you thinking of creating a sales funnel?

To explore how to automate your email marketing, I interview Yaro Starak.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses. He’s the author of the ebook Blog Profits Blueprint. Yaro also is an expert in building automated email sales funnels.

Yaro shares what you need to know to build successful email sales funnels that sell for you.

You’ll discover how to create a successful automated email sequence.

Email Sales Funnels: How to Automate Your Sales featuring insights from Yaro Starak on the Social Media Marketing Podcast.

Email Sales Funnels: How to Automate Your Sales featuring insights from Yaro Starak on the Social Media Marketing Podcast.

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social media toolsLooking for better social media marketing tools?

There are excellent third-party apps that can help you build your brand and audience through social channels.

In this article, you’ll discover 11 helpful social media tools for marketers.

11 Helpful Social Media Tools for Marketers by Jordan Kastelar on Social Media Examiner

11 Helpful Social Media Tools for Marketers by Jordan Kastelar on Social Media Examiner.

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social media how toAre your social media marketing efforts working?

Wondering which key performance indicators (KPIs) matter on each platform?

In addition to revenue, there is real value in knowing how many people engage with your social media posts.

In this article, you’ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram.

How to Track Social Media Metrics on Four Social Networks by Joe Griffin on Social Media Examiner

How to Track Social Media Metrics on Four Social Networks by Joe Griffin on Social Media Examiner.

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social media toolsWant to improve your social media images?

Looking for easy-to-use tools for creating high-quality visual content?

Visual content is an absolute must for generating engagement on social media, whether it’s in the form of videos, graphics, or emojis.

In this article, you’ll discover six tools for creating unique, professional-looking visuals for social media.

6 Visual Tools to Improve Your Social Media Content by Caleb Cousins on Social Media Examiner

6 Visual Tools to Improve Your Social Media Content by Caleb Cousins on Social Media Examiner.

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social media how toDo you want to build trust and influence on social media?

Wondering how to tap into social proof?

Social proof lets you leverage consumer behavior and feedback to give customers a more authentic perspective of your business.

In this article, you’ll discover five ways to use social proof on social media.

5 Ways to Persuade Via Social Media by Sarah Quinn on Social Media Examiner.

5 Ways to Persuade Via Social Media by Sarah Quinn on Social Media Examiner.

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social media how toAre you looking for ways to reach people on their mobile devices?

Are your Facebook mobile ads working?

Facebook has tools to help you create compelling ads that enhance your mobile marketing efforts.

In this article, you’ll discover four ways to improve results from your mobile Facebook ad campaigns.

4 Facebook Mobile Ad Techniques That Work by Stefan Des on Social Media Examiner

4 Facebook Mobile Ad Techniques That Work by Stefan Des on Social Media Examiner.

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social media how toHave you heard of Twitter Moments?

Wondering how Twitter Moments can help you promote your business?

Twitter Moments lets you combine groups of selected tweets, sharing your message in more detail.

In this article, you’ll discover how to create and use Twitter Moments for your business.

How to Use Twitter Moments for Business by Ana Gotter on Social Media Examiner.

How to Use Twitter Moments for Business by Ana Gotter on Social Media Examiner.

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