Stephen Jackson is the General Manager for RDZ Media Group, LLC a multi award winning Mobile Social Agency. RDZ Media Group’s expertise in Extending the Brand Beyond Events (EB2 TM) is sought after by companies that are seeking new innovative and proven strategies to earn a positive return on their marketing budgets.
Stephen along with his wife Jennifer started their first business an employee leasing firm in 1992. Drawing on their experience in technology, marketing and sales this groundbreaking employee leasing company grew into one of the largest employee leasing firms in the state. Before they sold the company in 1996 the company had grossed more than $4million in sales, managed more than 2,500 employees in the tri-state area and was the winner of the 1995 New York City Emerging Business Enterprise Award.
Stephen used his knowledge of Internet technology and marketing to create an Internet marketing company that built websites and implemented Internet marketing plans for businesses.
Stephen Jackson built the 1st website for the Network Journal in 1996 making the publication the 2nd African American publication to have a web presence.
In 1996 Stephen was teaching companies how to successfully market on the Internet using principles that are now coined Social Media. Mr. Jackson showed companies how to use signature files in their emails, display their URL on all of their marketing material, and how to use chat rooms to find and qualify prospects and make sales.
Stephen also produced a weekly webcast for Fox 5 journalist Bill McCreary who in 1997 was the first journalist in the country to have a weekly webcast. Stephen also produced the first webcast of a national conference in the country for the National Association of Market Developers where more than 6,000 people watched parts of the two day conference over the Internet in 1998.
Stephen Jackson was profiled in the 1st technology issue of Black Enterprise in 1996 and Profiled in a book by Earl Graves, publisher of “Black Enterprise “titled “How to be Successful in Business Without Being White.”
Stephen has written several white papers on how to successfully implement social media strategies and techniques and is the author of “Twitterworlds” the non-technical guide to using Twitter.
Stephen is called upon to provide media consulting services for many of New York City’s largest unions as well as several New York City & State agencies
Stephen whose Twitter page lists him as an O.G. (Original Geek) has a Bachelor’s Degree in Computer Science from City College of New York School of Engineering.
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