‘It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.’ Sherlock Holmes

Passionate, innovative and results driven digital marketer with over 10 years experience in various online marketing channels such as email/ eCRM, social media, mobile, SEO and website user experience optimisation. Outstanding marketing management, implementation and analysis experience enhanced by excellent communication and relationship management skills. Looking forward to be part of a dynamic team and organisation that challenges and enhances my marketing abilities.

Specialties
- Digital marketing (email/ eCRM, social media, mobile, SEO and website user experience optimisation)
- Strategy planning & analysis
- eCRM/ email marketing
- Consumer acquisition and retention
- eCommerce
- Consumer lifecycle development and management