Luis De La Hoz has a passion for small business.
The Edison resident started out managing a medical center and several restaurants in his native Colombia.
His marketing acumen led to increased sales, more employees and new locations. Success was sweet, but De La Hoz’s sights were set on America.
In the early 2000s, De La Hoz moved to New Jersey to help family friends start a tax preparation and financial services firm called Mar Mar Enterprises.
The firm grew, and De La Hoz now manages its New Brunswick location. His office handled more than 1,400 returns last year, more than almost any other local firm.
When he’s not preparing tax returns, De La Hoz works tirelessly to help fellow entrepreneurs. He runs a consultancy focusing on Latino small businesses and helps the local Small Business Development Center reach out to Hispanic clientele.
De La Hoz also works as a loan officer for the Intersect Fund, a New Brunswick-based nonprofit that lends to local low-income entrepreneurs.
De La Hoz holds a bachelor’s degree in Economics from the University of Manizales in Manizales, Colombia, and a certificate in Management from the University of the Andes in Bogotá, Colombia.