As the Digital Media and Marketing Manager for DFLK Inc. I create company awareness, and increase membership and traffic across all brands daily. I experiment with new and alternative ways to leverage social media activities, monitor developing social media tools, trends, and applications, and appropriately apply that knowledge to increasing the use of social media at DFLK Inc. I am also responsible for strategizing with and educating the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services, as well as reporting on the impact of our social media marketing efforts.