Internet Marketing Consultant for the past 11 years. A few highlights: Took a company from 0 to 6-7 figures using Internet Marketing, writing and SEO skills; helped largest local newspaper double traffic and triple page views to specialized sections using SEO; helped local business reduce Google AdWords campaign costs from $700 to $200 per month while maintaining previous lead generation numbers and improving lead quality. Most recent success was taking over an AdWords campaign for a major clothing retailer. Over the course of 8 months: increased sales from 27 units per month to average of 500 per month; lowered average conversion cost from $30 to $5; improved overall click thru rate from 2.2% to 8.7%; increased average conversion rate from 0.80% to 2.32%; and dropped average cost per click from $0.25 to $0.12. (I even surprised myself on this account, and learned a few new AdWords tricks along the way!) Background in newspaper and magazine writing. Won 4 national awards for newspaper and feature stories.