COPYWRITING ★ CONCEPTING ★ CREATIVE DIRECTION

908-578-7736 ★ craigblackmail@comcast.net ★ www.craigblack.net

On-site work in NJ, NY, and PA ★ Also available for off-site work

►In pharmaceutical advertising, marketing, and communications, we use words and images to convince a variety of people to make a choice.

Sometimes we want them to try something new. Sometimes we want them to stay with the tried and true. No matter the desired reaction, it all starts with finding the “big idea.”

And the journey from the Agency saying “let’s find it” to the Client saying “that’s it!” is what makes our industry so special.

►I’m a freelance pharmaceutical copywriter with 15 years of experience creating big ideas and cultivating them into campaigns. Those campaigns influence diverse audiences and have positive effects on brands that span a wide range of therapeutic categories.

No matter what I write (promotional pieces, medical education, managed market initiatives, motivational materials) or who I’m writing to (healthcare professionals, patients and caregivers, payers, field force), I build creative solutions on a foundation of solid strategic thinking.

When it comes to understanding the art of writing, Mark Twain said it best: “The difference between the right word and the almost-right word is the difference between lightning and a lightning bug.”

For me, the best way to find those “right” words is to know the data, know the competition, and know the audience. From there, it’s about developing a plan and following the strategy to…”it”—the big idea.

Telling a brand’s story is what I love to do. And that’s what I’d love to do for you.

Whether you’ve already found your big idea or your search for “it” is just getting started, let’s talk about what you need done and how I can help.

SPECIALTIES

►With 15 years of experience in pharmaceutical advertising, marketing, and communications, I have the expertise needed to overcome any creative and strategic challenge and develop quality copy fast.

I deliver many WRITING STYLES…

√ Promotional
√ Educational
√ Motivational

…and SERVICES…

√ Concepting
√ Creative Direction

…to an array of AUDIENCES

√ Healthcare Professionals
√ Patients and Caregivers
√ Managed Market (Payers)
√ Sales Force