Learn to live sustainably with Bob the Green Guy, “Head Aggregator” at www.bobthegreenguy.com, a developing website with news, books, products and insight on ways to live sustainably. His interest in energy-efficiency and sustainability started as Town Energy Coordinator in Chelsea Vt in 1976. Recognizing the need to be frugal in his new businesses marketing efforts, Bob read dozens of books like “Inbound Marketing” by Dharmesh Shah and Brian Halligan, “Content Rules” by C.C. Chapman and Ann Handley, and “Crush It” by Gary Vaynerchuk. He listened to hundreds of hours of podcast interviews on digital marketing like “The Twist Image Podcast” with Mitch Joel, and “Marketing Over Coffee” with Christopher S. Penn and John Wall. Getting advice from these digital-marketing industry leaders, he’s continuing to learn and applying all he can to marketing on the web. Social media marketing and reputation management are rapidly changing and constantly evolving fields, but Bob can offer current insights for individuals and businesses who are new, or relatively new, to social media marketing.