Allison Eckel has a masters degree in writing and magazine publishing from Emerson College, Boston. Her early career as an editor for industry specific magazines taught her a lot about business/client relationships and their often differing viewpoints on emerging technologies, value-added services, ROI, and other buzz-worthy topics. As a mother and a wife, Allison is also keenly aware of marketing and how it fuels our modern lives, for good and bad. She loves any opportunity to match consumer spending with charitable causes, to serve as many people as possible.