social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Makes It Easy To Publish Polls In LinkedIn Groups: With this latest upgrade, the LinkedIn Polls application is the the first application rolling out within LinkedIn Groups.

linkedin polls

"Voting on polls now provides the same quick convenience of clicking “Like”, but with also the richer point of view of a comment."

Google+ Hangouts Go Beyond the Status Update: Google+ is “rolling out a number of improvements that make it even easier to say hello to your loved ones, face-to-face-to-face.” There are Hangout buttons underneath each update. “Just click ‘Hangout’ underneath a post that you’re passionate about, and we’ll add your invitation to the comments. If others are hanging out already, you’ll see their invitation in the comments as well.”

google+ hangout

It's easy to start a Hangout from a post and join a Hangout already in progress.

Facebook Timeline Rolls Out Everywhere: Note that “when you upgrade to timeline, you’ll have seven days to review everything that appears on your timeline before anyone else can see it. You can also choose to publish your timeline at any time during the review period. If you decide to wait, your timeline will go live automatically after seven days. Your new timeline will replace your profile, but all your stories and photos will still be there.”

Google Map Maker Gets a Makeover: “You can easily go into Google Map Maker and make changes to make the map reflect the real world for millions to see.” Check out your  business location and make any edits needed. Google Map Maker is now live in over 180 countries.

Here are a couple of social media tools worth noting:

Voxer: “Voxer is a walkie-talkie application for smartphones. Voxer lets you send instant audio, text and photo messages to your friends (one or more!). Messages stream live as you talk and your friends join you live or listen later.”

Wajam: A social search extension for browsers. “Wajam makes search more personal by adding results from your friends to your favorite search engine. Every day you and your friends share lots of useful content on social networks like Facebook and Twitter. Wajam lets you find this content in Google and Bing when you need it.”

Here’s an interesting infographic:

Gamification Goes Mainstream:

gamification infographic

Note how businesses will adopt gamified applications.

Here what’s coming in the future:

And don’t miss this:

sbss12Social Media Examiner presents Small Business Success Summit 2011! (online conference)

Join 25 experts, including including John Jantsch (author, Duct Tape Marketing), Anita Campbell (founder, Small Business Trends), Michael Stelzner (founder, Social Media Examiner and author, Launch), Mari Smith (co-author, Facebook Marketing), Jesse Stay (author, Google+ for Dummies), Hollis Thomases (author, Twitter Marketing), David Siteman Garland (founder, “The Rise to the Top” and author, Faster, Smarter, Cheaper), Joe Pulizzi (founder, Content Marketing Institute and co-author, Get Content, Get Customers), Brian Clark (founder, Copyblogger Media), Lee Odden (founder, TopRank Online Marketing), Ramon Ray (founder, Small Biz Technology and author, Technology Solutions for Growing Businesses) and Lewis Howes (co-author, LinkedWorking)—just to mention a few (scroll down to see full list)!

Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

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  • Hi Cindy, I dont’ really get the definition of Gamification, can you give some examples?

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  • From what I gather, “Gamification is the use of game design techniques[1] and mechanics to solve problems and engage audiences. 
    Typically gamification applies to non-game applications and processes (also known as “funware”)[2], in order to encourage people to adopt them. Gamification works by making technology more engaging[3], by encouraging users to engage in desired behaviors[4], by showing a path to mastery and autonomy, and by taking advantage of humans’ psychological predisposition to engage in gaming.[5] The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out tax forms, or reading web sites.[3] Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.[6] ” – 

    I see it as an opportunity to take a company from boring to viral, lower bounce rates, increase time on site and more page views which could increase the likelihood of a sale. You can also make it apart of your software or app so that it is much more engaging. Tough to get right, but once you do, the ROI is massive.

  • Hi Cindy! It is awesome collection of updates in social media. I have totally impressed with your post. The way that you have explained about different updates in social media is very impressive. Good informative post.

  • Brian, there’s a good explanation below.  I find it interesting to see how many businesses are using game design techniques in their marketing communication today.  Thanks to online marketing and social media this seems to be a trend we’ll see more of. 

  • Thank you for such a clear explanation! In addition to what you mention, I also wonder how many missed opportunities there are when businesses don’t use these techniques.

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