LinkedIn Content Marketing Score: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Launches Content Marketing Score: “An analytics resource that gives you insight into the impact of your paid and organic content on LinkedIn.”

linkedin content marketing score

“It’s a simple score calculated by measuring unique engagement (gauged through social actions), divided by your total target audience.”

LinkedIn Introduces Trending Content: “Whether it’s topics about leadership or entrepreneurship, cloud computing or mobile devices, you can see which topics matter to your target audience, and which members are engaging with the most content on any given subject.”

Twitter Supports Emoji on Web: “Twitter users love tweeting emoji from their phones—now you can view these emoji on web!”

twitter emoji on web

You can now view emoji on the web.

Facebook Messenger Adds Groups for iOS: “Now you can create groups for the people you message most.”

facebook messenger ios upgrade

“Name them, set group photos and keep them all in one place.”

Here are a few cool social media tools worth checking out:

Emu: “Emu is texting, with a built-in assistant. Schedule lunches, share your location and set reminders—as easily as you send a photo.”

Melodigram: This new app for iOS allows you to take a picture, add background sound and record a message.


You can share Melodigrams on Facebook, Twitter, SMS, Email, WhatsApp and Pinterest. “Learn new words while you browse the web and boost your vocabulary.”

Blab: “Blab is the FUN app that lets you send QUICK video messages to your friends & family!”

blab app

“Your friends can watch your Blab and reply, even if they don’t have the app!”

What do you think? Please share your comments below.

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About the Author, Cindy King

Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business from scratch by using social business networking. Other posts by »

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  • Keri at Idea Girl Media


    Good stuff this week!

    The LinkedIn Content Marketing Score should help brands and professionals see the effects of their efforts and tweak to see greater ROI. The trending topics, a bit of the same, but also new points of discovery for possibility in connecting with content and publishing for your audience.

    Curious about the Melodigram app — Will hop over and check it out.

    Thanks for keeping us posted. :)


  • Cindy King

    Thank you for sharing, Keri!

  • John Nemo

    Thanks Cindy for putting this together – especially the new LinkedIn info! It’s becoming beyond clear that with LinkedIn, Your Content = Your Credibility + Your Authority, and that without GREAT content you’re not going to be leveraging the site like you can be. It’s fascinating to witness LinkedIn morphing from what was once a sleepy “jobs” website to this content publishing powerhouse for professionals. Exciting!

  • Gary Stockton

    Thanks for this. I couldn’t see how to include Imoji icons in a tweet. Some narrative on how its is done would be helpful. I have an iPhone 5s. Thanks.

  • Antonio Calero

    Linkedin Content Score = Big Win. I think this will certainly help brands to keep an eye on their posts and understand what works best. Thank you as always for being the carrier of the good news :)

  • Yogita Aggarwal

    Indeed, Linkedin content score would be so helpful for professional marketers.

  • Shawn Michaels

    Great article thanks for share….

  • Vivek G Maudgalya

    Super cool. Thanks for sharing. Will try those new apps.

  • Candy Donovan

    Thanks for the update Cindy – Candy

  • Cindy King

    It’s definitely fun to see the changes in LinkedIn! Can’t wait to see how smart marketers will use all of this.

  • Matt Schmidt

    LinkedIn is the fastest growing social media site. This aspect can provide more networking opportunities of quality.

  • Barbara Mckinney

    I have no idea how this Content Marketing Score really works but thanks for giving us an idea. I have to research more about this new feature to see how it could help me. Thanks Cindy!

  • Rachel Cunningham

    Thanks for the weekly update! I live by these updates.

  • Cindy King

    Have you figured it out, Barbara? We’ll likely have an article covering this some time soon.

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