Comments on: It Pays to Listen: Avaya’s $250K Twitter Sale

By: It Pays To Listen « Jeremy Stahl's JRN 492 Blog

It Pays To Listen « Jeremy Stahl's JRN 492 Blog — Fri, 03 Feb 2012 18:46:06 +0000

[...] able to respond to many support issues before customer ever logs a formal request according this article. There is quite a lot to learn from this company about how not only responding to customers, but [...]

By: Three New Required Roles for your company (#1): CIA Operative – Value Creator (BrianVellmure.com)

Thu, 10 Nov 2011 00:03:32 +0000

[...] thinking companies are listening, but that’s just the first step. Want a case study? Here’s an interesting one about Avaya, who turned listening not only into more data about what… Filed Under: All Posts, Finding, Acquiring, and Delighting Customers Tagged With: Addict-O-Matic, [...]

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Sat, 22 Oct 2011 19:17:00 +0000

[...] The Bottom Line: 13 days later Avaya closed a $250,000 sale. [...]

By: What Comes After Lead Generation? — B2B Digital

What Comes After Lead Generation? — B2B Digital — Sat, 15 Oct 2011 15:02:19 +0000

[...] conversation, not a canned marketing response with content. Avaya’s widely cited case of a $250,000 sale via Twitter is a great example. In particular, note Paul Dunay’s response. He didn’t send a link [...]

By: What Comes After Lead Generation? « Business Growth « business-growth-strategies.info

Wed, 18 May 2011 18:45:17 +0000

[...] a real conversation, not a canned marketing response with content. Avaya’s widely cited case of a $250,000 sale via Twitter is a great example. In particular, note Paul Dunay’s response. He didn’t send a link to content [...]

By: What Comes After Lead Generation? « Digital B2B Marketing

What Comes After Lead Generation? « Digital B2B Marketing — Tue, 17 May 2011 13:45:10 +0000

By: Twitter for B2B Marketing Case Studies: Four Ways How Tweets Lead to Business | GoldenVisionTraining.com

Mon, 09 May 2011 19:33:26 +0000

[...] The Bottom Line: 13 days later Avaya closed a $250,000 sale. [...]

By: Nick Kwiatkowski

Nick Kwiatkowski — Sat, 05 Dec 2009 18:41:00 +0000

Avaya has been great on twitter. In simple comments, I’ve gotten access to great resources, help with documentation, and access to engineers that would have required sitting on the phone for days. The entire team behiend @Avaya and @Avaya_support (along with many of their sales teams that are on Twitter and Facebook) have been very extremely helpful, which makes existing customers feel better about their purchasing decision, which in turn gives great word-of-mouth to others in the industry.

By: Nick Kwiatkowski

Nick Kwiatkowski — Sat, 05 Dec 2009 18:41:00 +0000

By: Anonymous

Anonymous — Sat, 05 Dec 2009 16:41:00 +0000

Casey, great article. As a social media advocate inside of Avaya, I am enjoying being part of the business (and culture) transformation. It starts with the people (it’s social, duh) and it is now being reflected in our technology. Leveraging social media as an “interaction channel” within our customer service solutions is exciting.