Is Your Business Maximizing Facebook?

social media reviewsFacebook recently announced more than 750 million active users worldwide. That’s ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in 2011!

So let me ask you a question. Is your business leveraging the power of Facebook?

Keep reading to learn what’s changed with Facebook and to find out about a special event (from Social Media Examiner) just for businesses.

How Has Facebook Changed?

Facebook has changed a lot in the previous months—for example:

  • Tabs are gone.
  • Static FBML has been phased out.
  • Users can masquerade as a page.

If a user can masquerade as a page, one of your competitors can leave a comment on your pages, promoting their page (brand) to your users. Get ready for a new kind of spam!

But there are many positive changes as well.

  • Pages have been redesigned to be cleaner and less cluttered.
  • You have more control over your news feed.
  • You can get an email when anyone comments on your pages.
  • iFrame apps have replaced Static FBML.
  • You can offer deals to people checking in on a mobile device.

And did you know that you can make Skype calls from Facebook? Facebook is doing everything it can to become a one-stop source for people’s communication needs. And this is precisely why it’s so important for businesses.

How to Master Facebook for Business

If you’d like to learn how to take your business experience on Facebook to the next level, check out our latest Facebook Success Summit.

Watch this quick overview.

For much less than the cost of an in-person conference, you’ll learn from 19 of the world’s most respected Facebook experts in the privacy of your own office or home. They’ll give you the latest tips and techniques for using Facebook to boost your sales.

Why is this important? Because many people prefer to do business with companies that have a strong social media presence. They prefer to do business with people they know, like and trust. And using Facebook is the fastest way to create those kinds of relationships.

Our summits not only attract the best speakers, they also attract the best attendees. Employees from General Mills, Microsoft, Xerox, Sears, Disney, CNN and thousands of small businesses have attended our previous online conferences.

So if you sign up, you know you’ll be in good company. And 96% of the people who attended last year’s Facebook summit said they would attend again.

The summit starts October 5 and runs the entire month. The sessions are spread out so you have plenty of time to absorb all that knowledge. Each session is recorded, and you can download videos and transcripts.

We’ve even created a private LinkedIn group so you can stay connected with other participants throughout the conference.

Check out this partial list of speakers:

  • Guy Kawasaki, author of 10 books
  • Mari Smith, co-author of Facebook Marketing: An Hour a Day
  • Richard Krueger, co-author of Facebook Marketing for Dummies
  • Paul Dunay, co-author of Facebook Marketing for Dummies
  • Ekaterina Walter, social media strategist for Intel
  • Chris Treadaway, co-author of Facebook Marketing: An Hour a Day
  • Michael Stelzner, author of Launch: How to Quickly Propel Your Business Beyond the Competition

Sign up now and save 50%! Nowhere else can you learn from this many Facebook pros, ask questions, get videos of all sessions and stay connected for such a low price.

But wait! I almost forgot to mention the seven FREE bonuses worth $343 that you will get as soon as you sign up.

Go here for more information and access to a FREE class called Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement.

But don’t take too long to decide. Seating is limited and many of our previous summits have sold out!

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About the Author, Ruth M. Shipley

Ruth M. Shipley is a freelance researcher and writer who loves to write a good story. Because that’s what most people love to read! See her Social Media Examiner page for more stories about social media books. Other posts by »




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  • Salome06

    This would be a great post if it actually answered the question in the title. As it is, it’s a little misleading… Who could tell it was just a blatant advertisement? Where’s the content? Fork over 300 bucks and you can find out…

  • http://www.colemanmg.com Antonio Coleman

    I heard a little take about the facebook summit, and I think we all should take advantage of it because you can never have enough learning.

    “Black Seo Guy “Signing Off”

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Salome – The third paragraph it says, “Keep reading to learn what’s changed with Facebook and to find out about
    a special event (from Social Media Examiner) just for businesses.”

    Yes this is an advertisement.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Guest, where does it say you’re not allowed to advertise your own event in a blog post?  Don’t think we’ve broken any “rules” :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

     Thanks!

  • http://www.markramseymedia.com Mark Ramsey

    This is a good ad!  :-)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Mark

  • Deb Doubek

    Michael, you obviously put out plenty of great content otherwise we would not be signed up to receive your feed, now would we?

  • Foodem.com

    I hope people don’t take offense (as this post is obviously your own brand advertisement) and start posting ‘crap’ like “britneyshames” did. I hope not because I really enjoy your posts.

  • http://twitter.com/ToyBoyWarehouse Julia Macmillan

    Can someone explain why the cost of Facebook ads has more than doubled in the last year? It used to be really effective and now it’s hard to get a look in with a cpc at 70p (just under $1.2). I guess the big bucks have moved in and are squeezing the small businesses :(

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Julia – I am no Facebook ads expert, but I am guessing it has to do with your target you are going after. For example, we experienced this back in the day with Google ads as well as more advertisers went after our keywords.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    That was obvious spam and I killed it.  Thanks for your kind words :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Deb!

  • http://ejpsocialmedia.com Jenn Dize

    Hi Julia,

    If you let your ads run for a few days, and have a relatively high click-through rate, you should see a DRAMATIC drop in your CPC. As long as everything is tight and targeted, you should be good to go as it will become more cost-effective over time.

  • http://ejpsocialmedia.com Jenn Dize

    Excited about this — you guys always offer excellent value :)

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Jenn!

  • Stacey Mc

    I am nominating Punky Doodle Designs for the beautifully made kids clothing, Tina Pearson White and her ladies make memories for many families with their original dresses and clothing for both boys and girls.

    Please check them out
     

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Great post !  You guys always are on the edge of thinking outside the box and very clever.Great post once again loved reading it.Thanks!

  • http://www.esparkinfo.com/ Anand Mistry

    Facebook can maximize our business. That’s fact and too many company owners have experience with that. I am from India and not able to attend that seminars. But, I am very happy to know that: I suppose to download seminar video from here.

    I would like to recommend one thing regarding Facebook marketing. I am working on Facebook and have personal account. I never try to do bombarding of content or comment over Facebook with my personal network. I am getting very good response and conversion due to personal network. Other side, professional network which suppose to create for marketing only will give less conversion compare to personal one.

    Can you arrange one seminar on conversion optimization and how to optimize your channel which help us to gather maximum fruits from farm. :) Thanks for your post and seminars.

  • Ted

    I agree!  I post this and at least 3-4 per week on my FB page at “RelyLocal-Costa Mesa”.  I wonder if Mr. Stelzner wil “Like” our community campaign page?

  • http://www.i95dev.com/ecommerce-magento Henry Louis

    I did not expect the promotion of your meet via this article, However, got to know about the recent changes in Facebook.

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  • http://www.facebook.com/people/Aj-Beson/1298625286 A.j. Beson

    I have seen a lot of success with growing my company’s brand on Facebook. I am looking to monitize it in the magazine business we have found it difficult. Also the facebook stats are limiting.
    http://www.Facebook.com/healthsourcemagazine this one of several brands.

    Will your seminar have answers?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    A.J. – I would check out the details of the summit.  You can’t monetize Facebook pages, but you can use them to sell or promote products and services. We will cover that as well as the analytics side

  • http://twitter.com/SuperCareero supercareero.com

    Hi Ruth,

    We just started our Facebook campaign last month, and we’re still on the testing the waters phase. I would really appreciate if you can give me some suggestions regarding our page its design and contents to spark a conversation between our audience:  https://www.facebook.com/SuperCareero
    Thanks for the heads up for the recent change in facebook, by the way.

    SuperCareero

  • Pingback: Is Your Business Maximizing Facebook? | Jobs The Word Blog

  • Eamon O Buadhachain

    Social Media Examiner has opened my eyes to a different way of doing business. I was educated in an era when the only thing a mouse did was run up a clock. As much as i would love to join the FB Summit and learn more at my own aging pace, the budgetary concerns for a small company such as mine leaves me to pick up the free scraps but I wish you all continued success. 

  • http://www.uprinting.com/business-card-magnets-printing.html Business Card Magnets

    I’m running an online dress business and I’m using Facebook for that. Yes, I strongly agree with you, it changed a lot. The good thing is, it sends an email when someone comments on my page. Facebook maximizes business and this social networking site is really a big help to my fellow business men.

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  • http://www.carrisahealthservices.com/ Yang Brand

    Great post, always enjoy reading your commentary.

  • http://www.seoservicesuk.biz/ Addie

    Good read! I agree facebook is the most effective way to reach people. either through their ad-system (if you’re well funded) or though business pages(if you’re interactive with the users.







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