How to Master Content Marketing In a Month

social media reviewsDo you want to attract a steady stream of new customers?

Are you looking to create better content, but you need fresh ideas?

A lot of marketers are still unclear about what content marketing means.

This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level.

Smart Content, Big Rewards: An Example

Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth.

But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Did that stop them? Heck no!

magnolia entertainment

Magnolia used content marketing to grow from a small audio store to an $87 million brand.

Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. Competition was fierce and they didn’t even have a marketing plan. So they hired a salesman (who knew a lot about educating prospects with great information) to develop a solid profitable marketing plan.

The plan was to give prospective buyers something to focus on other than price – content.

They created a series of stereo buyer’s guides, which offered educational content that answered prospects’ questions about buying audio equipment. These were distributed as newspaper inserts (remember there was no Internet at the time!).

But the guides were quarterly and Magnolia needed to nurture their audience by keeping the story alive throughout the year. So they invested in weekly distribution channels and different content formats. As resources grew, they scaled content velocity to achieve broader distribution and broadcast frequency.

Within 18 months, the small, out-of-the-way store was joined by a huge store in Seattle’s high-traffic University District, followed by two more stores and finally expanding to Washington, Oregon and California.

In 2000, the father-son business sold to Best Buy for $87 million! Today, there are over 350 Magnolia Home Theater Locations in Best Buy stores throughout the U.S.

Here’s a question for you. You have all the advantages of the Internet, right? What’s stopping you from growing your business?

Content marketing is simply creating and sharing information that solves buyers’ problems or makes their lives easier. The result is that you build a platform that draws in ideal customers, increases your exposure and achieves sales growth for your business.

Content Marketing Use and Adoption Statistics

Want to know how successful B2B marketers are using content marketing?

Here’s some research from Content Marketing Institute and MarketingProfs with the latest findings:

  • 91% of B2B marketers are now using content marketing
  • 79% use content marketing for brand awareness, 74% for customer acquisition and 71% for lead generation
  • On average, B2B marketers are spending 33% of their marketing budgets on content marketing, which is up from 26% last year
  • 54% plan to increase their content marketing spending in 2013
  • Large companies use an average of 18 content marketing tactics while small companies use an average of 11 tactics

These numbers demonstrate the huge investment B2B marketers are making in content marketing.

Don’t you think you should invest a little to learn more about content marketing this coming year?

Are you interested in learning how to create awesome blogs, podcasts, video, webinars and other forms of content to keep customers focused on your brand?

Social Media Examiner Announces Content Success Summit 2013

One of the biggest challenges marketers face is not knowing if their tactics are effective (according to Content Marketing Institute).

In response to this challenge, Social Media Examiner is bringing together 22 of the world’s leading content marketing experts to present at the first-annual online Content Success Summit 2013.

It’s an online conference spread over an entire month to meet your busy schedule.

This conference is designed to help you build your own platform, market your products and grow your business.

Content is what makes social work, and it is at the core of all that we do here at Social Media Examiner,” says Michael Stelzner, CEO and founder of Social Media Examiner. “We have one of the largest business blogs in the world and a successful podcast. This summit is about teaching people how to do exactly what Social Media Examiner has always been doing.”

Why a Content Marketing Summit?

Unlike the early days of Magnolia Hi-Fi, we live in an era where everyone has the opportunity to build any kind of platform they want.

Business owners can develop and use their own platforms to publish great content for marketing the products or services they’re trying to sell.

Content Success Summit is the first virtual conference created to help marketers figure out exactly how to build their platform. By attending this conference you will:

  • See how successful content producers operate and how you can achieve similar results
  • Learn how to grow a loyal following via blogging, video, podcasting, email marketing and webinars
  • Discover how to sell your products and services using content
  • Gain a leg up on your competitors, helping you stand out
  • Pick up new content marketing strategies that will bring you more exposure

Designed to accommodate your schedule, the conference will be conveniently spread over a four-week period starting February 5, 2013.

You will receive recordings and transcripts of all live sessions. And because it is fully online, you can attend right from your home or office, thus eliminating long-distance travel expenses and hotel bills.

Meet Your Presenters

images featured css13Our first Content Success Summit features the most experienced leaders in the industry. Many of them have written a book about content marketing or are founders of successful businesses fueled by content. Among them are:

  • Joe Pulizzi – founder of Content Marketing Institute and co-author of Get Content Get Customers
  • Ann Handley – chief content officer of MarketingProfs and co-author of Content Rules
  • Michael Hyatt – chairman and CEO of Thomas Nelson Publishers and author of Platform: Get Noticed in a Noisy World
  • Michael Stelzner – founder of Social Media Examiner and author of Launch
  • Amy Porterfield – co-author of Facebook Marketing All-in-One for Dummies
  • David Siteman Garland – founder of Rise to the Top and author of Smarter, Faster, Cheaper
  • Gini Dietrich – co-author of Marketing in the Round
  • Heidi Cohen – president of Riverside Marketing Strategies
  • Pat Flynn – founder of Smart Passive Income
  • Marcus Sheridan – founder of the popular blog, The Sales Lion
  • Mark Schaefer – author of Return on Influence
  • And many others!

Is This Summit Right for You?

Perhaps you’ve been focusing a lot on social media, but not much on content marketing. You’re wondering if you could learn something new that might be a game-changer for your business. Ask yourself the following:

  • Do I have a content marketing plan for 2013?
  • Are there some content tactics that I’m not aware of that could be useful for my business?
  • Could I use some advice to build my platform, market my products and grow my business using content?

If you answered ‘Yes’ to any of these questions, then sign up and learn from the leading content marketing authorities in the industry.

Want to Save Money?

If you reserve your spot right now, you will save 50%. Click here for details.

css13 faces

Over to You. Are you interested in learning how to create a content platform that will successfully grow your business? Please share your thoughts and comments in the box below.

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About the Author, Patricia Redsicker

Patricia Redsicker writes research reviews for Social Media Examiner. She is the Social Media Manager at US Pharmacopeia, a public standards setting organization. Follow her on Twitter at @predsicker. Other posts by »




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  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Interesting post on content marketing Patricia. Very interesting line-up of speakers! I am definitely going to attend the summit and so should other Entrepreneurs who want to bring their business to greater heights!

    Let’s keep rockin everyone!

  • http://entrepreneurshowdown.com/ Joe Cassandra

    If you can figure out how to solve people’s problems, they will pay for it!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks John – Content marketing is a big deal and I’m sure you are experiencing the benefits first hand

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  • http://www.tourismexpress.com/ TourismExpress

    Excellent post, as always, with some eye-opening stats, in particular in the B2B realm. I’m already registered for the Summit in February, so can’t wait to attend (virtually).
    Cheers,
    Frederic

  • http://www.DIYDROID.com/ Brandon Nolte

    Hmm, the title is a tad misleading. Apparently, “How to Master Content Marketing in a Month” only requires one step… Buy tickets to their conference. I don’t knock you for promoting your summit, but I had a very different expectation of what this content would be about based on the title.

  • http://contentmarketinginstitute.com/ Joe Pulizzi

    Nice roundup Patricia…and thanks Michael for having me part of the Content Success event!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Frederic – Looking forward to it as well!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey Brandon,

    Thanks for your comment.  We were very transparent.  The opening section says “This article will explore the benefits of content marketing and preview
    an exciting new opportunity from Social Media Examiner to help take your
    content marketing to the next level.”

    All my best!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks for being our keynote Joe!

  • http://covertsocialmedia.com/ Roz Walker

    Love this idea of a content marketing conference.  I can use some advice on marketing my services and growing my business.  Looking forward to the conference.

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  • Batjargaln

    Hello guys!
    Can I share some of your posts, articles information on my blog?

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    You can take the first 2 or 3 paragraphs and then link back

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    It will be awesome Roz

  • Giovanna Toldi

    What can your audience from overseas do to participate virtually to your conference? There is an 18.5 hour difference between USA and Australia. Is video on demand available?

  • Fayaz Pasha

    Very informative post indeed.  In business terms we may call it as content marketing.  However, even in our daily life we ought to remember this simple formula “Give Before You Get”  Whatever we give, we do get the best returns and there’s no doubt about it.

    Thanks again for the wonderful tips.

  • http://www.socialbakers.com/ Michal Smetana

    Thanks for putting this article together. It’s really informative and insightful. Guys, @mikestelzner:disqus  and others – I love reading your blog posts. They always brighten my day. I just regret that I cannot join your summit.

  • http://www.wisestep.com/ Jemma Taylor

    Great list of top content marketers will they help in marketing content? 

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Giovanna,

    Great question.  We always get a global audience attending our online events.  We post the records same day so that by the time you wake up they are there for you to watch or download.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Fully agree Fayaz

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Appreciate your kind words Peter

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hi Jemma – These folks will teach you how to create and market your content

  • http://callboxinc.com.au/ MaeganA

    Great reviews here Michael.  Well, it takes considerable time and effort. and this could be the very reason that explains why it’s even more reasonable to obtain the expertise associated with an outside blogger to help fill in the content.

  • Yanshuf1

    I totally agree with Brandon. Feels like the title misslead me to waist a couple of important minutes from my time, that probably would not happened if I knew the whole perpose of the article was to promote theire conference. 

  • Gsp

    Can’t believe how misleading the title of this article is ! And the justification given to Brandon is really shocking too !

    Its all too common nowadays in channels/forums like this.

    If this type of deceit continues unabated for much longer, SM practitioners (and the hype community that surrounds it) will be ignored altogether by marketers like myself. Its happened before – the promise of email marketing was undermined by ‘spam’. I fear Social Media is heading in a similar direction. This is the equivalent, content spam that leaves you feeling disappointed and cheated.

    Patricia/Michael – whoever is ultimately responsible for this content and unequivocal advert for your conference – hang your heads. Your short-termist approach is doing a lot of damage no matter how many friends/colleagues you get to write positive comments on this page. Stop the deception and focus on providing value-added like the rest of us, please.

  • http://www.trafficfundi.com/ Steven Green

    This is great article. I think we’re going to find that more and more digital agencies begin using content marketing as the resource that they use to promote large websites. I think that SEO as we know it i.e. link building onsite etc….

    I think if SEO companies adapt and move towards proper content marketing – that’s the name of the game,

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Hey GSP – There is nothing misleading about this article.  And to describe this as “deceit” frankly is absurd.  This is not spam.  It is a promotional article for our events.  If you don’t like it, okay.  But to say that you feel cheated and to say “Stop the deception” tells me you have no idea what we do for our community.  I’m not sure if you realize that all the great free content we provide here is underwritten by our events.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Steven

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