social media expert interviewIn this video I interview Alex Kinsella, product manager for BlackBerry App World. Alex talks about Webworks, a new development platform that makes it easy to build BlackBerry apps, and what this means for consumers.

You’ll also hear about the trends in mobile marketing and how this impacts businesses today.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • The apps available for BlackBerry today
  • How the new the app platform means more apps for a better consumer experience
  • What social media applications are available on BlackBerry
  • How businesses can take location-based social apps to the next level
  • The next step in the evolution of mobile apps
  • How the corporate world is moving to meet the consumer world

Connect with Alex on Twitter @alexkinsella, check out BlackBerry and if you’re a developer you can go here.

How do you think businesses are embracing mobile apps? Please leave your comments below.

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  • I personally am a big fan of Blackberry’s open source nature, and wouldn’t switch at this point. I agree with Alex that social networks that are not integrating with mobile AND mobile applications that are not integrating social at the ground level will not succeed. It’s all about leveraging the APIs!

  • Pingback: Interview on “How to Easily Create BlackBerry Social Apps” « What does this win mean?()

  • Great post and video. Alex gave a great perspective on BB and the directions moving forward with apps. We plan to do some homework in order investigate the platform further.

  • One thing I really don’t like with the Blackberry OS are the paid apps, some can really be expensive. The iOS for example have paid apps but if jailbroken, a lot of free apps can be used. The Android also offers a lot of free full version apps.