How Mashable Evolved Into a Major Media Company

social media expert interviewIn this video I interview Adam Ostrow, editor in chief of the successful blog Mashable. Adam shares insights into how Mashable evolved into a major media company.

He also talks about how blogging has transformed the world of media and the social media trends you need to follow.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Tips on how to become a successful group blog
  • How current trends in social media impact business
  • Why it’s important to follow how social media is transforming television
  • Why video is growing today

You’ll also get a peek behind the scenes of Mashable and discover:

  • The tools you need to coordinate with a group of writers
  • How to decide what breaking news to publish
  • Tips for a successful content publishing strategy
  • What to look for next in social media

Connect with Adam on Mashable and be sure to check out Mashable’s company blog on Tumblr.

What do you like most about Mashable? What social media trends are you following? Please share them in the comment section below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored of the books Launch and Writing White Papers. Other posts by »




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  • http://twitter.com/BrandonSheley Brandon Sheley

    hmm.. I couldn’t get the video to play

  • PushPlay

    push play.

  • http://dinodogan.com/ Dino Dogan

    Why did Borat shave his head? lol just kiddin’ Adam :-)

    I think Adam is right when he sez that trying to be Mashable now would be futile. Their hard work and drive coincided with excellent timing.

    I cant wait to read from your upcoming book more about how SME managed to float to the top, Mike.

    I think its awesome that Mashable content is syndicated to traditional
    media. I had no idea. Great interview you guys…awesome stuff :-)

  • http://twitter.com/BrandonSheley Brandon Sheley

    thx Einstein, I did and it didn’t PLAY

    glad it works for you

    maybe a direct link would help

  • http://cindyking.biz/ Cindy King

    Brandon, I wonder if it’s a browser issue or something on your network or computer. It works fine for me.

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    Thanks Dino!

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner

    I noticed a bug in Firefox for Windows. You might want to upgrade Flash

  • http://www.socialmediaexaminer.com/ Michael A. Stelzner
  • http://blainejeffery.com/ Blaine Jeffery

    Love Mashable, great resource! Would love to know what their approx annual profit is? Thought I read some big revenue numbers and it seems like their costs wouldn’t be unreasonable?

  • http://daviddoolin.com/ Dave Doolin

    “Working around the clock…” heh… As Adam said, probably necessary but not sufficient. Have to be working on the right thing. Around the clock. Ok, back to the salt mine…

  • Guest

    Awesome video.
    Pete Cashmore made it big with Mashable with common sense, hard work, and persistence-
    “I felt like social networking wasn’t being covered to the degree it could be. I didn’t necessarily know there was an audience for it. I find it best to dive right in and learn the hard way.”

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy – Virtual Assistant

    Great interview and thanks for sharing with us. They must have put some hard work to reach where they are today. Shilpi
    Singha Roy

  • http://www.seo-first-page.com/seo-services.html SEO Services

    Love Mashable, great resource

  • http://dianabol.blog.com/ Dianabol

    I had always assumed mashable was run by a big media corp.
    steroids blog

  • http://www.socialmarketingdynamics.com/ Sydney @ Social Dynamics

    Their story is really inspirational! I remember just going in to their blog for news updates, and now years later they’ve blown up into the scene.

  • http://www.Mokumax.com Craig Kelley

    With almost 35,000 tweets – persistence pays. http://twitter.com/#!/mashable Don’t forget quality OVER quantity!

  • http://crowdbooster.com/ Ricky Yean

    Great interview! I read both Mashable and SMExaminer regularly, and I really enjoyed learning about how Mashable got there. Don’t forget about SMExaminer’s own story, described here on HuffPo: http://www.huffingtonpost.com/neal-rodriguez/how-an-online-magazine-is_b_669855.html

    Thank you Michael. 

    – Ricky Yean
    CEO, Crowdbooster.com









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