Comments on: How Ford Uses Social Media to Improve Its Brand (Video)

By: Michael A. Stelzner

Michael A. Stelzner — Fri, 06 Nov 2009 16:14:00 +0000

Good post here about the medium and the message: http://www.clickz.com/3634815

By: Michael A. Stelzner

Michael A. Stelzner — Fri, 06 Nov 2009 13:33:00 +0000

Hey Scott;

Thanks for stopping by! Really enjoyed your interview.

This what I think is so great about what you are doing at Ford—consistency, integration, whatever you want to call it.

So many run blindly into the social media jungle without any serious planning and forethought. And I think that was one of your take home messages.

Keep it up!

By: scottmonty

scottmonty — Fri, 06 Nov 2009 11:09:00 +0000

How is it “shameless” when Michael pointedly asked me about the car? And as far as the medium dictating the message, I respectfully disagree. Our message is the same no matter where we are. It doesn’t really make much sense to have a different message for television, print and online. If we’re to be effective, we need consistency between media.

We measure our progress against specific programs, as well as via overall perception – the latter of which is influenced by a number of factors, so social media isn’t the only metric. We know we’re succeeding in what we’re doing.

By: Courtenay Pitcher

Courtenay Pitcher — Thu, 05 Nov 2009 22:30:00 +0000

I find it interesting that Scott Monty said to develop a strategy first for Social Marketing and then look at the tools. While I can understand his logic that the tools are free and they could disappear at any time, I think the medium dictates the message. Hmmmm, that sounds familiar doesn’t it? Something I learned in university. Marshall McLuhan comes to mind. If it wasn’t for the medium of Facebook, Twitter, Blogs, LinkedIn, etc., there wouldn’t even be Social Media. Other than the shameless promotion of Ford at the beginning of this video, I found it very helpful and interesting. It sounds like Ford has some great ways to measure level of awareness and perception of their products, but I’m sure there are actual “metrics” they are measuring. I think he held out a bit. If there wasn’t, why bother!

By: Michael A. Stelzner

Michael A. Stelzner — Wed, 04 Nov 2009 18:57:00 +0000

It doesn’t hurt that their cars are really nice looking as well! Look out Toyota!

By: The Other Drummer

The Other Drummer — Wed, 04 Nov 2009 18:36:00 +0000

I’m definitely more likely to consider a Ford today than, say, a couple years ago for two reasons:

1. I get the impression they’re putting their money where their mouth is when it comes to their products and social media.

2. They didn’t take any bailout money.