How Cisco Uses Social Media to Connect With Customers

social media expert interviewIn this video I interview LaSandra Brill, the social media marketing manager at Cisco.  She talks about the cool stuff Cisco is doing with social media.

LaSandra shares insights into how Cisco reached 90 times the audience at one-sixth the cost on a recent social media product launch and how they did this compared to a similar launch using traditional marketing. You’ll also hear about other ways Cisco uses social media to deepen relationships and connect with customers.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Use blogger outreach for your social media product launch to connect with a wider audience
  • Show a lighter side on Facebook to get more engagement with customers there
  • Adapt to your social media audience: Cisco uses MetaCafé in addition to YouTube due to their global reach
  • Identify the channels you want to target so you don’t spread yourself too thin
  • Follow how B2B companies are integrating the Facebook Like button

Connect with LaSandra on Twitter @LaSandraBrill and with Cisco @CiscoSystems.

How is your company using social media to connect with customers? What tips do you have to share? Please share them in the comment section below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, founder of My Kids' Adventures and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by »

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