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social media expert interviewIn this video I interview Steve Rubel, EVP/Global Strategy and Insights at Edelman Digital.

Steve reviews the biggest changes in social media over the past 12 months.  He also shares the latest social media trends and gives tips on what businesses should focus on in the future.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Why globalization of social media is now skyrocketing
  • Which companies are doing social media right
  • How to monitor the “irritations” shared on social media to improve your business
  • How the increase in real-time communication impacts businesses
  • Why it’s important to focus on when you engage on social media
  • Why Twitter is in the future of media
  • How to connect the ROI of social media on a business level
  • Why the leadership of social media will come from outside the U.S. in the future
  • How privacy issues impact geolocation on social media

Find Steve at Edelman Digital (@EdelmanDigital). You can also connect with him on Twitter at @steverubel and at SteveRubel.me.

What social media trends do you monitor? How will they impact your business? Please leave them below.

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