In this video I interview Steve Rubel, EVP/Global Strategy and Insights at Edelman Digital.
Steve reviews the biggest changes in social media over the past 12 months. He also shares the latest social media trends and gives tips on what businesses should focus on in the future.
Be sure to check out the takeaways below after you watch the video.
[vimeo clip_id="17570567" width="480" height="271"]
Here are some of the things you'll learn in this video:
3 Days of World-Class Training—Zero Travel!
Couldn't make it to Social Media Marketing World and AI Business World this year? Get all of the great content at a fraction of the price with a Virtual ticket.
That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your Virtual ticket and enjoy actionable content that you can watch anytime, anywhere.
- Why globalization of social media is now skyrocketing
- Which companies are doing social media right
- How to monitor the “irritations” shared on social media to improve your business
- How the increase in real-time communication impacts businesses
- Why it's important to focus on when you engage on social media
- Why Twitter is in the future of media
- How to connect the ROI of social media on a business level
- Why the leadership of social media will come from outside the U.S. in the future
- How privacy issues impact geolocation on social media
Find Steve at Edelman Digital (@EdelmanDigital). You can also connect with him on Twitter at @steverubel and at SteveRubel.me.
What social media trends do you monitor? How will they impact your business? Please leave them below.

Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.