social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Introduces the Share Button: Use the new Google+ Share button to encourage visitors to share your content with their friends.

google+ share button

This button is perfect for content that users may want to share but not +1.

Google AdWords Come to YouTube: “With Google AdWords for video, you only pay when someone chooses to watch your ad, and you can create and manage video campaigns from the same platform as your search and display ads.”

Discussion from our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Here are a few interesting discussions worth highlighting:

LinkedIn Introduces iPad App: “The Linkedin iPad app was handcrafted to provide the most engaging experience,” and is getting good reviews.

linkedin ipad app

The Linkedin iPad dashboard contains all of the features you expect on a mobile application.

Pinterest Improves Group Boards: Pinterest has made it “easier to pin with others while giving you more control over your profile.” New features include group board invitations and enhanced board settings.

pinterest group board

"Pinners will now be asked to join a group board before it’s added to their profile."

HootSuite Adds New Apps: The latest HootSuite apps “help you engage with communities, manage email campaigns, perform surveys, view RSS feeds and more.”

hootsuite survey

HootSuite's Vision Critical Surveys app "allows you to easily share surveys with your social networks, monitor results in real time and more."

Here are a couple of social media tools worth noting:

Chirpify: The Twitter commerce platform where you can buy, sell, donate and transact on Twitter.


Chirpify turns tweets into transactions, enabling consumers and businesses to buy, sell, donate and transact on Twitter.

Offerpop Fan Profiles: A Facebook app to “give fans a way to discover and interact with each other on your brand page. Showcase your most active and influential fans while growing your ‘talking about this’ score. Track all fan activity on your page and newsfeed.”

And don’t miss this:

Starting May 1st! Social Media Examiner presents Social Media Success Summit 2012! (online conference)

Join 27 social media experts at Social Media Examiner’s big online conference! Go here to learn more.

What social media news caught your interest this week? Please share your comments below.

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  • Chirpify looks to be an interesting way to sell products and make payments. Though $1 just to list an item for sale seems a little steep.

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  • HI Cindy, nice piece of hardwork again. (as usual!) What really made me happy is google adword for video. Google has been known to be core of SEO while it is trying to steal the momentum from facebook in SMO or Social Media Optimisation, combining youtube/other videos into adword campaign can really help both google and end users to achieve even better results. With this integration, users will be able to get more relevant views/leads from adword campaign and google will also be able to establish step ahead position in social media (at least video marketing segment.) Happy Weekend!

  • Thanks for your feedback, JP.  It will be interesting to see how people use Chirpify.

  • Hi Moin!  Good points! 

  • jer kar

    Hi Cindy
    THX a lot for your rich, up to date accurate and useful information.

    So how comes you don’t put the new google share button instead of / together with google +1 button ?
    I mean, if you think it’s worth. Or I you don’t think it’s worth, then why announce it ? 😉

    To add my 2 cents on the article and the comment by Moin Shaikh :
    SEO and SMO used to hard compete, Google is making a move into having them integrate and unite their effort. Video is a core social vehicle, and Google has the clear intention to make the most of its dominancy for this vehicle.Yet another Win-Win-Win good news (google-advertisers/marketers/optimisers-users), and to focus on optimisers, an awesome opportunity to be delivered and use a nice completion of tools.
    Wanna use it !

    The current mood and trend is to celebrate conversationnal new pattern acing transactionnal classic and alt-modish pattern. This platform is a clue helping us to make sure transactionnal can’t be replaced. Does it mean a step backward ? To me, seems more like conversationnal and transactionnal are both bound to combinate and integrate in order to achieve efficiency.
    Wanna test it !

    The promise is huge, the means is not clear to me …
    Wanna get it !

    Can’t wait !

  • Tom

     Too steep? $1??? Are serious?

  • Great thanks for telling about Google Adwords which has now entered on Youtube also. I haven’t knew this news. Now its possible to grab visitors from Youtube by spending money on campaigns. Its a good news for big brand names as small companies will reconsider this option before spending money on it..

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  • Jer, thanks for your comments. We do review our social sharing buttons…. periodically 🙂  This weekly post to inform our readers of the latest social media news.  Obviously, not all of this news is relevant to all businesses.

  • Yes.