5 Ways to Use Google+ Events for Your Business

social media how toGoogle+ Events is yet another way Google+ is competing with Facebook, representing a new opportunity for marketers.

Most marketers and businesses have been using Facebook Events to promote everything from webinars to company fundraising events within their Facebook community.

Now, Google+ has a competing service with new bells and whistles.

Google’s Benefits for Better Business Events

Your ever-expanding Google+ community will benefit from these cool new features that make scheduling, sharing and finding your company’s events easier than ever before.

  • Full integration with Google Calendar—users can view and respond to your events on Google Calendar.
  • Real-time Event Photo Stream—all attendees can contribute directly to one shared photo collection.
  • Mobile Integration—Party Mode allows guests to snap and share photos in real time from their phones.
  • Easy Email Reminders—automated reminders are sent out to your confirmed guest list, along with an update that the event is starting.
  • Events On Air—allows your event to go public. Anyone can find the event page of a public event, view and upload photos, share the event with friends and make comments.
  • Hangout Integration—easily schedule and host virtual meetings and events that can be accessed via a laptop or smartphone by up to 10 guests.
  • Event Analytics—gain insight into offsite activities that involve your Google+ Event via Google’s Social Reporting Tool.

google+ events

With Google+ Events, you can make your invitations stand out, snap photos and more.

Getting Started: Which Event Option Should You Use?

So after hearing a few of the benefits of Google+ Events, you may be as eager as I was to get started.

However, after spending several hours exploring the types of Google+ Events available, I was still a bit confused about how to set up an online event vs. a face-to-face event.

Here’s the lowdown on the types of events available and the best times to use each.

In order to set up any of these Google+ Events, you’ll need a Google+ user profile or a Google+ business page. Simply click on the Events icon on the left sidebar of your profile or business page interface to get started.

create event

Simply click on the Events icon from your Google+ page interface to set up your event.

#1: Basic Non-Public Event on Location

This is the perfect option if your business is hosting an employee party, client appreciation event or any closed event that has an actual location. You can simply use the basic Create Event option, filling in all of the pertinent details such as location, date, time and invitees. You can invite entire circles, individual friends or followers or add email addresses.

By clicking on Event Options, you can allow guests to invite their friends and share photos of the event. These options are enabled by default, so if you don’t want your guests to bring their friends or upload scandalous photos, be sure to uncheck these options.

basic event

With the basic Google+ Event setup screen, you can edit the theme for your invite with both graphics and stock photo options covering everything from parties, sporting events and foodie get-togethers. Click on Event Options to prevent guests from inviting their friends or uploading photos.

If there are guests who can’t make it to your physical event location, you can always allow them to participate virtually via a Google+ Hangout.

According to Joe Snell, technical director for Thoroughly Modern Marketing, “This option is pretty darn cool as remote guests are able to virtually attend.”

Keep reading for more info on how to integrate Hangouts and Google+ Events.

virtual event live party

C. Todd Davis (left) and Joe Snell (right) allow me to attend their "Digital Badassery" meeting at a local brewery despite the fact that I was across town. Unfortunately, the Google+ Hangout only provided video and audio, so I couldn't TASTE the beer.

#2: Advanced Google+ Hangout Option

This type of Google+ Event is perfect if you want to schedule a virtual meeting or Hangout for up to 10 employees, colleagues or clients. There is no actual location—instead, Google+ will create a virtual meeting space or Hangout when your event is scheduled to begin.

All guests will receive an email and Google+ notification with a prominent Join Now button that makes it very easy and intuitive to join the meeting. These types of Hangouts can be accessed via a smartphone, meaning that skipping meetings because you’re out of the office or away from your computer does not compute.

events advanced features

Google+ Events Advanced Options allow you to schedule virtual events via Google+ Hangouts.

#3: Public Event on Location

Businesses can use the Make this an Event on Air option in order to promote public events. This is not to be confused with broadcasting the event on air—I’ll discuss that option next.

Making an “event on air” simply means that your non-virtual event will be open to the public and anyone can view and share the invitation and upload photos.

This is a great option if you’re sponsoring sporting, charity or any other type of event where you’re looking to increase public participation and awareness.

Brands such as Volkswagen have embraced Google+ Events On Air in order to promote their public events.

find more events

Google+ users can search and browse public on-air events by clicking on the Find More Events link on the Events page.

#4: Promote Hangout On Air and Broadcast a Virtual Event

This is where Google+ Events really gets good. This is also where there seems to be the most confusion when setting up Google+ Events.

Currently you’re unable to use Google+ Events to schedule a Hangout On Air or to broadcast an event. But you can use Google+ Hangouts and Google+ Events together to get the same effect.

I’ve outlined the steps below, but I highly recommend Ronnie Bincer’s detailed post on this process if you’re planning to implement this technique yourself.

Say you’re putting together a cooking demonstration, interview with an industry expert or any presentation that you want to broadcast and promote to the public.

First, you can set up your Google+ Event using the Event On Air option along with Show Additional Fields. This will allow you to add a link to sell tickets, a YouTube URL and a website URL.

Be sure to explain to guests that the broadcast will be presented live via a Google+ Hangout On Air and that the link to watch will be provided a few minutes prior to the event.

Next, you’ll set up your Hangout On Air or live broadcast of your presentation, allowing the content to be live-streamed on Google+ and recorded to YouTube for on-demand viewing.

Finally, once your broadcast has begun and you’re preparing to go live from your Google+ Hangout, copy and paste the Embed link back into your Google+ Event invite. This way anyone who has responded to your public invite will now have the details to view the online broadcast of your event.

event advanced fields

In order to promote a LIVE broadcast or an on-air VIRTUAL event, be sure to use the Make this an Event on Air AND the Show Additional Fields options.

#5: Google+ Newsfeed = Newsroom With Hangouts On Air

Despite the somewhat confusing integration of Google+ Events and Hangouts On Air, it’s pretty easy to see the benefits businesses can reap using both tools. The good news is that Google will continue to refine these features and may even have a simple integration solution in place by the time this article is published.

Many brands have found the value of broadcasting live events within Google+, making the Google+ newsfeed truly a live newsfeed delivery system.

I was pleasantly surprised by a live segment posted in my Google+ feed by the LA Times while I was working on this article. I simply clicked on the Play button from within the feed and I was able to see and hear the live report of the expert being interviewed. Very cool!

la times hoa

The Los Angeles Times presented a LIVE broadcast via Google+ Hangout On Air that played from within my Google+ newsfeed.

If you’re interested in finding other live reports delivered right to your Google+ feed, you can simply search #hangoutsonair on Google+.

What do you think? How have you been using Google+ Events and Hangouts to help boost your business? Be sure to share your strategies in the comments box below.

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About the Author, Lisa Peyton

Lisa is a leader in the field of digital marketing. Based in Portland, Oregon, she serves as editor at ThoroughlyModernMarketing.com. Her services include content strategy & social media consulting. Other posts by »




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  • Matt Coffy

    Thanks for these tips, Lisa. Google+ is really what it’s about lately. And your second item, “Advanced Google+ Hangout Option” tip will definitely help people like me when our schedules gets a little too cramped up. And of course, being “out of the office” will never be and excuse. lol 

  • lisapeyton

    Thanks for the feedback! The ‘out of the office’ excuse IS a thing of the past, I’m afraid. GREAT – in that you can work from anywhere, BAD – that you can always be connected and never have to ‘turn off’. Happy Google+’ing! 

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  • http://www.brookswebdesign.net/ Maria Brooks

    I’m still new to Google+ but I’m really liking the platform.  It’s a bit tricky finding my way around it, so articles like these are great!.

    Events and Hangouts are going to be great marketing tools for any business.

  • http://twitter.com/cuesocialmedia CueSoMe | Sonya Cole

    I set up an event yesterday. I was impressed with the ease of the process in particular the invitation process, and the imagery options really help you set the tone. Nice one Google+

  • http://www.facebook.com/margaritacruzamaro Margarita Cruz-Amaro

    awesome stuff…thank you so much for this. I feel smater already

    ~Margarita~
    http://cruztoyoursuccess.com

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  • Michael Paragon

    Thanks for the tips! Great information that I can use almost immediately! I host and promote a Spoken Word event here and this may be a way to include more attendees if they can’t make it in person! I can broadcast on air and they just join in! Cool!!

  • lisapeyton

     Yes Michael, VERY COOL! I love the fact that Google+ will now make it easy and FREE to have guests join your events virtually. Happy Google+’ing!

  • lisapeyton

    Thanks for the great comments guys! I think Google+ events and Hangouts will just become more intuitive as Google improves their services. It took me a few practice runs to really get the HANG of it. Bad pun intended. Have a Great week-end! 

  • http://www.socialbakers.com/facebook-pages/ Carl McKeen

    Thanks for this article, Lisa. I think that since Google+ is
    becoming more of an issue nowadays, its important for us to understand it
    properly and don’t ignore it. I like especially #2 – the advanced Google+ hangout
    option. This will surely help some companies to coordinate their project more
    efficiently than addressing it via email.

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  • http://www.websitemarketingtricks.com/ Marius

    Nice share. For me this option was a little bit tricky, so I’ve never even looked at it.

  • rajatgarg79

    I think Google+ still has to prove it’s utility to various stake holders — end users as well as brands!

    Rajat
    https://www.socialappshq.com

  • http://www.w3origin.com/ W3Origin.Com

    I am using G+ since it started but today i am more glad than earlier because i got to know the ways to use G+ more effectively. Definitely G+ has many features.

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  • http://twitter.com/rikardsteiber Rikard Steiber

    Hey, love your work… maybe add G+ sharing here… just a thought! :) R

  • http://farrierhorseshoeingschools.com/ Keith Templeton

    Initially I was excited about Google+ since it offers so many great tools, but I’m just wondering now if it’s really worth the time since I’ve read polls that very few people are using it? 

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  • lisapeyton

     Great question Keith. There is actually a VERY active community on Google+ but compared to Facebook, it may seem small. Google+ could be a good place to grow a community if you’re looking to target MEN who are technically savvy. The demographics are very different from Facebook and Pinterest (for example, mostly women) and I think the question becomes can you provide value to THIS specific audience? And if you can then you’ll grow an active community with PLENTY of members. Just my two cents!

    One other important point, Google+ events and hangouts on air are cool features that can be used and shared on OTHER social networks, so your end goal doesn’t have to be growing a Google+ community to use those tools. Thanks for the great question!

  • http://twitter.com/kev_mcc Kevin McCroskey

    You mention integration with Google Calendar, but I’m not seeing a Google Cal for my G+ business page. I only see it for my G+/Gmail profile. Am I missing something?

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  • http://www.facebook.com/zebradan Dan Johnson

    Love this post — #2 alone will save me hours of trial and error. Have plans to do some Hangouts On Air live streaming from a tradeshow floor soon. Hope we have good bandwidth.

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  • Marcela De Vivo

    Google+ is awesome. I use it everyday….I am amazed at everything Google is doing. I have clients all over the U.S. this is a great way to connect with them. 

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  • jwildman16

    Hi, Lisa – great article! I’m hoping to use a Google+ event as a place for all my wedding guests to upload pictures at the event. Which option do you think would be best? I won’t have all my guests’ email addresses, so I think it would be best to somehow be able to post a link (or QR code) at the wedding that allows guests to join the event.

  • Ron Roberts

    How do I find the public Calendar URL for all of my events?







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