social media how toAre you building a presence on Twitter?

Want to start with a solid foundation?

Twitter is a great platform for establishing yourself, growing an audience and making important connections.

In this article you’ll discover what you need to do to get the best results from Twitter.

seven twitter marketing tips

Discover seven tips for getting started with Twitter marketing.

Listen to this article:

#1: Complete Your Profile

Completing your Twitter profile is the first step to creating a personal brand. Let’s face it, an incomplete or vague description and an eggshell for your Twitter profile photo don’t exactly project a professional image.

Remember, too, that Twitter lets you include links in your profile, so use this space strategically. Include your name in your profile so people can recognize you easily.

Also, add a professional-looking profile photo. In HubSpot founder Dharmesh Shah’s Twitter profile, he includes a photo, lists professional details in his bio, shares his location and links to his personal blog.

complete twitter bio example

Fill out your profile completely and add a professional photo.

Twitter modified its header photo size a while ago, so now it’s bigger and wider. Pauline Cabrera utilizes this space effectively for her Twitter account. She lists her expertise and services in the same frame, so whenever users visit her profile, they can quickly see all of the important information about her.

twitter header example

Pauline Cabrera effectively uses the header photo space to convey important information.

#2: Connect With People in Your Niche

To find people in your industry to connect with, log into Twitter Analytics and click the Followers tab. Take a look at whom your followers follow to see people who may be in your niche.

twitter analytics users to follow

Find out which users your followers follow.

In addition to Twitter Analytics, you can use tools like Klout and Kred to find like-minded people on Twitter.

third-party tool users to follow suggestions

Identify people to connect with in your niche.

After you identify people of interest, follow them. Don’t just retweet their tweets randomly. Keep a close watch on the content they’re sharing. Read their tweets and share your opinions. You may not hear back from them right away, but once they recognize you’re adding value, they will start responding.

Another way to connect with influencers is to tag them with your tweets. You might ask a question or appreciate something they’ve said. By doing this, you acknowledge their industry expertise and get on their radar.

tweet with an influencer username tag

To connect with influencers, tag them in your tweets.

#3: Determine the Best Times to Tweet

A lot of factors go into determining the best time to tweet. The time slots that work for one person might not work for you. The best way to figure out when to tweet is to use a dynamic best-time algorithm.

Try using a tool like TakeOff. It’s relatively new in the Twittersphere, but it offers great promise with its algorithm. It not only helps you schedule your tweets, it also suggests the best times to post them.

tweet composed in takeoff

TakeOff calculates the best time for you to tweet to maximize engagement.

Wondering how the app does it? By analyzing your followers and their online behavior.

#4: Share Valuable Content

Twitter offers great potential to reach out to important people in your niche, but you need to give them a reason to follow you back and spread your message.

One way to find great content to tweet is to set up Google Alerts for certain topics.

google alert topic

Use Google Alerts for topics you want to follow.

If you’re unsure how to choose the best topics for your niche, Twitter Analytics can help. On the Followers tab, interests are categorized two ways: unique interests and top interests. Just focus on the top interests list because it includes the unique interests as well.

top topics in twitter analytics

Use Twitter Analytics to find good topics for your niche.

Content curation is an important part of Twitter marketing, as it’s next to impossible to create lots of content on your own. But don’t curate content just for the sake of it. Add your own take with your updates.

If you share a post without commenting on it, your followers may not get much value from it. Adding your own point of view improves engagement. Twitter’s new Retweet with Comment feature embeds another user’s tweet and gives you 116 characters to add your own comments.

This means you no longer need to shorten the original tweet to free up space for your take. And people who retweet your retweet get the same number of characters to add their own comments.

comment added to a retweet

Make sure you add a comment when retweeting.

#5: Participate in Twitter Chats

Twitter chats are one of the best ways to connect with other Twitter users. You can either organize your own chat or participate in one. There are tools to help you find the most relevant Twitter chats. For example, TweetReports provides a free Twitter chat schedule, and you can narrow the list to just the chats that are available at a specific time.

tweetreport chat schedule filtering

TweetReports provides a Twitter chat schedule.

You also can register your own Twitter chats on the website. Fill out the form with all of the required information about your chat. Once it’s listed, anyone can see it and join.

After scheduling your chat, you need to get prepared for it. A tool like TweetChat helps you conduct your chat sessions. All tweets with the designated hashtag appear on your screen. You can reply, retweet, favorite or view the entire conversion from this platform, so there’s no need to go back to Twitter.

tweetchat dashboard

TweetChat lets you replay, retweet and favorite directly from the app.

Always try to add value to Twitter chats, whether you’re hosting them or not. If you’re planning to host a chat, spread the word on various social networks. Ask your friends to participate and give them a reason to join in.

Organize chats once a month and Twitter users will soon start taking notice of you.

#6: Use Automated Services Wisely

It’s nice to be greeted, but Twitter users are smart enough to know if a welcome message is automated or personalized. Automated Twitter messaging can be a great tool if you use it right.

Start with a clever question that can’t be ignored. But remember that you’re asking a question and some users will probably answer it. So, check your inbox frequently to continue the conversation.

automatic direct message with question

If you want to send an automated message, try asking a question.

#7: Include Your Twitter URL in Your Author Bio

Is your Twitter profile included in your author profile and other social profiles? If you don’t link to your Twitter profile in articles you’ve written, you’ll likely miss out on many new followers and mentions.

Adding your Twitter URL is an easy way to guide users to your Twitter profile. I included my Twitter profile in my Social Media Examiner author bio. Whenever users click on the author link, they’re redirected to my Twitter profile.

twitter url in author bio

Include your Twitter URL in your author bio.

Over to You Twitter is a wonderful platform for personal branding if you use it the right way. Building a personal brand takes time and patience, but if you stick with it, it will pay off.

What do you think? Have you tried any of these tactics to grow your brand on Twitter? What techniques have worked best for you? Please share your thoughts in the comments below.

7 tips for getting started with twitter marketing

Tips for getting started with Twitter marketing.

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  • Disappointed Reader

    Didn’t expect to recieve such a basic article from Social Media Examiner.

  • I think that is a little unfair to write that comment as not everyone who visits Social Media Examiner are social media marketing experts.

  • I appreciate the article.

  • I must be under a rock! I thought it was full of awesome takeaways. Admittedly, I’m no expert, just another social wonder junkie but would love to know what areas ‘the disappointed reader’ would have liked to have seen… This social world is a Labyrinth. Ever evolving.

  • Great article. Just enough ideas to implement them all but not so many that a head would explode! I like the suggestion about Google Alerts but I’m not convinced about Twitter Chats yet. One feature I love about Twitter is their Lists. You can follow back as many people as you like but only read the ones of interest by including them in a list. I’m going to follow you on Twitter as a result of this article (and I might even include you in a List!!) Spike.

  • It’s a great article. Everybody’s in social media. Thousands of businesses are pretty established. It’s hard for a business/person to suddenly pop out and be big. And to do that, you have to get started the right way. It sounds “basic” but it’s really helpful. Good work Ishita! 🙂

  • Ishita Ganguly

    Thank you Andy 🙂 Much appriciated.

  • Ishita Ganguly

    Can’t thank you enough. 🙂

  • Ishita Ganguly

    Thanks Martin. 🙂

  • Ishita Ganguly

    Hi there,

    First of all, thanks for giving the idea for my next post. 🙂

    Yes, I missed Twitter lists in this article. It’s a great tool but a little under-used. I see brands create Twitter lists and then just sit back. They just don’t utilize the tool to its optimum potential.

    Thanks again!

  • Indra

    Ishita made it clear in the title..its for starters like me and not pros..i appreciate the article..gave me a good starting point with twitter..

  • Nice article for newbies Ishita 🙂 you can also use tools like followerwonk and Buzzsumo to find the best time for your followers, and to understand the retweeting probability of an influencer or bridge influencer.

  • Ishita Ganguly

    Thanks Salman. I have used both but I really need to explore Buzzsumo more.

  • Alex Rotaru

    I’ll jump on the ‘great article’ bandwagon! As other have said, it’s aimed for new people and has really good tips, it can be daunting when first starting out.

    I can’t stress enough how important is to spend a few minutes and actually complete your profile before jumping in, there’s nothing more disappointing than seeing that Twitter egg and just an URL for description.

    Also, I look forward to the list article. It’s really important to tone down the ‘noise’ sometimes and just focus on specific people – lists do come in handy!

  • Ishita Ganguly

    Thanks Alex 🙂 And could not agree more with you when you mentioned the eggshell and incomplete description.

  • Sometimes even the experts can forget about the basics. I’d hate to see this site turn into a bunch of posts for super social media pros only.

    Whether I learned anything from the article or not, I’m sure many people will.

  • Alaa’ Ameen♥

    Maybe it would be wise to write the level at the beginning of each post. Like: Biggner, intermidiate, expert, social media news, etc.

  • David Hassell

    Hi Andy, as a marketing advisor in the broadest sense 2 small organisations I have had to jump into Social Media management on behalf of clients. Which is the best tool to use for managing their SM accounts from one place? At present I have their log in details and access them all individually which is becoming a bit of pain.

  • David Hassell

    Hi, as a marketing advisor in the broadest sense to small organisations I have had to jump into Social Media management on behalf of clients. Which is the best tool to use for managing their SM accounts from one place? At present I have their log in details and access them all individually which is becoming a bit of pain.

  • Ishita Ganguly

    Hi David, have you tried Hootsuite? It’s an amazing tool.

  • David Hassell

    Hi Ishita, no I haven’t although I have looked at it.

  • Carla5689


  • Rick Ng

    I don’t think so. I think it’s a good article for me. I started Twitter 6 years ago. I tweeted just for a while, then just didn’t know how to carry on and thus stopped for quite a while. I felt that Twitter didn’t have any benefits to me at that time. Recently I picked it up again and found that Twitter has improved and expand a lot. I started to read a lot to see how I can fully utilize Twitter these few days. This article is ideal for me because it gives me just the right amount of tips and can save a lot of my time reading around. Thanks Ishita. 🙂

  • Totally agree. Small stuff and seemingly simple techniques work wonders if you know how to implement them.

  • Frank Langedijk

    This is an only US service as I can see?

  • Ishita Ganguly

    Sorry Frank, I did not get you. What service did you refer to?

  • Hello Ishita Ganguly

    This is a great article and has opened my eyes more towards Twitter. I will be honest, I still don’t understand the love for twitter, but have decided that it is a must learn and this article has moved me much closer to the end game with that.