Are fixed costs threatening your profit margins? Do you need better financial planning practices to weather economic fluctuations that affect your agency? In this article, you’ll learn key strategies for managing finances through unpredictable conditions. Why Are Fixed Costs a Major Threat to the Sustainability of an Agency? Digital marketing agencies are no strangers to […]
The post Eliminate Fixed Costs: Financial Tips for Marketing Agencies appeared first on Social Media Examiner.
]]>Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Content Collaborative Articles LinkedIn has introduced several new features to further enhance the collaborative article experience. These include elevating contributions' quality […]
The post LinkedIn Updates: Thought Leader Ads, Profile Insights, and More appeared first on Social Media Examiner.
]]>Wondering how to successfully launch a new product? Looking for a proven framework to model? In this article, you'll discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products. Why Is a Product Marketing Strategy Important? Launching a successful new product or service requires both creativity and analytical rigor. On […]
The post Product Marketing Strategy: How to Build Multi-Million Dollar Businesses appeared first on Social Media Examiner.
]]>Do clients really understand all the work you do? Looking for a unique way to update clients on your progress before you bill them? In this article, you'll discover how to use video to stay in touch with clients and show the behind-the-scenes work that goes into your deliverables. Leveraging the Power of Video Content […]
The post How to Use Video Updates to Improve the Client Journey appeared first on Social Media Examiner.
]]>Are you up to date on updates from YouTube? Wondering which recent YouTube changes are important to marketers and business owners? In this article, we explore YouTube updates that affect your marketing. #1: YouTube Shorts YouTube has introduced a new feature that allows users to remix their favorite music videos on Shorts, providing even more […]
The post YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More appeared first on Social Media Examiner.
]]>Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? In this article, we’ll go behind the scenes to explore how we market one of our products—the Social Media Marketing Society. Why Are Membership Products Important to Marketers? Membership communities have become an increasingly popular offering in […]
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]]>Wondering how to divide your time between marketing your agency and serving clients? Looking for advice from someone who’s figured it out? In this article, you’ll discover how to allocate agency resources for ongoing content marketing, client qualification, service development, and more. Balancing Marketing and Sales Efforts for Agency Growth Running a successful business requires […]
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]]>Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Shopping LA Live Studios TikTok plans to launch a series of new live-stream studios in Los Angeles, following in the footsteps […]
The post TikTok Updates: Shopping Tools, Creator Features, and More appeared first on Social Media Examiner.
]]>Wondering if your email marketing needs an upgrade? Curious what works in 2024? In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually. Why Should Marketers Focus on Email Marketing? Email marketing is far from dead. While one of the oldest digital marketing channels, it continues to […]
The post Email Marketing Tactics That Work appeared first on Social Media Examiner.
]]>Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? In this article, you'll discover how to embrace a hybrid creator-strategist role and how to charge for your creative services. Defining the Modern Content Creator and Evolving Social Media Marketing Strategist Content creators and social media managers […]
The post How Marketing Strategists Can Become In-House Content Creators appeared first on Social Media Examiner.
]]>Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Video Stickers Backdrop Sticker Instagram's new Backdrop sticker uses artificial intelligence (AI) to replace the background of a photo in Stories. […]
The post Instagram Updates: Video Stickers, Campaign Marketplace, and More appeared first on Social Media Examiner.
]]>Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? In this article, we’ll explore how to build lead generation funnels that convert. Why Are Lead Generation Funnels so Important for Marketers and Business Growth? If your business depends on generating leads, you need a high-converting funnel. Without enough qualified […]
The post Lead Generation Funnel Strategy: From Idea to Execution appeared first on Social Media Examiner.
]]>Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? In this article, discover how one marketer transitioned from solopreneur to marketing agency owner. Making the Leap From Solopreneur to Marketing Agency Owner The journey of business growth for solopreneurs typically reaches an […]
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]]>Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Groups Changes On January 23, Meta announced it would shut down the Facebook Groups API within 90 days. The API allows […]
The post Facebook Updates: Groups Changes, Ads Features, Influencer Management, and More appeared first on Social Media Examiner.
]]>Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? In this article, we'll explore Instagram lead generation strategy. Why Should Marketers Use Instagram to Generate Leads? With over 2 billion monthly active users, Instagram presents a significant opportunity for businesses to connect with potential customers. […]
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]]>Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? In this article, you'll discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction. A Radical Solution for Exponential Growth: Insights From the “Video […]
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]]>Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Networking Tabs LinkedIn separated the My Network tab into two tabs: Grow and Catch Up. Our Take: LinkedIn expert Judi Fox […]
The post LinkedIn Updates: Ads Tools, Networking Features, and More appeared first on Social Media Examiner.
]]>Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? In this article, we’ll explore how understanding the brain can help your business. What Is Behavioral Economics, and Why Does it Matter to Marketers? Behavioral economics offers powerful insights into consumer decision-making processes that can help marketers reach […]
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]]>Do you find yourself spending a lot of time creating content deliverables for clients? Looking for a smarter way to repurpose and amplify content? In this article, you’ll discover how to 10x the content your clients already have for more awareness, engagement, and growth. Why Amplifying Client Content is Important for Marketers Having a content […]
The post How Agencies Can 10X Client Content for More Awareness appeared first on Social Media Examiner.
]]>Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Video: 1080p Enhanced YouTube TV and Primetime Channels subscribers will have access to a new 1080p Enhanced video quality option that […]
The post YouTube Updates: YouTube’s 2024 Vision for AI, YPP, Experience Features, and More appeared first on Social Media Examiner.
]]>Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? In this article, we’ll explore an organic social marketing strategy and share actionable tips tailored for achieving standout organic performance. Why is an Organic Social Marketing Strategy so Important? In […]
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]]>Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? In the article, you’ll discover practical ways to improve relationships with your clients. Keeping the Customer First: Insights from “The Experience Maker” Providing a remarkable customer […]
The post Beyond Transactions: How to Build Lasting Client Partnerships appeared first on Social Media Examiner.
]]>Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Sounds Universal Music Group (UMG), the world's most extensive music catalog, removed its recordings from the popular video app TikTok after […]
The post TikTok Updates: Incentivized Video, Shoppable Posts, and More appeared first on Social Media Examiner.
]]>Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? In this article, we’ll explore social posting strategy. Why is Building Social Community and Connection so Important? In a world where social media has become synonymous with endless scrolling and mindless consumption of content, digital marketer, author, […]
The post Social Posting Strategy: Building Community and Connection appeared first on Social Media Examiner.
]]>Tired of being viewed as a disposable marketing vendor? Wondering how to become a partner your clients turn to for advice instead? In this article, you’ll learn how one marketer made the move from vendor to trusted advisor. The Making of a Trusted Marketing Advisor: An Industry Veteran’s Perspective Marketing has undergone significant shifts over […]
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