http://www.socialmediaexaminer.com Your Guide to the Social Media Jungle Wed, 19 Jun 2013 15:48:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.1Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/ Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! mike@socialmediaexaminer.com mike@socialmediaexaminer.com (Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more!) Social Media Examiner Social Media Marketing Podcast | Content Marketing | Facebook | Twitter | LinkedIn | Google+ |Blogging | Pinterest social media marketing, social media, social media examiner, marketing, content marketing, blogging, Michael Stelzner http://www.socialmediaexaminer.com/wp-content/uploads/powerpress/podcast_SMM_1400c.jpghttp://www.socialmediaexaminer.com http://www.socialmediaexaminer.com/proof-that-podcasting-will-benefit-your-business/ http://www.socialmediaexaminer.com/proof-that-podcasting-will-benefit-your-business/#comments Wed, 19 Jun 2013 10:00:58 +0000 Louise Julig http://www.socialmediaexaminer.com/?p=40041 http://www.socialmediaexaminer.com/proof-that-podcasting-will-benefit-your-business/feed/ 0 http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/ http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/#comments Tue, 18 Jun 2013 10:00:57 +0000 Andrea Vahl http://www.socialmediaexaminer.com/?p=40139 http://www.socialmediaexaminer.com/4-easy-steps-to-implement-a-facebook-marketing-strategy/feed/ 0 http://www.socialmediaexaminer.com/new-research-shows-blogging-a-top-focus-for-marketers/ http://www.socialmediaexaminer.com/new-research-shows-blogging-a-top-focus-for-marketers/#comments Mon, 17 Jun 2013 10:00:36 +0000 Patricia Redsicker http://www.socialmediaexaminer.com/?p=40120 http://www.socialmediaexaminer.com/new-research-shows-blogging-a-top-focus-for-marketers/feed/ 0 http://www.socialmediaexaminer.com/facebook-hashtags-this-week-in-social-media/ http://www.socialmediaexaminer.com/facebook-hashtags-this-week-in-social-media/#comments Sat, 15 Jun 2013 10:00:06 +0000 Cindy King http://www.socialmediaexaminer.com/?p=40336 http://www.socialmediaexaminer.com/facebook-hashtags-this-week-in-social-media/feed/ 0 http://www.socialmediaexaminer.com/pinterest-success-creative-ways-to-use-pinterest-for-your-business/ http://www.socialmediaexaminer.com/pinterest-success-creative-ways-to-use-pinterest-for-your-business/#comments Fri, 14 Jun 2013 10:00:21 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=39538 http://www.socialmediaexaminer.com/pinterest-success-creative-ways-to-use-pinterest-for-your-business/feed/ 3 cynthia sanchez,instructographic,market research,michael stelzner,morguefile,picmonkey,pinleague,pinterest,pinterest for business,pinterest marketing,podcast,social media marketing podcast Do you use Pinterest for business? - Are you wondering how your business can benefit from Pinterest? - To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podc... Do you use Pinterest for business?Are you wondering how your business can benefit from Pinterest?To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she's addicted to Pinterest. It's changed her life in a major way and now she helps other businesses figure out how to tap into this growing network.Cynthia shares how you can use Pinterest for market research and how to get your content seen by more people.You'll learn about some of the most popular trends on Pinterest and how to create attention-grabbing images.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Pinterest for Business How did Pinterest grab you?When Cynthia was practicing as an oncology nurse, part of her work was to develop a program called Navigation. The role involved a lot of teaching and reaching out.At the end of 2011, she joined Pinterest to find information not only for herself, but also her patients. It started to take over her life unlike any other social media platform.She had the entrepreneurial spirit, but in the medical world, the opportunities are very limited.In February 2012, Cynthia launched her blog Oh So Pinteresting. It evolved from personal use to more business use. A local company noticed she knew a lot about Pinterest and approached her for help. The business grew from there and she said goodbye to the nursing world.The reason Cynthia started with a blog first was because it seemed less technologically daunting. She used WordPress for her self-hosted site. The podcast started a year later when the time seemed right.You'll discover what type of people Cynthia interviews for her podcast and the areas discussed, with Pinterest being such a visual platform.Listen to the show to find out the reaction to Cynthia's blog at the New Media Expo.How people use Pinterest for market researchCynthia says there are a lot of ways you can use Pinterest for market research. If you already have a presence on Pinterest, take a look at the people who follow your account.You can click on the number of followers you have to see a list pop up with all of the people who follow you. From this, you'll see if you have a predominant age group or gender following you. You have to remember that Pinterest is an international type of service.When you click through your followers, you can see the other boards they're following. You'll find out what you can learn when you click through and how this can help you with some ideas for your business.There are a few other things to look out for within a Pinterest account, which include people's location and if they link up to their other social networks. You'll learn what benefits there are to people having their Twitter account linked to their Pinterest account.Cynthia shares the benefits of a free analytic service called PinLeague. The difference with PinLeague and Pinterest's own analytics service is that you can see who your most influential followers are. You'll learn what you can gain when you dig deep into their accounts.Listen to the show to find out other ways you can check out your competitors and how it can help guide your Pinterest activity.Some of the more popular trends on PinterestCynthia believes that the most important thing overall, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 42:20 http://www.socialmediaexaminer.com/how-to-improve-your-social-media-marketing-return-on-investment/ http://www.socialmediaexaminer.com/how-to-improve-your-social-media-marketing-return-on-investment/#comments Thu, 13 Jun 2013 10:00:33 +0000 Rachel Sprung http://www.socialmediaexaminer.com/?p=39751 http://www.socialmediaexaminer.com/how-to-improve-your-social-media-marketing-return-on-investment/feed/ 13 http://www.socialmediaexaminer.com/5-ways-to-generate-more-business-from-linkedin/ http://www.socialmediaexaminer.com/5-ways-to-generate-more-business-from-linkedin/#comments Wed, 12 Jun 2013 10:00:16 +0000 Melonie Dodaro http://www.socialmediaexaminer.com/?p=39666 http://www.socialmediaexaminer.com/5-ways-to-generate-more-business-from-linkedin/feed/ 4 http://www.socialmediaexaminer.com/5-creative-ways-to-drive-more-traffic-to-your-blog-posts/ http://www.socialmediaexaminer.com/5-creative-ways-to-drive-more-traffic-to-your-blog-posts/#comments Tue, 11 Jun 2013 10:00:47 +0000 Kimberly Reynolds http://www.socialmediaexaminer.com/?p=39658 http://www.socialmediaexaminer.com/5-creative-ways-to-drive-more-traffic-to-your-blog-posts/feed/ 2 http://www.socialmediaexaminer.com/how-to-ensure-your-facebook-contests-attract-genuine-fans/ http://www.socialmediaexaminer.com/how-to-ensure-your-facebook-contests-attract-genuine-fans/#comments Mon, 10 Jun 2013 10:00:41 +0000 Emeric Ernoult http://www.socialmediaexaminer.com/?p=39557 http://www.socialmediaexaminer.com/how-to-ensure-your-facebook-contests-attract-genuine-fans/feed/ 4 http://www.socialmediaexaminer.com/facebook-streamlines-ad-offering/ http://www.socialmediaexaminer.com/facebook-streamlines-ad-offering/#comments Sat, 08 Jun 2013 10:00:18 +0000 Cindy King http://www.socialmediaexaminer.com/?p=39878 http://www.socialmediaexaminer.com/facebook-streamlines-ad-offering/feed/ 3 http://www.socialmediaexaminer.com/twitter-traffic-how-to-double-your-traffic-to-your-content-with-twitter/ http://www.socialmediaexaminer.com/twitter-traffic-how-to-double-your-traffic-to-your-content-with-twitter/#comments Fri, 07 Jun 2013 10:00:04 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=39066 http://www.socialmediaexaminer.com/twitter-traffic-how-to-double-your-traffic-to-your-content-with-twitter/feed/ 4 engage on twitter,kim garst,michael stelzner,podcast,promote content,social media marketing podcast,twitter,twitter marketing,twitter promotion,twitter traffic Do you use Twitter for business? - Are you wondering how to use Twitter to increase traffic to your blog? - To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast. Do you use Twitter for business?Are you wondering how to use Twitter to increase traffic to your blog?To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim's areas of topical expertise is Twitter marketing.Kim shares how she uses Twitter to promote her content and offers.You'll learn about what type of content works best and how frequently you should share it.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Twitter for Business How do you use Twitter to help your business?Kim describes many ways to leverage Twitter to help grow your business. One way is to use news updates. Kim refers to Twitter as the "info superhighway."A lot of people don't use Twitter search in the same context as they would with Google. In many cases, the news hits Twitter before it hits the major news channels. There are real people out there who share real information in real time.With Twitter, you can leverage the search function as a way to keep track of your competition. You can search for keywords and find conversations in real time. It's a great way to pay attention to trending topics.You'll hear an example of a news story where 85% of the people polled said they found out about an incident on Twitter before the traditional news got the information.One of the biggest values that Kim has found for Twitter is to drive traffic. It's the most responsive targeted traffic source that you can have at your fingertips.Listen to the show to find out how Kim uses Twitter to drive traffic to her Facebook Page.How Twitter can drive more traffic to a websiteKim describes the free offers on built-in tabs on her Facebook Page and why she tests them first on Facebook.Twitter is unique in that you can share your free offer 2-3 times a day; whereas on your Facebook Page it would be considered overkill. A tweet has a lifespan of about 30 seconds, so you can share your free offers multiple times a day and it's seen as acceptable. Different viewers see them as they come through their news feeds.Kim explains the strategy behind sharing the same link multiple times a day and why you shouldn't use the same tweet throughout the day. You'll want to switch them up and test different wording to see what people respond to the most. Kim uses HootSuite to schedule her tweets.You'll find out why it's the number-one opt-in source for leveraging her Twitter traffic to her Facebook Page.Kim shares how she monitors and keeps track of each tweet's performance and why you should only run 2 or 3 at a time, otherwise it's overwhelming.You'll hear what type of content Kim shares from her own articles and how frequently she schedules them.Twitter is Kim's number-one traffic source. She has leveraged the same concept for her clients and increased their traffic by 100-400%. Kim highly recommends that you share content that is still relevant and holds value.You'll hear an example of how to use a hashtag when promoting a blog article and why hashtag content has more relevance.Listen to the show to find out what is one of Kim's top converters.Common mistakes businesses make on TwitterKim says the mistake people make with their Twitter account is to remain inactive. You need to be consistent regardless of which platform you use, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 40:54 http://www.socialmediaexaminer.com/new-linkedin-contacts/ http://www.socialmediaexaminer.com/new-linkedin-contacts/#comments Thu, 06 Jun 2013 10:00:55 +0000 Linda Coles http://www.socialmediaexaminer.com/?p=39420 http://www.socialmediaexaminer.com/new-linkedin-contacts/feed/ 0 http://www.socialmediaexaminer.com/how-to-convince-your-skeptical-boss-that-facebook-marketing-works/ http://www.socialmediaexaminer.com/how-to-convince-your-skeptical-boss-that-facebook-marketing-works/#comments Wed, 05 Jun 2013 10:00:26 +0000 Jim Belosic http://www.socialmediaexaminer.com/?p=39238 http://www.socialmediaexaminer.com/how-to-convince-your-skeptical-boss-that-facebook-marketing-works/feed/ 4 http://www.socialmediaexaminer.com/5-mobile-social-media-marketing-ideas-to-grow-your-business/ http://www.socialmediaexaminer.com/5-mobile-social-media-marketing-ideas-to-grow-your-business/#comments Tue, 04 Jun 2013 10:00:37 +0000 Jamie Turner http://www.socialmediaexaminer.com/?p=39401 http://www.socialmediaexaminer.com/5-mobile-social-media-marketing-ideas-to-grow-your-business/feed/ 6 http://www.socialmediaexaminer.com/rich-pins-on-pinterest/ http://www.socialmediaexaminer.com/rich-pins-on-pinterest/#comments Mon, 03 Jun 2013 10:00:42 +0000 Kristi Hines http://www.socialmediaexaminer.com/?p=39482 http://www.socialmediaexaminer.com/rich-pins-on-pinterest/feed/ 12 http://www.socialmediaexaminer.com/facebook-verified-pages-and-profiles/ http://www.socialmediaexaminer.com/facebook-verified-pages-and-profiles/#comments Sat, 01 Jun 2013 10:00:24 +0000 Cindy King http://www.socialmediaexaminer.com/?p=39568 http://www.socialmediaexaminer.com/facebook-verified-pages-and-profiles/feed/ 8 http://www.socialmediaexaminer.com/small-business-social-how-to-build-relationships/ http://www.socialmediaexaminer.com/small-business-social-how-to-build-relationships/#comments Fri, 31 May 2013 10:00:39 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=38523 http://www.socialmediaexaminer.com/small-business-social-how-to-build-relationships/feed/ 11 content,content marketing,jeff korhan,michael stelzner,podcast,relationship,small business,social,social marketing process,social media,social media marketing podcast Do you use social media to attract and engage customers? - Are you wondering how you can use social media to market your business and drive sales? - To learn how you can develop relationships with social media and content, Do you use social media to attract and engage customers?Are you wondering how you can use social media to market your business and drive sales?To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.Jeff shares his knowledge of and experience with social marketing from running his own small business, and how you can implement it into your business.You'll learn about the 'Social Marketing Process' and the importance of collaboration and cooperation.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Build Relationships With Content and Social Media What did the experience of running a local landscaping company teach you about social marketing?When Jeff first started his local landscaping business, he had just completed 10 years in the corporate world and was fairly ignorant of how small businesses operated.He started to research and study the industry he was about to move into and discovered by accident that small businesses were less formal than the corporate world. Even back then, people wanted to get to know you. Today it's something that can easily be done with social media.You'll find out what Jeff discovered about consumers and why it was the key to getting his business off the ground.Jeff explains how going door-to-door led him down the road to content marketing. Not only did he spend a lot of time with customers, he also spent time reaching out to other people in his industry. The one thing they all had in common was that they all used Yellow Pages for advertising. This led him to explore other options to stand out from his competitors.You'll discover what kind of advertising worked for Jeff and an example of an ad he used.Jeff figured out before the age of social media that he could get business by educating his consumers with his expertise. He started to look for a way to differentiate his business from local competitors and found out that there were a lot of unanswered questions.You'll find out what you need to do to resonate with your customers to help build your business.Listen to the show to find out why you need to start thinking of how you can be the source of answers and how educating people can make you an authority.The Social Marketing Process Jeff explains the 3-step Social Marketing Process, which is:Content attraction Social engagement Sales conversionThe first component is that content attracts attention. You should start at the beginning. Use content to attract the attention of people to help build an audience. You need to publish the information online, where people can find it.The second component is to engage with people and develop relationships using social media. Over time, once you have developed trust, this is when the third component, the sales conversion, almost becomes a byproduct if you've got a sales process in place and you know how to convert people to whatever it is you're selling.Jeff finds that some businesses don't have a reliable sales process. In his book, he writes about how to develop that process and if you have one, how to make it even better.When it comes to knowing what kind of content to produce, Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 39:07 http://www.socialmediaexaminer.com/how-to-track-your-facebook-ad-conversions/ http://www.socialmediaexaminer.com/how-to-track-your-facebook-ad-conversions/#comments Thu, 30 May 2013 10:00:09 +0000 Jon Loomer http://www.socialmediaexaminer.com/?p=39146 http://www.socialmediaexaminer.com/how-to-track-your-facebook-ad-conversions/feed/ 15 http://www.socialmediaexaminer.com/3-ways-social-media-creates-a-social-local-community/ http://www.socialmediaexaminer.com/3-ways-social-media-creates-a-social-local-community/#comments Wed, 29 May 2013 10:00:26 +0000 Louise Julig http://www.socialmediaexaminer.com/?p=39016 http://www.socialmediaexaminer.com/3-ways-social-media-creates-a-social-local-community/feed/ 19 http://www.socialmediaexaminer.com/26-ways-to-create-engaging-content/ http://www.socialmediaexaminer.com/26-ways-to-create-engaging-content/#comments Tue, 28 May 2013 10:00:54 +0000 Debbie Hemley http://www.socialmediaexaminer.com/?p=38285 http://www.socialmediaexaminer.com/26-ways-to-create-engaging-content/feed/ 21 http://www.socialmediaexaminer.com/creatively-using-pinterest/ http://www.socialmediaexaminer.com/creatively-using-pinterest/#comments Mon, 27 May 2013 10:00:05 +0000 Mitt Ray http://www.socialmediaexaminer.com/?p=38979 http://www.socialmediaexaminer.com/creatively-using-pinterest/feed/ 6 http://www.socialmediaexaminer.com/twitter-lead-generation-cards-this-week-in-social-media/ http://www.socialmediaexaminer.com/twitter-lead-generation-cards-this-week-in-social-media/#comments Sat, 25 May 2013 10:00:42 +0000 Cindy King http://www.socialmediaexaminer.com/?p=39268 http://www.socialmediaexaminer.com/twitter-lead-generation-cards-this-week-in-social-media/feed/ 2 http://www.socialmediaexaminer.com/marketing-reboot-are-you-ready-to-change/ http://www.socialmediaexaminer.com/marketing-reboot-are-you-ready-to-change/#comments Fri, 24 May 2013 10:00:56 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=38238 http://www.socialmediaexaminer.com/marketing-reboot-are-you-ready-to-change/feed/ 11 business,change,connectivity,market business,marketing reboot,michael stelzner,mitch joel,one screen,podcast,social media marketing podcast,utility Is your business ready to face the technological and sociological changes that are happening right now? - To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the S... Is your business ready to face the technological and sociological changes that are happening right now?To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the S... Michael Stelzner: Experts help you improve your social media marketing, content marketing and much more! no 32:39 http://www.socialmediaexaminer.com/11-checks-to-ensure-your-facebook-page-is-up-to-date/ http://www.socialmediaexaminer.com/11-checks-to-ensure-your-facebook-page-is-up-to-date/#comments Thu, 23 May 2013 10:00:38 +0000 Mike Gingerich http://www.socialmediaexaminer.com/?p=38822 http://www.socialmediaexaminer.com/11-checks-to-ensure-your-facebook-page-is-up-to-date/feed/ 20 http://www.socialmediaexaminer.com/15-actionable-takeaways-from-social-media-marketing-world-2013/ http://www.socialmediaexaminer.com/15-actionable-takeaways-from-social-media-marketing-world-2013/#comments Wed, 22 May 2013 10:00:32 +0000 Patricia Redsicker http://www.socialmediaexaminer.com/?p=38628 http://www.socialmediaexaminer.com/15-actionable-takeaways-from-social-media-marketing-world-2013/feed/ 12