http://www.socialmediaexaminer.com Your Guide to the Social Media Jungle Sat, 25 May 2013 02:47:51 +0000 en hourly 1 http://wordpress.org/?v=3.3.1Social Media Examiner's Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Find show notes at http://www.socialmediaexaminer.com/podcast/ Michael Stelzner no Michael Stelzner mike@socialmediaexaminer.com mike@socialmediaexaminer.com (Michael Stelzner) Social Media Examiner Social Media Marketing Podcast | Business How To | Tactics & Strategy social media marketing, social media, social media examiner, business how to, social media tactics, social media strategy, Michael Stelzner http://www.socialmediaexaminer.com/wp-content/uploads/powerpress/podcast_SMM_1400c.jpghttp://www.socialmediaexaminer.com http://www.socialmediaexaminer.com/marketing-reboot-are-you-ready-to-change/ http://www.socialmediaexaminer.com/marketing-reboot-are-you-ready-to-change/#comments Fri, 24 May 2013 10:00:56 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=38238 http://www.socialmediaexaminer.com/marketing-reboot-are-you-ready-to-change/feed/ 0 business,change,connectivity,market business,marketing reboot,michael stelzner,mitch joel,one screen,podcast,social media marketing podcast,utility Is your business ready to face the technological and sociological changes that are happening right now? - To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the S... Is your business ready to face the technological and sociological changes that are happening right now?To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the S... Michael Stelzner no 32:39 http://www.socialmediaexaminer.com/11-checks-to-ensure-your-facebook-page-is-up-to-date/ http://www.socialmediaexaminer.com/11-checks-to-ensure-your-facebook-page-is-up-to-date/#comments Thu, 23 May 2013 10:00:38 +0000 Mike Gingerich http://www.socialmediaexaminer.com/?p=38822 http://www.socialmediaexaminer.com/11-checks-to-ensure-your-facebook-page-is-up-to-date/feed/ 2 http://www.socialmediaexaminer.com/15-actionable-takeaways-from-social-media-marketing-world-2013/ http://www.socialmediaexaminer.com/15-actionable-takeaways-from-social-media-marketing-world-2013/#comments Wed, 22 May 2013 10:00:32 +0000 Patricia Redsicker http://www.socialmediaexaminer.com/?p=38628 http://www.socialmediaexaminer.com/15-actionable-takeaways-from-social-media-marketing-world-2013/feed/ 4 http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/ http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/#comments Tue, 21 May 2013 10:00:50 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=38484 http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/feed/ 23 http://www.socialmediaexaminer.com/3-strategies-to-measure-your-social-media/ http://www.socialmediaexaminer.com/3-strategies-to-measure-your-social-media/#comments Mon, 20 May 2013 10:00:30 +0000 Rick Mulready http://www.socialmediaexaminer.com/?p=38788 http://www.socialmediaexaminer.com/3-strategies-to-measure-your-social-media/feed/ 12 http://www.socialmediaexaminer.com/google-redesign-this-week-in-social-media/ http://www.socialmediaexaminer.com/google-redesign-this-week-in-social-media/#comments Sat, 18 May 2013 10:00:46 +0000 Cindy King http://www.socialmediaexaminer.com/?p=38735 http://www.socialmediaexaminer.com/google-redesign-this-week-in-social-media/feed/ 6 http://www.socialmediaexaminer.com/mobile-marketing-how-to-get-started/ http://www.socialmediaexaminer.com/mobile-marketing-how-to-get-started/#comments Fri, 17 May 2013 10:00:27 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=37969 http://www.socialmediaexaminer.com/mobile-marketing-how-to-get-started/feed/ 10 fitbit,jamie turner,michael stelzner,mobile,mobile customer,mobile device,mobile marketing,mobile user,mobile website,podcast,social media marketing podcast Do you use mobile marketing for business? - Are you wondering how to get started? - To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast. More About This Show Do you use mobile marketing for business?Are you wondering how to get started?To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast. More About This ShowThe Soci... Michael Stelzner no 38:14 http://www.socialmediaexaminer.com/how-to-compare-your-facebook-page-with-the-competition/ http://www.socialmediaexaminer.com/how-to-compare-your-facebook-page-with-the-competition/#comments Thu, 16 May 2013 10:00:06 +0000 Ian Cleary http://www.socialmediaexaminer.com/?p=38289 http://www.socialmediaexaminer.com/how-to-compare-your-facebook-page-with-the-competition/feed/ 13 http://www.socialmediaexaminer.com/how-to-network-using-linkedin-groups/ http://www.socialmediaexaminer.com/how-to-network-using-linkedin-groups/#comments Wed, 15 May 2013 10:00:10 +0000 Stephanie Sammons http://www.socialmediaexaminer.com/?p=38266 http://www.socialmediaexaminer.com/how-to-network-using-linkedin-groups/feed/ 15 http://www.socialmediaexaminer.com/how-to-generate-more-leads-with-your-blog-5-tips/ http://www.socialmediaexaminer.com/how-to-generate-more-leads-with-your-blog-5-tips/#comments Tue, 14 May 2013 10:00:10 +0000 Kristi Hines http://www.socialmediaexaminer.com/?p=38395 http://www.socialmediaexaminer.com/how-to-generate-more-leads-with-your-blog-5-tips/feed/ 8 http://www.socialmediaexaminer.com/new-facebook-cover-photos/ http://www.socialmediaexaminer.com/new-facebook-cover-photos/#comments Mon, 13 May 2013 10:00:19 +0000 Andrea Vahl http://www.socialmediaexaminer.com/?p=38023 http://www.socialmediaexaminer.com/new-facebook-cover-photos/feed/ 13 http://www.socialmediaexaminer.com/youtube-paid-channels-this-week-in-social-media/ http://www.socialmediaexaminer.com/youtube-paid-channels-this-week-in-social-media/#comments Sat, 11 May 2013 10:00:28 +0000 Cindy King http://www.socialmediaexaminer.com/?p=38552 http://www.socialmediaexaminer.com/youtube-paid-channels-this-week-in-social-media/feed/ 6 http://www.socialmediaexaminer.com/email-and-social-media-why-marketers-need-both/ http://www.socialmediaexaminer.com/email-and-social-media-why-marketers-need-both/#comments Fri, 10 May 2013 10:00:19 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=37792 http://www.socialmediaexaminer.com/email-and-social-media-why-marketers-need-both/feed/ 12 dj waldow,email,email list,email marketing,michael stelzner,podcast,social media activity,social media marketing,social media marketing podcast Do you use email marketing for your business? - Are you wondering how email and social can work well together? - To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast. Do you use email marketing for your business?Are you wondering how email and social can work well together?To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcas... Michael Stelzner no 42:50 http://www.socialmediaexaminer.com/social-support-team/ http://www.socialmediaexaminer.com/social-support-team/#comments Thu, 09 May 2013 10:00:54 +0000 Nichole Kelly http://www.socialmediaexaminer.com/?p=37942 http://www.socialmediaexaminer.com/social-support-team/feed/ 8 http://www.socialmediaexaminer.com/26-social-media-marketing-tips-from-the-pros/ http://www.socialmediaexaminer.com/26-social-media-marketing-tips-from-the-pros/#comments Wed, 08 May 2013 10:00:28 +0000 Debbie Hemley http://www.socialmediaexaminer.com/?p=37547 http://www.socialmediaexaminer.com/26-social-media-marketing-tips-from-the-pros/feed/ 23 http://www.socialmediaexaminer.com/5-ways-marketers-can-keep-updated-on-facebook-changes/ http://www.socialmediaexaminer.com/5-ways-marketers-can-keep-updated-on-facebook-changes/#comments Tue, 07 May 2013 10:00:42 +0000 Rachel Sprung http://www.socialmediaexaminer.com/?p=37882 http://www.socialmediaexaminer.com/5-ways-marketers-can-keep-updated-on-facebook-changes/feed/ 11 http://www.socialmediaexaminer.com/pinterest-analytics/ http://www.socialmediaexaminer.com/pinterest-analytics/#comments Mon, 06 May 2013 10:00:58 +0000 Brian Honigman http://www.socialmediaexaminer.com/?p=37747 http://www.socialmediaexaminer.com/pinterest-analytics/feed/ 15 http://www.socialmediaexaminer.com/linkedin-visual-profiles-this-week-in-social-media/ http://www.socialmediaexaminer.com/linkedin-visual-profiles-this-week-in-social-media/#comments Sat, 04 May 2013 10:00:45 +0000 Cindy King http://www.socialmediaexaminer.com/?p=38175 http://www.socialmediaexaminer.com/linkedin-visual-profiles-this-week-in-social-media/feed/ 7 http://www.socialmediaexaminer.com/facebook-ads-and-beyond-what-marketers-need-to-know/ http://www.socialmediaexaminer.com/facebook-ads-and-beyond-what-marketers-need-to-know/#comments Fri, 03 May 2013 10:00:26 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=37583 http://www.socialmediaexaminer.com/facebook-ads-and-beyond-what-marketers-need-to-know/feed/ 10 facebook ads,facebook advertising,jon loomer,michael stelzner,podcast,social media marketing podcast,target,target ads,target post Do you use Facebook ads? - Are you wondering how paid Facebook marketing can work for your business? - To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast. Do you use Facebook ads?Are you wondering how paid Facebook marketing can work for your business?To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Jon Loomer, who blogs about advanced Facebook marketing at Jon Loomer.com. Jon used to do social media work for the the NBA and American Cancer Society before going out on his own in 2011.Jon shares what efficient targeting means for marketers and the metrics involved.You'll learn creative ways to generate more business on a minimal budget.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Facebook Advertising EdgeRank and why it's importantJon explains how EdgeRank is the unofficial term for Facebook's sorting algorithm.You don't see everything that's published in your news feed. It depends on your affinity, your connection with specific people and pages, how you interacted with a specific content type in the past and the 'weight' given to posts.The EdgeRank algorithm as described by WhatIsEdgeRank.com.Over time, the older something is, the less likely that you'll see it in the news feed. And in a perfect world, EdgeRank helps you see what you want to see.You'll discover as a marketer what you need to do to make sure your fans see your content and how EdgeRank can help you rise to the top.Listen to the show to find out what you need to do to encourage your fans to act on your Facebook updates.Facebook metrics marketers should pay attention toAs a marketer, it depends what your goals are on Facebook. Jon explains that he is a publisher, and when people visit his website, he makes money. So for him, the more traffic the better.You'll find out why Jon focuses on consumption and a stat called link clicks.Jon explains that consumption is any type of click, whether it resulted in a story or not. It could be a comment, like or share, but it could also be a photo click, video play, link click or any other click. Remember Facebook records them all.You'll hear an example of the post-level export lists for all reposts over a given time period. You can look at it post by post, posts that had the most consumption and quantity of clicks.With a time decay on Facebook updates, Jon shares what you need to do to make sure you reach people in completely different time zones with your most popular links to help you reach a new audience.Listen to the show to find out the best time to reshare a post, with time decay in mind.Facebook targeting for marketersOver the last few months Facebook has made it easy for you to target your updates to different audiences.Jon explains there are two different forms of targeting. You can target your posts or you can target your ads.You'll hear why Jon is not a big fan of post targeting. Where Facebook targeting really comes alive is within advertising. Facebook constantly releases something new to make it incredibly powerful.On the Facebook advertising side, Jon reveals some of the newer things that Facebook has done with targeting.Last year when the Custom Audiences feature was first rolled out, it allowed you to target your offline customer list with email addresses you'd collected, phone numbers or Facebook UIDs. These are people who have proven to subscribe to your content or bought something from you in the past.Whether or not they are your fans, Michael Stelzner no 42:52 http://www.socialmediaexaminer.com/7-ways-to-improve-your-social-media-engagement/ http://www.socialmediaexaminer.com/7-ways-to-improve-your-social-media-engagement/#comments Thu, 02 May 2013 10:00:43 +0000 Bryden McGrath http://www.socialmediaexaminer.com/?p=37107 http://www.socialmediaexaminer.com/7-ways-to-improve-your-social-media-engagement/feed/ 31 http://www.socialmediaexaminer.com/ftc-2013-disclosures/ http://www.socialmediaexaminer.com/ftc-2013-disclosures/#comments Wed, 01 May 2013 10:00:41 +0000 Sara Hawkins http://www.socialmediaexaminer.com/?p=37606 http://www.socialmediaexaminer.com/ftc-2013-disclosures/feed/ 12 http://www.socialmediaexaminer.com/how-marketers-use-paid-social-media/ http://www.socialmediaexaminer.com/how-marketers-use-paid-social-media/#comments Tue, 30 Apr 2013 10:00:46 +0000 Patricia Redsicker http://www.socialmediaexaminer.com/?p=37660 http://www.socialmediaexaminer.com/how-marketers-use-paid-social-media/feed/ 10 http://www.socialmediaexaminer.com/facebook-partner-categories/ http://www.socialmediaexaminer.com/facebook-partner-categories/#comments Mon, 29 Apr 2013 10:00:16 +0000 Jon Loomer http://www.socialmediaexaminer.com/?p=37689 http://www.socialmediaexaminer.com/facebook-partner-categories/feed/ 9 http://www.socialmediaexaminer.com/linkedin-contacts-app-this-week-in-social-media/ http://www.socialmediaexaminer.com/linkedin-contacts-app-this-week-in-social-media/#comments Sat, 27 Apr 2013 10:00:21 +0000 Cindy King http://www.socialmediaexaminer.com/?p=36802 http://www.socialmediaexaminer.com/linkedin-contacts-app-this-week-in-social-media/feed/ 5 http://www.socialmediaexaminer.com/pinterest-how-to-drive-more-traffic-to-your-site-with-pinterest/ http://www.socialmediaexaminer.com/pinterest-how-to-drive-more-traffic-to-your-site-with-pinterest/#comments Fri, 26 Apr 2013 10:00:30 +0000 Michael Stelzner http://www.socialmediaexaminer.com/?p=37280 http://www.socialmediaexaminer.com/pinterest-how-to-drive-more-traffic-to-your-site-with-pinterest/feed/ 8 drive traffic,melanie duncan,michael stelzner,pinterest,podcast,social media marketing podcast Do you use Pinterest for business? - Are you wondering how Pinterest can help your business drive more traffic to your website or blog? - To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing po... Do you use Pinterest for business?Are you wondering how Pinterest can help your business drive more traffic to your website or blog?To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast. More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It's designed to help busy marketers and business owners discover what works with social media marketing.The show format is on-demand talk radio (also known as podcasting).In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. She also does online training for business owners and spends a lot of time focusing on Pinterest marketing.Melanie shares how Pinterest is a different social media platform and why marketers should use it.You'll learn how to create clickable images and calls to action that will lead to increased visibility and sales.Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you'll discover in this show: Pinterest Marketing How has Pinterest helped your business?Melanie describes how she stumbled across Pinterest marketing in January of this year, when she started to receive a high volume of traffic and orders to her site.It wasn't until she logged into Google Analytics that she realized Pinterest's potential in terms of bringing new customers and traffic to her site.You'll discover how Melanie formed a Pinterest strategy and how it helped her business get more exposure and sales.Melanie explains how she first saw Pinterest traffic come from Luxury Monograms. People were pinning things from her site, even before she had a Pin It button. You'll learn how people can pin from your blog or website.Melanie explains that it wasn't just the high-quality product photography that was being repinned, but also the basic product photos. You'll discover why it's not all about the quality of the photos and why calls to action are so important.Listen to the show to find out what calls to action work best and how they can increase engagement by 80%.Some of the biggest mistakes marketers make on PinterestMelanie explains how Pinterest is a very different type of social media platform and that many marketers or small business owners don't really understand how to use it for their business.A lot of us start with a personal Pinterest profile. Research shows that 80% of pins on Pinterest are repins. People log onto Pinterest, they look at their newsfeed and repin. They don't really go out across the Internet and try to find new forms of information to put on the platform.One of the biggest mistakes marketers make is that they don't create enough original content. You'll hear what you need to do to make a real difference and get the results you want.Listen to the show to find out where the opportunity is for marketers.How to determine if Pinterest is worth focusing onMelanie shares how a lot of service business owners believe that they can't be on Pinterest, as it's only for physical products. You'll learn why this isn't true.Pinterest has a free analytics tool that is available to all business pages now. You'll discover 3 steps you need to take to have access.Once you have access, Pinterest hooks up the analytics to your sites. You can now track your pin activity, such as:How many people are pinning from your website Whether your pins are being repinned and how often How much traffic is being sent to your site What your impressions are likeIt's a very easy tool to help track how quickly people respond and engage with your content.You'll discover the only way to get traffic from Pinterest to your blog or website and why it doesn't have to be something pretty. Michael Stelzner no 35:28