Has this economy hurt your business growth?
Are you looking for an easy way to tap the
amazing reach of Facebook?
Could you use some guidance and fresh ideas?
Yes, the promise of Facebook is strong:
Direct connections with more than 955 million
customers and prospects who were previously
unreachable. This means greater exposure and
more business opportunity—all without costly
middlemen.
And given this economy, who doesn't want more
business?
But if you're like me, you're looking to
choose your Facebook activities wisely
, without getting consumed by all the options.
You simply want to know what works best.
Social Media Examiner is happy to announce our
third-annual Facebook Success Summit 2012—an
online conference designed for marketers
and business owners who want to quickly
achieve Facebook success.
Twenty of the world's most respected
Facebook experts have come together to share
their strategies (see the great line-up
on the right). They'll reveal all the
latest techniques and proven
business-building tactics you need to know
to immediately benefit from Facebook.
If you (like so many) find yourself confused
by all that Facebook has to offer, now's your
chance to achieve Facebook marketing success.
Consider this: 98% of attendees at our
last event said they'd recommend it to a
friend and attend again. This
year we have an all-new slate
of professional development sessions fully
focused on Facebook marketing.
1800 of your peers attended our 2011
Facebook summit!
Keep reading to see how this online
summit works and to see if it might be useful
for your business. And be sure to check out
the free class from our prior summit in the
yellow box above.
Here's to a bright future together!
Michael A. Stelzner Founder, Social Media Examiner
and fellow marketer
P.S. In case you're wondering, Facebook
marketing involves connecting with customers
and prospects via Facebook's active 955
million-member community. The result: you'll
increase your exposure, grow a following,
improve customer satisfaction, build strong
brand advocates and achieve sales growth.
P.P.S. Can I be blunt? Studies show
that people prefer to work with businesses
that have a strong social media presence. It's
not too late to get your business engaged with
customers and prospects via Facebook. But
if you wait, you'll be giving your
competitors a significant advantage that'll
be hard to overcome.
P.P.P.S. You don't need to do this
alone. If you like the thought of joining a
welcoming community of like-minded peers (1800
people attended our last Facebook summit)
who'll share their experiences and wisdom as
you journey together down this road, keep
reading...
Watch this video for a quick overview
of how Facebook Success Summit works as an
online conference WHO:This event is ideal for any marketer or
business owner focused onbusiness-to-business
OR business-to-consumer. You'll
recognize some of the organizations that
attended our last Facebook event: Sony,
CNN, Hewlett-Packard, AAA, UC Berkeley,
Smucker's, Hilton, Lexus, New York Army
National Guard, Air New Zealand, Virginia
State Parks, Hampton Inn, ConAgra Foods,
CareerBuilder, Epson, Autodesk, BP, Ford,
Microsoft, Blue Cross and Blue Shield, ADP,
Wells Fargo, Kaiser Permanente, PayPal,
Oracle, Bristol-Myers Squibb, Mattel, IBM and
hundreds of small businesses. WHAT:This fully online summit will help
you master Facebook marketing with how-to
sessions from actual Facebook marketing
experts and case studies from real
businesses. Presentation topics include:
developing a Facebook marketing strategy,
growing a Facebook following, Facebook
community management, generating leads with
Facebook, selling with Facebook, newsfeed
optimization, Facebook page design, Facebook
metrics, Facebook integration, Facebook
promotions, Facebook analytics, Facebook
advertising, Facebook case studies and
much more! A certificate of achievement will
be presented to attendees who successfully
complete the summit and pass an exam.
WHERE: At your
home or office! You attend this live
event using your computer (no
long-distance bill or travel expenses!).
WHEN:
Starting October 2, 2012 (spread over four
weeks to accommodate your schedule; scroll
down for the full schedule). Plus you'll
get recordings and transcripts of all live
sessions.
WHY: You'll
be able to quickly implement effective
Facebook marketing techniques, attract
great customers and prospects and gain a
unique competitive advantage. You'll
also discover how to best measure the
effectiveness of your Facebook activities
and the newest Facebook marketing tactics.
This event will help your business maximize
the full potential of Facebook.
Secure your spot in the largest
online professional development conference
for marketersseeking to master
Facebook marketing. By attending this
online summit, you will:
Discover the best ways to
market your business with Facebook!
(no guesswork... you benefit from the
wisdom of those who've gone before you)
See how successful Facebook
campaigns were executedand how you can achieve similar results
(case examples from small and large B2B
and B2C businesses will inspire you)
Implement new Facebook
marketing strategies
(you'll discover proven marketing
strategies you'll be able to immediately
apply to your business)
Uncover how to sell your
products and services via Facebook(you'll discover the ins and outs of
turning Facebook fans into paying
customers)
Discover how to grow a loyal
Facebook followingvia
newsfeed optimization, creative
promotions and Facebook advertising
(you'll gain raving fans who'll become
your standard-bearers without hesitation)
Eavesdrop on the closely
guarded secrets of the industry's top
experts (interact live
with social media superstars such as Mari
Smith, Dave Kerpen,
Amy Porterfield, John
Haydon, Brian Carter,
Mark Schaefer,Jesse
Stay, Chris Treadaway,
Andrea Vahl, Phyllis
Khare and many other social
media pros!)
Interact live with Facebook
marketers from recognized businesses, including American Eagle Outfitters, Intel, 24 Hour Fitness and Autodesk
Gain a leg up on your
competitors,
helping you stand out
Ask live questions and
get answers (you speak
live to the experts—no chat boxes)
Attend in your spare time and
eliminate travel (you
participate via the Internet in live
sessions that are spread over multiple
weeks—plus recordings and transcripts
are included!)
Network with your peers
and share experiences via Social Media
Examiner's Facebook Networking Club
Become part of a genuine community of
marketers and business owners just like
you
And much more!
"Attend"
Any or ALL of
the Following
Sessions
At traditional
conferences,
groups of
sessions are
often held at
the same time,
so it's
impossible to
attend them all.
Not this summit.
When you
register, you'll
be able to take
advantage of
EVERY
business-building
opportunity.
Even better, if
you miss a
live session,
we'll provide
you a
recording AND
transcriptfor FREE.
Review the
following session
list. But
remember, you
don't have to
choose. You get
them all!
EVENT
KEYNOTE: Why
and How
Businesses Are
Succeeding
With Facebook
INSTRUCTOR:
Mari Smith
TOPIC:
Facebook
Strategy
The rapid
evolution of
Facebook has
made it
difficult for
many businesses
to stay current
with their
Facebook
marketing
efforts. In this
opening session,
Mari Smith (the
world's leading
Facebook
marketing expert
and co-author of
Facebook
Marketing)
will show you
what is possible
with the right
Facebook
marketing
strategy. She'll
reveal top
Facebook
marketing
pitfalls, teach
you proven
practices for
marketing
success, explore
how to sell with
Facebook and
share upcoming
Facebook trends.
You'll end up
with pages of
actionable tips
and inspiration
to take your
Facebook
marketing to the
next level. The
result: better
customer
engagement, more
loyal fans and
measurable
growth.
DATE AND TIME:
Tuesday, October
2 at 5pm Pacific
(8pm Eastern)
Five
Facebook
Strategies to
Convert Your
Fans Into
Quality,
Lucrative
Leads
INSTRUCTOR:
Amy
Porterfield
TOPIC:
Lead
Generation
Are you looking
to use Facebook
to generate
quality leads,
more customers
and more
profits? Then
you won't want
to miss this
session. Amy
Porterfield,
co-author of Facebook
Marketing
All-In-One for
Dummies,
will reveal five
creative
techniques to
get your fans
jumping at the
opportunity to
sign up for your
email list. Your
Facebook fans
will go from an
anonymous
numbered list to
qualified
business
prospects who
are eager to do
business with
you. Amy will
also explore how
to best use
Promoted Posts
to generate even
more leads.
DATE AND TIME:
Wednesday,
October 3 at 12
Noon Pacific
(3pm Eastern)
How
to Achieve
Business
Influence
Using Facebook
INSTRUCTOR:
Mark Schaefer
TOPIC:
Facebook
Strategy
The Internet is
a wild and wooly
place without
rules, leaders
or structure.
And yet people
do accrue power
and influence
every day using
platforms like
Facebook. Mark
W. Schaefer,
author of Return
on Influence
and Rutgers MBA
marketing
faculty member,
will reveal how
anyone-from the
self-employed to
major brands—can
use Facebook to
create online
power and
influence. He'll
explore the true
power of a
"Like" and the
role of "social
proof" in this
new world.
Schaefer will
also showcase
how individuals
and companies
are tapping into
this new
influence to
help their
businesses
thrive.
DATE AND TIME:
Wednesday,
October 3 at
1:15pm Pacific
(4:15pm Eastern)
How
to Grow Active
Facebook
Communities
INSTRUCTOR:
Andrea Vahl
TOPIC:
Facebook
Community
Development
Are you
wondering how to
best create a
Facebook
community? In
this session,
Andrea Vahl
(co-author, Facebook
Marketing
All-In-One for
Dummies
and Social Media
Examiner's
Facebook
community
manager) will
reveal
underutilized
yet powerful
Facebook
community-building
tactics. She'll
explore how to
combine Facebook
pages, Facebook
groups and your
personal profile
to create highly
engaging
communities.
You'll discover
how to reward
special
customers, what
type of content
sparks
engagement, how
to create
Facebook
editorial
calendars and
how to ensure
your content is
widely shared.
This is a
session you
won't want to
miss!
DATE AND TIME:
Wednesday,
October 3 at
2:30pm Pacific
(5:30pm Eastern)
9
Likeable
Strategies for
Facebook
Success
INSTRUCTOR:
Dave Kerpen
TOPIC:
Facebook
Strategy
Are you
wondering how to
use Facebook to
create loyal
fans who
evangelize your
products and
services? During
this session,
Dave Kerpen,
author of Likeable
Social Media,
will reveal nine
strategies used
by successful
Facebook
marketers. He'll
share case
studies and best
practices
showcasing how
businesses of
all sizes are
delivering
Facebook
marketing
results. Today's
consumers demand
more from
brands, making
principles like
responsiveness
and delivering
value mandatory.
With Dave's
insight, you'll
learn how to
make your brand
truly likeable
on Facebook.
DATE AND TIME:
Tuesday, October
9 at 12 Noon
Pacific (3pm
Eastern)
How
to Leverage
Facebook's
Timeline for
Maximum Impact
and Reach
INSTRUCTOR:
Phyllis Khare
TOPIC:
Facebook
Marketing
Are you
wondering how to
best leverage
the key features
of Facebook's
Timeline to
enhance your
brand? In this
session, Phyllis
Khare, co-author
of Facebook
Marketing
All-In-One for
Dummies,
will reveal how
businesses are
using the
Facebook
Timeline. She'll
show you why
image size
matters and how
to adjust your
photos for the
best results.
She'll also
reveal creative
ideas for
pinning posts
and how to
showcase apps on
your Facebook
Timeline.
DATE AND TIME:
Tuesday, October
9 at 1:15pm
Pacific (4:15pm
Eastern)
How
Small
Businesses Are
Growing With
Facebook
INSTRUCTORS:
PJ Jonas (Goat
Milk Stuff)
and Randi
Thompson (How
to Market Your
Horse
Business)
TOPIC:
Small-Biz Case
Examples
Want to know
how to use
Facebook to fuel
the growth of
your small
business? During
this session,
two small
business owners
(PJ Jonas of
Goat Milk Stuff
and Randi
Thompson of How
to Market Your
Horse Business)
will show you
how they're
connecting with
customers using
Facebook. You'll
discover the
secrets of their
success, what to
avoid and how to
use Facebook to
drive sales.
DATE AND TIME:
Tuesday, October
9 at 2:30pm
Pacific (5:30pm
Eastern)
How
to Improve
Facebook Fan
Engagement
INSTRUCTORS:
Amy
Porterfield
and Andrea
Vahl
TOPIC:
Facebook
Engagement
Want better fan
engagement?
During this
high-energy
session, Amy
Porterfield and
Andrea Vahl
(co-authors of Facebook
Marketing
All-In-One for
Dummies)
will reveal
proven
engagement
strategies to
attract the
attention of
your fans.
They'll show you
how best to use
images to spark
conversation and
get your fans to
take action,
along with tips
to attract a
larger, more
invested
audience that
keeps coming
back for more.
You'll discover
smart techniques
to create buzz
and effective
ways to sell on
Facebook so your
product gets
noticed!
DATE AND TIME:
Thursday,
October 11 at 12
Noon Pacific
(3pm Eastern)
How
to Grow Your
Facebook
Following
Outside of
Facebook
INSTRUCTOR:
John Haydon
TOPIC:
Facebook Page
Promotion
Chances are your
future Facebook
fans are not
looking for you
on Facebook.
With some
creative
out-of-the-box
thinking, you
can quickly grow
a massive
Facebook
following. In
this session,
John Haydon
(co-author of Facebook
Marketing for
Dummies)
will show you
how to use
marketing
channels outside
of Facebook to
boost your
following.
You'll discover
how to best
leverage email
marketing,
webinars, other
social channels
and events to
build a larger
Facebook fan
base.
DATE AND TIME:
Thursday,
October 11 at
1:15pm Pacific
(4:15pm Eastern)
Unconventional
Facebook
Marketing
Techniques
That Deliver
Results
INSTRUCTOR:
Emeric Ernoult
Topic:
Facebook
Marketing
Are you looking
for new and
creative
Facebook
marketing
techniques that
drive real
results for your
business? In
this session,
Emeric Ernoult
(founder of
AgoraPulse) will
reveal
outside-the-box
marketing
tactics that
anyone can
easily implement
on Facebook.
He'll show you
how to gain
leads directly
from the
Facebook
newsfeed, how to
drive tons of
traffic to your
company website
and ways to
enormously
increase views
of your videos
on Facebook.
You'll leave
armed with new
ideas that will
take your
Facebook
marketing to the
next level.
DATE AND TIME:
Tuesday, October
16 at 12 Noon
Pacific (3pm
Eastern)
Facebook
Customer
Relationship
Management:
How to Create
Long-term
Customers With
Facebook
INSTRUCTOR:
Jim Belosic
TOPIC:
Facebook CRM
Facebook
marketing can be
a labor of love,
but what are you
really getting
out of your
efforts? Are
your fans only
there to look at
cute pictures,
or is there
potential to
turn them into
loyal customers?
Incorporating
customer
relationship
management (CRM)
databases in to
your Facebook
marketing
efforts can
prove to be a
win for you and
your customers.
During this
session, Jim
Belosic (CEO of
ShortStack) will
reveal how to
add CRM
collection
points into
Facebook pages,
best practices
for encouraging
users to submit
their data and
how to organize
the data and
leverage it for
future marketing
purposes.
DATE AND TIME:
Tuesday, October
16 at 1:15pm
Pacific (4:15pm
Eastern)
How
Business-to-Business
Brands Are
Leveraging the
Power of
Facebook
INSTRUCTORS:
Ekaterina
Walter (Intel)
and Marielle
Covington
(Autodesk)
TOPIC:
Business-to-Business
Brand Case
Examples
Wondering how
well-known B2B
businesses are
using Facebook
to engage
consumers and
prospects? Look
no further! In
this session,
Ekaterina Walter
of Intel and
Marielle
Covington of
Autodesk will
come together
for the first
time to share
how they've
achieved
Facebook
success. You'll
have the
opportunity to
ask your
questions live
to our panel.
DATE AND TIME:
Tuesday, October
16 at 2:30pm
Pacific (5:30pm
Eastern)
Boosting
Your Facebook
Marketing
Results With
New Facebook
Ad Techniques
INSTRUCTOR:
Brian Carter
TOPIC:
Facebook
Advertising
Are you
looking to
increase your
Facebook
exposure? The
average Facebook
post is only
seen by a paltry
16% of fans.
Because of this,
businesses are
enhancing their
Facebook
marketing
strategies with
a paid
component. In
this session,
Brian Carter,
author of The
Like Economy
and co-author of
Facebook
Marketing,
reveals
cutting-edge,
results-oriented
Facebook
advertising
tactics. He'll
show you how to
best use
promoted
newsfeed posts,
sponsored ad
posts and how to
combine YouTube
videos with
Facebook ads.
Plus he'll help
you ensure your
results are
accurately
tracked. You
won't want to
miss this
session!
DATE AND TIME:
Thursday,
October 18 at 12
Noon Pacific
(3pm Eastern)
Measuring
Facebook ROI:
How to Capture
and
Communicate
Metrics That
Matter
INSTRUCTOR:
Chris
Treadaway
TOPIC:
Facebook
Metrics and
Measurement
Marketers around
the world are
turning to
Facebook to
reach consumers
online and on
their mobile
devices.
However, many
marketers still
don't have a
firm grip on how
to measure their
Facebook
success. In this
session, Chris
Treadaway
(co-author of Facebook
Marketing)
will show you
ways to measure
outcomes on
Facebook. He'll
explore how to
leverage
Facebook
Insights and
opportunities to
go further with
analytics to
determine the
return on your
social media
marketing
investments.
DATE AND TIME:
Thursday,
October 18 at
1:15pm Pacific
(4:15pm Eastern)
How
Big Consumer
Brands Are
Using Facebook
INSTRUCTOR: Jessica Berlin (American Eagle Outfitters) and Franck Ardourel (24 Hour Fitness)
TOPIC:
Business-to-Consumer
Brand Case
Examples
Wondering how mega-corporations are using Facebook to engage customers? Here's your answer! In this session, Jessica Berlin of American Eagle Outfitters and Franck Ardourel of 24 Hour Fitness will come together for the first time to share how they've achieved success with Facebook.
DATE AND TIME:
Thursday,
October 18 at
2:30pm Pacific
(5:30pm Eastern)
5
Simple
Facebook
Plugins to
Effortlessly
Enhance Your
Website
INSTRUCTOR:
Jesse Stay
TOPIC:
Facebook
Integration
Have you
extended
Facebook
functionality to
your company
website?
Wondering why
and how? In this
presentation,
Jesse Stay
(author of Facebook
Application
Development
for Dummies)
will show you
how with just a
few steps you
can quickly
leverage the
power of
Facebook to
build an entire
social
experience on
your website.
He'll share five
social plugins
from Facebook.
You'll leave
with actionable
ways to apply
social design to
your website!
DATE AND TIME:
Tuesday, October
23 at 12 Noon
Pacific (3pm
Eastern)
How
to Put
Facebook to
Work for Your
Small Business
INSTRUCTOR:
Rich Brooks
TOPIC:
Selling With
Facebook
When you have a
limited budget,
limited
resources and
limited time,
you need to make
sure that your
Facebook
marketing is
working for your
small business.
In this session
tailored for
small business
owners,
marketers and
newly appointed
social media
managers, Rich
Brooks will
explore how to
make Facebook
work for your
small business.
He'll show you
how to build a
fan base and
then convert
your fans into
customers. He'll
also reveal how
to know when to
network, when to
market and when
to advertise for
maximum impact.
DATE AND TIME:
Tuesday, October
23 at 1:15pm
Pacific (4:15pm
Eastern)
Running
Successful
Facebook
Promotions
INSTRUCTOR:
Ben Pickering
TOPIC:
Facebook
Promotions
Promotions—such
as contests and
sweepstakes—are
powerful
marketing tools
when amplified
through
Facebook.
However, there
are a number of
important
considerations
when planning a
Facebook
promotion.
During this
session, Ben
Pickering (CEO
of Strutta, a
Facebook
Preferred
Marketing
Developer) will
explore the
differences
between contests
and sweepstakes,
as well as the
legal and
marketing
implications of
each. He'll
share important
Facebook
promotional
guidelines and
what they may
mean to your
campaign, and
suggestions to
help build the
initial word of
mouth that your
promotion needs
to succeed.
He'll also
review contest
marketing best
practices and
showcase
successful
Facebook
promotions.
DATE AND TIME:
Tuesday, October
23 at 2:30pm
Pacific (5:30pm
Eastern)
REMEMBER:
If
you miss a
live session,
we'll provide
you a free
recording.
Wow, that's some line-up! By the way, NONE
of the sessions are off-the-shelf
presentations that these experts have given
a dozen times before.
These are original educational experiences
that have been created specifically for this
summit—each containing insights, strategies
and up-to-date tips that you can use to
transform your business.
Studies frequently show people who
attend such professional development
events are more successful, reach their
business goals faster, enjoy their work
more, build better relationships and
earn a higher income!
Here's how this event works:
1. Though this summit
will take place online, it will be a
live event.
The instructors will be presenting
their sessions live in real time,
right on your computer screen. You
can listen and watch their
presentations, and speak directly to the
experts, asking questions and getting
instant answers.
When you register, you'll be given a
link and access information for each
session. When the date and time arrive,
you simply pull up your web browser, go
to a web page, type in your log-in
information and, voilà, you're
"there." It's the virtual equivalent of
walking into a room at a live conference
and sitting down!
2. You can interact
live with the presenters.
That means you can actually speak
with the Facebook superstars.
During each session, you'll hear and see
the lessons (so be sure to turn on your
computer speakers!). The virtual room
also offers interactive capabilities
beyond what's possible at live
conferences. You can participate in
instant polls and download presentation
slide decks to print out for
note-taking.
Just like regular conferences, sessions
last an hour, and will offer an
opportunity for live questions and
answers.
If you want to ask a presenter a
question, we'll provide a toll-free
number you can dial. A live
operator brings you on the line (like
a radio talk show) and you speak
directly to the experts!
During live sessions, you can dial a
toll-free number and speak live with
presenters.
We also provide access to a Networking
Club where you can interact with
presenters and fellow attendees. You
also get a downloadable video
recording of each session with
transcripts!
Session recordings can be streamed
online using a computer, iPhone, iPad or
other HTML-5–enabled mobile device—or
downloaded to your desktop for playback.
3. Of course,
networking is a big part of this
event...
Our summits have active Networking
Clubs for discussion and networking.
Many people who attend our professional
development summits report the
relationships they establish with fellow
attendees are priceless… relationships
that often continue to be a source of
advice and support for years to come.
Between sessions, you can network
with other summit attendees via our
Networking Clubs—a place where you
can get help and connect with your
peers.
You also get access to Twitter-based
chat rooms where you can interact
live with your peers.
4. Designed to fit
your busy schedule!
This event was designed by marketers
for marketers. That means we built
it to accommodate your busy schedule.
We've spread the summit out over 4
weeks, with multiple sessions each
week.
You don't have to stop working to
attend (AND you can begin applying
what you learn immediately). Video recordings
and transcripts from each session are
provided for further study.
Each live session is available for
playback and downloading the same day,
at no added charge.
We'll provide a certificate of
achievement for attendees who
successfully complete the summit and
pass an examination.
Is
this event a good fit for you?
Is
the Facebook Success Summit
2012 a Fit for You?
First, you don't need
to be a techno-geek or
twenty-something to use and
benefit from Facebook. You
might be surprised to learn that
many social media marketers are
aged 30 to 60.
If you find yourself in one of the
categories below, the Facebook
Success Summit 2012is
a fit for you:
The Small Business Owner:
You're looking for a
boost—likely a consultant,
coach, local business owner,
writer, agent, blogger, artist
or general "gun for hire"—and
see the potential of Facebook
marketing, but want to speed
your path to success with the
least effort and the greatest
return.
The Corporate Marketer:
You work for a corporation and
have been tasked to manage the
company's Facebook initiative.
You likely face internal battles
to convey how Facebook could
help the company, but you know
there's real potential.
The Experienced Social
Media User: You've been
using Facebook for a while, but
want better results. You're
ready to take your business to a
whole new level by following the
proven tactics of the pros and
leveraging the latest
techniques. Better response.
Less work. More profitability.
If you find yourself in any of
the above categories, Facebook
Success Summit 2012 is an event
you don't want to miss.
Common
Questions Answered
I can't attend all the live
sessions. Will I get a recording?
Yes. For each session, we'll provide a
recording you can watch online or
download to your desktop, so you won't
miss a thing. If you have other
commitments (like a day job) or if a
session occurs at an inconvenient time,
no need to worry. Even if you attend a
live session, you'll still get the
recording. You'll get access to
recordings for 12 months from the day
you purchase your ticket.
When are the session dates?
Here are the dates and times of each
session. If you can't make a live
session, you won't miss a thing!
You automatically receive session
recordings and transcripts. (Note: When
you register, you'll get access to a
downloadable schedule for Outlook, iCal
or Google.)
Tuesday, October 2 at 5pm Pacific
(8pm Eastern)
Wednesday, October 3 at 12 Noon
Pacific (3pm Eastern)
Wednesday, October 3 at 1:15pm
Pacific (4:15pm Eastern)
Wednesday, October 3 at 2:30pm
Pacific (5:30pm Eastern)
Tuesday, October 9 at 12 Noon
Pacific (3pm Eastern)
Tuesday, October 9 at 1:15pm Pacific
(4:15pm Eastern)
Tuesday, October 9 at 2:30pm Pacific
(5:30pm Eastern)
Thursday, October 11 at 12 Noon
Pacific (3pm Eastern)
Thursday, October 11 at 1:15pm
Pacific (4:15pm Eastern)
Tuesday, October 16 at 12 Noon
Pacific (3pm Eastern)
Tuesday, October 16 at 1:15pm
Pacific (4:15pm Eastern)
Tuesday, October 16 at 2:30pm
Pacific (5:30pm Eastern)
Thursday, October 18 at 12 Noon
Pacific (3pm Eastern)
Thursday, October 18 at 1:15pm
Pacific (4:15pm Eastern)
Thursday, October 18 at 2:30pm
Pacific (5:30pm Eastern)
Tuesday, October 23 at 12 Noon
Pacific (3pm Eastern)
Tuesday, October 23 at 1:15pm
Pacific (4:15pm Eastern)
Tuesday, October 23 at 2:30pm
Pacific (5:30pm Eastern)
Are you outside the United States? Click here for a time
coverter. Note: Select location:
U.S.A. - California - San Diego.
Where is the event located?
At your home or office. Because this is
an online event, there is no physical
venue and no travel expenses. And you'll
get the recordings, so if you miss a
live session, no worries.
When are the bonuses available?
You will gain access to the bonuses
immediately. So you can get started
right away!
Will there be transcripts?
Yes. We'll provide FREE transcripts of
each presentation in Adobe PDF. This
will allow you to study and scan the
content of each presentation.
How long are the sessions?
Each of the sessions is one hour in
duration.
How can I ask questions during the
summit?
Two ways. First, during the live
presentations, you'll be able to dial a
toll-free number (U.S. and Canada) and
speak directly with the presenters
during the live Q&A portion of each
session. Second, we'll leverage Social
Media Examiner's Networking Clubs as a
place where you can post questions and
get answers from your peers and the
instructor (and this can happen the
moment you sign up!).
Can I purchase just a single session,
or just the recordings?
You can attend any or all of the
sessions (or catch the recordings if you
miss any). However, a summit ticket is
like a Disneyland ticket—you get access
to everything. If you want access to any
of this great content, you must purchase
your ticket before the completion of the
summit. After the summit has ended,
this exclusive content will no longer
be available for sale and the
recordings will only be available to
summit attendees
What if I still have questions?
You can send an email to
summit@socialmediaexaminer.com and we'll
get back to you right away.
Act
Now and Claim Your 11 Free Bonuses Worth $647!
To further sweeten this offer, you'll be provided 11 valuable bonuses worth $647.00—that's ten+ hours of outstanding content you can immediately watch and apply to your business. These
business-building materials are
yours for FREE, just by signing up
for Facebook Success Summit 2012.
Free Bonus #1: Facebook
Timeline for Business: What
You Need to Know
INSTRUCTOR: Andrea Vahl
Are you looking for creative
ways to enhance your businesses'
Facebook Timeline page? In this
video, Andrea Vahl (co-author, Facebook
Marketing All-In-One for Dummies
and Social Media Examiner's
community manager) will show you
creative examples of Facebook
Timeline pages. She'll reveal tips
on how to create attractive cover
photos, show you important
Timeline features, including the
admin panel, milestones,
highlights and many more. Andrea
will also demonstrate free and
low-cost apps that bring enhanced
Timeline capabilities to your
Facebook page.
Free Bonus #2: Facebook
Marketing 101: How to Build
Your Facebook Page
INSTRUCTOR: Amy
Porterfield
Wondering how to setup an
effective Facebook page? Amy
Porterfield (co-author Facebook
Marketing All-In-One For Dummies)
shows you, step-by-step. This
comprehensive video will make it
easy for you to get up and running
quickly. Amy will also show you
how to optimize your page visually
and share tips on fan engagement.
Free Bonus #3: How to Grow
Your Brand and Following with
Facebook
INSTRUCTOR: Mari Smith
Newsflash: You don't need a huge
Facebook following to achieve
measurable results! Renowned
Facebook marketing expert, Mari
Smith (co-author of Facebook
Marketing), shows you
exactly how to grow your brand
with a compelling Facebook
business page. You'll discover how
to attract GENUINE fans that love
what you do and want to engage
with you and your content on a
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Free Bonus #4: 10 Ways to
Bring the Power of Facebook
to Your Website
INSTRUCTOR: Michael
Stelzner
Is there an easy way to
leverage the power of Facebook
on your website or blog? In this
video, Michael Stelzner
(founder, Social Media Examiner
and author of Launch)
will reveal how to extend the
power of Facebook directly to
your website. You'll discover
how to drive more traffic and
grow a loyal Facebook following
using Facebook social plugins,
Facebook's Open Graph and third
party widgets. You'll leave with
actionable steps you can
immediately implement to tap the
power Facebook.
Free Bonus #5: How to Develop
a Raving Facebook Fan Base for
Your Business
INSTRUCTOR: Mari Smith
Are you looking for creative
ways to connect with Facebook's
more than 955 million active fans?
These fans are among the most
active members of the online
world. Their activities can
translate into amazing
exposure—and revenue—for your
business. In this video, Mari
Smith (the undisputed Queen of
Facebook for business and
co-author of Facebook
Marketing: An Hour a Day)
shares her tips and techniques for
attracting your ideal customers.
Free Bonus #6: Why It Pays to Be Likeable on Facebook
INSTRUCTOR: Dave Kerpen
Is your business taking full advantage of the power of Facebook? Do you want to know how to grow a loyal fan base that loves your brand and isn't shy about letting their friends know? During this video, Dave Kerpen, author of Likeable Social Media, shares key Facebook strategies and case studies from leading companies. You'll discover how to make your brand likeable via Facebook.
Free Bonus #7: Succeeding with Facebook Advertising INSTRUCTOR: Chris Treadaway
It's relatively simple to set up a Facebook advertising campaign—but not necessarily easy to make sure you're getting the most bang for your buck. In this video, Chris Treadaway (co-author, Facebook Marketing) walks you through the process of setting up successful Facebook ads, monitoring outcomes, making adjustments, and dealing with the complexity of running an effective campaign.
Free Bonus #8: Everything You Always Wanted to Know About Facebook, But Were Afraid to Ask
INSTRUCTORS: Amy Porterfield, Phyllis Khare, Andrea Vahl
Want to know how to use Facebook to build a thriving community? Wondering how to generate leads and convert sales? During this video, the three co-authors of Facebook Marketing: All-in-One for Dummies share their marketing tips. All three women are renowned social media coaches and consultants. Together they will draw from their depth of experience and reveal what you need to know about Facebook.
Free Bonus #9: How Big Consumer Brands Are Using Facebook (Panel Discussion)
PANELISTS: Scott Gulbransen (H&R Block) and Daniel Sundin (PETCO)
Wondering how mega-corporations are using Facebook to engage customers? Here's your answer! In this video, Scott Gulbransen of H&R Block and Daniel Sundin of PETCO come together for the first time to share how they've achieved success with Facebook.
Free Bonus #10: Facebook Application Development For Dummies
INSTRUCTOR: Jesse Stay
Jesse Stay, author of Facebook Application Development For Dummies, shares how anyone can get their hands dirty with Facebook's developer platform. In this jam-packed recording, Jesse will reveal how you can gain an edge over your competitors on Facebook, and on your website or application. Even if you're not a developer, you'll gain something valuable from this presentation.
Free Bonus #11: 37 Ways To Boost Your Facebook Page EdgeRank
INSTRUCTOR: John Haydon
John Haydon, co-author of Facebook Marketing For Dummies, shares 33 specific strategies and tactics designed to get more organic reach and engagement on your Facebook Page updates in this ebook. Beginning with understanding the three pillars of content marketing and ending with using Insights, this guide is extremely easy to understand so that you can get results now, not later.
I think you'll agree that these
FREE bonuses will greatly
enhance your social media
success. They're all
yours for free when you
register for Facebook Success
Summit 2012. You get them the
moment you sign up!
How
to Register/Event Cost
Traditional professional
development summits—featuring a
line-up of world-class experts and
providing a chance to network with
your peers—often cost thousands of
dollars to attend. And that
doesn't include the added costs of
travel, meals, hotel
accommodations, rental cars and
lost work time. Ouch! Not at
Facebook Success Summit 2012!
At Facebook Success Summit 2012,
you have no costs for travel,
meals, hotels, cars or lost time!
Why? Because it's an online event.
The registration fee for Facebook
Success Summit 2012 is just $597.
That's less than $34 per session.
TICKET PRICES:
One Ticket, One Payment: Get one ticket to Facebook Success Summit 2012 for only $597 PLUS get $647 in FREE bonuses. Click
here to reserve your seat.
One Ticket, Two Payments: Would it be easier to spread out the payments? Get one ticket for two monthly payments of only $299 each (one now, one 30 days later) PLUS get $647 in FREE bonuses. Click
here to reserve your seat.
We accept Visa, MasterCard,
American Express, Discover, JCB,
Diners Club and PayPal. (Note:
PayPal is only accepted for the
single payment option.)
The event begins October 2 and
runs through October 23 (scroll up
to see sessions and dates).
Sample It Guarantee: You
can try the first two days of
the event and still cancel for a
full refund if you determine
this event is not for you. Scroll
down for more about this
guarantee.
If you discover just one strategy
that will attract better clients
and increase your social media
success, the investment in your
professional development will have
paid for itself many times over.
Isn't it
time for YOU to get Facebook working for
your business?
Yes, you can achieve success
with Facebook marketing.
You just need to see what the most
successful social media pros do, and then
follow in their footsteps.
Facebook Success Summit 2012 paves the way.
Reserve your spot today.
Here's to your success!
Michael A. Stelzner
Founder, Social Media Examiner and fellow
marketer
P.S. Don't forget that we record all of
the sessions and provide you access for a year
to this online event. So if you have a
scheduling conflict, don't worry about it! You
won't miss a thing.
This summit offers the best Facebook
marketing advice (from the biggest
names in the industry). Experience
the first two days of the summit and
see if it feels right for you. Just
give it a try.
And if you believe it's not right
for you and you don't want to sit in
on any more sessions or use the
materials, just drop us a line at
orders@socialmediaexaminer.com
within 48 hours of the summit start
(no later than October 4), and we'll
gladly refund your money and cancel
your access. No hassles. No hard
feelings.
Our goal is to serve you to the best
of our abilities and help you gain
measurable results. In fact, just a
few weeks from now, you'll be amazed
when you look back at where you
started and where you're headed.
Facebook
Success Summit 2012 is the
third-annual live online
conference that'll empower
you to use Facebook
to better engage
customers (and prospects), gain
more exposure and grow your
business. The world's
leading Facebook pros will show
you and thousands of your peers
how.
Join 20 experts, including
Mari Smith (co-author, Facebook
Marketing), Dave Kerpen
(author, Likeable Social Media),
Amy Porterfield (co-author,
Facebook Marketing All-In-One
for Dummies), John
Haydon (co-author, Facebook
Marketing for Dummies), Brian
Carter (author, The Like
Economy), Mark Schaefer
(author, Return on Influence),
Chris Treadaway (co-author,
Facebook Marketing), Jesse
Stay (author, Facebook
Application Development for
Dummies), Andrea Vahl
(co-author, Facebook Marketing
All-In-One for Dummies), Phyllis
Khare (co-author, Facebook
Marketing All-In-One for Dummies)
and experts from American Eagle Outfitters, Intel, 24 Hour
Fitness and Autodesk—just
to mention a few (scroll down to
see full list)!
Event runs October 2 to October 23
(fully online).
If you'd
like to get updates related to
Facebook Success Summit 2012,
simply fill out this little form.
As our way of saying thanks, we'll
provide you FREE immediate
access to a class from our
last summit called How to Grow
Your Brand and Following With
Facebook, taught by Mari
Smith (a $59 value!).
Note:
We respect your privacy. Your
email address is safe with us.
Be sure to add
summit@socialmediaexaminer.com
to your email white list. See
privacy policy at bottom of this
page.
Ready to secure your seat at
the summit?Click
here.
Meet Your
Instructors
You'll join 20 of the world's
leading Facebook marketing
experts...
Mari
Smith Mari
is a leading social media
strategist and premier Facebook
marketing expert. She is co-author
of Facebook Marketing: An Hour
a Day and author of The
New Relationship Marketing.
Both Forbes and D&B
Credibility named Mari one
of the top ten social media
influencers, and Fast Company
dubbed her the "Pied Piper of the
Online World." Through her
consulting and training agency,
Mari and her team work with
companies of all sizes to help
them turn social interactions into
profitable brand loyalty.
Dave
Kerpen Dave is author of Likeable
Social Media and the CEO of
Likeable—an award-winning social
media and word-of-mouth marketing
firm comprised of Likeable Media,
Likeable Community College and
Likeable Local. Dave and his wife
Carrie lead a team of 50 in
working with brands, small
businesses and individuals to
better leverage social media.
Dave's social media clients
include Heineken, Neutrogena,
Cumberland Farms, Uno Chicago
Grill, Verizon, 1-800-Flowers and
Stride Rite.
Amy
Porterfield Amy is co-author of Facebook
Marketing All-In-One for Dummies
and a social media strategist.
With 12+ years of marketing
experience, Amy has worked with
mega-brands like Harley-Davidson
Motorcycles, along with Peak
Performance Coach Tony Robbins,
where she oversaw his content
marketing team and managed online
marketing campaigns. She currently
teaches entrepreneurs and small
businesses how to leverage social
media to gain greater exposure,
attract quality leads and turn
their fans and followers into
loyal customers.
John
Haydon John is co-author of Facebook
Marketing for Dummies. He
advises nonprofits on marketing
strategy and the effective use of
Facebook, blogs, Twitter and other
tools. He also is a regular
contributor to the Huffington
Post, and an instructor for
MarketingProfs University and
Charityhowto.
Brian
Carter Brian is author of The
Like Economy. Brian develops
strategies and builds social
marketing fan bases for companies
of all sizes, including well-known
entities such as Universal
Studios, the U.S. Army, Hardee's
and Carl's Jr. He has been quoted
and profiled by Information
Week, ABC News, U.S.
News & World Report, the
Wall Street Journal, Forbes
and Entrepreneur.
Mark
Schaefer Mark is the author of The
Tao of Twitter and Return
on Influence. He is also a
marketing faculty member at
Rutgers University and his blog
{grow} is among the top marketing
blogs in the world. Mark's a
globally acclaimed business
writer, marketing consultant, and
innovator, receiving seven
international patents for new
product ideas with Fortune 100
companies.
Chris
Treadaway Chris is co-author of Facebook
Marketing: An Hour a Day
with Mari Smith. He is the founder
and CEO of Polygraph Media, a
social data mining and analytics
company that has worked with major
corporations such as Wiley
Publishing, Microsoft, Land Rover
and the PGA Tour. He is a frequent
speaker on the topics of social
ROI and analytics and has written
for major publications such as Forbes,
Mashable and ReadWriteWeb.
Jesse
Stay Jesse is author of
multiple books, including Facebook
Application Development for
Dummies, Google+
Marketing for Dummies and
I'm on Facebook—Now What???.
He's a speaker, author, blogger
and entrepreneur who writes and
consults on the topics of social
media and new media architecture,
bridging the gap between
"technical" and "social" for both
marketers and developers.
Andrea
Vahl Andrea
is a social media coach, speaker
and strategist and is co-author of
Facebook Marketing All-in-One
for Dummies. She uses her
improv comedy skills to blog as an
entertaining character named
Grandma Mary, a social media
edutainer. She is also the
Facebook community manager for
Social Media Examiner.
Phyllis
Khare Phyllis is the author of
Social Media Marketing
eLearning Kit for Dummies
and co-author of Facebook
Marketing All-In-One for Dummies.
She is a teacher, speaker,
consultant and in-demand writer of
all things social media. She
co-founded the Social Media
Manager School and writes for GSG
World Media and iPhone Life
magazine.
Ekaterina
Walter (Intel) Ekaterina is a global
social innovation strategist at
Intel. She is a recognized thought
leader in her field, a vibrant
speaker and is a regular
contributor to well-known industry
publications such as Mashable,
Fast Company, Huffington
Post, TheNextWeb and
others. Ekaterina is a proud
TEDizen. She also sits on the
board of directors of Word of
Mouth Marketing Association
(WOMMA). You can connect with her
on Twitter @Ekaterina or through
her blog, Building Social Bridges.
Jessica Berlin (American Eagle Outfitters) Jessica Berlin is a social media strategist with a background in public relations, marketing and social media in the entertainment and fashion retail industries. Currently the Social Media Manager for American Eagle Outfitters, a major clothing retailer based in Pittsburgh, PA she is responsible for the social media marketing strategy, campaign development and execution for their brands American Eagle and Aerie. She oversees the social content and experience for an active community of over 8 million Facebook fans. Prior to AE, Jessica ran social media for Cirque du Soleil based in Las Vegas.
Franck
Ardourel (24 Hour Fitness) Franck is Online
Marketing Director for 24 Hour
Fitness. In his role, he has been
responsible for defining and
implementing the strategy of
distributed web properties i.e.
24hourfitness .com, mobile, My24
iPhone and droid Apps, kiosk and
social media. His background is
varied, having held management
roles in marketing and web
operations for large organizations
such as Intuit, United Airlines,
and GE Capital. But, he also
worked at Zinio, a small start-up
in the digital publishing
industry. Franck has an M.B.A. in
Marketing from Paris Sorbonne
University (France), and in IT
from International University of
America.
Marielle
Covington (Autodesk) Marielle is a social
media lead with Autodesk,
overseeing the social media
strategies for the AutoCAD family
of products. In this role, she is
also responsible for helping to
educate her colleagues on best
practices surrounding leveraging
the social web for marketing
initiatives. Previously she spent
five years managing digital media
and new business marketing efforts
for Allison & Partners. A
graduate of the Thunderbird School
of Global Management, Marielle
also worked for the NBC Today
Show.
Rich
Brooks Rich is founder and
president of Flyte New Media, a
web design and Internet marketing
company focused on helping small
businesses. He is currently an
expert blogger at FastCompany.com
and a regular contributor at
Social Media Examiner. Rich is a
nationally recognized speaker.
Ben
Pickering Ben is the CEO of
Strutta, a leading platform for
social promotions and a Facebook
Preferred Marketing Developer.
Prior to Strutta, Ben worked at
Yahoo!, where he held senior roles
in the display advertising
business. Ben authors regular
articles for publications such as
Social Media Examiner and
speaks at various conferences such
as the Public Relations Society of
America Digital Impact Conference
and AllFacebook Marketing
Conference.
Emeric
Ernoult Emeric is the founder of
AgoraPulse, a Facebook marketing
technology that has been featured
on AllFacebook as the "low cost
Facebook CRM alternative." Emeric
is a member of the board of the
Social Media Club in Paris, France
and is a regular speaker at
international conferences such as
the AllFacebook Marketing
Conference, Facebook Marketing
Conference 2012 London, iStrategy,
Digital Paris and eMarketing
Paris.
Jim
Belosic Jim is the CEO of
ShortStack, a self-service social
media platform that allows users
to create custom Facebook apps.
Prior to founding ShortStack, Jim
ran a successful graphic and web
design business for 9 years. His
company, Belosic ADG, was
receiving numerous requests for
custom Facebook page tabs, so
ShortStack.com was born as an
internal tool to meet those needs.
Randi
Thompson Randi is the founder of
the multiple award-winning
Facebook business page, How to
Market Your Horse Business…Or Any
Other Business. Randi applies over
three decades of successful
marketing experience, consulting,
coaching skills and public
speaking to a wide spectrum of
businesses both in- and outside of
the horse industry.
PJ
Jonas PJ is the founder of
Goat Milk Stuff and has used
social media to more than double
her company's sales every year
since its inception in 2008. She
is recognized as a successful
female entrepreneur and has
appeared on the Today Show,
the O Magazine and other
traditional and social media.
Attendee
Feedback
Here's what
Facebook Success Summit 2011
attendees had to say:
"Amazing source of how-to
information. The
marketing, the developer
tips and strategies:
priceless!" Terry
Eccles-Pettet
"I just have to tell what an
impressive series you have put
together. The caliber of
speakers was outstanding. Never
have I witnessed a
better-run online series
than what you have created.
Bravo!" Gisela Clark
"Well worth the time and
money. I especially like
that there are no travel costs
and that if you happen to have
a meeting or otherwise can't
attend, you can still read the
transcript and watch the
presentation." Ed Vawter
"This was a super,
jam-packed series of
presentations—and truly
helpful for someone just out
of the gate like I am. Thanks
again, I'll be back!"
Celeste Lawson
"Great conference—I've had
at least 19 'ah-ha!' moments
so far." Jeff Evans
"This summit was filled with
amazing information that
you can put into practice
immediately!"
Maureen Lloyd-James
"Finally, a summit that
explains everything you need
to know really, no frills."
Eliana
"I stumbled across your
Facebook conference by
accident researching a
client's business. I was
intrigued. I must say that
it is one of the most
well-thought-out virtual
conferences I have ever seen,
both in content (speakers) and
tools that allow you to watch
it live and review it many
months later." Hal Fraser
"Very helpful insight to
Facebook marketing that
saves you a lot of time
from researching, trial and
error." Natasa Bekiaroudi
"The amount of information blew
my mind!" Todd Young
"Great stuff, great
education, practical, you'll
love it! Great speakers,
rich content." Joy
Ruth Morai
"I liked that we have
time to review recordings if
we missed one."
Amanda Vogel
"It's great, up to date,
relevant information and
you're getting access to the
best knowledge in the
industry." Emily Magers
"The presenters were very
knowledgeable. I liked the
fact that the recordings
were available right away
if I wasn't able to attend
live." Angela Remmert
"The presenters are experts
in the field. Access to
the materials for a full
year helps to facilitate
implementing what we learned."
Lupe Lopez
"The information was very
specific and relevant, with
practical tips and action
items that I could take away
and use. Plus the
presenters were personable and
it was enjoyable to listen and
learn from them." Carol
Lynn Rivera
"This summit was extremely
helpful for providing
insights and best practices
for Facebook strategy
and management." Victoria
Doucet
"A MUST attend!"
Timothy Snow
"This was super-informative
with intelligent and
proven speakers."
Migdalia
"This is the top online
event in social media
organized by wonderful folks
from Social Media Examiner."
Dmitry Lambrianov
"Knowledgeable presenters. Good
examples of how to put
recommendations into
practice." Jeanne
Cox
"The speed at which you got
the videos out was impressive!
I loved that." Caroline
Chen-Whatley
"Thank you Mike and Social
Media Examiner for a fantastic
FB Success Summit! What a
parade of quality speakers
and quality content!"
Rae Sanford
WHAT:
This fully online summit will help
you master Facebook marketing with how-to
sessions from actual Facebook marketing
experts and case studies from real
businesses. Presentation topics include:
developing a Facebook marketing strategy,
growing a Facebook following, Facebook
community management, generating leads with
Facebook, selling with Facebook, newsfeed
optimization, Facebook page design, Facebook
metrics, Facebook integration, Facebook
promotions, Facebook analytics, Facebook
advertising, Facebook case studies and
much more! A certificate of achievement will
be presented to attendees who successfully
complete the summit and pass an exam.
EVENT
KEYNOTE: Why
and How
Businesses Are
Succeeding
With Facebook
Five
Facebook
Strategies to
Convert Your
Fans Into
Quality,
Lucrative
Leads 
How
to Achieve
Business
Influence
Using Facebook
How
to Grow Active
Facebook
Communities 
9
Likeable
Strategies for
Facebook
Success
How
to Leverage
Facebook's
Timeline for
Maximum Impact
and Reach
How
to Grow Your
Facebook
Following
Outside of
Facebook
Unconventional
Facebook
Marketing
Techniques
That Deliver
Results 
Facebook
Customer
Relationship
Management:
How to Create
Long-term
Customers With
Facebook
Boosting
Your Facebook
Marketing
Results With
New Facebook
Ad Techniques
Measuring
Facebook ROI:
How to Capture
and
Communicate
Metrics That
Matter
5
Simple
Facebook
Plugins to
Effortlessly
Enhance Your
Website
How
to Put
Facebook to
Work for Your
Small Business
Running
Successful
Facebook
Promotions
Free Bonus #4: 10 Ways to
Bring the Power of Facebook
to Your Website
