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Leverage world's largest social network for business success.

Discover how to quickly attract quality customers, build loyal fans and grow your revenue with Facebook.

Social Media Examiner Presents Web's Largest Fully Online Facebook Marketing Conference

Dear Fellow Marketer;

Has this economy hurt your business growth? Are you looking for an easy way to tap the amazing reach of Facebook?

Could you use some guidance and fresh ideas?

Yes, the promise of Facebook is strong: Direct connections with more than 750 million customers and prospects who were previously unreachable. This means greater exposure and more business opportunity—all without costly middlemen.

And given this economy, who doesn't want more business?

But if you're like me, you're looking to choose your Facebook activities wisely, without getting consumed by all the options. You simply want to know what works best.

Social Media Examiner is happy to announce Facebook Success Summit 2011—an online event designed to help marketers and business owners quickly achieve Facebook success.

Nineteen of the world's most respected Facebook experts have come together to share their strategies (see the great line-up on the right). They'll reveal all the latest techniques and proven business-building tactics you need to know to immediately benefit from Facebook.

If you (like so many) find yourself confused by all that Facebook has to offer, now's your chance to achieve Facebook marketing success.

This fully online conference starts Wednesday, October 5, and runs through October 25. It's comfortably spread over four weeks (and recorded for later playback) to accommodate your schedule. There's no travel! You simply attend from the comfort of your home or office.

Consider this: 96% of attendees at our last two events said they'd recommend the summit to a friend and attend again (see their testimonials below). This year we have an all-new slate of dynamic professional development sessions fully focused on Facebook marketing.

Be sure to secure your spot in the largest online professional development conference for marketers seeking to master Facebook.

Here's to a bright future together!

Michael A. Stelzner
Founder, Social Media Examiner
and fellow marketer

P.S. In case you're wondering, Facebook marketing involves connecting with customers and prospects via Facebook's active 750 million-member community. The result: you'll increase exposure, improve customer satisfaction, build strong brand advocates and achieve sales growth.

P.P.S. Can I be blunt? Studies show that people prefer to work with businesses that have a strong social media presence. It's not too late to get your business engaged with customers and prospects via Facebook. But if you wait, you'll be giving your competitors a significant advantage that'll be hard to overcome.

P.P.P.S. You don't need to do this alone. If you like the thought of joining a welcoming community of like-minded peers (2800 people attended our last event) who'll share their experiences and wisdom as you journey together down this road, keep reading...

P.P.P.P.S. Act now and get $873 in FREE bonuses! Click to register.

Event Highlights

Secure your spot in the largest online professional development conference for marketers seeking to master Facebook marketing. By attending this online summit, you will:
  • Discover the best ways to market your business with Facebook! (no guesswork... you benefit from the wisdom of those who've gone before you)

  • Learn how to integrate Facebook with your website and other marketing programs (these underutilized principles can triple your fan base and enhance your overall marketing)

  • Uncover how to sell your products and services via Facebook (you'll learn the ins and outs of Facebook commerce)

  • See how successful businesses built Facebook pages and how you can achieve similar results (from both business-to-business and business-to-consumer companies)

  • Understand Facebook analytics (Find out how to measure your Facebook activities so you can prove they work)

  • Learn how to grow a loyal Facebook following via news feed optimization, creative promotions and Facebook advertising (you'll gain raving fans who'll become your standard-bearers without hesitation)

  • Discover how to cultivate an active community using Facebook (you'll be able to quickly test ideas, gain support and mobilize your fans)

  • Find out how to deal with negative comments and attacks (you'll be better prepared to deal with outspoken fans)

  • Learn the ins and outs of Facebook promotions (you'll find out what can get you banned from Facebook and how to properly leverage the power of contests)

  • Interact live with Facebook marketers from recognized businesses, including Intuit, PETCO, Applebees and Intel

  • Eavesdrop on the closely guarded secrets of the industry's top experts (interact live with social media superstars such as Guy Kawasaki, Mari Smith, Dave Kerpen, Paul Dunay, Jesse Stay, Robert Scoble, Michael Stelzner, Jay Baer, Chris Treadaway, Ekaterina Walter and many others! See bios to the right.)

  • Gain a leg up on your competitors, helping you stand out

  • Learn in your spare time and eliminate travel (you participate via the Internet in live sessions that are spread over multiple weeks—plus recordings and transcripts are included!)

  • Ask live questions and get answers (you speak live to the experts—no chat boxes)

  • Network with your peers and share experiences via a private and exclusive LinkedIn group (1600+ marketers joined our private LinkedIn group at our last summit)

  • Become part of a genuine community of marketers and business owners just like you

  • And much more!

WHO: This event is ideal for any marketer or business owner focused on business-to-business OR business-to-consumer. You'll recognize some of the organizations that are attending this event: Sony, CNN, Hewlett-Packard, AAA, UC Berkeley, Smuckers, Hilton, Lexus, New York Army National Guard, Air New Zealand, Virginia State Parks, Hampton Inn, ConAgra Foods, CareerBuilder, Epson, Autodesk, BP, Ford, Microsoft, Blue Cross and Blue Shield, ADP, Wells Fargo, Kaiser Permanente, PayPal, Oracle, Bristol-Myers Squibb, Mattel, AutoDesk, IBM and hundreds of small businesses.

: This fully online summit will help you master Facebook marketing with extensive case studies and how-to sessions from actual Facebook marketing practitioners and book authors. Presentation topics include: developing a Facebook marketing strategy, growing and engaging a Facebook following, selling with Facebook (Facebook commerce), community-building, Facebook integration, reputation management, Facebook promotions, Facebook analytics, Facebook advertising, Facebook mobile, Facebook app development and much more! A certificate of achievement will be presented to attendees who successfully complete the summit and pass an exam.

: At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).

WHEN: Starting October 5, 2011 (spread over four weeks to improve learning and accommodate your schedule; scroll down for the full schedule). All sessions are recorded and transcribed as well.

WHY: You'll be able to quickly implement effective Facebook marketing techniques, attract great customers and prospects and gain a unique competitive advantage. You'll also discover how to best measure the effectiveness of your Facebook activities and the newest Facebook marketing tactics. This event will ensure your Facebook marketing efforts are achieving their full potential.

HOW: Registration is limited. NOTE: Our last summit sold out. Scroll down for the event costs. Click here to secure your spot and get $873 in FREE bonuses.

Proof That Social Media Means Business

Watch video from Michael Stelzner

You're familiar with Facebook. But do you know the impact it's having on businesses?

Just consider these interesting factoids:
  • Facebook marketing on the rise: 92% of marketers use Facebook and 75% of marketers plan to increase their use in 2011 (2011 Social Media Marketing Industry Report). Indeed, 44% of North American companies see Facebook as important or critical to their marketing plans (eMarketer).

  • Mass consumer adoption of Facebook: There are 750 million active Facebook users across the globe and 31% of Facebook users are on the site multiple times every day (Pew Internet & American Life Project). Social networking accounts for one of every six minutes spent online (ComScore). Your customers are there. These are numbers you just cannot ignore.

  • Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase (Edison Research).

  • Facebook influences consumer behavior: More than one in three consumers say they're likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company's product to friends (ROI Research).

And these recent statistics are just a small sampling of the power of Facebook.

So the big question is this: What do experienced marketers and business owners know and do with Facebook that makes them so successful?

If you knew that—if you knew step-by-step how the pros create and execute social media campaigns to attract high-quality customers and achieve success—you could simply duplicate what they do and achieve similar results.

That's what the Facebook Success Summit 2011 is all about. We've brought together the world's most successful Facebook practitioners and asked them to reveal their success secrets to YOU. And it's all live!

And the best part? You don't have to spend a small fortune on travel, meals or a hotel to attend. The conference is completely online. You "attend" from the comfort of your own home or office, using your computer to watch, listen and participate in the presentations and networking.

However, like any conference, there's a limit to how many people can fit in the "room." So if you're interested in turbo-boosting your lead generation, enhancing your image in your industry and improving sales, secure your spot today.

Is the Facebook Success Summit 2011 a Fit for You?

First, you don't need to be a techno-geek or twenty-something to use and benefit from Facebook. You might be surprised to learn that many social media marketers are aged 30 to 60.

If you find yourself in one of the categories below, the Facebook Success Summit 2011 is a fit for you:

  • The Small Business Owner: You're looking for a boost—likely a consultant, coach, local business owner, writer, agent, blogger, artist or general "gun for hire"—and see the potential of Facebook marketing, but want to speed your path to success with the least effort and the greatest return.

  • The Corporate Marketer: You work for a corporation and have been tasked to manage the company's Facebook initiative. You likely face internal battles to convey how Facebook could help the company, but you know there's real potential.

  • The Experienced Social Media User: You've been using Facebook for a while, but want better results. You're ready to take your business to a whole new level by following the proven tactics of the pros and leveraging the latest techniques. Better response. Less work. More profitability.

If you find yourself in any of the above categories, Facebook Success Summit 2011 is an event you don't want to miss.

How It Works

Studies frequently show people who attend such professional development events are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income!

Here's how this event works:

1. Though this summit will take place online, it will be a live event.

The instructors will be presenting their sessions live in real time, right on your computer screen. You can listen and watch their presentations, and speak directly to the experts, asking questions and getting instant answers.

When you register, you'll be given a link and access information for each session. When the date and time arrive, you simply pull up your web browser, go to a web page, type in your log-in information and, voilà, you're "there." It's the virtual equivalent of walking into a room at a live conference and sitting down!

2. You can interact live with the presenters.

That means you can actually speak with the Facebook superstars.

During each session, you'll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what's possible at live conferences. You can participate in instant polls and download presentation slide decks to print out for note-taking.

Just like regular conferences, sessions last an hour, and will offer an opportunity for live questions and answers.

If you want to ask a presenter a question, we'll provide a toll-free number you can dial. A live operator brings you on the line (like a radio talk show) and you speak directly to the experts!

We also provide a private LinkedIn group where you can interact with presenters and fellow attendees. You also get a downloadable video recording of each session with transcripts!

Session recordings can be streamed online using a computer, iPhone, iPad or other HTML-5 enabled device—or downloaded to your desktop for playback.

3. Of course, networking is a big part of this event...

Many people who attend our professional development summits report the relationships they establish with fellow attendees are priceless… relationships that often continue to be a source of advice and support for years to come.

Between sessions, you can network with other summit attendees on the "exclusive" Facebook Success Summit 2011 LinkedIn group—available ONLY to event registrants (at our prior event, more than 1600 people networked in our private group).

You also get access to Twitter-based chat rooms where you can interact live with your peers.

We'll provide a certificate of achievement for attendees who successfully complete the summit and pass an examination.

This event was designed by marketers for marketers. That means we built it to accommodate your busy schedule. We've spread the summit out over four weeks, with multiple sessions each week.

You don't have to stop working to attend (AND you can begin applying what you'll discover immediately). The audio and video from each session are recorded, and transcripts are included for further study.

"Attend" Any or ALL of the Following Sessions

At traditional summits and conferences, groups of sessions are often held at the same time, so it's impossible to attend them all.

Not this summit.

When you register, you'll be able to take advantage of EVERY business-building opportunity. Even better, after the summit you can download a video recording of each and every session. If you miss a live session, we'll provide you a recording AND transcript for FREE.

>> View/Print Flyer With Full Agenda

The Sessions

Review the following session list. But remember, you don't have to choose. You get them all!

EVENT KEYNOTE: How to Use Facebook to Enchant Your Customers and Prospects
INSTRUCTOR: Guy Kawasaki

TOPIC: Facebook Pages

How do you create deep, enchanting and mutually beneficial relationships with customers and prospects? Facebook pages provide a powerful and engaging way to enchant people. During this session, Guy Kawasaki (author, Enchantment) will reveal simple, yet proven tactics to build lasting relationships using the world's largest social network: Facebook.

DATE AND TIME: Wednesday, October 5 at 5pm Pacific (8pm Eastern)

Five Steps to a Successful Facebook Marketing Strategy

TOPIC: Facebook Strategy

When it comes to building your presence on Facebook, focusing on nothing but fan growth might get you some results. However, it takes the right plan to yield a measurable return on investment. In this power-packed session, renowned Facebook marketing expert Mari Smith (co-author, Facebook Marketing) will walk you through her proven five-step Facebook page strategy for getting results. You'll discover how to increase sales, decrease costs, enhance your brand sentiment and become a leader in your industry. You'll be empowered to implement Mari's teachings right away—so get ready to take lots of notes!

DATE AND TIME: Thursday, October 6 at noon Pacific (3:00pm Eastern)

Facebook in the Post-PC World
INSTRUCTOR: Robert Scoble

TOPIC: Facebook Mobility and Beyond

Facebook users are increasingly reliant on mobile phones and tablets like the iPad. How is this post-PC world impacting Facebook users, businesses and developers? Robert Scoble (co-author of Naked Conversations) takes an inside look at why new technology is changing how people interact with Facebook. He'll also introduce some of the tech industry's newest and most innovative startups that are already taking advantage of this post-PC world.

DATE AND TIME: Thursday, October 6 at 1:15pm Pacific (4:15pm Eastern)

7 Proven Strategies to Grow and Engage Your Facebook Fans
INSTRUCTOR: Amy Porterfield

TOPIC: Growing and Engaging Facebook Fans

If your Facebook fans aren't invested in your posts by commenting, liking and sharing your content, you're wasting precious time and energy. You need a plan of action to consistently attract quality customers and prospects. In this session, Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies) will uncover proven strategies to consistently grow your ideal fan base. She'll also reveal how to use content and engagement techniques to turn lukewarm fans into raving, invested customers. If you aren't getting the Facebook results you'd hoped for, this session will get you moving in the right direction.

DATE AND TIME: Thursday, October 6 at 2:30pm Pacific (5:30pm Eastern)

Gaining Insights and Sales With Facebook Commerce
INSTRUCTORS: Paul Dunay & Richard Krueger

TOPIC: Facebook Analytics and Commerce

When it comes to convincing executives on the how and why of Facebook, oftentimes marketers find themselves clueless. A recent survey showed 68 percent of companies don't know or can't measure a return on investment for social media. In this session, Paul Dunay and Richard Krueger (co-authors of Facebook Marketing for Dummies) will reveal proven monetization strategies with Facebook. They'll also show how insights from your Facebook data can help you know more and sell more to your prospects and customers.

DATE AND TIME: Tuesday, October 11 at noon Pacific (3:00pm Eastern)

How to Build and Manage a Thriving Facebook Community

TOPIC: Facebook Community Building

Do you want to grow a thriving Facebook community? In this session, Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies and Social Media Examiner's Facebook community manager) will reveal how to build a community with engaging posts, how to set up policies and guidelines for meaningful participation, and the art of coordinating multiple administrators. You'll also discover how to assess the health of your community.

DATE AND TIME: Tuesday, October 11 at 1:15 pm Pacific (4:15pm Eastern)

10 Ways to Bring the Power of Facebook to Your Website
INSTRUCTOR: Michael Stelzner

TOPIC: Facebook Integration and Social Plugins

Is there an easy way to leverage the power of Facebook on your website or blog? In this session, Michael Stelzner (founder, Social Media Examiner and author of Launch) will reveal how to extend the power of Facebook directly to your website. You'll discover how to drive more traffic and grow a loyal Facebook following using Facebook social plugins, Facebook's Open Graph and third party widgets. You'll leave with actionable steps you can immediately implement to tap the power of more than 750 million active Facebook users.

DATE AND TIME: Tuesday, October 11 at 2:30 pm Pacific (5:30pm Eastern)

Killer Integration of Facebook and Email

TOPIC: Facebook Integration

What's the goal of email? To keep your brand top-of-mind among customers and fans who've indicated interest. What's the goal of your Facebook page? The same thing. In this eye-opening session, social strategist and speaker Jay Baer (co-author, The Now Revolution) will reveal the uncanny behavioral, procedural and mathematical similarities with email and Facebook. You'll learn how to integrate these two digital marketing workhorses to delight your fans and drive behavior that builds your business. Jay is guaranteed to deliver new ideas, specific examples and tweetable moments!

DATE AND TIME: Thursday, October 13 at noon Pacific (3:00pm Eastern)

How Big Business-to-Business Brands Are Leveraging the Power of Facebook (Panel Discussion)
PANELISTS: Ekaterina Walter (Intel) and Jay Badenhope (Intuit)

TOPIC: Business-to-Business Big Brand Case Examples

Wondering how well known B2B businesses are using Facebook to engage consumers and prospects? Look no further! In this session, popular B2B brands will come together for the first time to share how they've achieved Facebook success. You'll have the opportunity to ask your questions live to our panel.

DATE AND TIME: Thursday, October 13 at 1:15pm Pacific (4:15pm Eastern)

Don't Sell on Facebook! Make it Easy & Compelling to Buy: How & Why

TOPIC: Facebook Sales

We all want to sell our products and services. But as tempting as it is to use Facebook for sales, trying to sell can lead you nowhere fast. In this session, Dave Kerpen (author, Likable Social Media) will show you how to make buying opportunities easy and compelling on Facebook. Dave will reveal actionable ways to generate revenue, five apps for selling on Facebook and how engagement can help your bottom line.

DATE AND TIME: Tuesday, October 18 at noon Pacific (3:00pm Eastern)

How Big Consumer Brands Are Using Facebook (Panel Discussion)
PANELISTS: Scott Gulbransen (Applebees) and Daniel Sundin (PETCO)

TOPIC: Business-to-Consumer Big Brand Case Examples

Wondering how mega-corporations are using Facebook to engage customers? Here's your answer! In this session, some of America's largest brands will come together for the first time to share how they've achieved success with Facebook. You'll have the opportunity to ask your questions live to our panel.

DATE AND TIME: Tuesday, October 18 at 1:15pm Pacific (4:15pm Eastern)

How to Build a Loyal Fan Base Using Facebook Promotions (Panel Discussion)
PANELISTS: Victoria Ransom (Wildfire), Ben Pickering (Strutta) and Mari Smith

TOPIC: Facebook Promotions

Thinking of running a contest or promotion on Facebook? Concerned about compliance with Facebook's strict policies? To help sift through what can and can't be done with Facebook promotions, join a top-notch panel of experts, including Victoria Ransom (CEO, Wildfire), Ben Pickering (CEO, Strutta) and Mari Smith (co-author, Facebook Marketing). These three experts will share the best (and Facebook-approved) ways to run promotions with Facebook. You'll have the opportunity to ask your questions live to our panel.

DATE AND TIME: Thursday, October 20 at noon Pacific (3:00pm Eastern)

How to Successfully Measure Facebook Marketing Campaigns
INSTRUCTOR: Jan Rezab (Socialbakers)

TOPIC: Facebook Analytics

Marketing via Facebook pages and Facebook apps are increasing in popularity. However, without the right data and insights, how can you know if your efforts are working? Are you following the right benchmarks? Are you getting meaningful data from your Facebook campaigns? In this presentation, Jan Rezab from Socialbakers will reveal a practical approach to Facebook analytics and reveal how you can begin implementing measurable statistics for your Facebook activities.

DATE AND TIME: Thursday, October 20 at 1:15pm Pacific (4:15pm Eastern)

How to Respond to a Facebook Crisis
INSTRUCTOR: Ekaterina Walter (Intel)

TOPIC: Facebook Reputation Management

What should brands do when their reputations are taking a beating? What are the strategies and tactics to averting or responding to a crisis? In this session, Ekaterina Walter from Intel will share best practices that demonstrate how brand marketers can answer and engage their critics. She'll cover topics ranging from how to strike the right tone to moderating fan comments and planning content in response to a crisis.

DATE AND TIME: Tuesday, October 25 at noon Pacific (3:00pm Eastern)

Succeeding with Facebook Advertising
INSTRUCTOR: Chris Treadaway

TOPIC: Facebook Advertising

It's relatively simple to set up a Facebook advertising campaign—but not necessarily easy to make sure you're getting the most bang for your buck. In this session, Chris Treadaway (co-author, Facebook Marketing) will walk you through the process of setting up successful Facebook ads, monitoring outcomes, making adjustments, and dealing with the complexity of running an effective campaign.

DATE AND TIME: Tuesday, October 25 at 1:15pm Pacific (4:15pm Eastern)

Facebook Application Development For Dummies

TOPIC: Facebook App Development

Jesse Stay, author of Facebook Application Development For Dummies, shares how anyone can get their hands dirty with Facebook's developer platform. In this jam-packed session, Jesse will reveal how you can gain an edge over your competitors on Facebook, and on your website or application. Even if you're not a developer, you'll gain something valuable from this presentation.

DATE AND TIME: Tuesday, October 25 at 2:30pm Pacific (5:30pm Eastern)

REMEMBER: If you miss a live session, we'll provide you a free recording.

Wow, that's some line-up! By the way, NONE of the sessions are off-the-shelf presentations that these experts have given a dozen times before. All are original educational experiences that have been created specifically for this summit—each containing insights, strategies and up-to-date tips that you can use to transform your business.

Act Now and Claim Your 16 Free Bonuses Worth $873

To further sweeten this offer, you'll be provided 16 valuable bonuses worth $873.00. These business-building materials are yours for FREE, just by signing up for Facebook Success Summit 2011.

Free Bonus #1: From Fans to Superfans: How To Turbo-Boost Your Facebook Engagement

Building an attractive Facebook page and gaining fans is important. But, engagement is the secret sauce missing from most Facebook pages. If you want to create an environment that cultivates the growth of fans who become evangelists for your page and business, then you won't want to miss this video. Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal creative ways to generate engagement on your page, how to identify and incentivize "superfans," and how to consistently create buzz that drives traffic back to your blog, website and sales pages.

Free Bonus #2: Applying Method to the Madness: Picking the Right Facebook Strategy

Do you have a Facebook strategy? Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses. Each of these strategies requires different tactics, resources and success metrics. If you're looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating video from social media strategist Jay Baer (co-author, The Now Revolution). It will change the way you think about Facebook for business.

Free Bonus #3: Facebook Marketing 101: How to Build Your Facebook Page
INSTRUCTOR: Amy Porterfield

Wondering how to setup an effective Facebook page? Amy Porterfield (co-author Facebook Marketing All-In-One For Dummies) shows you, step-by-step. This comprehensive video will make it easy for you to get up and running quickly. Amy will also show you how to optimize your page visually and share tips on fan engagement.

Free Bonus #4: 9 Facebook Marketing Success Stories and What You Need to Know
INSTRUCTORS: Mike Stelzner and Mari Smith

Have you kept up with all of Facebook's changes? Are you looking for some creative Facebook marketing ideas? Do you want to know how your peers are using Facebook? For sage advice on these very topics, watch this video from Mari Smith (co-author, Facebook Marketing) and Michael Stelzner (founder, Social Media Examiner). You'll discover new ways businesses are using Facebook and how these new ideas can help your organization grow.

Free Bonus #5: How to Create an Editorial Guide for Your Facebook Page
INSTRUCTOR: Amy Porterfield

Facebook pages are an excellent way to add value and create raving fans. However, without a solid plan in place, your page could actually do more harm than good. When you plan ahead and create a guide, growing your fans and building relationships becomes effortless. In this video, Amy Porterfield (co-author, Facebook Marketing All-in-One For Dummies) will show you step-by-step how to create an editorial guide to ensure your Facebook Page is a huge success. Includes Social Media Examiner's Facebook page editorial guide in Microsoft Word for your use.

Free Bonus #6: Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement

As much as 90% of Facebook users do not return to pages once they like a page. This means most of your fans only ever see and interact with your Facebook page posts via their news feeds. In this exciting video, Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal how to begin mastering the art and science of consistently getting in front of your fans via the news feed. It's one thing to have a great-looking fan page; it's another to have exceptionally high engagement. Mari will show you how to do both to get maximum results from your Facebook marketing!

Free Bonus #7: How Big B2B Businesses Are Leveraging the Power of Facebook (Panel Discussion)
PANEL: Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP)

Wondering how mega business-to-business corporations are using Facebook to engage prospects and customers? Look no further! In this video, three of the world's largest business-to-business brands (Intel, Cisco and SAP) will come together for the first time to share how they've achieved Facebook success. Ekaterina Walter (Intel), LaSandra Brill (Cisco) & Brian Ellefritz (SAP) will provide you a unique peek into how big businesses are using Facebook.

Free Bonus #8: How To Create a Compelling Facebook Presence That Generates Profits

Are you looking to build a new Facebook page? Do you have one that needs a major overhaul? In this video, Mari Smith, co-author of Facebook Marketing: An Hour a Day will show you precisely how to build out your customer-focused Facebook Page. She'll provide a comprehensive checklist of what to do to ensure your Facebook page grows over time. Mari will also take a deep dive into the vast array of Facebook settings, applications and customizable features available for your Facebook page. When you're done, you'll have a game plan for consistently generating leads and keeping your existing fans coming back for more and more!

Free Bonus #9: How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals

Are you getting all the customers you can handle for your local business? Location-based services have exploded in popularity with sites like Foursquare, Gowalla and Yelp. But Facebook Places has the largest user base. Both consumers and businesses can tap into this incredible service to receive direct benefits. Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal the steps needed to effectively manage your Place page, set up enticing deals, run promotions and integrate your location-based marketing with your Facebook page.

Free Bonus #10: How to Benefit from Facebook Open Graph and Social Plugins
INSTRUCTORS: Paul Dunay & Richard Krueger

Are you wondering how to integrate your website with Facebook's Open Graph API and Facebook social plugins? With this technology, you can create a more personal and social experience for your customers and prospects, leveraging the full power of Facebook. In this video, Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies, reveal what you need to know to benefit from the Open Graph API.

Free Bonus #11: Building Community With Facebook and Blogs
INSTRUCTORS: Darren Rowse & Mike Stelzner

Are you looking to build a loyal community on Facebook? If so, look no further. In this video, Darren Rowse (founder of Problogger) and Michael Stelzner (founder of Social Media Examiner) reveal how Facebook has enabled them to build a loyal following of tens of thousands of Facebook fans who engage and promote their content and ideas. You'll learn about the apps, widgets, and blog enhancements they use to keep their readers engaged.

Free Bonus #12: Turbo-Boosting Your Blog Traffic With Facebook

Facebook, the world's largest social network, provides outstanding traffic opportunities for your blog. In this video, Mari Smith, co-author of Facebook Marketing: An Hour a Day, will reveal proven tactics, strategies, and tools for maximizing your blog's incoming traffic by taking full advantage of all that Facebook offers. You'll discover creative ways to drastically grow your blog readership as well as powerful ways to engage readers with Facebook plugins.

Free Bonus #13: From Fishers to Farmers: Bringing Your Brand to Your Customers Using Facebook

In this high-energy presentation, blogger, entrepreneur and three-time Facebook book author Jesse Stay will show you how to leverage the power of Facebook to maximize your brand awareness. He'll reveal how to integrate apps into your Facebook page and how to integrate Facebook into your website and apps.

Free Bonus #14: Likeable Social Media Bonus Guide
AUTHOR: Dave Kerpen

Dave Kerpen (author, Likeable Social Media) and his staff at Likeable Media created this 50-page collection of Facebook marketing content. This comprehensive guide will improve your fluency with social media marketing strategies and technologies by explaining the ins and outs of this constantly evolving medium.

Free Bonus #15: How To Optimize Your Facebook Photo Strip
INSTRUCTOR: Amy Porterfield

The photo strip on your Facebook page can be very powerful if used strategically. In this video, Amy Porterfield (co-author: Facebook Marketing All-in-One For Dummies) shows you how to turn your images into lead generating, interest grabbing promotions for your products, services and events.

Free Bonus #16: How to Customize Your Facebook Page with iFrames

Discover how to create your own custom Facebook welcome pages easily with third party applications. In this video, Andrea Vahl (co-author, Facebook Marketing All-in-One For Dummies) shows you how to use third-party apps to create custom Facebook pages. She provides examples of custom pages you can create and list a multitude of apps you can start using today to add some zing to your Facebook page.

PLUS: 2011 Social Media Marketing Industry Report: This comprehensive 41-page study of nearly 3300 social media marketers reveals how much time marketers are investing in Facebook and other social networks, the benefits, how time invested impacts results and the top social media tools.

I think you'll agree that these FREE bonuses will greatly enhance your social media success. They're all yours for free when you register for Facebook Success Summit 2011. You get them the moment you sign up!

Common Questions Answered

Can I purchase a ticket after the start of the summit?

Yes, but only until October 19. You'll get access to all prior recorded sessions and transcripts, so you will not have missed a thing. After October 19, you will NOT be able to purchase access.

I can't attend all the live sessions. Will I get a recording?

Yes. For each session we'll provide a recording you can watch online or download to your desktop, so you won't miss a thing. If you have other commitments (like a day job) or if a session occurs at an inconvenient time, no need to worry. Even if you attend a live session, you'll still get the recording. You'll get access to recordings for up to 12 months after the live event.

When are the session dates?

Here are the dates and times of each session. You automatically receive session recordings and transcripts, so if you can't make a live session, you won't miss a thing. Note: When you register, you'll get a downloadable schedule for Outlook, iCal or Google.
  • October 5, 5pm Pacific (8pm Eastern)
  • October 6, noon Pacific (3:00pm Eastern)
  • October 6, 1:15pm Pacific (4:15pm Eastern)
  • October 6, 2:30pm Pacific (5:30pm Eastern)
  • October 11, noon Pacific (3:00pm Eastern)
  • October 11, 1:15 pm Pacific (4:15pm Eastern)
  • October 11, 2:30 pm Pacific (5:30pm Eastern)
  • October 13, noon Pacific (3:00pm Eastern)
  • October 13, 1:15pm Pacific (4:15pm Eastern)
  • October 18, noon Pacific (3:00pm Eastern)
  • October 18, 1:15pm Pacific (4:15pm Eastern)
  • October 20, noon Pacific (3:00pm Eastern)
  • October 20, 1:15pm Pacific (4:15pm Eastern)
  • October 25, noon Pacific (3:00pm Eastern)
  • October 25, 1:15pm Pacific (4:15pm Eastern)
  • October 25, 2:30pm Pacific (5:30pm Eastern)

Are you outside the United States? Click here for a time coverter. Note: Pacific times are San Diego, California.

When are the bonuses available?

You will gain access to the bonuses immediately. So you can get started right away!

Where is the event located?

At your home or office. Because this is an online event, there is no physical venue and no travel expenses. And you'll get the recordings, so if you miss a live session, no worries.

Will there be transcripts?

Yes. We'll provide FREE transcripts of each presentation in Adobe PDF. This will allow you to study and scan the content of each presentation.

How long are the sessions?

Each of the sessions is one hour in duration.

How can I ask questions during the summit?

Two ways. First, during the live presentations, you'll be able to dial a toll-free number (U.S. and Canada) and speak directly with the presenters during the live Q&A portion of each session. Second, we've set up an interactive LinkedIn group where you can post questions and get answers from your peers and the presenters (and this can happen the moment you sign up!).

Can I purchase just a single session, or just the recordings?

You can attend any or all of the sessions (or catch the recordings if you miss any). However, a summit ticket is like a Disneyland ticket—you get access to everything. If you want access to any of this great content, you must purchase your ticket before the completion of the summit. After the summit has ended, this exclusive content will no longer be available for sale and the recordings will only be available to summit attendees.

What if I still have questions?

You can also send an email to and we'll get back to you right away.

How to Register

Traditional professional development summits—featuring a line-up of world-class experts and providing a chance to network with your peers—often cost thousands of dollars to attend. And that doesn't include the added costs of travel, meals, hotel accommodations, rental cars and lost work time. Ouch! Not at Facebook Success Summit 2011!

At Facebook Success Summit 2011, you have no costs for travel, meals, hotels, cars or lost time! Why? Because it's an online event.

The registration fee for Facebook Success Summit 2011 is just $597. That's less than $38 per session.


Here are the options:

  • One Ticket, One Payment: Get one ticket to Facebook Success Summit 2011 for only $597 PLUS get $873 in FREE bonuses. Click here to reserve your seat.

  • One Ticket, Two Payments: Would it be easier to spread out the payments? Get one ticket for two monthly payments of only $299.00 each (one now, one 30 days later) PLUS get $873 in FREE bonuses. Click here to reserve your seat.

We accept Visa, MasterCard, American Express, Discover, and PayPal. Note: PayPal is only accepted for single payment option.

The event begins October 5 and runs through October 25 (scroll up to see sessions and dates).

Sample It Guarantee: You can try the first two days of the event and still cancel for a full refund if you determine this event is not for you. Scroll down for more about this guarantee.

Group Pricing: For large groups (10 or more only, purchased in a single transaction), contact Mike Stelzner ( for group pricing.

If you learn just one strategy that will increase your Facebook marketing success, the investment in your professional development will have paid for itself many times over.

<<< Click here today to register and get $873 in FREE bonuses >>>

Still have questions?? Email us at and we will get back to you right away.

Isn't it time for YOU to get Facebook working right?

Yes, you can achieve success with Facebook marketing.

You just need to learn what the most successful social media pros do, and then follow in their footsteps.

Facebook Success Summit 2011 paves the way.

Reserve your spot today.

Here's to your success!

Michael A. Stelzner
Founder, Social Media Examiner and fellow marketer

P.S. Don't forget that we record all the sessions and provide you access for a year to this online event. So if you have a scheduling conflict, don't worry about it! You won't miss a thing.

<<< Click here today to register and get $873 in FREE bonuses >>>

The "First Two Days Sample It" Guarantee

This summit offers the best Facebook marketing advice (from the biggest names in the industry). Experience the first two days of the summit and see if it feels right for you. Just give it a try.

And if you believe it's not right for you and you don't want to sit in on any more sessions or use the materials, just drop us a line at within 48 hours of the summit start (no later than October 7), and we'll gladly refund your money and cancel your access. No hassles. No hard feelings.

Our goal is to serve you to the best of our abilities and help you gain measurable results. In fact, just a few weeks from now, you'll be amazed when you look back at where you started and where you're headed.

<<< Click here today to register and get $873 in FREE bonuses >>>


Facebook Success Summit 2011 is a live online conference that will empower you to use Facebook to better engage customers (and prospects), gain more exposure and grow your business. The world's leading Facebook pros will show you how.

Join 19 experts, including Guy Kawasaki (author, Enchantment), Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Paul Dunay (co-author, Facebook Marketing for Dummies), Jesse Stay (author, Facebook Application Development for Dummies), Robert Scoble (co-author, Naked Conversations), Michael Stelzner (founder, Social Media Examiner), Jay Baer (co-author, The Now Revolution), Chris Treadaway (co-author, Facebook Marketing), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies) and experts from Intel, PETCO, Applebees and Intuit—just to mention a few (scroll down to see full list)!

Event runs October 5 to October 25 (fully online).


FREE CLASS, Our Gift For You:

If you'd like to get updates related to Facebook Success Summit 2011, simply fill out this little form. As our way of saying thanks, we'll provide you FREE immediate access to a class from our last summit called: Facebook News Feed Optimization: How to Dramatically Increase Your Visibility and Engagement, taught by Mari Smith (a $59 value!).

Note: We respect your privacy. Your email address is safe with us. Be sure to add to your email white list. See privacy policy at bottom of this page.

Ready to secure your seat at the summit? Click here.

Meet Your Instructors

You'll join 19 of the world's leading experts in Facebook marketing...

Guy Kawasaki
Guy is the author of 10 books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. He's also the co-founder of Alltop, an "online magazine rack" of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple.

Mari Smith
Mari is co-author of Facebook Marketing: An Hour a Day and author of The New Relationship Marketing. D&B Credibility named Mari one of the top ten most influential small business people online and Fast Company dubbed her the "Pied Piper of Facebook." As a passionate social media thought leader with 12 years' online marketing experience, Mari empowers her clients and students to master the art of relationship marketing. She is also a regular speaker at major events nationally and internationally.

Dave Kerpen
Dave is author of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and Other Social Networks. He is also the CEO and co-founder of Likeable, a social media marketing firm with a focus on Facebook marketing. He and his work have been featured on CNBC's On the Money, ABC World News Tonight, the CBS Early Show and The New York Times. Dave's social media clients include Heineken, Neutrogena, Cumberland Farms, Uno Chicago Grill, Verizon, 1-800-Flowers and Stride Rite.

Paul Dunay
Paul is co-author of Facebook Marketing for Dummies and Facebook Advertising for Dummies. He is also the chief marketing officer at Networked Insights. As an award-winning B2B marketing expert, Paul's unique approach to integrated marketing has led to recognition as a BtoB Magazine's Top 25 B2B Marketer of the Year for 2010 and 2009.

Jesse Stay
Jesse is author of multiple Facebook books, including Facebook Application Development for Dummies, I'm on Facebook-Now What??? and FBML Essentials. He's a speaker, author, blogger and entrepreneur who writes and consults on the topics of social media and new media architecture, bridging the gap between "technical" and "social" for both marketers and developers.

Robert Scoble
Robert is a cult hero in the digital world, having interviewed more than 3,200 "geeks" about culture-shaping technology. He is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for the web hosting company Rackspace and helped develop its content and social networking site Building 43. He previously worked for Fast Company as a video blogger. He is the co-author, with Shel Israel, of Naked Conversations: How Blogs Are Changing The Way Businesses Talk With Customers.

Michael A. Stelzner
Michael is the founder of Social Media Examiner—one of the world's top business blogs specializing in social media. He's the author of Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged. Michael also authored the widely popular Social Media Marketing Industry Report.

Jay Baer
Jay is the co-author of The NOW Revolution. He's a tequila-loving, hype-free social strategy consultant who works with major corporations and their agencies to successfully integrate social media. A founder of five companies and a digital marketing pioneer, he's worked with more than 700 brands (including 26 of the Fortune 1000) since 1994. Social Media Examiner ranked his Convince & Convert blog as the world's #3 social media blog.

Chris Treadaway
Chris is co-author of Facebook Marketing: An Hour a Day. He is the founder and CEO of Notice Technologies, a provider of local, real-time advertising platforms for newspapers, television and other local media companies. Chris is also managing director of Ultrastart, a social media consulting firm that's worked with Microsoft, Land Rover, Wiley Publishing, and the city of Austin, Texas.

Ekaterina Walter (Intel)
As a social media strategist for Intel, Ekaterina works at the intersection of high-tech and integrated marketing-driving campaigns and helping colleagues leverage new media to support their business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. Ekaterina is a regular contributor to well-known industry publications such as Mashable, Fast Company and AdWeek.

Jay Badenhope (Intuit)
Jay is a social media marketer for Intuit's Small Business Group. Jay manages the Intuit Small Business Blog, coordinates blogging strategy across multiple small business product blogs, and is leading small business video production and mobile content apps. Before coming to Intuit, Jay marketed small business lines of credit for Wells Fargo Bank for seven years and spent five years as a systems integration consultant in the US and Europe for a mid-sized consulting firm.

Scott Gulbransen (Applebees)
Scott is director of social media and digital content at Applebees—the world’s largest casual dining chain. Prior to his gig at Applebee’s, Gulbransen was a member of the TurboTax PR and social media team.

Daniel Sundin (PETCO)
Daniel got in the habit of listening to buzz at PETCO, moving from customer relations to corporate communications, e-commerce and marketing. He heard the cry from pet passionate consumers to have social channels where they could gather and initiated the social media program. Today he's the community manager overseeing all main social channels as well as the proud pet parent of a frog, fish and chickens.

Richard Krueger
Richard is co-author of Facebook Marketing for Dummies and Facebook Advertising for Dummies. He is also founder of AboutFaceDigital, a social media agency focused on Facebook marketing based in New York City and co-founder of Samepoint, a social media search engine.

Amy Porterfield
Amy is co-author of Facebook Marketing All-In-One for Dummies. She's been in the marketing arena for over 11 years and has spent 6 years working alongside Anthony Robbins, for whom she managed the content marketing team as well as executed major online marketing campaigns. She currently consults and coaches entrepreneurs and small business owners on social media strategy.

Andrea Vahl
Andrea is a social media coach, speaker and strategist. She is co-author of Facebook Marketing All-in-One for Dummies. She uses her improv comedy skills to blog as an entertaining character named Grandma Mary, a social media edutainer. She is also the Facebook community manager for Social Media Examiner.

Victoria Ransom (Wildfire)
Victoria is the founder and CEO of Wildfire, a company that specializes in Facebook apps for corporate promotions. Clients include major brands and agencies such as Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Digitas. Victoria has been featured in several publications and media outlets including The New York Times, CNN and The Wall Street Journal. She was named one of the 25 Women to Watch in Tech in 2010 and was a finalist in the Women in Technology Leadership Awards.

Ben Pickering (Strutta)
Ben is the CEO of Strutta, a technology company and Facebook Preferred Developer Consultant that helps brands connect with consumers through social media promotions. Prior to Strutta, Ben worked at Yahoo!, where he held senior roles in the display advertising business and worked closely with some of the largest brand advertisers and agencies in the world.

Jan Rezab (Socialbakers)
Jan is CEO and co-founder of Candytech, a social media marketing and measurement company, and is a Facebook Preferred Developer Consultant. Candytech owns Socialbakers, a social media statistics portal with a mission to measure every social object in the world. Prior to joining the social media world, Jan worked for 8 years in the mobile content and services business as president and CEO of Redboss.

Attendee Feedback

An incredible 96% of attendees at last year's Facebook Success Summit said they'd attend again. Here's what some of them had to say:

"I have attended many webinars focusing on Facebook, or social media in general. The speakers in this summit shared information that was far more valuable than all the other smaller webinars combined!" Amy Leal

"It's awesome. Seriously, though, it was beyond useful and the fact that I could listen to the sessions in my own time was incredibly useful." Taylor Morris

"HUGE 'thank you' to Mike Stelzner and Company!! I was not sure what to expect from a purely online event like this one. But now I can honestly say that this has been one of the best events I have ever attended!"
John Staples

"The learning started from the moment I registered for the event with the free materials provided and kept on rolling. I had ample return on the investment of time and money to attend the summit."
Chad Whaley

"What a great event, Michael. Thanks to you, Mari, and the rest of your experts for a wealth of valuable information. Dollar-for-dollar, minute-for-minute, it was the best value of any event I've ever participated in. Well done!"
Scott Meldrum

"The Facebook Summit 2010 is outstanding! The presenters that you've selected are terrific! They have shared valuable content ... such great tips and ideas to implement ... I'm actually developing my fan page now. Thanks!"
Leslie Montgomery

"Great summit! Excellent coverage of the most timely, relevant and important topics related to Facebook marketing." S
uzanne Doughty

"This was an incredible summit! Both Social Media Examiner and the summit offer some of the best educational resources for social media. Your attention to detail and commitment to excellence shines through. Thanks for a job well done!"
Sherry Nouraini

"I would like to express my thanks to the presenters who were so passionate and informative, totally committed to helping us succeed on Facebook. Real total professionalism and total authenticity from Facebook experts!"
Elton Kuah

"THANK YOU SO MUCH for generously sharing your information and experience! The wealth of information was incredible. You guys were so awesome in offering your support to the 'little guy.' The entire summit was very small-business friendly and that is so hard to find. THANKS!!!"
Kathi Rabil

"I have food enough to last until next year. :-) I look forward to the next. Thank you so very much. Worth every penny."
Alexander Irving

"What an amazing group of presenters you put together! I feel like I was given the keys to the kingdom along with a whole new mindset of how business will be handled in the future."
Mary Meyer

"Wowza! What a marvelous compilation of some of the most valuable information online about Facebook! I loved the Facebook Success Summit, and recommend it highly to anyone for next year."
Paula Lee Bright

"You know Mike, this is the first of your summits that I have attended. I made the choice to do so because I know the reputation you have for quality and it is consistent. In addition, you made it affordable and convenient. Thanks Mike."
Donna Gilliland

"It will take me a month to allow all the information in my brain to switch from 'overload' to 'second nature.' Great summit, fabulous information. Look forward to the next one."
Sally Thibault

"Thanks SO much for putting that great event together. It was incredibly helpful! I couldn't attend all of them, but so appreciate the ability to download. It was fantastic. Thanks again!"
Nancy Jean

"I'm a 20-something CMO for a start-up company in the athletic goods industry. I just wanted to thank you for your dedication, research, and sharing of all the useful information presented in your seminar."
Christian Anderson

"Just a quick note to thank you for an incredible FB Success Summit. Since I'm based in Dubai, I miss out on a lot of the events I want to attend. This made it easy for me to participate."
Abbas Alidina

"Make certain your computer is juiced up. The presentations were intensive."
Don Crow

"It was the most helpful seminar I've ever attended, online or off."
Deanne Boegli

"The range of topics was broad—from beginner to expert—there was something to learn from every class."
Lindsey Ducroz

"It was an excellent opportunity to hear from the foremost minds in social media."
Craig Yaris

"I received a lot of helpful information that I can implement. The speakers were excellent, very knowledgeable and there was a nice range of topics and talent."
Trenda von Rochsburg

"In terms of valuable information for brand promotion purposes, this is probably the best investment I've ever made. Plus the convenience/access to the summit is unbeatable and the experts are the best subject-matter experts in the world."
Patricia Redsicker

"I think you did an amazing job and I was very impressed with the organization. It was very refreshing to see the organization and the informative content. It was new. It was fresh. It was applicable to more advanced Facebookers."
Danika Dahl

"The transcripts and recordings were accessible shortly after the session, and every minute was chock-full of info. Great seminar, and money well spent."
Adrienne Noel

"It is a small investment to learn social media from experts in a format that will fit every schedule. In fact I have already recommended to several associates."
Tracy Urban

"Overall, I can't say enough great things about this summit. The speakers were wonderful! And I LOVED the playback feature. Thanks for coordinating!"
Jill Celeste

"The connection with participants through LinkedIn has been invaluable."
Sally Thibault

"Content was great because it was from a variety of sources who had their own area of expertise." G
eorge Burks

"No matter what your familiarity with Facebook is, you will find an amazing amount of information that will assist you in your business."
Julie McIntyre

"Incredibly informative sessions. Great for the small business owner trying to enter/expand social media. It's terrific that you have access to the sessions for a year!"
Carrie Bell

"The topics are very relevant and instantly applicable. The presenters are easy to understand and learn from."

"The training was extremely beneficial and presented so that the common person can understand it."
Jeff Aafedt

"I love the fact that I have access to the session recordings after the summit, since there were times where I was unable to attend the live sessions."
Pat Merl

"It was extremely informative with a wide variety of topics."
Dave Gurtler

"This was a great summit, spread over a nice amount of time. It was easily convenient to listen to in real time and come back to recordings to listen again and again."
Kathi Rabil

"I highly recommend this or any educational summit by this group. Both that I've taken have given me more credibility in my profession and positively changed my business!"
Keri Jaehnig

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