social media expert interviewIn this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.

Carri is better known for her role tweeting as Peggy Olson, a fictional character on  AMC’s Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Why brands need to monitor their personae online
  • Why people thought the Peggy Olson Twitter stream was a marketing campaign
  • How AMC  reacted to the Peggy Olson Twitter account
  • How fans supported the fan fiction Twitter accounts
  • What you need to know when evangelizing a brand
  • What to do when you have an enthusiastic fan base
  • How to help your brand evangelists

Connect with Carri on Twitter @carribugbee and check out her company Big Deal PR.

What do you think about fan fiction roles on social media? Please leave your comments below.

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  • Mikey Ames

    Awesome video. It’s nice to hear from someone that “gets it”.

  • Erica Conroy

    Great Video Michael – I love hearing from sources about the things they are doing. Not just the tips they have but the actual relevant subject matter. We are big on the ROI at my company. Expanding on existing personas is a pretty interesting way to take your marketing strategy.

  • Michael A. Stelzner

    Thanks Erica

  • Michael A. Stelzner

    Thanks for your comment Mikey

  • Sydney @ Social Dynamics

    At first I thought this was about fans writing fan fiction stories for their favorite characters/celebrities.lools. But I do enjoy RP accounts, especially if they are spot on.

  • Kavya Hari

    Its really nice place to know about this information on here :)

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  • Henry Louis

    It seems to be very interesting video and informative. Thanks for posting this video.

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