Facebook Introduces Product Ads: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Introduces Product Ads: Facebook launched product ads,”a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use.”
Twitter Rolls Out TweetDeck Teams: TweetDeck Teams is “a simple way to share access to your Twitter accounts without sharing passwords.”
Facebook Officially Launches Marketing Partner Program: “Facebook Marketing Partners is built on the idea that better partner matches improve performance for marketers.”
Twitter Releases Answers as a Standalone Product: To better serve all of its stakeholders, Twitter is “splitting Answers out from Crashlytics as its own product.”
Here are a couple of cool social media tools worth checking out:
Markr: An iOS app that adds visual hashtags to your photo and videos, simultaneously distributes them across all of your networks, and tracks what’s trending on social media nearby and around the world.
Retweeted More: An online tool that compares two different wordings of similar tweets against one other and uses an algorithm to predict which version is more likely to be retweeted.
Other social media tool news worth noting:
Pinterest Kills Affiliate Links as it Readies a Buy Button: Pinterest is removing affiliate links to ensure that they are “providing the best possible experience for Pinners” and “keep the high bar of relevancy and quality Pinners expect from Pinterest.”
Weekly Video Tip:
How to Use the Facebook Save Feature
Some interesting studies to note:
Native Video Posts Have the Greatest Reach on Facebook: A recent study from Socialbakers examined over 670,000 Facebook posts from 4,445 brand pages and found that native video posts reach the most viewers with an organic reach of 8.71%. This means nearly 9 out of every 100 fans saw the posts. By comparison, text-only posts garnered 5.77% organic reach and posts with links, 5.39% organic reach. Photo posts are the worst-performing posts on brand pages with only 3.73% organic reach.
Twitter Engagement Per Post Has Grown by 85%: The Q4 2014 Twitter Benchmark Report from Simply Measured found that Twitter’s engagement per post has grown by 85% year-over-year. The study also reports photo tweets are not only the most common type of tweet, accounting for 55% of all tweets sent, but also generates the highest share of engagement at 57%. Photo tweets outranked link (26%), text-only (14%), and video (4%) tweets by a large margin in terms of engagement.
Social Media Drove a Third of All Referral Traffic: Shareaholic’s Q4 Social Media Traffic Report revealed that the top eight social platforms drove 31.24% of overall traffic to sites in December 2014, up from 22.71% during the same time last year. These networks include Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google Plus, LinkedIn and YouTube. Facebook’s share of traffic grew 277.26%, from 6.53% in 2011 to 24.63% in 2014. Pinterest’s share of traffic grew even more at 684.86%, from 0.65% to 5.06% within the same period.
Social Media is The Least Preferred Customer Service Channel: In a nationwide survey conducted on behalf of outsourcing contact center management company, M2Talk, only 2% of the respondents prefer social media channels as a primary method for contacting customer service. More prefer to use live chat services on websites (21.3%), email (32.5%) or the phone (33.5%) to handle customer service issues. When asked how promptly they expect a response on social media on a customer service issue, nearly 25% asserted that they do not use social media for customer service at all.
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