Coach Deb Talks Twitter in Video Interview

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Published October 12, 2009 Printer-Friendly

The topic of this show is Twitter—and how it can help your business.

And the special guest is Deborah Cole Micek, better known as ‘Coach Deb.” She’s the author of the book Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Marketing Online.

Deb has tens of thousands of followers at Twitter.com/coachdeb, and she’s been featured in The Wall Street Journal and has written for Entrepreneur Magazine.

VIEW VIDEO HERE NOW:

What did you think about the video? What are your thoughts on Twitter?

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About the Author, Michael Stelzner

Michael Stelzner is the founder of Social Media Examiner and author of the books Launch and Writing White Papers. Other posts by »




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  • Anonymous

    Fantastic video, thanks!
    Deb, you truly are a fountain of knowledge. Would you care to comment on how you recommend people develop and uncover those “powefully influential questions” you refer to?

    Mike, did I hear that CNN was looking for someone to replace Larry King? To bad you don’t have the right suspenders! Good job folk.

  • Anonymous

    Fantastic video, thanks!
    Deb, you truly are a fountain of knowledge. Would you care to comment on how you recommend people develop and uncover those “powefully influential questions” you refer to?

    Mike, did I hear that CNN was looking for someone to replace Larry King? To bad you don’t have the right suspenders! Good job folk.

  • http://twitter.com/hankwrites hankwrites

    Thanks for the valuable info! I look forward to future episodes.

  • http://twitter.com/hankwrites hankwrites

    Thanks for the valuable info! I look forward to future episodes.

  • http://twitter.com/marketingfails Paul L’Acosta

    Great video Michael! Deborah is a great facilitator to anyone that needs help understanding the ins and outs of social media. I really enjoyed this one…

    Some thoughts on the video: could you please embed a player that displays the running time? It’s a lot more convenient to see if I got time for it now or just wait until I get home.

    Also, spice up that background! :) A frame, a posterboard? Not sure, but something that separates your studio from a corporate/1980-cubicle setup.

    Finally, it’d be great if you could tweet who’s going to be your next visitor and create a hashtag (#sme I think is available) where subscribers (aka “us”) can tweet their questions beforehand and you get to ask them during the filming of the video. I think this format is way better system than a UStream as not everybody (myself included) is able to sit down in the middle of the day to watch a live stream and ask questions live. It’s a real bummer when you check your twitter stream on your phone and see that there’s a great interview taking place but there’s no computer around. I think participation could be higher.

    After all, this is all about being social right! Hope this helps and looking forward to the next one!

  • http://twitter.com/marketingfails Paul L’Acosta

    Great video Michael! Deborah is a great facilitator to anyone that needs help understanding the ins and outs of social media. I really enjoyed this one…

    Some thoughts on the video: could you please embed a player that displays the running time? It’s a lot more convenient to see if I got time for it now or just wait until I get home.

    Also, spice up that background! :) A frame, a posterboard? Not sure, but something that separates your studio from a corporate/1980-cubicle setup.

    Finally, it’d be great if you could tweet who’s going to be your next visitor and create a hashtag (#sme I think is available) where subscribers (aka “us”) can tweet their questions beforehand and you get to ask them during the filming of the video. I think this format is way better system than a UStream as not everybody (myself included) is able to sit down in the middle of the day to watch a live stream and ask questions live. It’s a real bummer when you check your twitter stream on your phone and see that there’s a great interview taking place but there’s no computer around. I think participation could be higher.

    After all, this is all about being social right! Hope this helps and looking forward to the next one!

  • Anonymous

    Loved your interview Michael! I am currently reading Twitterville by Shel Israel and found Deborah’s insights very complementary to his’. Of special interest her views on how Twitter has developed the past year and the direction it is taking (Twitter ads etc).

  • Anonymous

    Loved your interview Michael! I am currently reading Twitterville by Shel Israel and found Deborah’s insights very complementary to his’. Of special interest her views on how Twitter has developed the past year and the direction it is taking (Twitter ads etc).

  • http://twitter.com/zenologueblog Photo Business Blog

    What a great interview with lots of very useful information. In my work as a professional photographer, social media is becoming more important daily, and your insights into Twitter etc. certainly help to point me in the right direction and keep me on track. I think one of the most important points Deb makes about Twitter here is that we should have a quality following in preference to the quantity of followers. Luckily, I started out by conentrating hard on gaining followers who are relevant to my business. So far, I see good indications that it will work as a strategy. Keep up the good work on here – this is a very promising site indeed. Great job!

  • http://twitter.com/zenologueblog Photo Business Blog

    What a great interview with lots of very useful information. In my work as a professional photographer, social media is becoming more important daily, and your insights into Twitter etc. certainly help to point me in the right direction and keep me on track. I think one of the most important points Deb makes about Twitter here is that we should have a quality following in preference to the quantity of followers. Luckily, I started out by conentrating hard on gaining followers who are relevant to my business. So far, I see good indications that it will work as a strategy. Keep up the good work on here – this is a very promising site indeed. Great job!

  • http://thecoachingpair.com/ Jerry

    Awesome, Coach Deb. Very good information and very timely as I’m teaching a class on Twitter in a couple of days. You’ve brought some great new perspectives to the table. Thank you.

  • http://twitter.com/tomcolvin tomcolvin

    I’m very impressed with your new online “magazine” and its use of video as a means of delivery. Having followed Michael Stelzner’s blog for several years, I’m confident that the information here will be invaluable to writers of all stripes. I’ve just recommended it to readers of my blog.

  • http://twitter.com/tomcolvin tomcolvin

    I’m very impressed with your new online “magazine” and its use of video as a means of delivery. Having followed Michael Stelzner’s blog for several years, I’m confident that the information here will be invaluable to writers of all stripes. I’ve just recommended it to readers of my blog.

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Hey Paul – All good suggestions! You’ll see a ton of new videos coming down the road. – Mike

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Thanks Tora. We plan to interview Shel, so watch for that in coming weeks.

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Hey Paul – All good suggestions! You’ll see a ton of new videos coming down the road. – Mike

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Really appreciate your kind words Tom!

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Really appreciate your kind words Tom!

  • Anonymous

    Love the video. I agree Twitter is about PR and generating buzz. Here are some of my favorite soundbytes from the interview: Twitter is in person networking … the online cocktail party to build current relationships … online rolodex … loved that she used 12 influencers and new prospects … have a strategy and know what your brand is … think about the emotions you want people to feel about your brand and company … everything you do on Twitter should bring out the brand … tap into the emotion … social media is about making those emotional and human connections … relationship marketing. Thanks for exposing me to Coach Deb! I am going to get her book and use it with my clients.

  • Anonymous

    This is great! Picked up some new tips.

  • http://cindyking.biz/ Cindy King

    LOL – we’ll have to see if we can get Mike a pair of those suspenders :)

  • http://cindyking.biz/ Cindy King

    Jerry – hope your Twitter class went well :)

  • http://cindyking.biz/ Cindy King

    Thanks for sharing your favorite soundbytes… it is always helpful for us to retain the information and to add to our own soundbytes. What struck me most about this video was how well Coach Deb explained what social media is. This is not easy to do and so many businesses are still struggling because of this very basic understanding.

    Also, just like you I found the “in person networking” definition of Twitter spot on.