Robin Carlisle said
8 months, 3 weeks ago: I would start thinking of YouTube as the center of the universe… especially now that Google owns it. What can takes months (or never) to rank in Google SERPs can take minutes to rank in YouTube. It’s the Wild, Wild West right now… still… but if you allow yourself to be linked as an “Author” of what you write and produce… on YouTube… on your Google+ page… on your Google Local page… then your little photo and everything you write and produce will start popping up everywhere.
And don’t just pop up a video without optimizing every inch of it and connecting it to every other platform you have… connecting the dots has never been so important.
As far as how many accounts you have on YT and how to register them…
Your rankings depend on the number of views, subscribers, comments, likes, etc. so dividing them up only works against you in the long run. Three channels with 10,000 visitors each is NOT as powerful as one channel divided up into three Playlists. So unless you’re personal life is utterly disgusting, lol, I’d resolve to clean up your personal persona and merge it with your business… creating Playlists (like different TV series with different episodes) for each interest or business venture.
However, be aware that Google/YouTube doesn’t know who you are or what you like or what your site or channel is about until YOU tell it what YOU are all about. It READS you and gets to know you by what YOU upload, comment on, subscribe to, and who watches your channel, comments on your channel, subscribes, etc. Yes, you must teach it who you are and what your channel is about. So if you sell Rolex watches, but you personally watch tons of poverty-related cause videos, you’re sending it mixed messages that it doesn’t know what to do with.
Just saying, try to find an over-arching theme that encompasses all that YOU are as well as your business, if you want the numbers to work in your favor. If your personal and private interests are too disparate, then maybe think of dividing them.
But for someone like Rich, I definitely would not split his audience. A lot of his professional draw is because people personally like him and he should be using that to his advantage. Unless a product MUST have a separate channel because of an affiliate relationship or because it is a totally separate corporate entity unto itself, I would keep it in-house, give it its own playlist so multiple videos could be featured under that topic, and keep adding playlists by broad or specialized topic when the need arises.
That way you create a snowball effect from each individual success you have, increasing your views on all playlists as fans from one list discover your others. As the numbers add up, YouTube takes notice and you and your related videos begin to appear in YouTube’s search results — the videos you see appearing in the right sidebar. THAT’s where you want to appear, not just on your own channel.
