said 1 year, 4 months ago:
@deairby Funny you should ask this question, as it seems I had never asked it about myself before today. I mean, through the years, in various job interviews I had to answer the good old question: “What are your strengths or weaknesses?” and that much I know by now – I am 40 and have been on the job market ever since I was a teenager. And I can certainly tell you the USP of the past companies I worked for, since very often I had to work on developing them myself
Since December, though, I find myself self-employed for the very first time since I can remember. In the past 15 years that have shaped my career as it is today, I was part of various companies, from start-up to medium business to a Crown Corporation here in Canada (government-like entity). I went from market development (sales), relationship marketing, branding to strategic planning roles.
So, my USP?
- I am a strategic thinker: I ask Why before I ask how, when or what.
- I have robust marketing & sales experience across various company sizes
- Great communication skills, as speaker or as writer. (I am also fluent in 5 languages)
- My focus in the travel & tourism industry: hospitality, airlines, ski resorts, touring trains, attractions, events, restaurants.
And while I have a keen interest in social media and the evolution of the digital landscape, I don’t believe it’s a personal USP unless it’s an underlying element that I can bring to one or all of the four elements above.
Thanks for starting this topic – you just forced me into elaborating my own USP, which I will now see to develop in a less-than-140-characters format, as suggested by @roryramsden