Especially with so many social media gurus/businesses on here, I am curious to hear what your UNIQUE SELLING POINT is? How did you “find” it? How long were you in business before you had it? For those not in sm, what is your USP since everyone should have one? As I sign each of my books I just published, I always put “to the only you in the world.” Even though I write that in every book, it is still true for each person. And, if you are not being your own unique self, no one else is either! Be a first rate version of yourself not a second rate version of someone else.

@deairby Funny you should ask this question, as it seems I had never asked it about myself before today. I mean, through the years, in various job interviews I had to answer the good old question: “What are your strengths or weaknesses?” and that much I know by now – I am 40 and have been on the job market ever since I was a teenager. And I can certainly tell you the USP of the past companies I worked for, since very often I had to work on developing them myself

Since December, though, I find myself self-employed for the very first time since I can remember. In the past 15 years that have shaped my career as it is today, I was part of various companies, from start-up to medium business to a Crown Corporation here in Canada (government-like entity). I went from market development (sales), relationship marketing, branding to strategic planning roles.

So, my USP?
- I am a strategic thinker: I ask Why before I ask how, when or what.
- I have robust marketing & sales experience across various company sizes
- Great communication skills, as speaker or as writer. (I am also fluent in 5 languages)
- My focus in the travel & tourism industry: hospitality, airlines, ski resorts, touring trains, attractions, events, restaurants.

And while I have a keen interest in social media and the evolution of the digital landscape, I don’t believe it’s a personal USP unless it’s an underlying element that I can bring to one or all of the four elements above.

Thanks for starting this topic – you just forced me into elaborating my own USP, which I will now see to develop in a less-than-140-characters format, as suggested by @roryramsden

Cheers!

USP? Never heard of the term before, but here’s my go at it:

I build custom websites. I empower and work one-on-one with clients to plan and build an online presence they can manage.

 How did you “find” it?

I find that question interesting. I didn’t “find” it, it’s just what I do…

@Frederic Gonzalo @Dea Irby @Jules Webb @Frederic Gonzalo
With respect, a business’s USP [Unique Sexy Promise] is not about you, its about what you can do that will transform the life/business of others that no one else does in quite the same way.  I wrote a post about it over the weekend

The fact that I speak French is only relevant to a very particular crowd. The majority don’t give a fig or its of passing interest only. So first identify the people you want to do business with then develop a USP that makes you irresistible to them…

That means you don’t have just one USP. You have one for each different niche in which you do business and for each particular service that you offer.

One size most definitely not fit all

@roryramsden Interesting point, and I would tend to agree that a USP can and should be different, according to the target audience. Absolutely. I would love to read your blog post, by the way, but the link seems to be broken. Can you resend?
Thx