said 1 year, 4 months ago:
We have been struggling to get a clear picture of our ideal customer profile and to determine what is the end result our ideal customer wants to achieve.
As creators of handmade Thai silk we have surveyed our customers, used lots of research sources like Quantcast but we still cannot create a persona (or 2 or 3) that we feel is right.
I could easily summarize a demographic profile but I doubt its validity and it will still not tell me the key thing – what would be their biggest fear or fears that have prevented them from getting what they are seeking?
This is critical to all our marketing and I was wondering if others are facing or have overcome this problem?