said 1 year, 1 month ago:
Like any social media platform, it’s all in how you use it. Although video is a very popular medium and working well for many, don’t do it just because everyone else is.
Use YouTube as a means of providing content that is of use to your customers and in turn, engages them and brings them to your site. I would think that there would be some good opportunities for an antique shop to make use of video. For example, looking at your website, you have a brief “how to” on painting furniture (http://www.greenoakantiques.com/rehab.html). What if you turned that into a how-to video demonstrating the process.
You could then post the video to YouTube, embed it on your site, share it through Facebook and more.
Ultimately, it’s about the content you create. I would assume that your target audience is interested in finding and rehabbing antique furniture. Create information that helps them do just that. Video is a good platform for this type of information.
I also see that you have a separate blog on Blogger. The blog works the same way although I’d focus on incorporating the blog directly into your website and not on a separate service. You can use the blog to provide how-to tips and highlight various projects that would be of interest to your customers.
Sorry, not a business example but does this make sense?