Like any social media platform, it’s all in how you use it. Although video is a very popular medium and working well for many, don’t do it just because everyone else is.

Use YouTube as a means of providing content that is of use to your customers and in turn, engages them and brings them to your site. I would think that there would be some good opportunities for an antique shop to make use of video. For example, looking at your website, you have a brief “how to” on painting furniture (http://www.greenoakantiques.com/rehab.html). What if you turned that into a how-to video demonstrating the process.

You could then post the video to YouTube, embed it on your site, share it through Facebook and more.

Ultimately, it’s about the content you create. I would assume that your target audience is interested in finding and rehabbing antique furniture. Create information that helps them do just that. Video is a good platform for this type of information.

I also see that you have a separate blog on Blogger. The blog works the same way although I’d focus on incorporating the blog directly into your website and not on a separate service. You can use the blog to provide how-to tips and highlight various projects that would be of interest to your customers.

Sorry, not a business example but does this make sense?

@jim-lodico thanks  jim….  i think  making  the    how to paint    be   the  first  one to start with sounds  good….   i have no feel of who is on there….but embedding   sounds  good…those  folks would  be on the website already and interested…  i dont understand the difference  between embedding a  blog and   linking to it like we do……. please   explain  when  you  get a minute….  … 

  @trudyd1474 thanks  for  all the details…. very impressive…

..your post about that   earlier   made me  think   how  appropriate it might  be  for us too…i  bet  the  tractor  guys  love it… hearing it and seeing it..

@annfurnivall
Embedding the video on your blog or website is beneficial because it keeps people on your site.  It can increase traffic, page views, time on site, etc (all good stuff) and keeping them on your site is much better than sending them to YouTube or another site where they might not come back.  Keeping them onsite will also lead to higher conversions and more leads/sales.

Well I screwed up on the Bloggie price – $200.

@rich-brooks im  impressed  and  thanks  for the details..im   going to  check out  how  you  do it…

thanks…. i  hope its  still on  blogger, i really  like my  layout and  it  was  hard  to  do…….  i will  have my tekk person  check this out…. @jim-lodico

@iamconsulting that  really makes  sense….  where  could i see an embedded  blog?  

this  video thing  sounds like something i   should probably outsource….if i  can  find  someone  local…