Wordpress.org or HTML (11 posts)

Topic tags: CMS, coding, html, SEO, Wordpress
  • Hey Community,

    The recent topics have been very informative and I would like to thank some of the leaders here for helping the less enlightened crowd.

    My question today is which is better from an SEO perspective……..HTML based website or CMS website?? and is wordpress the way to go if one chooses the CMS path??

    Looking forward to some interesting replies.

  • @udithooda I am actually Wordpress developer but i am proficient in html and and WordPress based websites.  The general argument is that wordpress is the better choice for SEO, because you can blog and websites updated often get better ranking on Google. There are just two problems that generally occur:

    1. Most people don’t even know what SEO is let alone apply it. I have seen WordPress blogs churning out blog posts by the dozen but still perform badly because they don’t know anything about SEO.
    2. Many jump on the WordPress ban wagon because they think they will rank better, but don’t blog or optimize their content.
    Wordpress is a great platform for SEO and CMS if you know how to use it. 

  • @geoffrey-gordon thanks a lot for your inputs. So I have a website up and running at the moment and we met a company that does SEO and all sorts of digital stuff and they told us to move to a CMS platform and they recommended WP. We do plan to keep the blog on WP, but I am not sure if we should also transfer our website there. Their logic is that SEO is easier there, WP is more SEO friendly and so on. Of course I understand that SEO in itself will not magically happen if we are on WP, we be outsourcing it to a specialized company. 
    What are your thoughts under these circumstances?? also our website is http://www.travelsenseindia.com

  • Hello @udithooda

    It has been our policy to build an HTML/CSS website and blog (sometimes WP) on different platforms.  WP is great, no problem there.  However, even for a small/medium business you still need both.  Your website is your calling card with call to action, and permanent data that represents your company.  IF you have a good website (yours utilizes javascript) that is not performing, an SEO consultant can help you there if you find the right one.

    WP being a CMS can provide current content (with SEO included) that will help point people to your website when utilized properly.  

    Putting all your eggs in one basket is wise only if you have the right people (consultants/programmers/SEO bloggers) who can bring your efforts to great organic/natural search. 

    .02

    Eileen :D

  • @udithooda I think that  @supereb has some good points. The truth is your current setup is just fine. There are some area’s that need tweaking, but having your blog attached as a wordpress installation is just fine. You dont need to necessary convert your whole website to wordpress. 

    SEO is independent of WordPress, and more about content and keywords than an actual website platform. I would suggest two things:

    1. Get the blog styled to the current website.
    2. Make sure that SEO is done correctly on your current website, there are many area’s that need tweaking like content, naming of images and headers, keyword density etc..
    Dont shift your whole website across just for the sake of moving platforms.

  • I’m glad this question got raised because I’m using a html-website and am planning to add a blog. So I was wondering too if I should move everything over to WP or create the blog separately – which I will do now.

  • @claudiapoeckl when it doubt look at the big brands. Most of them have a standard html website and then attach their blog on a sub domain like this: 
    blog.domainname.com. 
    Note care is taken  to make sure the blog is themed the same as the main website the viewer feels like they are in the same place at all times and has access to the rest of the website.
    A good example is as show on the website mailchimp.com.

    Main website: http://www.mailchimp.com normal HTML
    Blog: blog.mailchimp.com wordpress driven.

    But it all looks like part of the same setup. :)

  • @geoffrey-gordon @claudiapoeckl I totally disagree with Geoffrey . MailChimp main site isn’t WordPress because of the functionality they need for their site. (most small businesses won’t have hundreds of thousands of people creating HTML emails on their sites.) And MailChimp employes hundreds of programmers to keep their email website working smoothly. Most small businesses don’t have that type of budget. The big ah ha here is that, even as big as MailChimp is they have a WordPress blog.One of the reasons designers will tell you that you don’t need to change your site over to WordPress is so that they can still maintain your HTML site for you. It’s a profit deal for them. If you know how to maintain your own site and can change your phone number if it changes or you can change the text on your front page they’ve just lost a HUGE source of revenue.A business should own their site. Which to me means a business should, if need be, be able to change and tweak their own site IF they choose to. With a WordPress site a business can do that. (If their designer hasn’t stripped out that functionallity) No one In the business needs to know HTML to change anything. If something is “messed up” on a WordPress site an earlier version is usually easily retrievable and your site can be restored without a big hassle.While I’ll agree SEO has to do with how one utilizes the keywords on a site … WordPress does make that easier for most because they can concentrate on writing a keyword rich post and inserting it into their site with an easy editor rather than translating their post into HTML code and inserting the code into to the site and then worrying about how the code will render on the page. As a web professional I tell everyone the best blog is a blog on your website… Not just inserted into your website.One last thing – Very simply and at it’s very base, a WordPress site is an HTML site. WordPress software just gives the end user an easy, logical way to create and insert HTML code without needing to know HTML. That’s the beauty of WordPress. One doesn’t need to know all sorts of code or spend lots of money to have a professional looking site that’s easy to use. (That’s website easy … Not driving a car easy.).

  • Good conversation. Thanks.

  • @amyhallbiz you raise some very valid points. Thank you for bringing certain things to my attention. (Ps I think you offer a great service on your website)

    I guess i should have finished my comment.  Perhaps I didn’t use the best example LOL. I also agree many designers take advantage of end users by not allowing them to edit their websites.  I agree with all you have said, as a fellow designer I am in tune with you completely.
    I have steered many clients to the WordPress website option and still do infact most of our work is Wordpress Based. 
    Just some observations I have seen and tried to cater for overtime:

    1. Although WordPress is a content management system and is “easy” to use, many of my clients still battle with with it.
    2. Its easy to put text and pictures in a WordPress website, but i find more often than not the client coming back because of layout issue. This is an html and CSS issue something that requires a designers attention.
    3. I also find that business have developed a cautiousness around website developers and understanding so. The general feeling is every time i need something fixed it costs me…. eeek
    4. At the same time i feel that. One should concentrate on what they do best and hire out what you not good out to others. It does amaze me that someone will charge thousands of dollars for their service and feel because they are that good, but are only willing to dispense with a few dollars for others services. Its a common syndrome in small business I know you cut costs where you can I know I have felt the pain. Infact I wrote an article about it…  Cheap Marketing Strategies Cut Corners & Profits
    My closing thoughts are that as a responsible designer is to come up with a solution that helps the client with out hurting their pocket.

    What we have done is offer a low priced hosting solution that includes web hosting, emails and most important free assistance to small tweaks and changes to their website. If the changes are bigger than we talk first and discuss it with the client giving them options.

    @judithgotwald yip it is an interesting conversation, perhaps one that needs to get out there.

  • I agree to the point that owners of the website should be able to maintain their pages themselves. But in this case, I prefer tools like Typo3 (for more sophisticated pages) or Joomla. WordPress is great for blogs, no question.


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