Social Media Examiner | Why Social Media Is Not Working and What You Can Do About It | Topic Replies

Kim Kline replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business

Thu, 26 Jul 2012 14:05:01 +0000

Kim Kline replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business @allenroberts I like the differentiation you make between general posts and blogs and those attributed to the CEO/owner/President, etc. That is a differentiation I would also make and totally agree with!

Thu, 26 Jul 2012 13:54:12 +0000

Ann at greenoak replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business we have employees who do a lot but our facebook is just my other admin and me..... especially on social media you want to keep it real, to show your core brand, whatever it is that makes you […]

Thu, 26 Jul 2012 13:17:36 +0000

Allen Roberts replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business Kim,
I suspect it should be a rule for all sizes.
A blog that is under the name of a business can be done by a pro, so long as the tone of voice is consistant, but the blog under the name of the CEO should only […]

Thu, 26 Jul 2012 12:49:20 +0000

Kim Kline replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business @allenroberts Thanks for the feedback Allen! As always, the "discussion" is the best part of being on SME!!!

Question, do you think your "do it yourself" thoughts can apply to all size companies? I […]

Thu, 26 Jul 2012 12:33:06 +0000

Allen Roberts replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business Kim,
It can and does work, for a while, but it is not authentic, not really you.
SM at its best is such a personal medium, and given the amount of clutter, anything but the best gets lost, so I will stick to my […]

Thu, 26 Jul 2012 12:11:55 +0000

Kim Kline replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business @allenroberts Interesting thought! I had been participating in a discussion on some recent posts that brought "bad publicity" to a brand. It seems that in at least one of the examples cited that the brand […]

Sat, 21 Jul 2012 23:06:33 +0000

Allen Roberts replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business It is a good article, but there is one characteristic I have seen many times that is missing: Many seem to think that SM can be outsourced.
Not so!
SM is a highly personal medium, one where the character of the […]

Wed, 18 Jul 2012 00:46:44 +0000

Judith Gotwald replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business I've been on LinkedIn for a while, but just started looking for groups to join. Must of hit it lucky, because I've found good conversations. I joined a discussion of SM for non profits and found the […]

Sun, 15 Jul 2012 15:43:53 +0000

Kim Kline replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business @richardmclaughlin Understood! I think that those people who sell "product" will always have a much higher reach on a medium like Facebook. For me, it is just a part of the whole package to keep my company […]

Sun, 15 Jul 2012 14:15:16 +0000

Mac replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business @kimkline I use a company to do BG checks and now that they are doing the job we would have a hard time getting rid of them. I can see both the company that we use and our team that manages that relationship being […]

Fri, 13 Jul 2012 21:44:33 +0000

Fri, 13 Jul 2012 14:05:01 +0000

Kim Kline replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business @annfurnivall Ann, I agree not every business is ideal to Social Media (that is why there are so many options out there!). However, I use my Facebook page to post news and information relevant to my industry […]

Fri, 13 Jul 2012 13:54:13 +0000

Ann at greenoak replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business @kimkline kim maybe your business isnt right for social media....mine is perfect...WOMEN. SHOPPPING, HOME SWEET HOME, GIRLS DAY OUT, FUN ETC ETC..thats why i work so hard on facebook....... if your […]

Thu, 12 Jul 2012 21:51:36 +0000

Kim Kline replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business @michaelpingree I am a b2b business also and I definitely know what you mean! I have joined groups in LinkedIn and I try to post relevant articles often and, even more often, comment on articles others post. I […]

Thu, 12 Jul 2012 21:32:59 +0000

Michael Pingree replied to the forum topic Why Social Media Is Not Working and What You Can Do About It in the club Small Business I hear all the time that for b2b you need to be on LinkedIn. I check out various groups that are relevant, but there doesn't seem to be any conversations happening. Just pitching. Anyone have any ideas on how I […]