we are having a small event  at the store   with no paid  advertizing…only our email database and faceboook…about  300 folks  came  yeaterday….about 100  extra….AND   pinterest   is  nice too…one  girl  came in  with a project picture  and  needed  all the parts…old  funnels  mainly….  we  were on the same page  right away…she might even have gotten the project off of our  pinterest page…. customers  mention  facebook   to us   everyday…in some way or another…

pinterest  tells me  whats popular  and  what  to  buy in  many ways….   

the old  way would have  been   all about thinking ahead  and  doing a newspaper ad or  even  more  expensive a  mailing….  now  its  so much   easier and  better….