said 1 year, 4 months ago:
@donpurdum You said
I find in my experience there are three additional reasons:
1. Fear of the unknown. They don’t understand it, fear it, and just don’t want to put money into what they are not familiar with. It’s also easier for them to spend money in the paper, etc., and ask others to promote them the old way, since that is how it has always been done.It is our job as consultants and marketers to make them understand and why this is so important to their business and why the old ways are hurting their business!
2. It’s work. They don’t want to add more to their plate because the web does require work. They have to learn it first and the curve is steep for them. Then, they have to keep up with all of the changes in addition to continually updating their sites and social media.
That is why we offer to do it for them!
3. They don’t value it enough to pay for it, or they just don’t have the ongoing money for it.
Then why are they even in business, we need to educate them as to why they are hurting their business and how this can help them, show them the value of their customers and how this can add to their bottom line and possibly save their business. They need to either learn how to do it or let someone do it for them.