Where does humor fit in? (24 posts)

Topic tags: humor, LOL, serious
  • Just how much humor fits into this business world? Is there a point where customers won’t take you seriously because you aren’t serious enough? Is there a threshold that should not be passed? Can it be limited too much and people get bored? Is it appropriate to stick :) in your emails or other communication? How about the ever-popular LOL?

  • @deairby I would say it depends who you are talking to and how good your relationship is with the person on the receiving end. For example if I was emailing you to open a tea shop maybe for franchising, I would definitely not say. “He Dea! Hows the British watering hole business treating you?:p lol I wanna open one of those herbal gold mines of my own, do you franchise?” 1 no .. That’s rude, unprofessional and not everyone may find it amusing. I think a certain level of comfort must be established before anyone starts cracking jokes in a professional situation. For example one of the first clients I ever had in my studio never even got to record .. Why? I kicked him out after he jokingly asked if adult movies were filmed here since its soundproof. My arm shot up and pointed at the door. .. Sorry I don’t need that bull anywhere around my business. Had my buddy that lives down the street from me that iv know since we were 8 jokingly said that, I’m not gonna lie I woulda laughed and maybe given him a “what’s wrong with you” look .. That’s it. . Why? Comfort levels. Thoughts?

  • IMHO sometimes trying to make your audience smile is ok… after all, almost everyone appreciates some humor (sometimes, I repeat).

    I’m not sure if trying to make people laugh would be ok too. But I don’t think so.First of all not all people are good comedians, and there’s nothing more disappointing than seeing someone trying to make you laugh without success.Second thing, people expects to be served by serious people.And there is a clear difference between “a serious person with some sense of humor” and “a clown”.

    Last but not least, humor is something so different from person to person, that the more one customer is amused, the more two other customers will be likely to be disapponted.

    IMHO.

    That said, if I could I would always joke, so if I was @sgsrecording I would have given a funny answer to that guy… one I can’t report here. ;)

  • @deairby I only use humor (which seems to be part of my essence) after I know my audience. I try to use :) sparingly — mainly to make sure something I typed is taken the right way. LOL is more for friends and close associates. With Twitter a dash of humor conveys your personality a little bit.

  • @deairby light humor to relax an audience is a good thing IMHO, but you must have enough substance in your content to be taken seriously.

    I agree with @kc_kreative that on Twitter it’s a good way to convey personality, and to me much more likeable than raging all day long (I unfollow angry people and hide them on FB)

  • I agree with @demorden ‘s “make your audience smile.” After all, how many people are really laughing out loud when they type LOL? I bet they cracked a smile though.

  • I struggle with this too, especially for signage. It’s such a fine line.  But really when it comes to commercials, don’t you think the most remember-able are the funny or off-color?  I love all the mayhem commercials.As a florist and with valentine’s day being a “lover’s” event. I’d love to use suggestive or funny ad’s but am uncomfortable crossing the line as a professional.

  • first, proud of your integrity! second, agree on knowing the customer @sgsrecording

  • Today’s thought on humor:Every American, to the last man, lays claim to a “sense” of humor and guards it as his most significant spiritual trait, yet rejects humor as a contaminating element wherever found. America is a nation of comics and comedians; nevertheless, humor has no stature and is accepted only after the death of the perpetrator. (E.B. White)It’s to ponder.

  • @joanmuschampfagnani @jeniferswanson (love Mayhem, too)  @debbielynnava  @demorden thanks for the input

  • @joanmuschampfagnani I hide my friend on LinkedIn b/c he has his Twitter feed setup to forward everything, which is NOT appropriate. Football chat is for Twitter and Facebook (unless business-related). 

    @deairby What a great ponder. I can’t imagine a life without humor and I definitely appreciate it. I agree with this quote:  ”This I conceive to be the chemical function of humor: to change the character of our thought.” –Lin Yutang via BrainyQuote

  • @kc_kreative that reminds me to undo my auto Twitter to LinkedIn feature. Since I’ve gone out on my own, my Tweets are on a variety of topics, not all business related. I just need to use HootSuite to post to both when appropriate.

    In my past life, my Tweets were really all work related, so it was simpler.

  • @joanmuschampfagnani Your feeds are fine. Ed was tweeting every 10 seconds it seemed like. When I want to post to LinkedIn from Twitter I simply use the #in or #li hashtags and the system picks up my message. 

  • @kc_kreative thanks. I was on Twitter, but couldn’t find how to undo the auto feature. I like that LinkedIn allows me a choice.

  • @joanmuschampfagnani I have my Twitter account hooked up through LinkedIn not vice versa…

  • @joanmuschampfagnani I just saw your post so you may have already figured this out. On LinkedIn, go to Settings (under your name in the upper right corner) and you’ll see Manage Your Twitter Settings in the box labeled Profile Privacy Settings. Click that and another box pops up. Select Remove next to your Twitter name OR check Share only tweets that contain #in. Save your changes and you should NOT see all your tweets appearing on LinkedIn.

  • @kc_kreative  @debbielynnava I will try it that way…likely that is how I set it up, but I did it quite a while back, so I didn’t recall.

  • Such an interesting topic and very timely for me.  As I work at differentiating myself from my competition in the food coaching industry, I’ve realized there’s an abundance of spirituality and a lack of humor.  And yes, even dealing with serious food issues can be pretty funny.  Of course, I would never make jokes at anyone’s expense, but I’ve seen my clients relax and respond positively when we can take some of the heaviness out of this subject once in a while.

    I’m starting to experiment with writing this way, as well, and most of the humor comes from examples of my own life.  It’s just amazing how adding some lightness to a subject can bring in a whole new dimension.

  • great to hear, Beth. “laughter is the best medicine!” @bethnovick

  • Dea

    This is a great question!

    This year, I started integrating video as part of my social media strategy. Considering I am a video production company, this made sense.

    I tend toward a humorous approach to life. This leaks into my videos. Well, leaks isn’t the right word. I think a better way to put it is this: I have a welcome video on my website. In it, I:

    • dress like a caveman
    • burp…loudly
    • sport a big ol’ grey nose hair (this wasn’t on purpose, but, it’s huge in my closeups!)
    • perform an uncanny impersonation of Kristen Stewart
    You can check it out here: http://www.pronoya.com

    When you see this video, you’re pretty much seeing me. This is how I roll. I don’t take myself too seriously. My work? I take very seriously. I work hard and produce great looking video. I just have fun doing it!

    My clients are mostly small businesses. And all of them enjoy my “quirky” sense of humor. How do I know this? Because they laugh at my jokes. And because they’ve told me.

    You see, life is way too short to spend all serious and grumpy and frowny and…businessy.

    Have I lost business? I don’t know. If they didn’t like my sense of humor, they didn’t bother to let me know. So it all works out!

    – Daniel

  • @pronoya Ah, now we know some of your unique value proposition! You diffuse some of the worry / nervousness out of creating business videos with your quirky sense of humor. Here’s hoping that Geico doesn’t mind your caveman routine :)

  • great video!  thanks for sharing @pronoya

  • @deairby

    Love that quote, Miss Dea. Yes, it is something to ponder. Especially in our online world today where there are so many English speakers online with varying degrees of proficiency and understanding. I uses lol as an indicator I’m smiling more than anything else. But using humor can backfire with such a diverse audience, or with lawyers. Tough crowds, both of them.

  • :)


Add your voice to the discussion

Existing members: . If you do not have a SME account, .