said 1 year, 4 months ago:
I know there are a number of people here in SME that aside from the primary business they have listed are also involved in affiliate marketing of one nature or another, and that led me to wonder, really, what is MLM (Multi-Level Marketing)?
Let me give you a bit of background.
A lady called me this morning after she had Googled the company I represent..
She had seen a post we had done (she couldn’t recall which site she was on at the time), and had a couple of questions. She was inquiring about becoming one of our business partners.
She only had a couple of conceptual questions, so I asked her what is was that had peaked her interest in us.
She said, “Because I need something to supplement my Realty income, but I didn’t want to get involved with multi-level marketing or any of those type things, and this concept strikes me as a franchise, not a MLM.“
She then rattled off a list of companies that I did indeed think of as “multi-level marketing or any of those type things.”
I realized that I actually had wondered about our company’s perception when we launched it some time ago, but time has changed that in my mind.
But, that got me to thinking, having a background as an insurance agent, did that skew my perception of what is MLM, and what is not? After all, there are a number of people who benefit financially from commissions indirectly when ever an insurance agent sells a policy.
There’s the Agent, his Manager, the Manager’s Manager and his Manager, and right on up the line.
It does kind of sound like MLM, doesn’t it?
I’m not talking about pyramid schemes, nor things considered to be illegal, but a legal multi-level marketing program.
But it does make me wonder, what is it about a company that makes you think of it as a MLM, or something, uh, “more stable” (for lack of a better phrase)?
Is it the product being sold?
Is it your idea of what a company should be?
Is it simply the way the business model is presented?
I’d love to hear from any of you on this.